حسن کربلایی حاجی اوغلی

The way information has been changed on the basis of virtual spaces has changed; therefore, information sharing and access to economic, political, social and cultural information has also changed. For this reason, the press has to change its strategies and strategies, and it is essential to benefit from innovation. In this regard, the present study, which is of interest to the media, can be used to innovate in branding newspapers for desirable value creation in the country. The method of this research is descriptive correlational. The statistical community, experts, professors, media experts, owners of privileges, directors and journalists, are the leading journalists and editors of the most popular newspapers in the country. According to available sampling method, 125 people were selected. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results and outputs of this study showed that there is a positive and significant correlation between the true quality of the product, the environment, professional ethics and employee relationships and customer support with brand equity, but there is not a significant relationship between cost and brand equity. Linear regression results also showed that customer support contributes to the prediction of brand equity.

In this research, the branding of newspapers in metropolises was investigated. The newspapers use different methods to attract their audience, and thus branding can play a significant role for newspapers in attracting customers. Branding leads to better communication between customers and the press. Providing correct information and branding have led to brand associations. In this research, customer satisfaction has also been used to branding. The research method is descriptive-correlational, and the statistical population is the customers of the economic newspapers. 318 people were selected as the sample. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results showed that there was a positive and significant correlation between brand awareness, brand loyalty and perceived quality of brand with customer satisfaction, but there was not a significant relationship between the association of the brand of economic newspapers and customer satisfaction. Linear regression results also showed that brand loyalty had a larger share in predicting customer satisfaction.

The age of information has laid the ground for revolutionizing human life in every aspect, thanks to factors like thephenomenal growth in information technology. Meanwhile, diplomacy, with a precedence as long as history itself, and asalways, based on the two main elements of information and communication, has been prone to be affected by the features ofthe age of information more than any other social domain. Connection of far apart governments together via electronicnetworks, facilitation of entry to the international arena for new players, free flow of information, domination over theinternet, are all tell tales about a procedure that has changed diplomacy both in appearance content, making it in need for anew and fundamental re-definition and modification, giving birth to new forms of action, such as digital diplomacy which arenow important, given their role in relations between governments and international organizations.Digital diplomacy, in a general sense, means solving problems in foreign policy via cyber space while paying specialattention to the technical aspects of improving communication and the role of the media in serving diplomacy. The presentarticle tries to prove that cyber space is changing the frameworks of diplomacy and international policy. Initially, in doing so,it presents issues proving the fact that influential international media and networks employ the vast facilities of cyber space tomaterialize their own political goals in western countries and especially in the US. As for the next step, the article argues thatthese media by the use of effective cycle of medium and taking reactionary stances, attract audiences on one hand, and on theother, have an effect on global events by mobilizing individuals in social networks and coordination of goals and symbolizingthe ambitions of various groups and gatherings. So, the capabilities of international and social media and networks areunderstood and grasped by politicians as the fats that have shaped the main part of priorities in diplomacy.