سید مهدی شریفی

The purpose of this research is to investigate the compositional characteristics of stage design and its role in conveying meaning. Qualitative content analysis method is used in this study. Qualitative content analysis seeks to maintain the advantages of quantitative content analysis in the interpretation of qualitative texts. For this reason, first by posing questions and then by conducting library studies, defining the analysis unit, reducing data, using the categorization system, modifying the categorization system based on the data, presenting a report of qualitative data (using MAXQDA software). And finally, by providing interpretations, analytical materials were presented about the researched texts. According to the review of reference texts, interviews, articles and various books (to the extent of theoretical saturation), the "aesthetic criteria" of the TV scene related concepts were extracted and coded. became. In such a way that the aesthetic criteria of the scene in television as the main concept are related to the main categories of the scene and composition and they are in turn related to other concepts and subcategories. About the very important concept of composition. The components are rhythm, balance, proportion, shape, background and positive and negative space. By paying attention to the main concepts and sub-categories and understanding the structural and causal relationships between them, it is possible to reach from theoretical relationships to their practical aspects in creating the best visual effects on the stage.​In this research, we tried to find aesthetic criteria by taking into account the main concepts and sub-categories.​

Businesses and companies must establish enduring and advantageous relationships with their customers. Marketers have recently exerted considerable efforts to enhance the customer engagement experience in both the physical and digital realms. Concurrently, the rise of social media has presented an opportune platform for managers to facilitate communication and engage customers through innovative methods such as digital storytelling. Employing digital storytelling as a business strategy and model in branding, advertising, and product marketing results in improved customer retention, loyalty, and engagement. Despite the creative and innovative nature of engagement activities, it is crucial to address the repercussions of customer engagement to gauge the effectiveness of these initiatives in light of the emergence of new technologies. Consequently, this research aims to investigate the implications of digital storytelling-based customer engagement on social media within the tourism sector in Iran. 

The current investigation adopted an interpretive research philosophy, an inductive-quantitative approach, and the grounded theory strategy developed by G. Goldkuhl and Stefan Cronholm. Data collection was carried out through semi-structured interviews. The research community, comprised of experts in tourism and social media marketing in Iran, was sampled using the snowball method, resulting in a sample size of 18 individuals. 

The study's results indicate that customer engagement can lead to either positive or negative outcomes, with each type encompassing four main categories: customer-oriented, subject-oriented, media-oriented, and environment-oriented. Overall, the research findings identify eight main categories, each with multiple subcategories. 

Companies and enterprises should leverage social media platforms to actively engage with their clientele while remaining aware of the repercussions and effects on customers, the media, and the broader environmental context. Business executives can seek guidance in identifying and evaluating the outcomes of both favorable and unfavorable customer interactions. This allows them to ascertain and implement appropriate approaches, methodologies, and tactics for effective customer management. Management personnel can mitigate and eliminate adverse influences by recognizing and addressing the aftermath of negative customer interactions. By making relevant adjustments to strategies and adopting suitable methodologies, they can avoid potential harm and negative impacts on marketing efforts and brand integrity. Such actions may significantly affect customer retention and prevent defection, prompting managers to consider the implications of positive customer interactions in enhancing the adoption of effective engagement techniques. Additionally, this approach can help acquire and retain new clientele, ultimately fostering increased economic value and profitability for the enterprise.

