حسین عابدی

The main purpose of this study is to explain and study the factors that influence the development of green marketing in Tehran shopping centers. The researchers chose applied and cross-sectional studies using quantitative methods and descriptive investigative strategies. The research background was compiled using library methods and fishing tools, and preliminary research data was collected from questionnaires developed by researchers. The statistical population includes 2,552 shopping mall customers who have used organic products at least 3 times. The sample size selected by the systematic random sampling method is 376 people as the analysis unit. In the end, 362 samples were selected based on variance The structural equation modeling analysis with Smart PLS3.2 software is selected. The results of the reliability and validity of the convergence and divergence of the research model are in good condition, the model has been reasonably explained, and the fit index has been recognized. Research results combination of marketing, value, reliability, social marketing, interactive marketing, branding, environmental factors, and social responsibility does not have a significant impact on the development of green marketing, However, improving production quality and knowledge management has a significant positive impact on the development of green marketing. When these variables change by 1 unit, there are 0.321 and 0.281 units respectively, which will change in the same direction of the development of green marketing. Therefore, these factors must be considered in order to achieve success in the implementation and development of green marketing.

The purpose of this research is to determine the impact of the IT-enabled dynamic capability on innovative capabilities and to provide scientific solutions in this regard to improve the performance of small and medium-sized enterprises. The data were collected from a sample of 225 employees of small and medium-sized enterprises active in Qazvin province by means of standard questionnaires. Hypotheses were tested using structural equation modeling with the partial least squares method and using Smart PLS and SPSS software. The results of the structural model test for hypotheses with a direct effect showed that the IT-enabled dynamic capability has a direct, positive, and significant effect on the innovative capability and performance of small and medium-sized enterprises, and innovative capability also has a significant effect on the performance of small and medium-sized enterprises. Transformational leadership moderates the relationship between innovative capability and the performance of small and medium-sized enterprises. The results of the structural model test for the mediation hypothesis indicated the confirmation of this hypothesis. In general, the creation and development of innovative capabilities combined with transformational leadership can strengthen the impact of the IT-enabled dynamic capability on the performance of small and medium-sized enterprises.

In this study, the main objective is to collect data and prioritize marketing mix elements, and review products during the life cycle growth period. The approach is to select effective strategies for marketing mix elements in the food industry. The research method is qualitative. The statistical population of the research is collected from the food industry located in the northwest of Iran. Three companies were selected by a simple random sampling method. In this research, 900 questionnaires were distributed among consumers and sellers as a statistical sample, and 21 questionnaires were distributed among experts. The gathered data were evaluated by weighing the passages by SWARA method and selecting the best product using WASPAS and finally MGR-RMSh combined modeling. After selecting the best product in the ranking obtained with the mentioned technique, it was determined that in the growth period of the life cycle, product quality and packaging are in the first place and product distribution is in the second place in terms of importance. Data analysis shows that the implementation of the principled strategies of this stage in the form of concentration strategy, market development, supply chain strategy lead to positive outcomes such as profitability, maintaining market share and increasing market share.

Furniture is a mixture of art and culture and a symbol of prosperity for Iranian families, and companies operating in this competitive industry need a comprehensive and long-term model for survival in the market. In this study, a strategic marketing model in the furniture industry is presented. The present study is an applied-developmental study in terms of purpose and in terms of method and time period of data collection, it is a cross-sectional survey research. Semi-structured interview and Likert scale questionnaire were used to collect data. The reliability of the questionnaire was assessed using combined reliability and Cronbach's alpha. Convergent validity was also used to validate the questionnaire. The statistical population of this research in the qualitative section includes experts in the furniture industry. Qualitative sampling continued in a targeted manner until theoretical saturation was achieved. The statistical community in a small part also includes managers and experts of the country's furniture industry. Using Cohen's effect size method, 140 people were calculated as samples. Random sampling method was used for sampling. In order to analyze the data in the qualitative part, the indicators of the strategic marketing model were identified using data-based theorizing method. The partial least squares method was used to validate and present the final model. Based on the results of qualitative analysis, 6 main categories, 18 sub-categories and 102 basic indicators were identified. Based on the paradigm model of the research, it was found that competitive forces constitute causal conditions. Strategic marketing is a central phenomenon. Marketing research provides the background, and corporate social responsibility is the intervening condition. Marketing strategy is a strategic factor that ultimately leads to functional marketing outcomes such as market share, market management and sales promotion.

