حسن بشیر

Families, as crucial social institutions, play a vital role in providing emotional and physical support to their members and teaching life skills. The rapid evolution of communication technologies and media has significantly influenced this institution, leading to major changes within it. This research aims to categorize issues and offer suggestions for addressing gaps in research or media policy-making. The research question is: How have studies in the field of family and the media been classified, and what topics have been discussed under each classification? The theoretical framework of this article is based on Dependency Theory, Manuel Castells' Theory, and Cultivation Theory, with data analysis conducted using meta-analysis and thematic analysis methods. In this study, after reviewing 93 extracted articles on the subject of media and family, and analyzing descriptive statistics and themes in areas such as social networks, television, and cinema, the strengths and weaknesses of the research were identified. The results indicate that the effects of modernity and media on the family institution in Iran have been profound and multifaceted. These value changes include the removal of traditions, weakening of kinship relations, empowerment of women, increased importance of individualism, and changes in lifestyles. These transformations represent a period of cultural and social transition, emphasizing the need to focus on the Iranian-Islamic lifestyle, the identity of men and women, strengthening family cohesion and relationships, media literacy, and attention to the role and position of children and adolescents within the family.

 The performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand of consumers for new products, creativity in media organizations is considered a vital strategic resource.This research claims that one of the most efficient strategies in the field of this media competition is the use of creativity and innovation in various organizational, management, production and content areas. Creativity and innovation is a strategic resource for media organizations in critical situations.In other words, nowadays creativity and innovation and its management is a strategic need for media organizations. These organizations need a special mechanism to be able to creatively manage creativity.This research has been conducted with a qualitative approach and using the theme network method by theme analysis in 3 overarching themes, 16 organizing themes and 127 basic themes from 12 interviews with experts and key informants, and based on the theories of creative media industries, innovation in Organizations, knowledge management, content production, communications, media capability and creative economy,

Nation branding is an emerging, interdisciplinary and very strategic research field, which has received much attention from academics and policymakers in recent years. Reviewing the Iranian researches conducted in this nascent field can provide an accurate view of the state of knowledge production and the main research approaches. For such a purpose, in this article, 50 selected scientific articles in the field of nation branding (from 1389 SH to 1402 SH) have been analyzed with the aim of recognizing the theoretical frameworks, methodologies, approaches and formal features, using the systematic review method. The findings show the nascent nature of nation branding field and the lack of formation of its frameworks and boundaries as an independent field of study. Also, conducting research in this field has not yet become a comprehensive issue in Iran and has not involved the Iranian academic community at different levels and stages and from different scientific perspectives. In addition, the significant weakness in the conceptual and theoretical literature as well as the gap in the use of some high-capacity methods in this field is evident. According to the current state of research in the field of nation branding in Iran, the most important solutions proposed in order to enrich future researches are: making the effort to conduct conceptual researches, branding this field through scientific publications and conferences, conducting researches from neglected and high-capacity scientific disciplines and perspectives, paying more attention to the relevant global indexes, moving towards analyzing discursive approaches in the field of nation branding, and using meta-analysis and meta-synthesis methods in order to evaluate and integrate the results of previous policy researches.

The main purpose of this study is to investigate the role and place of virtual networks in the formation of modern identity of young people. This research was conducted with mixed method, qualitative (GT) and quantitative (survey) and in terms of practical purpose and in terms of the method and nature of the research, it is descriptive and survey type. The method of data collection was a researcher-made questionnaire, and the data collection tool was the answers received from the statistical population. To measure reliability in this research, Cronbach's alpha coefficient, which is extracted through SPSS software calculations, was used. Also, to calculate the validity of the questionnaire, it was revised and finalized through content validity and using the opinions of professors.In order to achieve Strauss and Corbin's paradigmatic model, with foundational data method and interviews with 13 experts, the findings were coded in three open, central and selective stages, and the result of coding to achieve the paradigmatic model included: causal, contextual, intervening factors, strategies and consequences. . In the second step, the required data was obtained using the foundation data method and using a researcher-made questionnaire, by surveying 384 young Tehrani users from 5 regions