The mission of human resource management in organizations is to recruit talented individuals. Recruiting capable and talented individuals is one of the primary strategies of management in any organization. Most companies cannot immediately recruit talented people as new members, and this lack of talent is the biggest barrier to the growth of corporations. Addressing this deficiency is considered a strategic advantage. Each organization will need employees with distinct skills and experiences to succeed. Consequently, in today's successful organizations, employees are irreplaceable. Therefore, human resource managers, by influencing the people who are recruited into the organization, assist in enhancing metrics such as quality, productivity, and customer satisfaction in the organization.
When the nature of the industry is creative, talent management becomes the top priority for a creative organization. In this case, supporting the company's strategy will be one of the main functions of the human resources department, as creative employees can be considered the main source of creating a sustainable competitive advantage. Creative industries can be described as sectors at the intersection and overlap of culture, technology, science, and commerce. In the National Document for the Development of Cultural and Soft Technologies, creative industries are defined as sectors that engage in the creation of ideas, production, and distribution of products and services with a cultural nature.
These industries are mainly knowledge-based and driven by creativity, skill, innovation, and technology, typically supported through copyright and intellectual property. Cultural technologies comprise a set of methods, tools, and processes for converting knowledge and cultural resources into cultural goods and services that convey cultural values desired by technologists in the cultural sphere. Soft technologies encompass a set of norms, procedures, regulations, institutions, and systems of knowledge that address human behavior and his psychological, cultural, and social needs, enhancing the effectiveness of hard technologies.
The distinctive feature of soft technology is its reliance on human intellectual and creative output, which is innovative, cultural, and artistic in nature. Also, social technologies, a subset of soft technologies, facilitate interaction among individuals to provide space, tools, and resources for social computing or sharing knowledge and information on various topics, or to solve social problems through the design and implementation of mechanisms, efficient procedures, and technological systems.
The innovation system of cultural industries and products is a network of institutions, including activists, organizations, processes, and solutions, as well as behaviors and relationships among them, which plays a role in transforming the Islamic, Iranian, revolutionary meanings, beliefs, and values from theory into practice through the absorption, production, dissemination, and utilization of ideas and knowledge in the production of symbols, products, and tools that influence the cultural, emotional, aesthetic, and intellectual demands of society.
The Museum of the Islamic Revolution and Sacred Defense was launched to familiarize domestic and foreign audiences, especially the young and future generations, with the culture and values of the Islamic Revolution and Holy Defense.
According to the definitions of creative industry and cultural technologies in the National Document for the Development of Cultural and Soft Technologies, the Museum of the Islamic Revolution and Holy Defense is a social innovation and social technology in creative industry and cultural technology. With its different sections, this museum allows visitors to visualize some spaces and battlefields in real or symbolic dimensions, with real or simulated weapons.
The purpose of the current research is to design an employment model for creative industries in the Islamic Revolution and Holy Defense Museum and to improve the qualitative and quantitative level of the activities of this museum as a part of the creative industry. The results can also be extended to other historically oriented creative industries.

The research method in this study is data-based, with theoretical sampling used in the interviews. Participants include 31 employees and experts active in the field of management of the Museum of the Islamic Revolution and Holy Defense and other managers active in the field of creative industries.

The findings of the research indicate that the Museum of the Islamic Revolution and Holy Defense is concerned about enhancing the quality of employee recruitment, organizational sustainability, self-motivation, self-development, success, skill orientation, organizational socialization, organizational dynamism, and satisfaction. Additionally, in the derived model, the elements of the conditions (principles) include value orientation, foresight, efficiency orientation, and idea orientation. Environmental interactions, awareness, and environmental management constitute the elements of underlying conditions. The elements of intervening conditions include advantage creation, risk-taking, motivation orientation, and knowledge orientation. Furthermore, specialization, integration, rule-based orientation, administrative relations, and convergence constitute the elements of strategies.

Considering that the Museum of the Islamic Revolution and Holy Defense is a creative industry, the proposed model for designing an employee recruitment pattern for creative industries is suitable for the phenomenon under study, and the results can be extended to other creative industries with historical orientations.
The Museum of the Islamic Revolution and Holy Defense is an event museum and is different from museums that only display historical buildings and objects. Therefore, it can be called a creative industry. Creative companies must continuously deliver a high level of innovation in their products, and this level of innovation, in turn, requires a high level of technological progress. The employees of creative companies are in charge of responsibility for this innovation, which in this museum, due to its creative nature, includes achieving organizational goals. Accordingly, this demands an appropriate model for recruitment. Therefore, the Islamic Revolution and Holy Defense Museum requires a model for recruiting creative employees to assist the museum in achieving its organizational goals of creating ideas, producing, and distributing cultural products and services.

The media are multi-functional that, at the same time as trying to make a profit through attracting customers, they should also focus on guiding the audience through intellectual and cultural influence. One-sided views of the media and the lack of theoretical understanding have caused a large part of the capacity of theoretical understanding and practical promotion of the media to be delayed in realizing these two. The research attempted to provide a new approach in this field by presenting a conceptual model of media authority specifically for the broadcasting organization. The design of the conceptual model was done with the method of grounded theory and the systematic approach of Strauss and Corbin, and the final model was explained in six general areas. According to the findings of this research, media authority is created as a result of justice, independence and media leadership, it flourishes in the context of organizational competencies such as organizational maturity, excellence culture and proper talent management, through strategies such as focusing on the field of strategic performance, unity and market development. And the rotation of competing paradigms is objectified and ultimately leads to positive media reputation among various stakeholders. Reference media can be very effective in realizing the public interests of the society due to the quality and quantity in responding to the needs and wants of the audience as well as the high communication capacity with the social body.

