سعید تابش

Measuring the willingness to pay for the citizens of Tabriz to support Tractor Football ClubAbstractThe purpose of this research is to measure the willingness of Tabriz citizens to pay to support Tractor Football Club. This research is descriptive-analytical and in terms of purpose, it is among applied researches. Statistical population were residents of Tabriz city and according to the population of more than 100,000 people, the statistical sample size was determined to be 384 people based on Morgan's table. Through a researcher-made questionnaire, the willingness of Tabriz citizens to pay for the goods and benefits produced by Tractor Football Club and the factors affecting citizens' willingness to pay for this club were measured. SPSS22 and Excel14 software were used for data analysis. According to the results of the research, the average willingness of citizens to pay annually for the participation of this club in the Premier League, the championship of this club in the Premier League, the championship in the FA Cup, and the championship in the Asian Champions League are 24,000, 30,000, 28,500 and 62,000 Tomans respectively. The willingness of citizens to pay shows that the presence of this club in the highest competitive levels of sports in Iran has had a positive effect on their social status and well-being and citizens are willing to support this club financially. It is suggested to the managers of the tractor club, taking into account the separation of willingness to pay based on different categories of citizens, it is possible to attract support based on priorities in the financial field.

 The present research aimed to design a model of human resource development indicators within the Iraqi basketball system. This study was applied in nature and conducted qualitatively.

 The prevailing framework of the research was pragmatism, employing a grounded theory strategy with a Glaser approach. The data collection sources included a literature review and semi-structured interviews. Participants in this study consisted of senior sports managers in Iraq, members of the federation and basketball association managers, faculty members from physical education faculty, basketball club managers, coaches, referees, and athletes. Purposeful sampling was utilized, employing a snowball method. The interviews reached theoretical saturation at 15 participants but were extended to 17 for greater assurance. MAXQDA software was used for coding, and the final model was developed. After data analysis and initial examination by the researcher, open, selective, and theoretical codes were ultimately identified.

 The data analysis yielded 68 concepts, 16 subcategories, and five main categories: managers and staff (organization, planning, finance), referees (training, commitment, scientific), spectators (facilities, services, emotions), players (promotion and development, functional, economic), and coaches (technical, specialization, support, psychological).

 A primary focus in the development of human resources within the basketball system is the aspect of management. By concentrating on effective human resource management, talents can be identified, and employee performance can be enhanced. Additionally, the role of the coach, acting as an intermediary between management and players, is crucial for achieving success in sports arenas. Prioritizing objectives for players results from interaction with management and having a creative, well-trained coach. Based on the findings of this research, sports officials are encouraged to focus on human resources, enhance the educational system, and retain talented individuals to advance basketball in Iraq.

This research examines the factors affecting the quality standards of accessible sports tourism in three northern provinces of Iran (Mazandaran,Gilan,Golestan).The research has an interpretive approach, exploratory aim, qualitative method and foundational data strategy based on the emergent approach. The studied community of people with scientific and executive positions including specialists and professors in the fields of sports management, tourism, demography, familiar with the subject of research, gerontology; The staff members were in the sports, rehabilitation, and municipality committees, which were selected purposefully and with the snowball technique.The data collection method was a semi-structured interview with 18 experts.The findings showed that the effective factors in order of importance included: economic factors, knowledge and information, cultural-social factors, managerial factors, communication, and environmental factors, among which economic factors were the most important. Therefore, it is necessary for this factor to be noticed by all the trustees and related parties, especially the relevant managers

Veterans and the disabled are among the people who can make better use of their free time by doing sports activities. The purpose of the present research was to present the development model of sports participation in leisure time of veterans and disabled people with sensory impairments (hearing and visual impairments) and physical and movement impairments (having problems with movement and physical condition) with a Grounded Theory.

