حسین دیدهخانی

By adverting of the phenomenon of globalization, there are new opportunities for accessing new markets to deliver products for entrepreneurs. Therefore, this study aimed to design the business growth model of entrepreneurs aiming internationalization and with an innovation approach. This research is a descriptive-survey study and applied in terms of purpose, which has been done with a mixed approach. In the qualitative section, the opinions of 15 academic experts in the fields of entrepreneurship and business management, as well as the managers of the Industry, Mine and Trade Organization of Golestan being purposefully selected, were used. The sample size in the quantitative section includes 222 senior and middle managers of companies and faculty members of the university in Golestan who were selected by simple random sampling method. In quantitative section Structural Equation Modeling was used to estimate the parameters of the model. Findings showed that factors including acquisition regime, networking cooperation and interactions, innovation commercialization strategy, individual and organizational innovation culture, innovation infrastructure, communication and information dissemination, innovation vision and strategy, research and development activities, human resources training and Increasing learning, innovation branding, innovation intelligence and creating a competitive environment and thinking are effective in creating innovation in the manufacturing industry and by promoting the level of innovation leads to more internationalization and growth expectation in entrepreneurs. Therefore, managers and entrepreneurs must create the conditions for the use of internal capacities by increasing the active participation of employees in decisions and involving employees in the heart of international work.

In this paper, we propose a modification to the use of the risk aversion coefficient in optimization models, based on research literature and mathematical methods. The modified risk aversion coefficient introduced in this paper can be applied in the maximization part of the model without any adverse effects. By doing so, it can improve the accuracy of meta-heuristic algorithms in finding optimal solutions. To test the efficacy of our proposed model, we applied it to 30 shares of the Tehran Stock Exchange, along with a zero-risk asset, taking into account some limitations in the market. We used a genetic meta-heuristic optimization method to solve the model, and to measure its efficiency, we compared the results of the optimization process with 2500 randomly generated portfolios that were within the problem's constraints. Our results show that our model outperforms the random portfolios in terms of both risk factors and return. In conclusion, our proposed modification to the risk aversion coefficient can improve the accuracy of optimization models, and our results demonstrate its effectiveness in generating optimal portfolios in the market.

Today, due to the growing environmental awareness among customers, businesses are compelled to reconsider their marketing methods and adopt new approaches such as green gamification. In response to this need, the present research aimed to investigate the impact of green gamification activities on customer experience management and behavioral outcomes. This research is classified as descriptive-survey research in terms of method, and in terms of data collection, it falls into the category of correlational research, and in terms of purpose, it is considered applied. Data collection in this research was conducted through the use of a questionnaire. The statistical population includes experts, specialists and experts in the field of marketing and gamification, 250 of whom were selected by non-random sampling. According to the Krejcie and Morgan table, the sample size was 148 individuals. To avoid the negative impact of incomplete and non-returned questionnaires, 160 questionnaires were initially distributed. Ultimately, 155 questionnaires were included for analysis. To check the research hypotheses, factor analysis techniques, and structural equation model tests were utilized, using Amos software. The research findings indicate a positive and significant relationship between green gamification affordances, customer experience management, and various dimensions of behavioral outcomes, including continuous use intention, satisfaction, and loyalty.

Many behavioral biases affect investors when making decisions. Behavioral distortions divert the investor from rational decisions, and as a result, resources are not diverted to appropriate investments. Behavioral biases can be evaluated in different types including collective behavior. data are collected of financial statements and stock returns of 125 companies listed on the Tehran Stock Exchange during 2012-2017. Data analysis was performed in eviews software version 10 The single variable results indicate there is no significant difference between the rates of investors' collective behavior in two groups of companies with and without weaknesses. While multivariate data analysis in the form of regression models showed that the auditor's report about the presence of significant weakness in internal control (which indicates high agency costs and high information asymmetry between managers and shareholders), strengthens investors' collective. Based on the results, it seems that investors' behavioral biases are based on the priority and importance of good and bad news in the market, and as long as there is bad news in the stock market towards the company, good news cannot cause behavioral bias in investors.

Considering the importance and development of digital entrepreneurship in modern times and the lack of a systematic study of it in Iran, it is essential to design a model for this phenomenon. There is no research on a digital entrepreneurship model in Iranian knowledge-based companies. This qualitative fundamental study used the Grounded Theory to design a digital entrepreneurship model. The data were collected through semi-structured interviews with 13 experts who were selected through purposive and theoretical saturation sampling methods through. Afterward, the data were analyzed using open, axial, and selective coding methods, where a total of 18 concepts were identified. The concepts of knowledge and experience, entrepreneurial mentality, personality traits, organizational agility, and team atmosphere and culture were classified as causal conditions; cultural, economic, technological, and legal factors were classified as underlying conditions yielding economic and social values as outcomes. The final digital entrepreneurship model consisted of a set of core categories, causal conditions, underlying conditions, intervening conditions, strategies, and outcomes. Special attention must be paid to all components of these conditions and factors to realize the ultimate goal of digital entrepreneurship.