Not so long ago, countries and their rulers sought to achieve their goals and open up to prove their superiority and superiority through military methods and war, but gradually, the importance of military operations diminished and the spread of mass media and their presence in the realm of life. He made persuasion the best and most effective tool for resolving relations between rulers and different people.The aim of this study was to identify persuasion techniques in Al-Manar resistance network. This research was an applied research and the research method was qualitative with a content analysis approach. Based on this, 10 news reports in 2020 were selected from Al-Manar TV programs, including news, political commentaries, and were systematically studied using coding and classification processes.The research findings were classified based on the principles of persuasion of Patos, Logos and Itos.The results showed that Al-Manar network has tried to convince the audience in a logical and reasoned manner by using more than 70% of Logos techniques and only about 22% of Al-Manar reports have been presented to the audience in the form of pathos techniques. As the network's reports on the Resistance Front news are insecure in the region, the Itos index occupies a small share of them.

Maintenance Involves looking after staff well-being, health and safety, effectively managing communications and complying with legal responsibilities. HR maintenance is the process of designing safety, medical care plans, and welfare actions for employees. It works to meet employees' tangible and intangible needs and expectations that naturally vary from one organization to another, which in turn enhances job commitment. Most of the research conducted in the field of human resource maintenance has pointed to internal organizational factors that make employees stay in the organization, but few researches have examined the impact of non-work relationships on the work environment. This research has been conducted to develop a model for maintaining human resources in media organizations, which has investigated the effect of non-work factors as well as work factors on the intention of employees to leave the service.

The statistical population of the research included the news staff of the Broadcasting Organization. Philosophically, this research is positivist, comparative in terms of approach, survey in terms of strategy, and in terms of method selection, it is somewhat single-method and in terms of time horizon, single-section. The data collection tool is also a standard questionnaire taken from the research literature. A 15-minute pen-and-paper survey was conducted in a face-to-face strategy to collect data from the news staff of the Islamic Republic of Iran Broadcasting using a convenience sampling plan. The sample size was determined based on the Morgan table and was considered equal to 127, and to analyze the data from the questionnaire, the structural equation modelling technique with the partial least squares approach was used.

The results of the research hypothesis test are as follows: family ties have a significant and direct effect on social cohesion. In social integration, it has a significant and opposite effect on the intention to leave society. The intention to leave society has a significant and direct effect on the intention to leave the service. Organizational intertwining has a significant and opposite effect on leaving the service. In addition, the hypothesis related to the effect of friendship ties on social entanglement among the news staff of Islamic Republic of Iran Broadcasting was not confirmed. The variables of employees' gender, employment status of employees' spouses, home ownership status, and length of stay of news department employees of the Islamic Republic of Iran Broadcasting Organization were considered as moderator variables. According to the results, these variables do not moderate the relationship between social entanglement and intention to leave society. Therefore, there is no difference between female news workers and male news workers in their entanglement, and the same for the job status of the employees' spouses. That is, it cannot be said that employees whose spouses are employees are more intertwined with society and are less likely to leave society. Based on the obtained results, the state of home ownership is similar to other moderator variables. In the sense that there is no difference between those who own houses and those who are tenants in their social entanglement. In other words, it cannot be claimed that the employees who own a house are more intertwined with their society and are more likely to leave the society and ultimately leave the organization.

The majority of studies carried out in the field of measuring intra-occupational factors or organizational entanglement and extra-occupational factors or both factors leading to displacement have been carried out on employees who were not known as employees of creative industries. Therefore, in the present study, a model was presented and tested to analyze the factors affecting the intention to leave the service of employees of creative industries. The results of this research were aligned with some of the previous research results and inconsistent with others, and the reasons for achieving such results have been discussed in detail. The media industry is known for its high turnover rates, making it essential for HR departments to work hard to retain top talent. HR should create a positive work culture that promotes work-life balance, job satisfaction, and employee engagement. Broadcast media organizations should also provide competitive compensation packages and benefits to attract and retain top talent. HR departments should conduct regular employee surveys to get feedback from employees and identify areas where improvements can be made. Finally, HR departments should also have a succession plan in place. Succession planning ensures that the organization is prepared for any changes in key positions. It also ensures that employees are aware of their career progression opportunities, which can increase employee retention rates