The current qualitative research was conducted with the Grounded Theory approach. The research community included psychologists, sports experts, people with organizational positions in sports organizations across the country, sports coaches in sports clubs across the country, and university lecturers in the field of sports management from across the country in 2022. The number of samples using the principle of theoretical saturation was 18 people, which were selected using the snowball method. Data collection was done by semi-structured interview. To measure the validity of the findings, four criteria were used, including validity, generalizability, reliability, and confirmability, and to measure the reliability of the interviews, the test-retest method and the within-subject agreement method were used. Finally, data analysis was done by coding method and using Max QDA. 12.

Causal conditions including (social-cultural factors, economic factors, political factors, technological-environmental factors), context (development of economic resources, development of hardware infrastructure, production of sports programs), phenomenon (enhancement of the development process of sports), intervening conditions (improvement of social capital, improvement of psychological capital), strategies (talent cultivation, mental and psychological empowerment, physical empowerment) and consequences (social solidarity, social participation, national and international functions, improvement of quality of life) .

The existence of 6 selective codes of the components of causal conditions, context, phenomenon, intervening conditions, strategies and consequences, and 17 axial codes and 49 open codes were identified. Sports practitioners and planners are suggested to improve their health as a member of society by institutionalizing cooperative sports among veterans and disabled people.

Citizenship sports as a social phenomenon rebuilds society based on promoting a healthy lifestyle through treatment and prevention. The purpose of this study was to explore the factors affecting the development of sports citizenship in Iran, with a focus on the health of citizens.

This research followed a mixed approach (qualitative-quantitative). In the first part, with a qualitative approach and a systematic method, database searches were conducted for studies published in the last 10 years, resulting in 178 studies being identified. After screening the studies based on the established criteria, 17 studies were selected for analysis, and the results of studies were aggregated with the method of document content analysis and coding method, and finally, indicators were extracted. In the second phase, extracted indicators were presented to 12 purposefully selected experts in the form of 53 closed-ended questions with a 5-point Likert scale through the Delphi method. The experts' opinions were used to revise, merge, or eliminate indicators. After reaching a group agreement, the Delphi process was completed in three rounds and the factors influencing the development of Iranian citizenship sports were extracted with an emphasis on citizens' health.

Influential factors in the development of Iranian citizenship sports included behavior stabilization in sports, environmental attractiveness, public service delivery, national planning, effective management, sports structure of the country, assessment and evaluation, Iranian-Islamic capacities, education development, successful scientific models, volunteer support, climatic-geographical factors, family sports infrastructure, educational sports development, economic infrastructure, legal factors, media management, and governance factors.

By implementing changes in macro policies and adopting strategic foresight to prioritize health and enhance societal well-being, sustainable development of citizenship sports will be attained.

Beach Soccer has made many advances in Asia and the rest of the world, despite the fact that many years have passed since its presence in the country's football field, due to the investment of clubs and domestic talent. However, the activists of this sport have reported many problems in this sport, especially economic problems; Therefore, the aim of this study is to identify and rank the economic challenges of beach soccer clubs in Mazandaran.

This research is applied and its method is mixed. Sampling method was targeted and available. The statistical population of the study included all university elites, sports managers, coaches, referees and athletes, managers and economic experts of Mazandaran. In the first stage, economic challenges were identified by interviewing 25 people from the statistical population. In the second and third stages, the challenges identified by the Delphi group (25 people) were examined; in these two stages, factors that had at least 60% positive response remained for the next stage. In the final stage, the ranking of the identified challenges in the previous three stages was done using the Five Likert Options Questionnaire. The collected data were analyzed using TAPSIS technique.

The results of the study showed that the lack of the right to broadcast television and the lack of interest due to the lack of coaching fees in remote villages and towns is the least effective economic challenge among the internal components in the economic challenges of the coastal football clubs of Mazandaran.

According to the findings of the research, the provider of the television rights, the proposed strategies for the privatization of the clubs, the proposed strategy to facilitate the sponsorship of the clubs and ... strategic planning.