The present study seeks to design an adaptive fuzzy-neural inference model for evaluating organizational vitality from the perspective of ethical-Islamic values ​​of the workplace in the Islamic Azad University of the North.                 

The present study was applied-exploratory and in the category of qualitative research. The research community consisted of university experts in the field of management with doctoral studies or doctoral students with a history of more than ten years from three provinces of Golestan, Mazandaran, Gilan. In this study, semi-structured interview tools and a questionnaire were used and the data were analyzed by Anfis modeling method and adaptive fuzzy neural network technique with two methods of reduction clustering and partition grid.

Exploratory factor analysis identified three main factors of individual values ​​with 10 components, social values ​​with 7 components and organizational values ​​with 7 components and finally it was found that the neural fuzzy inference model with three input membership functions, triangular function with The output of the fixed membership function, the method of partitioning the grid partition with a number of repetitions of 50 Epochs and the optimal method of hybrid training with Mamdani fuzzy system has a system suitable for all dimensions of the model (individual, social, organizational). Therefore, it was found that the final model of the research had the necessary fit.

It was found that organizational vitality under the influence of moral-Islamic values ​​in three dimensions of individual dimensions (positive thinking, honesty, trustworthiness, courage, discipline, seriousness and effort, personal flexibility, courage), social dimension (Freedom of expression, social support, ethical and peer-to-peer interaction with colleagues, collective health, rule of law, good manners), organizational dimension (client respect, job security, organizational responsibility, positive organizational climate, Organizational commitment, meritocracy, participation in decision making).

In this paper, some of the challenges of portfolio optimization are discussed simultaneously. So that the fuzzy multi-objective programming model was used to consider the multi-criteria nature of stock selection and the lack of correlation with the return on assets. Also, due to the weaknesses of traditional risk measures such as variance for risk assessment of the investor, the criterion of value at risk was replaced as a coherent risk criterion with the fuzzy credit theory approach. On the other hand, in this research, ZAPROS III method was used to interfere with investors' subjective opinions and judgments, and by considering the formal index of quality (FIQ), the views of investors in portfolio optimization were considered. In designing the model, in addition to the main constraints, limitations such as the minimum and maximum allocation of wealth to each asset, as well as the minimum and maximum number of stocks in the portfolio are considered. To demonstrate the applicability of the developed model, 10 of the more active companies accepted in Tehran Stock Exchange were used. The results of model implementation using the MOPSO algorithm showed that optimal pareto-optimized models of model execution compared to randomly assigned portfolios have better and more favorable performance in terms of achievement of predetermined goals.

Different countries have used methods and tools for promotion of health care to date. One of these methods is clinical governance. In this study, effective dimensions on clinical governance were evaluated in the point of view of health managers.

In this qualitative study, a comprehensive model of effective agents on clinical governance was presented by Delphi Fuzzy method. Using literature review and opinion of 30 experts and health managers of Golestan University of Medical Sciences, Goragn, and Phalsaphi privet hospital, impaired items on eight dimensions of clinical governance in Phalsaphi hospital were selected, designed as a model and assessed by Fuzzy analysis.

According to suggested model, effective dimensions and variables were in three groups including stimuluses, enablers and challenges. The significance level was 8.31 based on the mean of significance level column. According to it, the internal marketing dimension with the highest significance level (10.88) and after that dimensions including education (research and development) and empowering employees with the significance level 10.54 and 10.48, respectively, had the highest effect on clinical governance implementation. The lowest effect on successful implementation of clinical governance was belong to the education dimension with the significance level 2.95. 

The findings suggest that establishment of clinical governance in studied hospital specially needs strengthen internal marketing, education (research and development) and empowering employees and clinical governance can be used to improve the performance of the treatment centers.

The aim of the research was to identify the cognitive factors affecting managers' financial strategic decisions and to prioritize these factors. This research is based on the practical purpose, in terms of its nature and descriptive method, and it is cross-sectional in terms of time. In this research, the sample size is 30 people, the tools used in this research are questionnaire and data processing using SPSS and Expert Choice software. Qualitative analysis showed that financial strategic decisions are influenced and related to the factors of process and service performance excellence, organizational factors, individual factors and risk management and investment. Fuzzy and prioritization of the identified dimensions and components was done using the technique of network analysis process and the results showed that among the efficiency factors of processes and services, organizational factors, individual factors and risk management and investment, respectively social and legal activity , contextual factors, static rationality and the environment have the greatest impact on managers' financial strategic decisions. Among all the sub-criteria ranked in the above four criteria, social and legal activity has obtained the first rank and cognitive preparation has obtained the last rank.