Nowadays, the use of talents as leading human resources in various organizations, including national media news, has become an essential matter, and a special educational model should be designed and presented for them; Empowerment and promotion is a part of this educational model that this research tries to achieve. For this purpose, in order to determine the criteria and methods of empowerment based on Hatum's model and using pluralistic hybrid research (simultaneous collection of qualitative and quantitative data, combining them and using the results to understand the problem) and using interview and questionnaire methods. , from the target population of 50 people consisting of Khabar Sima experts, the required data in the qualitative part with a sample size of 20 people based on theoretical saturation and selection with the snowball technique and in the quantitative part with a sample size of 44 people based on the Cochran formula and sampling It was collected by simple random with replacement. Qualitative data were analyzed using the theme analysis method and using the Atride-Sterling approach, and finally, the network of themes including 35 basic themes, 13 organizing themes and 2 overarching themes was obtained, which as a result of criteria In order to empower talents in accordance with strong performance in the past and strong potential in the future, as two overarching themes, methods were proposed to increase cognitive learning, emotional intelligence, and experience to improve technical competencies, interpersonal competencies, and managerial competencies.

In recent years, numerous changes and increased competition in media organizations, especially in the news and information section, have made it difficult to advance the goals and policies of the news sector of media organizations, including IRIB. In line with that, adopting new policies, including attracting talents, can be the beginning of a correct and worthy move in this field. Due to the fact that recognizing the required properties and talents to work in the news department of the IRIB is essential, this study seeks to explain the properties of the required talents to work in the news section of the IRIB. This research has been done by using the method of content analysis and data collection through interviews with managers and editors of the IRIB’s news department and other experts. Benefiting from the target inherent characteristics, properties related to learning, providing appropriate and properties resulted from the experience are the three comprehensive themes resulted from this research.

The advent of social networks has brought about changes in various aspects of human life, and marketing is one of the areas that has been affected. With the emergence of influencers with the ability to influence the wide followers in social networks, brands' interest in influencer marketing is growing rapidly and today brands spend most of their advertising budgets on influencer marketing. In the present study, using the Elaboration likelihood model of persuasion (ELM) and Concepts such as Para-social interaction (PSI) and Electronic Word of mouth (EWOM), we investigated the effect of persuasion cues of women influencers on the intention to buy followers as the aim of the study. The case study of this study was beauty women influencers on Instagram. For this purpose, by identifying 4 prominent beauty influencers among Iranian users, the pages of these women influencers on Instagram were examined. The present research is applied in terms of descriptive nature and its method is survey and data collection tool is an online questionnaire. 396 questionnaires were collected by available sampling method. The collected data were analyzed using SPSS software version 3 and SmartPls software version 26. The results showed that persuasion cues related to expertise, Trustworthiness and experience with the variable mediated by source credibility and persuasion cues related to self-disclosure, social attractiveness, attitude homophily with the mediating variable of PSI have an effect on EWOM and ultimately intention to purchase followers. Contrary to the researcher's expectations, effective physical attractiveness has no effect on PSI and ultimately EWOM and intention to purchase followers.

The main problem of this research is the theoretical vacuum in research on the way of recruiting terrorist groups. The data was collected through the method of collecting library documents and using open source intelligence. First, 124 European members of ISIS were studied using the "case study" method and the "snowball" sampling method, and a separate profile was created for each. Then 7 popular Theories of Social sciences and Political sciences including “Castells' Resistance Identity, Peter Berger's Homeless Mind, Adorno's and Marcuse's Mind Control, Edgar Schein's, Kaplan's and Sadock's Brainwashing, Ted Robert Gere's Relative Deprivation, Marx's Alienation, and Jean Baudrillard's Hyper-Reality” were adjusted with the characteristics of "Media Persuasion Techniques", "Way of Recruitment" and "Reason of Recruitment" of European Youth who joined ISIS. All 7 theories (Here Assumptions) were confirmed & Approved with Some strengths and weaknesses. The three theories of "Resistance Identity", "Brainwashing" and "Hyper-reality" are considered as the main Structures of this research that have been proven with a high percentage and can be a beacon, Lighthouse or better to say a Lantern for further research and Studies. The two theories of "Homeless Mind" and "Mind Control" have been covered almost half of the case studies, Sometimes as a "weak signal" and sometimes as an "Early warning" to Muslim communities and second-class European citizens. Among the 14 techniques of persuasion, 5 techniques of "taming", "highlighting", "joining the congregation", "exaggeration" and "association" have been assigned the highest rank in the process of persuading and recruiting ISIS forces. The first winning combination was "Along with the congregation, temptation, emphasis, exaggeration". The combination of "association, temptation, exaggeration, highlighting" is in the second place and the combination of "being with the congregation, temptation, exaggeration, comparison, highlighting" is in the third place. According to the findings of this research, ISIS have not been successful in using "repetition", "fear", "symbols", "trines" and "humor" persuasive techniques.