For banks and financial institutions, it is important to pay attention to the phenomenon of reduced customer loyalty. Today's banks and financial institutions seek to identify and manage effective methods and patterns of creating andpromoting customer loyalty. The implementation of customer equity drivers (CED) as a crucial marketing tactic to surgecustomer loyalty intentions is very important. Also,the significance of customer emotionsas moderator between CED and customer loyalty intentionshas been ignored by the previous studies.Therefore, this research aims to fill the gaps of previous researchesin the field of customer loyalty of banks. In this study, considering customer emotions, as a mediator in the relationship between customer equity drivers and customer loyalty intentions, a structural equation model to explain the factors affecting customer loyalty intentions of Noor Credit Institution was presented. Sampling by random method is simple and the number of samples is 483. Partial least squares and hierarchical regression methods were used to analyze the research hypotheses. The results show that among the drivers of customer equity, value equity and relationship equity have a direct impact on customer loyalty intention. Negative emotions also have an adverse effect on customer loyalty. Finally, customer engagement has a direct effect on customer loyalty intention.

In this research, we investigated the impact of cultural intelligence on the value of the brandoriented destination, customer-based in the tourists of Qazvin province. The research method in this paper is applied and descriptive-survey. The method of this research is from an applied and correlated point of view. The statistical population of this study was tourists visiting Qazvin, whose number was unlimited. Using the Cochran formula in the unlimited society, 384 individuals were selected as samples, which are also accepted by the structural equation technique (between 5 and 15 times the number of points). A questionnaire was used to collect data. Validity of the questionnaires was confirmed using content and structure validity. Cronbach's alpha coefficient was also used to assess the reliability of the questionnaires. Reliability was also confirmed. Then 384 questionnaires were distributed among tourists. Data were analyzed using descriptive and inferential statistics. SPSS software was used for descriptive statistics and LISREL software was used for inferential statistics (structural equation technique). The results of the data analysis showed that the cultural intelligence of tourists with a path coefficient (0.604) influences the value of the brand-specific destination of the customer-based destination. Also, cultural intelligence of tourists with path coefficient (0.579) on brand loyalty, with path coefficient (0.537) on brand quality, with path coefficient (0.437) on brand awareness, with path coefficient (0.379) on brand image and with path coefficient (0.350) Affects brand value.

The aim of this study was to examine the relationship between religious orientation and psychological well-functioning family was among the students.

The research method was correlation. The population of this research martyr Beheshti University, 320 students (175 males and 145 females) who were randomly selected form. Alport religious orientation questionnaire for the evaluation questionnaire, Psychological well-being and family functioning scale was used.

Multivariate regression analysis showed that the problem significantly predict psychological well-being and added solve the problem, the family, communication, roles, behavior management, emotional involvement and emotional support to the equation able to predict increases significantly. The correlation between the components of religious orientation (extrinsic religious orientation, internal religious orientation) on the one hand and students on the other side of psychological variables 388 / 0R = calculated and shown that 15% of the variance, or differences psychological well-being of individual variances or individual differences in the characteristics of religious orientation.

So we can say that all family members, especially parents with their performance in the context of their important effect on the mental health of their children and Higher mental health, religious orientation, would be better.

One of the essential techniques applied by the poets of Palestinian resistance to explain the effects of social, political and cultural aspects of resistance is the use of symbols and signs related to children of war. This feature, as one of the most powerful means of determining the meaning and form of Palestinian resistance poetry, is so blatant in the poetry of Samih al-Qasim. The present study aims to describe and analyze the most prominent signs of Qasim's poetry, such as the names of poems, time, place, and narrative characters. The results show that Samih al-Qasim's poems are written about children not for children, and the most frequently used signs are those of time such as childhood and lost time, return to the birthplace, places such as Qods, school, homeland and prison, as well as general and specific characters such as father, mother, child martyr and the occupation. In his general approach to the children of war, contingency of sadness and despair with resistance is evident. This attitude has led to repeated occurrence of tragic resistance in the contents of his poems.

One of the factors affecting learning among learners is the admission of new homework subjects and which is a requirement of learning and that is what leads to the behavior of intensity and direction and it helps the learner to maintain its continuity. The purpose of this study was to investigate the relationship between perceived educational stress and avoidance of admission of new homework subjects in Secondary school students of the first and second of the city of Isfahan . The research method is descriptive correlational. The statistical population of the study included all male and Secondary school students of the first and second of the city of Isfahan, 250 of whom were selected through available sampling method. All participants completed questionnaires for avoiding admission of new teaching assignments and perceived academic stress. The results showed that there was a significant correlation between perceived academic stress variables and the avoidance of admission of the new homework subjects (p