There are different definitions of patient satisfaction provided by researchers. In general, the definition of patient satisfaction includes the patient's expectations and the excellence of health care and medical services (1). Various factors are involved in creating patient satisfaction, which include nursing care, medicine, support and various organizational departments (2). Information related to patient satisfaction can be used in many health-care facilities and designs and be effective in improving the quality of health care (1). The importance of patient satisfaction is that if this is achieved, the patient will establish a better and more appropriate relationship with the treatment team, and in this way, recovery will be accelerated. By building trust towards hospital personnel, the patient will be more cooperative in treatment procedures (3). According to the above content, it is clear that firstly, the level of patients' satisfaction with hospitals is very low compared to the rest of the world, and on the other hand, the conducted researches have considered other dimensions that are contrary to the dimensions of the present research. In the context of the subject, it has not been done in Gorgan hospitals, so in this study, we investigated the level of patients' satisfaction with the health and treatment services of Gorgan Philosophical Hospital in order to add a point to the existing information in this field in order to solve the existing deficiencies. For this purpose, a satisfaction questionnaire was completed by the patients and the obtained information was analyzed.

The current research is a descriptive-cross-sectional type that was conducted in 1401. For this purpose, from among the patients who were admitted in the departments of internal medicine and male surgery (Milad), neurology and psychology (Aghaz), CCU, general department (Pegah), internal medicine and female surgery (Shafaq) and maternity ward, available during a 173 patients were selected as samples. Then, the satisfaction level of referring patients was investigated using a questionnaire whose validity and reliability were confirmed by the professors of Golestan University of Medical Sciences. The questionnaire contained demographic information including age, gender, level of education and the department where the patient was admitted. Questionnaire topics include security with one question, reception with two questions, department secretary with one question, medical staff with 5 questions, nursing staff with 8 questions, nutrition with 5 questions, laboratory with 3 questions, pharmacy with one question, discharge and cashier with 4 questions, imaging with 3 questions and amenities with 13 questions.

Out of 173 patients included in the study, 13 patients were excluded due to the incompleteness of the questionnaires and their lack of consent to participate in the study. A total of 160 patients were examined. The demographic information of the patients is presented in Table 1. According to the information obtained, the age of men was higher than the age of women, while the number of female participants was higher than that of men. The educational level of most of the participating patients (38%) was diploma and most of the patients (25%) from Milad department of the hospital participated in this study.The frequency distribution of patients based on different health and treatment services provided in Philosophical Hospital is presented in Table 1. The most satisfied was with "doctors' encounter" where 129 people (80.62 percent) gave an excellent answer. The lowest level of satisfaction was "providing necessary training regarding the amount of tariffs and service insurance coverage" where 83 people (51.87%) gave an excellent answer. Of course, the lowest level of satisfaction was related to "how to provide ambulance services" that not all patients used this service. The most weak answer was related to the question of "providing necessary information for admission" and 7 people (4.37) gave this answer.

Based on the results, more than 50% of patients had an excellent opinion on all the services provided. In general, in the medical staff department with 5 services, on average, 73.25% of patients had an excellent opinion and 19.50% had a good opinion. In general, patients' satisfaction with the services of the nursing staff was slightly lower than that of the medical staff. The importance of satisfaction with nursing services is to the extent that it affects patients' satisfaction with the entire hospital services (6). In this regard, Aiken et al. (2018), in an extensive study on patients discharged from 161 British hospitals, point out the important role of the quality of nurses' work and the presence of the right number of professional and experienced nurses in patients' trust in nurses and doctors (7). In the nutrition department, on average, 63.22% of the patients gave an excellent response and 29.37% gave a good response to the service. The highest level of satisfaction was related to "time of food distribution" and the highest level of satisfaction was related to food quality. In the laboratory department, on average, 58.33% of patients gave an excellent response and 28.33% gave a good response to the service. In this department, the percentage of patients with no response was increasing. This result is worth considering. In the departments of pharmacy, discharge and fund, imaging and comfort facilities, the satisfaction of the patients gradually decreased, which should be noticed by the hospital officials. In the security department, reception and department secretary, the responses were mostly excellent and good. But the presence of 7 weak answers in "providing the necessary information at the time of admission" was significant and requires more cooperation of the admission staff. In this context, Moin et al. (2016) investigated the satisfaction of 400 patients with the emergency services in Shahid Mostafa Khomeini Hospital, Tehran. The findings showed that 91.3% of patients had satisfactory satisfaction. The highest level of satisfaction was with the medical staff. The lowest level of satisfaction was reported in the received costs, the facilities of the emergency department compared to the comfort facilities and park clinic affairs. They stated that the status of health insurances, activating hospital staff, equipping comfort facilities and finding committed and experienced human resources were the things that needed more attention from the managers of the mentioned hospital (3). In our study, similar to the study of Moin et al., satisfaction with the medical staff (doctors and nurses) was more than other services. Overall, patient satisfaction is one of the factors that increase patients' loyalty to the hospital and its services. In this regard, Yousefi et al. (2017), in the study of the factors affecting the loyalty of patients to the hospital brand in the educational and therapeutic hospitals of Shiraz University of Medical Sciences, named three factors affecting the increase of loyalty, which are patient satisfaction, trust and commitment. to the relationship in the hospital (14).