Over the past decade, a number of governments around the world have recognized the importance of the creative industries and have begun to develop policies to promote it. Creative industries have become an important component of knowledge-based economies and, in measurable cases, have a above-average share of growth and job creation. It seems that the most important feature of the creative industries is its human resources. Among human resource management activities, the payment system can influence employee decisions. According to the above, in this study, an attempt is made to design and explain the compensation model for employees of creative industries (case study; IRIB). Then, by examining the opinions of 10 professors and experts in the field of human resources and creative industries and experts of the Radio and Television News Agency, effective variables were identified and finally, using the data-based method, which is a cross-sectional research, the data during Collected a few weeks. The results showed that the category of appropriate reward system with 113 repetitions of code is in the first place, individual characteristics with the number of 88 codes are in the second place and superior performance with 33 codes is in the third place. This research showed that a service compensation system is correct. Implemented can provide an incentive for the quality of work and performance of employees. Similarly, a poorly monitored service compensation system can lead to low morale, unproductive performance, and even a high percentage of employee layoffs.

The use of social networks in diplomatic affairs is one of the most common fields of linking diplomacy and technology, which is known as digital diplomacy. The purpose of this article is to study the comparative digital diplomacy of the United States and Great Britain (protectors of the liberal order), China and Russia (revisionists) and to find their points of commonality and difference. The theoretical framework of this research is constructivism and thematic analysis method was used to analyze the data. This research is applied in terms of orientation and descriptive in nature. The statistical population is the collection of published documents related to the digital diplomacy of the studied countries. The statistical sample consists of 20 scientific-research articles, 5 internet articles, 2 government documents and 1 published interview from 2010 to 2021, which were selected purposefully. The results show that confronting the hegemony of the United States, creating a cognitive distinction with the West, displaying an identity independent from the West, and digital authoritarianism are the four common identity components of "China and Russia" 's digital diplomacy. While the United States and the United Kingdom seek to promote the discourse of Internet freedom and supposedly liberal values. All four countries have technophile agents and use digital diplomacy to promote their discourse, weaken competitors and manage information space. China, United Kingdom and the United States have a suitable structure for accepting and applying technology.

Using the Internet and its developing facilities has become intertwined with people's lives so that many things are done only through this space. Data storage on different servers is another aspect of using the Internet and social media, which requires building trust between internet users and implementing data protection policies. This paper investigates the influential factors in data protection regarding social media's trustworthiness for users.

The participants consisted of 27 cyberspace and social media experts, who were selected through judgmental and snowball sampling. The method of data analysis is Grounded Theory with Clark's situational analysis approach. In this method, all data is obtained from coding interviews with media industry professionals.

The components of data protection in social media and human/non-human factors of data protection affecting the trust of social media users were identified. As a result of code analysis, social media will be able to take this path with the support of the technical and hardware components. Poor quality and usability, access of the information and security institutions of the Islamic Republic of Iran to users' data, unequal marketing of Iranian social media platforms in comparison with international peers, and monopolization of Iranian social media through extensive governmental filtering of some international social media platforms are some of the crucial factors that have led society to distrust social media. This study has identified the factors affecting data protection on the trust of social media users with the grounded theory approach, which is innovative in terms of method.Undoubtedly, studying different aspects of social media extension has been got vital. One of these aspects which recently has been highlighted in social studies is user personal data protection. Social media platforms request their users to create a profile at first and this would result in sharing personal information. Users give data usage permission to social media companies voluntarily to communicate with others worldwide. Although social media expansion has developed social communications, it can put users in danger. Considering the previous studies, no research was found about recognizing the effective elements of users’ trust, and problems regarding user rights protection. Furthermore, identifying the elements is useful for creating a new social media or understanding the cause of the prevalence of a particular social platform among users in comparison with others. In this research, we are evaluating the data protection policies in social media to gain an in-depth understanding of the reasons behind trusting social networks. The research results can contribute to the research literature in the field of trust in social networks.According to studies, there are several key suggestions for active players in the field of social media. First, the social media managers are recommended to pay special attention to enhancing the quality and performance of these networks, regularly developing and updating the server’s security, and providing proper support for a significant amount of registration. Second, several interviews have pointed out the creativity in national social networks’ terms of service along with equal marketing opportunities and preventing monopolization. Social media managers are recommended to focus their efforts on creativity, updating their knowledge, and creating equal marketing opportunities. Finally, some of the participants stated that the clarity of the amount of access of social networks to users’ data and building mental trust regarding the data protection in these networks are among the other important factors that social media managers must consider.