Very little research has been conducted on the content analysis of studies related to the elderly. This study aims to provide a comprehensive overview of the research landscape and offer structured insights into this area. The research focuses on the content analysis of Iranian journals of physical education in the context of elderly individuals. This quantitative, applied research is based on content analysis and adopts a descriptive approach. The statistical population includes geriatric research published in Iranian physical education journals from 1993 to 2021. The research tool is a researcher-developed checklist, validated by ten professors, with a reliability coefficient of 0.97 using the Holsti formula. Data analysis was carried out using SPSS software. The findings revealed 213 relevant studies, with the majority published in the Motor Behavior journal. The most prevalent topic, constituting 30% of the articles, pertains to sports physiology, while biomechanics and management topics are less frequently addressed. Nearly all articles (99%) have a practical purpose and predominantly feature quantitative data. The quasi-experimental method is the most commonly used (76.05%), with training protocols being utilized in 81.22% of cases. Non-random sampling is the most frequently employed method, accounting for 53.52% of cases. Geographically, Tehran, Chaharmahal and Bakhtiari, and Isfahan provinces have the highest publication shares. SPSS software (73.23%), one-factor analysis of variance, and Kolmogorov-Smirnov statistical methods are the most prevalent analytical tools used by researchers. The research conducted in Iranian physical education journals regarding the elderly does not comprehensively cover the literature in this domain. Consequently, to advance knowledge in this area, it is crucial to conduct diverse research across all regions, as well as to employ descriptive and qualitative methods more extensively. It is anticipated that over time, publications will increasingly address the challenges and opportunities faced by the elderly, adopting a more forward-looking approach in this field.

The purpose of this paper is to determine the relationship between quantum leadership and job self-efficacy with organizational excellence in the Ministry of Sports and Youth. The statistical population of this study was experts from the Ministry of Sports and Youth. In this research, a questionnaire was used to measure the variables of the research. Since the standard questionnaire was not found for quantum leadership, a researcher-made questionnaire was considerd . formal and content validity was confirmed by a group of academic professors and using Cronbach's alpha correlation coefficient, the reliability value for this questionnaire was 8/. Was calculated. For self-efficacy variable, Rigs and Knight's standard questionnaire (1994) and for measuring organizational excellence, based on the EFQM model, the standard questionnaire was used by Rashidi Manesh et al. (1394) and based on the Likert scale of 5 values.The findings of the research showed that there is a positive and significant relationship between job self-efficacy and organizational excellence. Quantum leadership also has a positive and significant effect on job self-efficacy, but quantum leadership has no effect on organizational excellenceTherefore, it is suggested that the managers of the Ministry of Sports and Youth, using the findings of this study, by implementing and operating the quantum leadership style, consider and increase the self-efficacy of the staff to improve their performance, and by strengthening the culture of excellence in Between the staff and the experts to contribute to the development of the country's sport.

Global crises have made the development of the national economy a major problem. One way to achieve economic development is to improve the commercialization mechanisms of academic research. Given the importance and position of universities, scientific centers, and academic research in meeting the needs of society and moving towards the production of capital from the knowledge produced in these centers, it is necessary to introduce mechanisms appropriate to the structural, environmental, and human conditions of these centers to commercialize academic research. Therefore, the purpose of this study was to provide a roadmap for the commercialization of scientific research in the field of sports. The present study was applied in terms of purpose, descriptive-analytical method, and qualitative in terms of the nature of the data. The research population of the study included faculty members of physical education faculties, university entrepreneurs in the field of sports, university inventors in the field of sports, experts of the National Elite Foundation, and graduate students. The sampling method in this study was purposeful and available. In the first stage, semi-structured interviews were conducted with 16 people from the statistical population and after theoretical saturation, the interviews were stopped and in the Delphi stage, 11 people were selected as the research sample. Due to the fact that the goal of the researchers was to design a process model, the Delphi political technique (three stages) was used. Based on the findings of this study, the process model of commercialization of academic research in the field of sports included 20 steps. Analysis of commercialization models in the world shows that environmental, structural and human conditions play important roles in commercialization. Therefore, it is necessary that the proposed model be a native model and suitable for the environmental conditions of Iran to be used in the strict sense of the word at the level of research and scientific centers. Therefore, the model presented in this research is compatible with the environmental and indigenous conditions of Iran and can be used as a basis for the commercialization of research in research and academic centers.