The advent of social media has led to the development and importance of word of mouth communications and the emergence of a new phenomenon called electronic word of mouth . This study was conducted with the aim of exploring and prioritizing the dimensions of electronic word of mouth in interpersonal Communications of sporting goods consumers on social networks. The method of this research is mixed in nature and a type of developmental research in terms of purpose. Therefore, the Meta - Synthesis method has been used to explore the dimensions of ewom and the best-worst method to prioritize these dimensions. In the qualitative section, the statistical society was 158 documentary articles, which were eventually adjusted to 28 articles related to the research topic, and in the quantitative section, 10 social network managers of 5 online sporting stores, were selected as experts by using convenience sampling method. Data in the qualitative section, were analyzed using the seven-step method of Sandlowski and Barroso in Meta - Synthesis and in the quantitative section, data were analyzed by the best-worst method using LINGO softwares. Dimensions of ewom among sporting goods consumers were determined and introduced in 5 categories (communication elements, message platform, message effectiveness, information exchange and consequences of ewom), 10 axial codes and 70 open codes and their prioritization were presented (message effectiveness, Message platform, information exchange, message elements and the consequences of ewom). The results of this study can be useful for social networks managers to manage electronic word of mouth effectively.

The purpose of this study is to develop a model for supporting micro-investors in the Iranian capital market with emphasis on financial institutions. The faculty of the university and the people working in the capital market supervisory pillars, by using the research method of grounded theorizing and analyzing the data obtained from the interview, the effective factors on protecting the rights of investors have been studied. Also, using open, central and selective coding, concepts, categories, characteristics and dimensions of categories were extracted and the mentioned categories were classified into causal conditions, strategies, intervening conditions, contextual conditions and finally consequences. The obtained model was approved after refinement by presenting to five faculty members, four of whom had not previously participated in the interview. The results of this study showed that factors such as financial support, legal support, media support, educational support, cultural support, information transparency support, investor accountability support, regulatory support, reporting transparency support, quality support Accounting and corporate governance can build trust in the capital market and encourage small investors to operate in the capital market.

The present research was designed and implemented with the aim of identifying the factors affecting the development of entrepreneurship education in Iran's higher education system. The current research was one of the qualitative researches that was conducted using interviews. The statistical population included experts who were knowledgeable about the subject of the research, and in order to select the research samples, the purposeful sampling method was used until theoretical saturation was reached. Finally, the number of 14 people was determined as the research sample. The data collection tool was a semi-structured interview. In order to analyze the data of the present research, coding was used in the form of open, central and selective coding. According to the coding of the interviews, it was determined that 38 codes were identified as effective factors on the development of entrepreneurship education in Iran's higher education system. After axial coding, it was determined that these factors were classified into six categories, including internal excellence, technical knowledge, motivational issues, management issues, educational transformation, and systemic issues. In other words, paying attention to identifying factors and focusing on providing these factors in Iran's higher education system can lead to the development of entrepreneurship education in Iran's higher education system.