This research is conducted by leveraging Fairclough’s framework for Critical Discourse Analysis (which is famous for its three stages, Description, Interpretation and Explanation) to analyze the representation of the political context in the movie, The Glass Agency (Hatamikia, 1998) and after introducing the present wings and political groups at the time of production of the text, it will attempt to determine the movie’s position towards their rival discourses. After extracting discourse types (and their interpretation of situational and intertextual contexts) and explanations of them, It has been claimed that the movie the Glass Agency by reminding the role of “the Traditional Left Wing” in the first decade of post-revolution Iran (especially in defending the country against the foreign enemy after Iraq’s invasion), deals with the representation of oppression and exclusion of its members since the year 1989 in which “the Traditional Right Wing” has predominated and this movie desires the ruling class to facilitate the return of the traditional left to power.

Palestine is one of the most important issues in the Middle East and the world, which has involved many countries. The Islamic Republic of Iran has no escape from the Palestinian issue and has been exposed to this issue for more than 9 decades, and knowledge of Palestine has been imprinted in the society's memory. In this research, we are seeking to gain an understanding of the Iranian society's view of the Palestinian issue by using the theory of schemas, by exploring the perspective of Iranian activists in the field of Palestine. The fundamental method of this study is thematic analysis, the data of which was collected through interviews with popular activists in Palestine. Some of the important results obtained are: the human-Islamic nature of Palestine, the necessity of armed struggle and legal and diplomatic pressure against Israel, this is the Islamic Republic and Palestine, Iran's military, weapons, civil and political support for Palestine and the symbol of resistance and The courage of the Palestinians is in the mentality of the Iranians.Palestine is one of the most important issues in the Middle East and the world, which has involved many countries. The Islamic Republic of Iran has no escape from the Palestinian issue and has been exposed to this issue for more than 9 decades, and knowledge of Palestine has been imprinted in the society's memory. In this research, we are seeking to gain an understanding of the Iranian society's view of the Palestinian issue by using the theory of schemas, by exploring the perspective of Iranian activists in the field of Palestine. The fundamental method of this study is thematic analysis, the data of which was collected through interviews with popular activists in Palestine. Some of the important results obtained are: the human-Islamic nature of Palestine, the necessity of armed struggle and legal and diplomatic pressure against Israel, this is the Islamic Republic and Palestine, Iran's military, weapons, civil and political support for Palestine and the symbol of resistance and The courage of the Palestinians is in the mentality of the Iranians.

The hymn "Salam Farmandeh" was a phenomenon that was reproduced in at least 35 copies in different languages and dialects less than a year after its first launch in Iran. From the perspective of an intercultural communication that can be seen as a cultural phenomenon, this anthem was also reproduced in the language of the Republic of Azerbaijan. The aim of this research is to investigate the comparative discourse analysis of Persian and Turkish versions with an intercultural communication approach. The data analysis is based on two methods of semiotics and discourse. The theoretical framework of the research is based on the theories of diffusion and, identity negotiation.  The findings show that this hymn, in general, is understood and reproduced outside the borders of Iran, especially for Shia minorities in the Caucasus, as a manifestation of a cultural resistance against the globalized western culture. The discourse governing the Turkish version is formed around three basic aspects: "Introducing Imam Zaman (AS) to the youth", "Actively waiting for his reappearance “and "Building the future of Azerbaijan, according to its religious identity". In comparing the Turkish version with the Persian one, the two basic meanings of "introducing Imam Zaman to teenagers" and "actively waiting for the appearance of Imam Zaman" were repeated, around which the discourse of the Persian version was also formed.