The income from the presence of spectators in the stadiums is one of the primary incomes of football teams. To increase this income, more spectators must enter the stadium. The physical quality of stadiums, such as cleanliness and hygiene, accessibility, safety, entertainment, parking, etc., is one of the most important factors that encourage spectators to watch live sports events. Therefore, knowing the impact of the physical quality of stadiums on the behavior of spectators is considered important for clubs and managers who intend to increase income. Therefore, in this research, the effect of the physical quality of football stadiums on the behavioral tendencies of the spectators has been investigated. The statistical population of the research included all the spectators of the premier football league matches; 325 people were selected by simple random sampling, and finally, 294 correct questionnaires were returned. The information was collected through a researcher-made questionnaire, which was obtained through interviews with experts (academic faculty members and sports managers) and library studies. The face and content validity of the questionnaires was confirmed by using the opinions of sports experts and sports management professors (10 people) after applying their corrective opinions. The internal reliability of the questionnaire items was also reported by the researcher in an experimental study using Cronbach's alpha method for the stadium characteristics questionnaire (0.97) and satisfaction questionnaire (0.87) and for Willingness to return (0.88) and after ensuring The validity of the questionnaires was used using SPSS software in the descriptive and inferential statistics section, as well as Amos software to draw path analysis. The results showed that the characteristics of the stadium have a positive and significant effect on satisfaction; Also, the characteristics of the stadium have a positive and significant effect on the Willingness to return of spectators. In addition, satisfaction has a positive and significant on willingness to return. Finally, it is possible to confirm the mediating effect of satisfaction in the relationship between the characteristics of the stadium and Willingness to return at the 95% confidence level. Therefore, according to the importance of the presence of spectators in stadiums, sports managers should periodically assess the needs and evaluate the satisfaction of the spectators as well as the quality of the stadiums, and by removing the shortcomings, witness the maximum attendance of the spectators

The purpose of the research is to develop a model of intelligence and strategic thinking for the management of human resources in Iranian sports.

The characteristics of the current research in terms of methodology include the orientation of the research to the fundamental method; Qualitative research method; philosophy of research, interpretation; The research strategy is based on data theory method and the research approach is based on inductive method and finally the goal of exploratory research. The methods of snowball sampling and theoretical saturation index were used for sampling from the research community who were professors and experts in sports management. Interviews with experts and experts were considered as the starting point of the data collection process of this research. The people to be interviewed included 15 people who were selected in a theoretical manner. By selective coding by integrating the categories discovered from all the interviewees, he identified the main and sub-categories.

The results show that 179 initial conceptual propositions were obtained in these codings. According to the results of research among different organizational factors, organizational culture can play a vital role in limiting or persuading; Leaders who play important roles in relation to culture and strategic thinking process. Finally, after analyzing all the categories related to thinking and intelligence, we reached the model. Mobin shows the relationships between the main components and components resulting from the central coding about the thinking and intelligence of human resource management in Iranian sports. The categories extracted from the components formed the paradigm model. The conceptual model in this research shows the intelligence and strategic thinking model of human resource management in Iranian sports, which is based on the findings of this research.

Strategic planning alone cannot help managers in advancing their goals. Since strategic planning is based on past information, it will not be effective in the long term and due to the rapid changes in the external environment. Therefore, it is the responsibility of the strategy to guess the future of the business and plan for it. Senior management is not omnipotent in formulating a strategy and other factors are also effective. Formulation of strategy requires full understanding of business elements. Modern strategy leaves us in a dilemma. Strategy responds to needs and frees us from crisis. However, the role of management becomes particularly important when the environment is complex, unstable and ambiguous. May it be this manager who, with his tact, will lead the organization through the mysterious and foggy atmosphere of the crisis and bring it to its destination. The learning organization helps us in planning to promote people's innovation and their ability to deal with unpredictable situations, to promote innovators, people and their ability to deal with unpredictable situations, and educational planning to achieve the above goals. It will not be very difficult, but it needs to be careful. Learning should be a part of the daily schedule of the employees. Suggested that organizations pay more attention to employees through increasing motivation and raising the level of awareness and knowledge of employees in order to increase the information of employees in the field of intelligence and strategic thinking. Also, to differentiate their organizational position from competitors and create superiority over them.