In this research, some other factors related to the components of protection of social media users also human and non-human factors that affect social media users' trust were identified using grounded theory and Clarke's approach. If social media management takes steps to develop secure servers, it can create operational assurance for users to ensure the protection of servers. The ease of use and desirable quality of social media can automatically increase the trust and acceptance of users towards that media.The key factors decreasing the trust in Iranian social media can be blamed on the lack of desirable quality, user-unfriendliness, and access of Iranian government security agency to users ' data and unfair marketing of Iranian social media with extensive filtering of some foreign social media. Creating trust for users in a society is a long-term process and requires practical persuasion with diverse methods. One of the consequences of selling user data for advertising is the lack of faithful representation of information by the user that it can disrupt the full and accurate protection of data and support and counter criminal action. The universality of social media and global trust is the other component of data protection. that is, on the one hand, when social media is global or pervasive in society, and the trusted people of the community and the celebrities are social media members, the possibility of data protection is reinforced increase in their minds and make it possible to select that social media. On the other hand, creating a framework by the user to limit access to personal data, the relationship between user trust and the amount of data value, and the type of social media usage of data and authorization to use user’s data affect their trust. Whatever the extent to which the number of users in social media is greater; causes more value, then acceptance by other people will be easier. Whether which social media belongs to which country as owned, and where it is managed, is an indication of who has access to users' data or at least has easier access. For this reason, users have less willingness to use some social networks that increase their concern over stakeholders about accessing their data.

Today's competitive and challenging conditions require media organizations to plan for progress and achieving their goals in a long-term perspective. Strategic jobs are one of the most important human capitals that are effective in advancing organizational goals that play a role in key processes and have a significant impact on the performance of other jobs in the organization. This research, which was carried out with the aim of identifying the competencies of strategic jobs in the field of content production of the Broadcasting Organization (IRIB) (Deputies of Radio, TV, Virtual Space, Provinces and Political Affairs), is practical in terms of its purpose and from the perspective of the result, it is development and it is done with a qualitative approach, the method of thematic analysis. To collect information, purposeful sampling and in-depth and semi-structured interviews were used. In order to identify the competencies of strategic jobs, according to a case, 15 deputy and senior managers of the Radio, TV, Virtual Space, Provinces and politics of the Broadcasting Organization were interviewed. The results identified competencies in two sections: general and specialized competencies. In the general competencies section, 21 components and 66 categories were extracted, and in the specialized competencies category, 12 components and 53 categories were extracted. In general, competencies were categorized into four dimensions: personality competencies (characteristics, attitudes and values), behavioral competencies (communication skills and behavioral skills), managerial competencies (job characteristics and managerial characteristics) and knowledge competencies (general knowledge and specialized knowledge).

In today's age where competition and the challenge of survival have become so important to all organizations, social media news channels are no exception; As we can see, failed news channels are quickly depleted and deleted. In such a situation, having a reputation and maintaining it and optimizing the channel credibility is one of the most essential tools to promote the activity of news media in messaging networks. The present study uses an interpretive approach and a qualitative method to provide a model of the media reputation of news messaging channels. The strategy of this research is the data theory of the foundation based on the Glaser approach and the method of data analysis is also based on the Glaser coding steps. The study population is managers and experts active in the field of cyberspace and news media. In this regard, in-depth interviews with 11 managers and experts who have sufficient knowledge and understanding of social media, especially the field of news in cyberspace and messengers. done. In order to provide a model according to the results of interviews and analyzes, the family of six thirty Glaser was used. The result of the research, finally, 7 categories including the central category of "professional and committed management", the categories of "ethical requirements", "professional characteristics of news", "interactive environment", "competitive environment", "infrastructure and accessibility of messengers" and finally, " The media reputation of the news messengers' channel has also been a consequence.