The intercultural communication is one of the important fields of communication, which requires more research and attention due to the expansion of intercultural philosophical studies. One of the reasons for the importance of this field is the formation of various communications that play an essential role in the image-building and branding of nations and cultures.
The more objective presence of this type of communication is caused by the mobility and movement of human beings in real and virtual spaces where intercultural communication should expand from the limited circle of face-to-face to everyone-to-everyone communication and do not stop in individual or interpersonal or even group domain.
By the way, one of the important discussions in this field is whether different cultures mean those of other nations, or whether a multicultural society with different people and cultures falls under the intercultural communication category.
The communication between people with different cultures in a society cannot be called intercultural based on the intercultural communication discipline.  Probably, one of the reasons is that it is not possible to make a serious distinction between the people of a society dominated by common culture. What distinguish such a society are views, behaviors and rituals that can be affected by the history and geography as well as intergenerational education in particular regions.
Despite the fact that the aforementioned situation has not yet entered the serious discussions of intercultural communication, but it can be said that various topics have been raised in this field that can create a change in the existing perspectives although, some of the definitions in this field are indicative of the scope of examples of intercultural communication in different situations. For brevity, here, a definition is being mentioned and explained.
Fred E. Jandt believes that "intercultural communication emerges at the time when people with different cultures or sub-cultures communicate with each other" (Jandt, 1995: 408). According to him, one of the reasons for intercultural communication is the feeling of being different. He says that "a person strives to know the secrets of intercultural communication when he sees himself different from others in a cultural sense"(Ibid, 1885:7)
In other words, communication between individuals with different cultures or sub-cultures in a wider culture can be called intercultural. One of the reasons for this naming is the feeling of distinction of one person from another. Therefore, the domain of intercultural communication can be much wider than what is being currently discussed in this field of study.
Despite the fact that studies and researches related to intercultural communication has become an important academic discipline in many universities around the world, unfortunately in Iran, which is heavily involved in intercultural communication with different nations, both inside and outside, this field of study has not yet received serious attention either at academic level or social level. What is more regrettable and surprising is very limited authored and translated books in this field.
Taking into account this scenario, the author tried to translate and compile the most important book in the field of intercultural communication by William B. Gudykunst entitled "Theorizing about Intercultural Communication" (Gudykunst, 2016) in two volumes that published by Imam Sadiq University Publications in 2016.
This book contains the most important ideas in the intercultural communication field. In other words, this is an encyclopedia of intercultural communication that has presented theoretical aspects in a wide and comprehensive way.
One of the problems of theoretical topics, especially in their teaching at the university level, is the lack of researches or case studies about related theories. In fact, theoretical approaches are not accompanied by practical studies, and this itself creates a kind of abstract orientation in the mind, which is far from practical utility.
On the other side, their validity can be evaluated by combining theoretical approaches with practical examples, hence; there is possibility of theoretical and practical matching.
By this way, this special issue on Intercultural Communication, the journal has tried to publish a number of articles related to this field in a thematic form, which have been written to a large extent with a practical approach and using intercultural theories; with the hope that professors, researchers and students will make more efforts and enrich this important field of communication with wider research activities.

This research aims to examine and analyze the monotheistic sermon of Imam Riḍā (as) with an analytical-descriptive form approach, based on the operational method of discourse analysis (Pedam) in five discourse spaces: "theoretical-structural space", "semantic-value space", " communication-identity", "discourse space", and "meta-discourse space"; and then extract and draw the basic signs and finally the semantic map of the said sermon using this method. In order to achieve this goal, the research has tried to decipher Imam Riḍā's (as) expression style in the monotheism sermon, and explain the array of deep philosophical concepts of monotheism, and the discovery of the underlying semantic layers of the sermon and its unspoken explanations, and then extract the discourse that governs it and the processes affecting its. The most important results obtained from the analysis of the monotheistic sermon show the continuity, coherence and harmony of the phrases, the selection and use of familiar and common words that are understandable for the society, the accuracy in the order and arrangement of the words and concepts mentioned, and the musical rhythm arising from the melodious words and phrases and their rhyme, so that all these have caused the style of delivering the sermon to be one of the most eloquent and expressive styles for expressing deep philosophical meanings, and created a text that all its phrases form a coherent map of meaning that is inseparable. In the analysis of this sermon, we also see examples of intertextuality; Imam Riḍā (as) makes the verses of the Qur'an the main focus of his discussion; some parts of the sermon evoke Quranic concepts, and some of them evoke the sayings of Imam Ali (as), which are influential in discovering the discourse space of the sermon. The basic signifiers, meta-discourse and semantic map obtained from the analysis of this sermon indicate its semantic depth about knowing Almighty Allah, which briefly includes the following: 1. complete faith in Allah; 2. the lack of difference between essence and Allah's attributes; 3-Allah is not impressionable.