The aim of this study was to identify the entrepreneurial challenges with sport and recreational approach in Lorestan Province, Iran. The present study is applied in terms of purpose and exploratory and mixed in terms of nature and method. In this research, two types of Delphi community were used to identify the challenges of sport entrepreneurship and the community to explore and categorize the final factors. In the Delphi group, 15 individuals were selected, using purposive snowball sampling and in the quantitative section based on Cochran sample size formula and simple cluster-random sampling method with proportional allocation, 328 individuals were selected as the sample of the study. After reviewing the literature related to the research and semi-structured interviews, the entrepreneurial challenges with sport and recreational approach were identified by the Delphi method in two rounds; finally, these challenges were categorized in the target population by distributing the questionnaire. The findings indicated that the challenges of sport entrepreneurship in Lorestan Province consisted of 10 factors and 107 items. These factors included educational factors (26 items), management factors (12 items), infrastructure factors (9 items), non-meritocratic factors (5 items), legal factors (7 items), economic factors (9 items), governmental factors (5 items), political factors (4 items), cultural factors (5 items), and media factors (2 items). The factors were listed in order of priority.

Olympic Games has been the most important sport event in the world and all of the countries try to get the best results from many years before the Olympic games with the long, medium and short term programs. For this reason, identifying the factors affected the success of athletes is very important. So the study is to investigate and prioritize sports factors affecting the success of athletes of Tehran province for the achievement of the 2020 Tokyo Olympic Games. The statistical population was faculty members of physical education and sport sciences (especially sport management), senior managers of the National Olympic Committee of the Islamic Republic of Iran, the heads of sport federations and the heads of sports boards in Tehran province. The statistical sample continued to reach the theoretical saturation (n=29) for the interview. In the quantitative section, the final questionnaire was distributed among 25 experts. Weighting and prioritization of each factor were performed using Shannon entropy. The results showed that 98 sports indexes could influence the success of athletes of Tehran Province for the achievement of the 2020 Tokyo Olympic Games. In this analysis, indexes were classified into 3 levels: macro, meso and micro levels. The macro level is related to the peripheral environment (community), the meso level to the sporting organizations (including the Federations and National Olympic Committee, the Directorate General for Sport and Youth, etc.) and the micro level to the athlete. The micro level is directly influenced by the success of athletes, and the middle level and the macro level indirectly. This model is an approach that identifies and determines the path of activity of sports officials in Tehran province for the success of athletes. Therefore, senior officials and sports officials should pay special attention to the indicators identified in this study and their priorities. So that by applying and implementing them, effective steps can be taken to achieve success in various international sports, including the Olympic quota and then in the Olympic Games. Athletes should also pay attention to micro-level indicators and try to use them and empower themselves to succeed in sports fields and ultimately the pride of the country.

The social phenomenon of public sports is influenced by various factors and constant uncertainties, but foresight will provide a reliable and optimal road map for it. The purpose of this research was to formulate the desired future scenarios for public sports in Iran.

The current study, with its exploratory purpose, followed a mixed-methods approach. The participants were purposefully selected and included 20, 10, 8, and 8 people according to the stages of the research. A semi-structured interview, questionnaire, and matrix were used to collect data. For data analysis, first, the effective factors were extracted by the hidden content analysis method and confirmed by experts using the Delphi method, and then, the strategic factors were identified with the participation of the strategic council and the mutual effects analysis. Finally, the research scenarios were extracted through the balanced mutual influence analysis method.