Reputation management in media organizations is not possible without the engagement of stakeholders. Audiences, as the main stakeholders of the media, can develop the reputation of media and positively intervene in issues that threaten its reputation. The emergence of social media has facilitated relationships with the audience in media organizations and made it possible for them to participate in the reputation management process. The inattention of the IRIB News Agency as a media organization to social media, which can be effective in developing or threatening the organization's reputation, has created challenges in the organization's reputation management. The present study aims to evaluate the feasibility of using social media data (Twitter) in developing the reputation model of the IRIB News Agency.

To reach the set goals, this study was conducted with a qualitative approach and using the Delphi method in three stages. Selected by the purposive sampling method, the participants included 16 editors, journalists, managers, and social media analysts.

The developed model included 21 elements in the form of three dimensions of organizational prerequisites, reputation management, and stakeholders’ engagement. The first dimension included elements such as changing the policies of the news departments to use Twitter data for reputation management, establishing a monitoring center and analysis of Twitter data, developing strategic plans for reputation management, training editors to build effective relationships with users on Twitter, creating a sustainable competitive advantage based on attracting young and creative employees in the news sector and etc. The second dimension included the three elements of data collection, data analysis, and action. The third dimension included elements such as the official presence of editors and reporters on Twitter, identifying and categorizing stakeholders, and responding appropriately to the tweets of different stakeholders.

IRIB News Agency can use its users' data on social media, especially Twitter, to develop its reputation and protect itself against threats. The presented model shows that the IRIB News Agency needs to create organizational prerequisites in this regard. This model can fill the gap in how to use social media data to develop an organization's reputation. This model in the dimension of reputation management shows that this News Agency cannot use these opportunities to develop its reputation without considering its audience on Twitter and examining their attitudes and needs by using user-generated data collection and then data analysis. Finally, engaging the audience through Twitter and communicating with them based on identifying needs through data analysis, leads to increased reputation. Responding to users and selecting hot topics through user comments on Twitter can lead to increased popularity. Managing stakeholder relationships, like a face-to-face relationship, helps engage stakeholders. Each of the three dimensions of organizational prerequisites, reputation management, and stakeholder engagement affects the other two and can enhance their elements. Ultimately, stakeholder engagement leads to fame of media, and having stable relationships with the audience promotes the reputation of the organization and protects against risks and threats.

In the field of information and news broadcasting, the arrival and spread of social media and the variety of media platforms in the contemporary world has greatly reduced the audience’s dependency on national broadcasting for obtaining information and news. The present study examines how media convergence is among the most essential media strategies for broadcasting organizations (e.g. the “IRINN”) to adapt to the contemporary circumstances of the technology market and the needs of the audience. The present research has employed a qualitative method to conduct content analysis based on the in-depth interview tool and taking samples from three distinct statistical populations including the “IRIB” organization's managers and authorities, university professors, and active professionals in the field of media, and findings were coded and analyzed using the MAXQDA qualitative analysis software. Five main strategies were identified by analyzing the codes extracted from this study to help the news channel take advantage of media convergence potentials, including 1. Convergence in tools and media ownership, 2. Teaching and institutionalizing the culture of convergence, 3. Convergence in presenting the news to the audience, 4. Tactical convergence with other media environments, and 5. Structural convergence. Eventually, the execution approaches of each strategy were evaluated and analyzed.

In order to obtain financial success, the risk of investment is very high, especially in short-life products like a movie. In the previous studies, linear and static models have been used to analyze the dynamics of this industry but because of their linearity, these models were not capable of analyzing the realities of the complexities and dynamics in the movie industry. Due to the tremendous importance of movie income for their investors, this research used a system dynamics model to forecast and evaluate the financial success of movies in the Iranian media market. By scrutinizing of the previous researches, as well as through in-depth interviews with six cinematic experts, this study extracts all the factors that may affect the sale of movies and evaluates the relationships between them. Results indicated that the most critical factor affecting the sale of a movie is the recognition of the target audience and to increase the success of a movie at the box-office, it is not necessary to spend much money for the presence of expensive stars. However, other factors, such as film marketing, holidays, critics and users' review and genre, have a significant impact on the success of selling these media products in movie theaters. Taken together, the theoretical and practical implications of this research in the field of cinema industry are discussed.

In this article, in order to identify the factors influencing the selection of events and turn it into news in domestic news agencies, the managers of Iranian news agencies were interviewed and analyzed by situational analysis. Analysis of the situation of Iranian news agencies showed that the main and decisive field in the news production process is the "Islamic Republic / Sovereignty" system. The second area is the government, which is influenced by the government, is the next determining area in the news production process. The third area is the "media organization" and the active social worlds in which it determines which event the reporter should select and turn into news. The fourth area is the "Principles of the Journalism Profession", which defines what news is and what events are worthwhile to become news. But in the corner of these overlapping areas, there is the "audience / community" area, which is located in the map of areas / social worlds, indicating its almost isolated and insignificant position in the process of producing news in Iran's audio-visual news agencies.