 The present study, entitled "The principles and components of communication of Imam Hussein(AS) in civilization during Ashura", is research with a qualitative approach that seeks to achieve the communication plan of Imam Hussein(AS) in the year 61 with a new look at the phenomenon of Ashura which the Almighty God has drawn for that Imam Hussein to answer that question that what the principles and components of communication of Imam Hussein were in civilization during Ashura.The necessity of conducting this research has been in two ways. First, so far no research that has relied solely on the text of history itself and has been far from personal analysis which has been conducted on Ashura. Second, in order to reach the communication model of Imam Hussein, basically no research had been recorded and conducted. so the Grounded Theory method was considered suitable for this research.The researcher first has examined the civilization of the prophets in the Qur'an and the Five members of Al-Abba in the history of Islam to define the path of civilization . While, it was the turn of the history of Imam Hussein through which the 31 sources of Ashura, were carefully analyzed to extract the communication propositions of Imam.Finally, after extracting and classifying the propositions and analyzing them, the datas were classified into the following two categories:1) Principles and communication components of Imam Hussein in speech(21 subgroups): For example, "Invitations", "Prayers and Curses of the Imam", etc.2) Principles and communication components of Imam Hussein in behavior(5 subgroups): For example, "Imam's apparent awe", "Speech and principles of persuasion", etc. 

Various organizations and institutions can develop their performance and ensure their continuity through public relations. The performance of public relations also requires the formation of communication, that is, the creation and use of a common language and establishing interactions at different individual and collective levels. This is despite the fact that they face barriers limiting conversation and its management strategies more than other people in different positions in modern organizations. Therefore, the problem of the current research is how public relations managers in Iran understand, identify and describe the limiting factors of conversation and what are the management strategies of these factors from the perspective of public relations managers?
The theoretical framework of the current research is the theory of meaning coordination management by Kronen, the theory of culture-based conversation limits by Manson Kim, the theory of communication integration by Giles, the theory of anxiety-uncertainty by William Gudykunst.
This article has been done in a qualitative way using Brown and Clark's theme analysis method. The sampling was purposeful and the research data was collected through semi-structured interviews with 17 public relations managers working in private, government and charity organizations and institutions.
Data analysis shows that public relations managers consider the conflict of interests, drawing a line between insiders and others, and the difference in background as the most important factors limiting the conversation, and to manage these factors, they use strategies such as equalizing the situation, sacrificing the means for the benefit of the goal, maximum caution, managing the scene and effective negotiation..

The Islamic Revolution of Iran took place in claim ofanind ependentanti-arrogant discourse with Islamic roots in the worldarena.Howevera ftermoret hanforty yearsof thisr evolution themain conceptand discourse of the system remained unknown to many parts of the world .The importance of information and communication in the presenta geont heone hand,and thead vent of the Internet and the in creasein the speed and amount of international communication, on the other hand, has given global power to countries and governments that have more access to global information and data. The field of education has also undergone changes with this trend and the emergence of virtual education has opened a new chapter for learners, professors, administrators and decision makers in the field of education. Therefore, the expansion of virtual education has become one of the ways to increase soft power and develop cultural diplomacy of countries. The present study, with a qualitative research approach, seeks to answer the question: what is the role of virtual education in the development of cultural diplomacy in the Islamic Republic of Iran? In the following, Al-Mustafa Virtual University (PBUH) has been studied as a subject for this purpose and its activities have been described. Finally, using the interview method with experts, the required data were collected and analyzed by thematic analysis method, 5 comprehensive themes entitled "Construction or destructiveness of e-learning in the dimension of intercultural relations", "Challenges of using e-learning in the international dimension" "Advantages and opportunities of using e-learning in the international dimension", "Requirements of e-learning activity in the international dimension" and " The role of Al-Mustafa Virtual University" and details of each in accordance with the role of virtual education in the development of cultural diplomacy Emphasis was placed on Al-Mustafa Virtual University.