 The results indicate the formulation of three scenarios for realizing the desired future. The first scenario includes the components of financial resource allocation, comprehensive participation of the stratum of society, unified and integrated management, and the media's attention to Iran's public sports. The second scenario includes the components of financial resource allocation; the social status of the family; and specialization, highlighting, and modeling of athletes. The third or the final scenario includes the components of financial resource allocation, comprehensive participation of the stratum of society, specialization, and the media's attention to Iran's public sports.

Scenarios provide the possibility for the policymakers and high managers of Iran’s sports to implement and establish a relationship between the priority strategies for the constituent components of the scenario, by institutionalizing public sports, to implement its rich functions in the society and ultimately, lead to the construction of the desirable future and national success.

The purpose of this study was to investigate the effect of customer relationship management on employee-oriented brands with the role of internal marketing mediator in bodybuilding clubs in Mazandaran Province. This was descriptive-correlational research with a structural equation model approach. The statistical population of the research included the customers of fitness clubs in the east of Mazandaran Province (people engaged in sports activities in the clubs). 101 people were selected by simple random sampling method. Data collection tools used were valid customer relationship management, internal marketing and employee brand questionnaires. Their reliability was evaluated through Cronbach's alpha. For data analysis, descriptive statistics (mean and standard deviation, frequency and percentage) and inferential statistics (Pearson correlation coefficient and structural equation modeling) were used in SPSS24 and AMOS24 softwares. The findings showed that customer relationship management had a positive and significant effect on the employee-oriented brand through internal marketing, and the path of customer relationship management to internal marketing accounts for 14% of the variance of internal marketing and two paths of customer relationship management; and internal marketing to the employee-based brand explained 19% of the variance of the employee-centered brand. Therefore, it is recommended that the managers of sports clubs attempt to have more effective communication with their customers by providing more facilities, the psychological and material barriers to communication be removed and also the culture of clarifying communication between customers and members within the organization should be strengthened.

The overall objective of the present study was to estimate the economic value of Persepolis football club from its fans point of view in Iran.

The present study is a descriptive-analytic one that is applied research. The statistical population included Persepolis football club fans all over Iran. The sample size was 506  people according to the table of Mitchell and Carson. To this end, a researcher-made questionnaire was designed to determine the fans’ willingness to pay for Persepolis Club for the goods and benefits produced by the club and also identify the factors affecting their willingness to pay. Then, The rank ordered probit (ROP) model  was used for data analysis.

The results showed that 77.3% of the fans are willing to participate in funding for Persepolis at competitive levels; and for willingness to pay for Persepolis fans to attend and win the Premier League the values were 70% and 72.3% respectively. The values for Iranian Hazfi Cup and the AFC Champions League were 71.9% and 78.1%, respectively. 89.9 percent of Persepolis football club intended to buy the match tickets and attend the stadiums, 83.8 percent wanted to watch  their favorite team matches on TV  and 43.5 percent  purchase  the club's products/kits.

the fans willingness to pay indicated that the presence of Persepolis football team in the high competitive levels of Iran's domestic Premier League has had a positive impact on their well-being, in other words the intend to support their favorite team.

The overall purpose of the present study is to estimate the economic value of Tehran Esteghlal Football Club based on the amount of fan support in Iran.

The present study is a descriptive-analytic one that is a part of applied research in terms of purpose. The statistical population, Esteghlal's club supporters across Iran, and the sample size were 393 according to the table of Michel and Carson. For this purpose, a questionnaire was designed to determine the willingness to pay fans of Tehran Independence Football Club nationwide for the goods and benefits produced by the club and the factors affecting their willingness to pay. Ranked probit model was used for data analysis.

The results show that 85.3% of the fans are willing to participate in the funding for the presence of the independence team at competitive levels and the tendency of paying for the football club to attend and win the Premier League is 77.2% and 79.2%, respectively, Cup championship and AFC Champions League matches were 78.2 percent and 84 percent, respectively, Tickets for the Independence Football Stadium from 93.9% stadium viewing and the club's product purchases are 43.1 percent

The willingness to pay has shown that the presence of the Independent Football Team in Iran's highly competitive sports has had a positive effect on their well-being, with supporters wanting to support their favorite team.