Different categories of entrepreneurship have been presented, which were categorized into three dimensions: "individual (independent) entrepreneurship", "organizational entrepreneurship" and "corporate entrepreneurship". In organizational entrepreneurship, a person initiates risky activities in the organization. With the passage of time and conducting various studies, experts discussed issues related to the implementation of entrepreneurship throughout the organization, and as a result of these efforts, the concept of "corporate entrepreneurship" was formed. Corporate entrepreneurship is one of the main branches of entrepreneurship, which undoubtedly has a significant contribution to the success and excellence of companies and organizations. Corporate entrepreneurship is the commitment of the company to create and introduce new products, new processes and new organizational systems. Corporate entrepreneurship, including effective solutions for companies to face challenges such as the downsizing of large companies, a sense of distrust in the old ways of managing companies, international competition, mass departure of some of the best and brightest employees of the company to become independent entrepreneurs, the rapid growth of the number of competitors and The general tendency is to improve efficiency and productivity, stagnation, deficiency and weakness of managerial performance and the departure of innovative employees who are limited by the administrative hierarchy of the organization. Risky activity in the concept of corporate entrepreneurship means the development of a new activity within the framework of an existing organization. On the other hand, corporate entrepreneurship requires that the entire organization and its employees have an entrepreneurial spirit. Regarding the implementation of corporate entrepreneurship within the organization, all operational and middle levels should be involved in entrepreneurial activities, of course, the involvement of the lower levels of the organization in such activities requires the presence of appropriate views in high-level managers and the necessary support by them. Therefore, the existence of a good corporate governance system can be necessary and useful in creating and strengthening corporate entrepreneurship. The establishment of corporate entrepreneurship can lead to the development of entrepreneurial innovations from all aspects (decisions made by top, middle and operational management). Corporate entrepreneurship has three types of corporate risk actions, renewal and innovation activities with breaking frameworks that lead to changes in the competitive rules of the industry. In fact, entrepreneurship is considered as an effective agent for creating superior value in the market by leveraging innovation to create products, processes and strategies that better respond to the needs of customers and stakeholders. Marketing is considered the heart of entrepreneurship and the factor of creating competitive advantage in the company. Considering the significant role of the agriculture sector in employment (23 percent), food supply and its share in the value of the gross domestic product and non-oil exports (31 percent) and the high percentage of employment creation and entrepreneurship, the study of this sector of the industry is very attractive and practical. . The low productivity of capital in the livestock and poultry sector of the country shows that the livestock and poultry production units are small, small and old, and the losses of capital and energy are evident in these units. Due to the mismanagement caused by the inability to regulate the production and consumption market in this sector, they have lost their target markets and this is a process that is regulated with great efforts in competition with other competitors and is easily destroyed. Therefore, conducting studies with an entrepreneurial approach can improve the process and pave the way for the development and progress of this sector of the industry. According to the contents expressed in this research, we are trying to answer the question, what are the effective drivers of entrepreneurship, relying on the role of personality and attitude factors?

This research is a qualitative research in terms of its fundamental purpose and method. The statistical population of the research included 11 academic experts and 9 experimental experts in the livestock and poultry industry. In this research, to record data, the flow of interviews was recorded verbally and in writing, and after each interview, it was entered into Nvivo software and coded for analysis. Fuzzy Delphi method was used for data analysis.

22 concepts, 6 sub-categories and 2 main categories were extracted from the results. Entrepreneurial leadership with the components of risk-taking, pioneering and innovation, entrepreneurial attitude has sub-components including understanding the opportunity, the skill of starting new businesses and networking.

Corporate entrepreneurship facilitates the organization's efforts in using its competitive advantages, exploring the opportunities and capabilities needed in pursuing and effectively exploiting those opportunities. In addition to innovation, as a separate identifiable strategy, it leads to increased profitability, renewal and modernization of the knowledge acquisition strategy to access future income streams, cost leadership and increase the satisfaction of the organization's stakeholders. In research related to corporate entrepreneurship, researchers have used various criteria to model the concept of corporate entrepreneurship. Some businesses are put into operation in less than a year, and some businesses need more than ten years to be put into operation. Therefore, it is not possible to issue a general judgment about the appropriate length of the window of opportunity. Markets grow at different rates over time, and the faster a market grows, the more opportunities there are. As the market matures, the window begins to close. In fact, without studying the mechanisms and factors affecting the generation and growth of entrepreneurial opportunities, a detailed understanding of the whole of entrepreneurship cannot be achieved.

 Tourism is one of the most important industries to stabilize financial revenues worldwide (1). The use of tourism capacities to develop the financial issues of countries has led to extensive efforts by countries to develop tourism, which has paved the way for the development of tourism infrastructure (2). The tourism industry as an invisible export, if well planned and managed, is the most lucrative and most lucrative industry and contributes significantly to job creation due to the widespread dimensions of unemployment, wealth distribution, regional imbalances, poverty reduction. Improves the living standards and livelihoods of community members and plays positive cultural interactions (3). Tourism capacities have led to it being mentioned as a solution for the development of communities (4).
The importance of tourism is so great that various researches have been done in this field and different results have been obtained, including: Nathan et al. (2019) examined the role of mass media in the ecotourism industry and concluded that the expansion of mass media has led to the creation of a global village today, which has made it possible to market through these media. In order to expand the tourism industry, we will witness nature tourism (11). Barari et al. (2016) analyzed the economic effects of urban tourism from the perspective of citizens (Case study: Babolsar city) and found that there is a significant relationship between tourism and economic development variables (12).
So Considering the importance of tourism and especially health tourism on economic and regional development on the one hand and the importance of the role of information technology and especially e-business in the new era on the other hand and since the truth about the correct education model in the field E-business is not done The researcher is trying to answer the question whether education in e-business in the field of health tourism in Iran follows a suitable pattern or not?