This study aimed to identify the educational needs of the teaching faculty professional development, cultural, exploratory mixed method has been done. In the qualitative sample of 12 patients were selected through purposive sampling through focus groups and semi-structured interview process was conducted in 6 sessions. After identifying the skills and concepts in a small section of the questionnaire were evaluated. In this section, samples consisted of faculty departments (education, math, literature, counseling, English, chemistry, physics, physical education, theology, biology) And provinces (Khorasan, North Khorasan, South Khorasan, Kermanshah, Isfahan, Tehran, Hamedan, Kurdistan, Kohgiluyeh and Boyer Ahmad, Golestan) University teachers in the number of 1360 people were Of which using Cochran Formula 300, stratified random sampling were selected as sample. Its validity was confirmed by a number of education experts And the reliability of the initial implementation on a sample of 30 was determined using Cronbach’s alpha coefficient The coefficient for the questionnaire teaching, to teaching, the teaching, teaching evaluation, technological and other skills, respectively, 0/727, 0/757, 0/814, 0/818, 0/837 and 0/762 respectively Is, Descriptive statistics were used to describe data and to assess the need for training, the importance factor As well as the differences between demographic characteristics in terms of the need for training of inferential statistics were used. The results showed that teaching skills in the categories of scientific expertise in the field with 52/3 percent, the skills taught in the categories of theories of learning to 54/1 percent And scoping and planning with 35/3 percent, in addition to teaching skills appropriate to the subject matters proposed method with 65% Time Management with 61/2, class power management and leadership 55/4, technological skills in the categories of software training video production with 61/4 percent, domain software content 58/7, teaching methods systems with 56/6, ICDL with 55/7, Production of multimedia training software 54/4 And the software provided with 53/4, in other skills needed in the field of English language teaching has been reported with 55/6 percent.

This research is a comparative study of entrepreneurial characteristics of founders of non-governmental high school in Tehran. The research population was the female and male’s founders of non-governmental high school in Tehran (totally 507 persons). The sample was 213 people (90 women and 123 men) were selected by cluster sampling. The data were collected through questionnaire that measured two entrepreneurial characteristics including personality and cognitive-skill. The results indicated that the entrepreneurial characteristics of male and female founders of non-governmental high schools are relatively good. There is no significant difference between men and women in terms of entrepreneurial characteristics. Ambiguity tolerance of women entrepreneurs and independence of men entrepreneurs evaluated as an undesirable item. Also the personality and cognitive-skill characteristics there are no significant difference in both groups of men and women. There is no significant difference between personality characteristics between men and women entrepreneurs, except in independence and tolerance of ambiguity.

Recognition of the common attitudes of consumers in the field of consumer behavior is a strategic capability. Therefore, consumer direct experience is the first effective factor on the formation of people's attitudes towards the products and services .The purpose of the present study is to explore the effect of experiential marketing, destination image and corporate image on satisfaction in four-star and five-star hotels Parsian Tehran. Structural equation modeling was employed to explore experiential marketing in the hotels. The research sample included 530 customers of four-star and five-star hotels Parsian in Tehran province. Sampling was conducted via two-phase stratified sampling method. The obtained results disclosed that customer's perceptions of experiential marketing, destination image and corporate image have a direct effect on satisfaction. Moreover, the proposed conceptual model to develop effectiveness models of experiential marketing, destination image and corporate image were confirmed

The children of war and their actions and different qualities are sings and meaningful material for the poets of resistance,and show a part of the resistance, its structures and internal and external relations. Some of the roles and implications that depict the strong relationship between childhood innocence and the world full of violence are presentedthrough the Mahmood Darwish’s poetry and link possible and wide meanings to this decent concept of human.In this study,by using descriptive and analytical method, the children of war in the poetry of Mahmood Darwish,from the perspective of semiotics, was analyzed and layersof thoughts and sings such astitle, intertextuality, time, place, character, narration,author and othercodes and techniques havebeeninvestigated whichwill leadthe reader todiscoverhiddenmeanings. The resultsshow that Mahmood Darwish’s poetry for childrenismorechildlike than childish, that is, its languageisadult but its matter is for children. We encounter signs of life in his poetry; public and private life of a poet that in terms ofhis view towards children, swing among the beautiful, ugly and annoying signs. In his poetry, in addition to elements within the text, there is anemphasis on real world matters and the events of poet’s life. Among these signs, time, place and character are used more than others. All these sings provide different interpretation of the poetry of Darwish.