 The aim of the research is to develop a model for implementing the strategies of the General Administration of Sports and Youth of Golestan Province in the field of sports for the elderlies with a balanced scorecard method.

Design/ methodology/ approach:  

 Research is applied and descriptive and the data type is mixed. The conceptual model of the research is based on the Kaplan and Norton scorecard model. Statistical population in the quantitative section: The managers of the head department, the officials of the public sports board and university professors, which is over 44 people, and sampling was done by whole number method. In the quantitative part, a researcher-made questionnaire was used, the validity of which was approved by ten professors. Data were entered into SPSS software and Kolmogorov-Smirnov and Chi-square tests were used. In the qualitative part, the meetings of the Strategic Council were used.

  Findings showed that the General Department of Sports and Youth of Golestan Province in the field of sports for the elderlies has four perspectives: financial, customer, internal processes and growth and learning. Based on this, 28 strategic goals, 82 measures, 82 quantitative goals and 106 actions and initiatives were prepared and the strategic plan and its implementation model were designed.

Limitations & Consequences: 

 To set quantitative targets, researchers needed accurate information about the current state of the General Administration and the Board of Public Sports, but in some cases, due to the novelty of the measures, the correct information was not available.

Practical Consequences:

  The designed model will facilitate achieving the vision and the ability to implement strategies in senior sports.

Innovation or value of the Article:

  The value of the research is in providing a management solution for the implementation of sports development strategies for the elderlies that leads to their health.

Television is the most important and influential medium in the development of different aspects of sport, and the Ninety is one of the most important, most popular, most controversial and controversial television program, bringing millions of viewers to television every week; The present study is an analysis of the cancellation of Navad program broadcast in the Iranian Premier League.

This is an Analytical research with the mixed method. The sampling method was targeted and convenient. The statistical population of the study consisted of all journalists, media managers, coaches, referees, athletes and managers of football clubs across the country. In the first stage of the research, using interviews with 25 subject of the statistical population, the factors involved in the cancellation of Navad program broadcast were identified. In the second and third stages, the identified factors were assessed by the Delphi group (n = 25). In these two stages, factors with at least 70% positive response remained for the next stage. In the final stage, the identified factors in the previous three stages were ranked using the five-point Likert scale. After collection, the data was analyzed with the TAPSIS technique.

The results of the study showed that the increase of misjudgment in the Premier League games is the most effective and the absence of coaches and technical staff of the Premier League teams in the substitute programs for Navad program are the most effective factors of the cancellation of Navad program broadcast on the Iranian Premier League.

Therefore, according to the research results, it is suggested to the authorities to improve progress and transparency in the Premier League by emphasizing on prograaming and broadcasting the Navad program.

The aim of this study was to identify the commercialization achievements of academic research findings in the field of sport.

The present research was exploratory-applied in terms of purpose, and field-library in terms of data collection place. The statistical population of the study was the Sports Science faculty members, university entrepreneurs, university inventors, and graduate students in the field of sports. Sampling In this study, 10 people were considered for each variable, and finally, 235 correct questionnaires were returned. The instrument used in this study was a researcher-made questionnaire. Reliability (Cronbach's Alpha and Composite Reliability), convergent validity, and divergent validity of the questionnaire were reviewed and confirmed by 10 sports management experts after confirming the content validity. To assess the validity and reliability of the questionnaire and to analyze the data, descriptive and inferential statistics in the form of SPSS24 and Smart PLS3 software were used.

The results showed that commercialization achievements were classified into three components: individual, organizational and professional achievement.

Therefore, awareness of the achievements of commercialization of academic research will not only encourage researchers to commercialize their research but will also make stakeholders invest in the commercialization of academic research.

The importance and crucial role of sports in attracting tourists, capital, and also improving the position of the city are very important. However, the potential for sports branding has not materialized in many cities in developing countries. So the main question is what factors are needed to brand cities through sports. Therefore, the present study was conducted with the aim of constructing and validating the urban-sports branding questionnaire.