The present study is one of the mixed researches that was conducted qualitatively and quantitatively. Considering that the qualitative part of the present research was carried out in the first stage and then the quantitative part, so the present research is one of the exploratory researches in the mixed part. In the qualitative part of the research, the qualitative method of directional content analysis was used. Also, the present research is field in terms of implementation. Given that the results of the present study will be used by e-businesses, so it was an applied research.
The statistical population of the present study in the qualitative part included experts in the field of health tourism and e-business and in the quantitative part of the statistical population included academic experts, business experts, owners of successful companies in the field of health tourism and specialists in the field of information and communication technology.
In the qualitative part by snowball method, 14 people and in the quantitative part by targeted sampling method, 130 people, including 40 academic experts, 30 business specialists, 30 owners of successful companies in the field of tourism. Health and 30 ICT specialists were selected as a statistical sample
In the qualitative part of the research, reliability (validity), transferability and verifiability were used to check the validity. Descriptive and inferential statistics were also used in the quantitative part of the research. In the descriptive statistics section, the mean and standard deviation were used and to validate the model and present the final model, the statistical method of structural equations was used. The whole process of data analysis was performed in SPSS and PLS software.

Open coding of education dimensions in the e-business model in the field of health tourism in Iran led to the identification of 16 primary indicators. After this stage, axial coding was performed and the categories of educational issues, idea generation, knowledge transfer and skill issues with unique features were extracted and educational dimensions were categorized in the form of these 4 categories. It was also found that all the relationships in the research model were confirmed (table 2). The results of the present study showed that all the identified dimensions have a significant role in the e-business model in the field of health tourism in Iran. Finally, the research model has a good fit.

The results of the present study showed that the identified model was categorized into 4 categories of educational issues, idea generation, knowledge transfer and skill issues. It was also found that the research model has a good fit. In this regard Taghizadeh et al. (2011) pointed out that the development of medical tourism requires attention to educational aspects and knowledge promotion in this field (8). In another study in this regard, Radovich and Nola (2018) also found that paying attention to educational aspects in order to promote businesses related to health tourism can lead to the promotion of these businesses and improve the position of health tourism in communities (14). These results are consistent with the findings of the present study. Also, in another study in this field, Abadi et al. (2018) in a study that was conducted with the aim of strategically examining the development of medical tourism using the SWOT method, found that the strategic situation of medical tourism development in Yazd is in an aggressive state. They pointed out that the growth of awareness about this type of tourism puts the strategic position of this type of tourism in an aggressive position (15). Wang (2016) in a study aimed at developing Internet marketing strategies in the use of medical tourism, showed that the use of Internet marketing methods to develop medical tourism, while improving awareness and familiarity with medical purposes, causes To the path of growth and development of this type of tourism with a higher intensity (16).
In general, the results of the present study showed that the four dimensions of educational issues, skills issues, idea generation and knowledge transfer in the field of education in e-business are effective in the Iranian tourism industry. On the other hand, it was found that the research model has a good fit, which all confirms the role of educational aspects in e-business in the field of health tourism. Therefore, paying attention to these dimensions is of special importance.

The present study investigates the role of strategic cost management as an intermediary variable on the relationship between the supply chain activities, and the financial performance improvement. The improvement of financial performance is selected as the dependent variable, the supply chain activities and the strategic cost management are considered as the main independent variables whilst the financial structure and the size of company are considered as control variables. The research is an applied purpose research, based on a data-survey retrospective research design and uses a descriptive-inductive inference method. From a list of selected companies of Tehran Stock Exchange, 165 companies were picked by the simple random method and top management survey was used to measure the supply chain activities and strategic cost management. Applying the structural equation model after diagnostic tests shows that strategic cost management has a positive and significant effect on the relationship between the supply chain activities in different dimensions and on improving the financial performance with different metrics.

Entrepreneurship with innovation in organizational structure and business methods has had tremendous results in economic, social improvement of organizations and the whole society. Ethics is undoubtedly a framework through which entrepreneurship creates values ​​related to the real needs of society and pursues long-term growth and development. The purpose of this article is to examine the relationship between entrepreneurial supply chain management and organizational performance with regard to the role of ethics.