One of the most important factors in the impact of "digital social networks" on "culture and communication" in human societies is the special ability of these networks to "streaming" especially "fake news" in the media sphere of a society. Fake news as a media streaming product, despite its long history, has grown more and more in the age of digital social networks.The article tried to follow the most important features, functions and effects of digital social networks in all theories in this regard as the first step. The article also introduces typical media resources through which the fake news enter the public opinion. Then, focusing on the process of digital social networks streaming, the article reveals the most important streaming mechanisms in digital social networks for publishing fake news in four: "Hashtag", "Storm", "Campaign" and "Stream". This mostly achieved by analyzing ten semi-structured interviews with some experts in this field. Finally, the article shows that the "Stream" mechanism, as the culmination of streaming mechanisms in digital social networks, can institutionalize every subject in the audience by providing six conditions such as "accompanying influencers", "paying attention to the network requirements" and "riding on the bearer of day events".

The life of human society is formed from an interwoven relationship of social interactions of human societies. The center of these exchanges is the human soul and his body and the productive meaning of man. The importance of this article is that the meaning, which has a metaphysical nature, must be created by a metaphysician, the supernatural world and how it relates to the world. The present article, which has collected its data based on library analysis and analyzed human beings within the framework of Islamic anthropology, has dealt with the relationship between the supernatural world and the meaning and manner of their presence in the world. The relationship of meaning, which is the central signifier of the connection between the abstract world and the world, has been explained with other concepts such as example, concept, and reality. Therefore, the meaning is created by the human soul in the supernatural world, and through his body, it descends from the supernatural world to the world of matter and is produced. What communication thinkers have discussed so far in the field of theories of meaning and its place is the exploration of meaning in two areas: one is the place of meaning in the message, and the other is the place of meaning in the mind. However, based on Islamic anthropology, it is possible to go a step further and considers a place for meaning, that main place of meaning is the supernatural world.

 Cultural diplomacy is the tool of any country to introduce itself to the people of other nations. Each government tries to present the best image of itself to others, which is mainly pursued through the media and the special representatives of each government in the target countries. The Islamic Republic of Iran is also trying to use efficient methods to introduce Islam, the Islamic Revolution and Iran.The Islamic Republic of Iran is also trying to use efficient methods to introduce Islam, the Islamic Revolution and Iran. The main trustee of this work is the Islamic Culture and Communication Organization, which tries to achieve this goal by sending cultural counselor to different countries and supporting them. Presenting and explaining a successful example in the implementation of cultural diplomacy illuminates the path and provides a model for activists in the field of available example. For this purpose, the activities of Shahid Seyyed Mohammad Ali Rahimi; The cultural counselor of the Islamic Republic of Iran has been studied at the House of Culture in Multan, Pakistan.The approach of the present study is a qualitative approach and in order to collect research data, a research document and a semi-structured interview have been used. Thematic analysis method has been used to analyze the research data and MAXQDA software, which is especially for qualitative research, has been used to perform reliable analysis steps. After the studies, it was found that the components of Shahid Rahimi's success in carrying out cultural diplomacy activities to achieve the set goals are: faith in Islam and the Islamic Revolution, mastering the cultural and social situation of Pakistan, study and planning, complete the activities, constructive interaction with the general public, important people and important institutions of Pakistan, tireless activity for the pleasure of God and good manners and behaviors.

Riots, protests, developments and social changes in every country are very important for the political-social structure of the countries. In Iran, the aforementioned developments are also of special importance. In this regard, different countries through their media are trying to reflect the ruling views in a way that on the one hand is considered a form of media and discourse diplomacy and on the other hand is effective in building a discourse. The study of world media is important to discover the methods of discourse formation in relation to the disturbances of 1401 in Iran due to their influence in building national, regional and global mentality in their fields of activity.Based on the discourse theory and the Practical Discourse Analysis Method (PDAM), the article is trying to discover the discourse and in fact the discourse diplomacy governing Al Jazeera network in Qatar due to its regional and global importance in this field by analyzing the 7 news reports that it published at the beginning of the unrest in Iran.The research achieved important results, the most important of which are: making the system oppose human rights, globalizing Iran's protests, and creating hope for the success of protests in Iran.