This study is applied in terms of purpose, descriptive-analytical in terms of methodology, and qualitative-quantitative in terms of the nature of its data. The statistical population of this study consisted of faculty members in the domains of sports management, city marketing, geography, and urban planning, sports managers, faculty members specialized in branding and marketing, urban managers (municipal and provincial), sports coaches, and sports champions, and faculty members who had experience in branding and had traveled to Iran several times. The sampling in this study was purposeful and convenience. In the second stage (interview) after theoretical saturation, 21 people and in the third stage, 18 were selected for the research sample. Finally, the extracted factors were prepared in a questionnaire and submitted to a group of experts.

The results showed that the urban-sport branding questionnaire has 6 dimensions, 16 categories, and 76 indicators.

Considering the importance of urban branding through sport, urban managers and policymakers can identify the cities that have the potential and increase the city's influence, credibility and development by considering these factors.

Mobility and physical activity will lead to the development of an active city and having healthy and effective people in the community, and therefore they will guarantee the health of the community. The aim of this study was to identify the effective factors in the development of citizenship sports in the Islamic Republic of Iran in the direction of social health.

This research is a documentary and secondary study that follows the interpretive paradigm with a qualitative approach and meta composition method to explore the main themes of the development of citizenship sports. The researches required for the study have been collected by searching in databases with the keywords of citizenship sports, public sports, sports for all, in 2020 in the last 10 years. 178 articles were included in the review category. After reviewing the studies and according to the inclusion criteria of the research, 17 articles were analyzed. Data analysis was performed by document content analysis method and coding method.

By extracting the study codes, analyzing and aggregating them together, 165 primary codes were extracted. The content analysis of the aggregated codes included 47 subcategories, 17 categories and 5 main themes including motivational factors, managerial factors, facilitating factors, developmental factors and bedding factors.

Effective extraction factors for the development of citizenship sports in the Islamic Republic of Iran in the direction of social health include motivational factors, managerial factors, facilitating factors, developmental factors and bedding factors. It is suggested that in strategic management and development programs, extractive factors be used as the focus of sports development in the country.

The purpose of the present study was to design a model for developing the personal brand of Iranian sports coaches. The research population in the qualitative section was comprised of professors, experts, and experts in the field of sports marketing and branding along with the professional coaches of Iran. Moreover, the research sample of the quantitative section was made of 253 coaches, managers, athletes, fans, media, and economic and marketing activists, especially in the field of branding. In the qualitative section, article reviews and deep and semi-structured interviews were used for data collection. The findings of the qualitative section were compiled in the form of 78 concepts, 22 categories, and 6 dimensions, and indicated that personality, coach’s behavioral approach, communication, market approach, coach’s expertise, performance, and skill, and macro levels are the most important factors influencing the development of Iranian sports coaches’ personal brand. Therefore, coaches, managers, and sports marketers of Iran can rely on these factors and the model of this research to provide the necessary platform for the development of Iranian sports coaches’ personal brand and increase their income and credibility.

Regarding the importance of sports tourism and social marketing, this study investigated the role of social marketing in tourism of horse riding in Golestan province. The present study was quantitative, conducted through a survey method and was applied in terms of purpose. Data collection was done by field survey through a questionnaire. The statistical population of the study consisted of horse-riding audiences including tourists (inactive and spectators in this sport) in Golestan province. To measure the research variables, a social marketing questionnaire consisting of 39 questions and 7 components (participation cost, suggestion, motivational context, accessibility, social communication, customer orientation, and public) with 5 Likert range was used. Factor analysis and path analysis were used to analyze the data in the inferential statistics section. For correlation and model fit, SPSS21 and Smart PLS3 were used respectively. The results showed that Cronbach's alpha and composite reliability of all variables were above 0.7 and factor loadings coefficients between indices (questions) and constructs are more than 0.4, so the model is well-fitted. Participation cost, motivational context, accessibility, social communication, and customer orientation were identified as influential factors in the model outputs. Therefore, the relevant authorities of Golestan province should consider these factors in order to develop horse riding and have a specific plan for their improvement.