This study was applied and descriptive-correlational. The statistical population of the study consisted of industrial companies in Gorgan city, from which a sample of 198 manufacturing companies was selected by simple random sampling. The research instrument was 6 standard questionnaires and the data were analyzed using Structural Equation Test with partial least squares approach in Smart-PLS software.

The results of data analysis showed that there is a significant positive relationship between supply chain business intelligence with increasing level of organization integrity and supply chain integration. There is a significant relationship between supply chain management with increasing level of organization integration and supply chain integration. There is a significant positive relationship between increasing level of organization integration with supply chain integration and ethical performance of organizational resources. On the other hand, there is a significant positive relationship between supply chain integration and organizational resource-oriented ethical performance and there is a positive significant relationship between ethical-oriented organizational resource performance and buyer financial performance.   

Based on the results of the present study, it can be said that entrepreneurial supply management that focuses on the ethical performance of the organization will lead to an increase in the level of organizational integrity and the success of supply management goals. Because supply chain integrity depends on the ethical performance of the enterprise resource-based ethics. The results of this study will help supply managers improve their performance by changing the culture and process of supply chain management toward entrepreneurial orientation and ethics.

Online shopping is considered as one of the new ways of buying and selling in non-physical online businesses which is the result of rapid growth and increasing use of computer technology that makes businesses sellers and buyers communicate more effectively through the Internet which makes the exchange process more efficient. The purpose of this study was to provide a framework of factors affecting online shopping in online businesses using the thematic analysis method. In order to conduct the research, a qualitative research approach using semi-structured interviews with online businesses entrepreneurs have been used. The sample size consisted the logic of theoretical and Purposive sampling and the achievement of theoretical saturation included a total of 12 people. Data coding was performed using MAXQDA software. Findings indicate that the effectiveness of online shopping online businesses is determined with 9 factors and 45 components (website infrastructure factors, marketing factors, online shopping experience, political factors, technology-transportation factors, economic factors, security and risk, Social factors and consumer characteristics).

Iran Stock Exchange has developed a lot in recent years. Today, the importance of forecasting and its benefits for decision-making and policy-making from various dimensions, especially in the field of investment, is not hidden from anyone. Risk is one of the first concerns of investors and is an important criterion in decision making. Value at risk as a risk measure has given way to measuring a variety of risks, but despite the high efficiency of this model due to some shortcomings, including the lack of aggregation feature of a coherent risk measure. Conditional Risk Value (CvaR) is considered as a coherent risk measure that has recently been welcomed and has been proposed as a useful tool for measuring risk.To predict the risk, various models have been presented so far, each of which has its strengths and weaknesses. Some of them are weak in terms of lack of appropriate theoretical foundations and others have not shown proper efficiency in practice despite using appropriate theoretical foundations. Provide adequate empirical risk assessment that helps both investors and anticipate unexpected risks that may threaten companies. In recent years, much attention has been paid to the application of neural network models and hybrid models. In the present study, a combined model of coherent risk prediction is presented and developed using fuzzy neural network inference system (ANFIS) based on Markov switching models and Garch family models.

The purpose of this study is to design a credit portfolio optimization model in the banking industry using a meta-innovative algorithm. Risk is one of the basic concepts in financial markets that has a certain complexity. Due to the lack of a clear picture of risk realization, financial markets need risk control and management approaches. The present study is a descriptive survey in terms of data collection and applied in terms of purpose. The statistical population of this research includes all facility files of the last 10 years as well as the financial statements of Ansar Bank branches affiliated to Sepah Bank, which were selected by census method. The risk criteria used in the models are: fuzzy risk value, absolute value of fuzzy downward deviations and half entropy. Research models were implemented using multi-objective particle swarm optimization algorithm. The software used in conducting research is MATLAB software. The results show that the performance of the fuzzy risk-averaged model is better than the other two models in evaluating optimal portfolios. Therefore, the use of the above model in credit basket optimization is recommended.

 Optimizing the negative balance of the financial portfolio of branches by observing the limits defined in the banking system of Iran.

 In recent years, several models have been proposed for the investment portfolio. In banks, Fundraising operations are carried out in parallel with investments. Attracting deposits and repaying loans are the main pillars of investment and form the basis of the resource and expenditure portfolio in the bank. In this research, a multi-objective planning model is designed to maximize returns and minimize risk.

 The approach of the problem is such that by taking administrative and personnel costs and interest rates on deposits and facilities and exchange rates of the domestic market can offer a variety of portfolios. The branches select the appropriate portfolio as the goal and work plan according to their requirements.