New communication systems such as the press were established in Iran in the 19th century following direct and indirect contacts with Western modernism. The focal point of the current research is to find out the role of the press in the social and political developments of Iran, especially in the field of feminism and women's rights in this period. Historically, the beginning of this process can be referred to the period before the establishment of the press in Iran. This historical background shows the meaning that the said modernization process went through different periods of transformation in such a way that each of them had a specific effect on the country. The importance of these influences, which occurred in the 19th century, can be witnessed in the modern history of Iran. It was in this century that the foundations of Western power and the beginning of the classical age of imperialism were laid in the world. The influence of the West on Iran goes back to the beginning of the 19th century, that is, the period when the military pressure of Russia and then Britain led to the forced and humiliating acceptance of some treaties on the part of Iran. The publication of the first Iranian newspaper in 1215 AH (1837 AD) by Mirza Saleh Shirazi created an important change in the country. The launch of other publications, including Sur-i Israfil, was the result of the first action in this field. The present research is actually an exploratory/analytical, quantitative/qualitative and content/discourse and historical study of Sur-i Israfil newspaper, especially in the field of women's rights.

Although the concept of citizenship was introduced to the theory of the patriotic world by Heraclitus 500 BC, it was used by later philosophers, including Kant, as a basis for guaranteeing moral and conscientious performances for human rights and citizenship at the transnational and global levels.Public discourse can be considered as the dominant thought in society, which forms the public sphere beyond public opinion and strengthens activism in society among different people.The media are the most important modern tools of public discourse and contribute to the development and enrichment of the concept of "citizenship rights" in society.In this research, which has been meta-analyzed and studied more than 22 important and related articles, an attempt has been made to discuss the theoretical-practical dimensions of the citizenship relationship with public discourse and the media and an operational model to strengthen this relationship. Lead to public participation in the understanding, representation and discourse of "citizenship rights" for the development of the country.In this model, the relationship between public discourse and public opinion, discourse with citizenship rights, the role of the media in explaining and reproducing citizenship rights and social responsibility in "desirable citizenship rights" propaganda, the role of the media rider in promoting citizenship rights, principles of citizenship rights in Islam Be discussed.

With the increasing use of new communication technologies, public opinion management tools have also undergone fundamental changes; both in terms of method and theoretical foundations, there have been developments in the field of public opinion management that double the need to review and develop the theoretical literature of the past. What is now being referred to as a new way of managing public opinion in recent years, and especially after the 2016 US election, is the issue of "social manipulation". The authors believe that Iran is one of the countries that is exposed to hostile social manipulation by regional and supra-regional powers due to its special communication position. To this end, with the framework of hostile social manipulation, the cyber actions of Saudi Arabia against the Islamic Republic of Iran have been studied. For the present study, more than 900,000 data related to Iran in Arabic were extracted by Twitter from the social network Twitter until 2021 & 2022 years; Then, using the network analysis method, the activity of Saudi users has been specially studied. The results of the study show that Saudi Arabia, with its hostile social manipulation techniques, especially by investing in cyber tools, seeks to discredit, destabilize, weaken, and sometimes promote specific groups and institutions that are important to the country's competitive power.

The issue of self-awareness is inextricably linked to social interactions. Aside from the knowledge of each person's presence and the inner knowledge of each community of themselves, this knowledge inevitably changes in social interactions. One of the sources of historical self-knowledge is the analysis of foreign tourist travelogues in Iran. Our goal in this study is not only to analyze these travelogues and extract the moods of Iranian tourists, but also to realize the representations of these creations on the Instagram social network. For this purpose, we reviewed the travelogues of foreign tourists who traveled to Iran in the Safavid and Qajar eras to get a representation of the scenic tourist creations on Persian Instagram. In this research, we have acted in two steps using theme analysis method. First, by studying 57 travelogues of the Qajar and Safavid eras, 85 propositions related to the temperaments of Iranians were obtained. In the following, we reached 82 hashtags on Instagram and reviewed a total of 1640 posts related to these hashtags until we reached theoretical saturation. At this stage, it became clear how the current representation of these creations has changed compared to the Qajar and Safavid eras. Of the 82 hashtags surveyed on Persian Instagram, 62% had full representations, 14.6% had reverse representations, 5% had incomplete representations, and finally 19% had no representations on Persian Instagram.