Hemorrhage after cardiopulmonary bypass is one of the most important complications of pediatric heart surgery and fresh frozen plasma (FFP) infusion is the first intervention to compensate for the lost blood. Some studies show that injecting combined fibrinogen and albumin can also compensate for this lost blood. Thus, the aim of this study was to compare the effect of synthetic fibrinogen plus albumin with fresh frozen plasma for the prevention of coagulation disorders in pediatric heart surgery.
In this clinical-trial study 90 candidates for pediatric heart surgery were selected and randomly divided in two groups. The first group received fresh frozen plasma and the second group received combined fibrinogen and albumin. Serum hemoglobin, serum platelets count, serum fibrinogen level, prothrombin time, partial thromboplastin time, activated clotting time, arterial blood gas were measured before and after the surgery and compared between the two groups.
Findings: Before undergoing the surgery, mean serum level of hemoglobin in FFP and fibrinogen/albumin groups was 10.6 ± 1.9 and 11.9 ± 3.3, respectively and no statistical difference between the two groups were reported (P = 0.29). one hour after surgery this number was 12.9 ± 2.2 and 12.3 ± 2.3 in the two groups respectively (p = 0.18) and 24 hour after surgery it was reported as 12.9 ± 1.7 and 13.1 ± 2.6 respectively which was not statistically different between the two groups (P = 0.69). Also, no statistical difference was reported between the two groups in changes of mean hemoglobin level before and after the study (P = 0.75).
According to the results of this research, using a combination of fibrinogen and albumin had the same effect for prevention of post-surgical coagulation disorders and is suitable for children undergoing pediatric heart surgery if there are not any other contraindications for their use.

The short and historical novel of“The Red mane mare’’ (Ān mādiyān-i surkhʹyāl) By Mahmoud Dowlatabadi is an excerpt fromImru ''al-Qais life who is a romantic poet or songwriter during the ignorance era and it isdescription of the incident and story about a emotional - tribal vengeance (vendetta). In the form of the novel، author has linked a quasi-historical legend in the world of today. In terms of narrative language، this novel isdistinguishedfrom the other stories of Dowlatabadi due to features of the classic prose in it. His selected language in this novel is coordinated perfectly withstraggly space andthe dark age ofthe story (Arab pre-Islamic era). Archaism and appearance of signs of eloquent prose or ancient prose and intermediate prose (in lexical and syntactic Axises)، short sentences، the impressibility from the Arabic language and literature in two In two areas including vocabulary and interpretation، sequenceand contrast،repetition (in word، sentence or contents)، repetition of dash (in the role of description، apposition and so on)، the use of song and meter، invention of new words، Dialect and folk words، using of ancient and modern Persian literature، creation of new spaces using cinematic and theatrical experiences of the author، combining old space with new space (narrativetime)، Conversation with objects and animalsand punctuation mistakes، are from the most important stylistic and linguistic features in this old-oriented novelewich is close to poetry. Dowlatabadi is created a new and old work in the field of contemporary Persian novel using the elements of fact and imagination and artistic exit from standard language like the style of some writers such as Abu al-fazl-e Beyhaqi، Abu Ali Bal''ami and some contemporary writers. In this research،we''ve studied features of mentioned novel in the field of narrative language of story by descriptive and quantitative methods and finally، we have provided a short analysis of each section.

Today, tourism is one of the largest economic sectors in many countries is considered. Iran's oil revenues are highly dependent on tourism, could be used as a way to get rid of dependence on oil revenues and is out of the economic monoculture. In today's world more closely competitive advantage of the benefits of economic, social, cultural, and especially receiving a greater share of the revenue and raise the level of employment in the tourism industry in their country. Given the experience of the successful growth of the tourism industry in many countries and its importance to economic growth and increased employment, this study examines the relationship between tourism and employment in Iran deals. In this research study, "description¬- Functional" and used a sample of 350 questionnaire with 32 questions, 5 options is the Cultural Heritage and Tourism, the National Youth Agency and the Ministry of Labor and Social Distribution have. Tourism has a significant effect on employment. This research also shows that no significant impact on the tourism industry to create jobs and reduce poverty and increase social welfare.

important tool of language, structure and special Drvn‌Mayh, a little background is in the range of world literature. Certainly the Tlash‌Hay Payh‌Gzary Gran‌Sng in the genre of Arabic and Persian literature can be found in the works of Ahmed Shawki and Iraj Jst‌Vjv. This is in light of the American School in Comparative Literature, My‌Kvshd different aspects-Zybayy‌Shnasanh, Nvavry‌Ha, Shbaht‌Ha, extention and the various functions of the literary genre of the poet in Persian and Arabic, Iraj and Ahmed Shawki evaluation of these two characters is considered as the pioneer in this field.Shbaht‌Ha, extention and the various functions of the literary genre of the poet in Persian and Arabic, Iraj and Ahmed Shawki evaluation of these two characters is considered as the pioneer in this field.Shbaht‌Ha, extention and the various functions of the literary genre of the poet in Persian and Arabic, Iraj and Ahmed Shawki evaluation of these two characters is considered as the pioneer in this field.