 Due to the nature of the problem, which is hard nonlinear, the model is solved using NSGA-II evolutionary algorithm. The output of solving the problem is a set of optimal solutions on the Pareto frontier. Each of the portfolios is a strategic choice for the decision-maker, according to the level of return and risk.

One of the sociology aspects is lifestyle, but by developing of internet, nowadays we are now faced with the e-lifestyle. In this paper we study the purchase behavior of each Iranian’s e-lifstyle in the online enviorment in two steps. In the first step, aims to identify the e-lifestyle types among Iranian citizens by K-mean clustering approach. Questionnaire that derivatived from related previously reported literature was distributed among tha 970 samples. The results of this step shows five different e-lifestyle, which named Interactive, Negativisms, Pioneers, Requisiteness Oriented, and Self-indulgent. In the second step, to study the online purchase behavior of each e-lifstyle, we use the quality phenomenology method and depth interview with the 15 samples who selected by maximum variation. The data was collected and analyzed by Giorgi method. The result shows the seven main themes for Interactive group, six main themes for Negativisms group, nine main themes for Pioneers group, seven main themes for Requisiteness Oriented group, nine main themes for Self-indulgent group.

Tourism small and medium enterprises (TSMEs( are more responsive to market demand when compared with larger companies. And if they use business intelligence system, they can enjoy high competition. The cloud platform for implementing business intelligence reduces maintenance and implementation costs for these businesses.The globalization of the markets requires the adaptation of the firm for business sustainability . Cloud deployments of BI and analytics platforms have the potential to reduce cost of ownership and speed time to deployment. In order to subsist, TSMEs have to take advantage of the new technology and new concepts for survival .The statistical population in the qualitative phase included 19 academics and experienced experts in the area of business intelligence .chosen by the purposive sampling approach. Further, in the quantitative phase, 393 people among the mangers of small and medium-sized enterprises in the Mazandaran Province, Iran, were participated. In the current study, the Meta-synthesis method has been utilized to identify the fundamental categories of business intelligence (BI). Fuzzy Delphi method (FDM) has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. Final indices, 6 main factors, 27 sub-factors and 34 identifiers were obtained. In this regard, the data analysis process has been performed by MATLAB and MicMac software. Our research has shown that the two main themes of business stimuli and characteristics have the highest influence on other variables..

Although high-tech export has a small share of non-oil exports, however it's share has decreased from 1.6% in 1390 to 0.6% in 1396. These goods are among high value-added products which can significantly help the economic development of the country. Therefore, the present study aims to investigate the causes of the mentioned issue  and the strategies for addressing that. Considering the research objective, this is an applied study conducted using a mixed method (quantitative and qualitative) in two phases. The data were collected by means of survey. In the qualitative phase, the fundamental criteria affecting the export of high-tech goods were identified and classified using a theme analysis method. A total of 14 experts in the area of export development in high-tech industry were interviewed and the most important criteria were extracted. In order to identify and screen the sub-criteria affecting the export development of high-tech goods, Fuzzy Delphi Method (FDM) was used. In the second phase of the research, the questionnaires were distributed among knowledge-based companies and the obtained results were tested using the Structural Equation Modeling (SEM). In the qualitative and quantitative phases, the data were analyzed using MAXQDA and SMARTPLS software, respectively. The results of the research indicate that “export promotion and development policies’’ and “trade facilitation” have the highest influence and “market access” has the lowest influence on the export development of high-tech products. Therefore, the supply-side factors are more important than the demand-side factors

The advent of social media has led to the development and importance of word of mouth (verbal) communication and the emergence of a new phenomenon called electronic word of mouth marketing and advertising. Today, electronic word of mouth is one of the most influential and persuasive means among social media users today. The purpose of this study is to design a model of electronic word of mouth advertising in interpersonal relationships of social media users. In order to conduct the research, the qualitative research approach, based on the data-based method and using semi-structured interviews with experts in the field of advertising and media has been used. The sample size with the logic of theoretical sampling and until the achievement of theoretical saturation included a total of 12 people. Data coding was carried out by using MAXQDA software. Findings of Electronic Mouth Advertising Research with 9 Factors (Stimulus Factors, Electronic Word of Mouth Advertising Media, Expressing of Opinion, Source of Electronic Word of Mouth Advertising, Market related Factors, Searching of Opinion, Situational Factors, Effect of Electronic Word of Mouth Advertising and Electronic Word of Mouth Advertising Recipient) and 45 components were elaborated. The results of this study can be useful for business managers to manage electronic word of mouth advertisings on social media.