The effect of media on individuals and society has been one of the oldest fields of study in communications and involves various theories. Most of these theories have studied the effects of media through belief and attitude change of the audience regardless of the fact that how changes in one's beliefs or attitude will change one's behavior. Recently many works have been written on the relation between attitude and behavior، therefore، a question may raise here and that is how the media affects the audience behavior? Todays، the concept of social axioms defines the bases of conscious and unconscious acts in a society. The present article، through studying the concept of social axiom and adjusting it with Gerhard Maletzke and Riley and Riley's models of communication ، attempts to study the interactive effects of the two on each other. On the other hand، through studying Gerhard Maletzke and Riley and Riley's models of communication، simplifying them and adjusting them with modern theories of related fields، some corrections are suggested especially on Riley and Riley's model of communication. At the end of the article a model is presented based on Riley and Riley's model of communication which studies socio-cultural axioms through the window of communications and attempts to analyze them. Through this model، the effects of media on the deeper layers of a society are explained and finally some analytical examples of this model and its practicality are given.

The main purpose of the study is to analyze the role and function of social networks on the digitalization of the lifestyle of young people in Tehran. In general, this study is important because it is possible to get a general idea of the lifestyle of young people in Tehran, and the role of virtual social networks and its function in the trend of digital life helps experts and cultural officials to Use the capacity of this media to publish the Iranian lifestyle with attractiveness and favorable changes and preserve the Iranian value, and also the hidden and forgotten part of the lifestyle of the youth can be represented from this space. In this study, the qualitative method of grounded theory (foundation data theory) was used, and field studies (semi-in-depth interview) and library/documentation methods were used to collect information, and the statistical population of this study was 13 professors, media experts and knowledgeable people. Were selected using the purposeful sampling method and a semi-in-depth interview was conducted with them in order to reach theoretical saturation. By using the analytical technique (Strauss and Corbin), concepts were considered as the unit of analysis at the levels of the whole text of the interview, paragraphs, phrases and sentences, and by separating the text of the interview, open codes were extracted. In the systematic design of Strauss and Corbin, open, axial and selective coding was used. In open coding, the researcher found 32 subcategories and 122 concepts, 8 categories and 47 concepts in causal conditions, 8 concepts in the central category of knowledge acquisition, 10 concepts in 5 environmental contexts, 22 concepts in 8 intervention conditions, The strategy achieved 28 concepts and 7 concepts in 2 individual and social consequences.

Differences in the method of intercultural adaptability of Afghan immigrants in Iran from the perspective of sources of ethnic identity of immigrants is the main goal of this study. Data were collected using qualitative method and semi-structured interview technique with 15 Afghan immigrants and the final findings are typologized by thematic analysis. This research has been done using the theoretical framework of various strategies of acculturation and ethnic identity among immigrants and the results show that the characteristics of ethnic identity of immigrants strongly affect the type of their integration into the destination community. In the finding section, a review of the differences between the three main ethnic groups in Afghanistan (Pashtuns, Tajiks, Hazaras) in terms of religion, language and face is conducted and the findings indicate that the apparent identity in terms of resemblance to Iranians leads to greater integration of Afghans, and when this apparent similarity intersects with the Persian language and the Shiite religion, the two strategies of integration and assimilation reach their peak. But among the ethnic features, there are many paradoxical intersections that cause parts of the identity of each of the Hazara, Tajik, and Pashtun ethnics that are compatible with Iranian culture to be accepted and parts of the same identity to be rejected. For this reason, having a different face, being Sunni, and the Pashto language are all characteristics that make immigrants consider themselves "other" and alien, and choose strategies of separation or marginalization

In this article, the text of the televised debate between Mahmoud Ahmadinejad andMir Hossein Mousavi in ​​the context of the tenth presidential election of the IslamicRepublic of Iran (June 2009) has been studied using PDAM's discourse analysismodel, which includes five levels: "surface level", "surface depth", "depth level","deep" and "deeper".Based on the results obtained, in this debate, Mousavi theorized the inefficiency ofthe ninth government and saw that Ahmadinejad's acceptance was lost as a resultof his closed cultural policy. He called Ahmadinejad's policies extremist and hadnegative consequences. He also blamed the government's tyranny and lawlessnessfor contradicting the Imam's teachings and accused Ahmadinejad of projecting toregain power.Ahmadinejad, while defending the government's performance and theorizingsabotage and destruction against the government, has criticized the performance ofthe war government of Mousavi and his supporters, as well as the politicalpositions of Mousavi and his supporters, and theorized his and his supporters'lawlessness.