The media are institutions that, by reforming them, hope to spread piety in society and reform the whole society. Research on Islamic media on the one hand due to the identification and creation of media in accordance with the worldview and Islamic values ​​and on the other hand for the correct and maximum use of media capabilities to achieve divine ideals and ultimately achieve true worldly and hereafter happiness It is essential. Although the media has various functions such as education, entertainment and recreation, But compared to other sectors, the more tangible need for news has doubled its importance. It can be said that news and information is the most important function of the media about engaging and guiding public opinion. In the present study, by analyzing the qualitative content of Islamic verses and hadiths and relying on the course of Qur'anic exegesis by Ayatollah Javadi Ameli, an attempt has been made to establish a basis for the function of information in the media. The obtained results can be classified into two parts: duties and ethical requirements. Among the most important tasks of the Islamic media in the field of information, we can mention "explaining the purpose of human creation", "explaining the human view of the world", "rationalizing society" and "providing an analytical approach”. He mentioned such things as "avoiding impractical science and ignorant action", "avoiding Machiavelli's approach", "avoiding hypocrisy and fame" and "not spying on the affairs of others" as the most important moral requirements.

One of the Important factors of attracting audience lies within broadcast schedule of TV programs or Conductor in programming process. This should be under special attention by IRIB as to have a successful presence in media competition realm. In order to recognize & explain the principals and effective components in designing TV schedule for IRIB, the Delphi method was applied by benefiting from 12 experts votes who were purposefully chosen. According to the saturation theory, the approved variables by experts were recognized in three phase. Below you can find the most important  variables which all the expert came upon agreement: Paying attention to the schedule of competing & aligned networks, private & public watching patterns, setting the schedule according to Prime Time components, using the markings on schedule, needs & interests of audience, personalization of arrangement in schedule, considering the goals and missions of the network, having a scenario for broadcast and arranging the schedule, generating monopoly & authority in thematic and specialized domain of the network, keeping the rhythm in schedule and programs, considering the learning plateau, proximity and considering tension & calm in programs. These were partitioned in four topics as: Timing (13 Items), Proportion (17 Items), Audience (14 Items), Policy Making & Management (14 Items). Based on these facts, the variables of the proportion domain gained the highest frequency among effective components in arranging TV schedule.

Creative human resource is a vital asset for every media organization. But, in addition, to do this creative manpower, the conditions in which the creativity emerges are also important. This research is opting to assess the necessary conditions for the emergence of creativity. To achieve this goal, a survey is done to examine the organizational Atmosphere suitable for creativity to manifest itself by applying a standard questionnaire for situational outlook. This questionnaire covers 9 perspectives plus 9 questions to assess the aspects of organizational Atmosphere. In this process, IRIB’s News Agency was selected as a statistical population. According to the findings, IRIB News Agency must enhance its personnel job satisfaction, give them more freedom of action and diminish conservative working practices.

Leaving home for Jihad? Disguising dystopia & Selling it as utopia is what ISIS does with its recruits (especially young Europeans). By sticking to extreme ideological thoughts or claiming no ideology, this dystopia remains ruined forever. This article has been trying to answer some -easy yet difficult to imitate- questions: How is it possible to recruit a young educated Western Citizen to fight for an old outdated Eastern ideological battle? Who are the European youths willing to engage in radicalization? Why is this triangle (Sex, Violence, Religion) so favorite in times beyond compare? Is it only for the sake of Utilitarianism? What’s the percentage of The female jihadists of Europe and the male ones? What are the main Driving factors behind foreign fighters in Syria and Iraq? Fortunately, there are good pieces of puzzle here and there all around the world about this topic. European countries have been feeling the necessity to analyze not the terrorists but the ways they persuade recruits (by studying Intercultural conflict management, Intercultural moral judgement and so on.). The very Persuasion Process happens by using, misusing, disusing or abusing Mass Media. That’s why Media managers should be aware of the outcome more than others.

Using a media economics model in social media, creative industries have economic,social and cultural functions and have the potential to build wealth in various dimensions.The purpose of the present study was to design a media economics model in social media for creative industries using meta-synthesis approach.The research was qualitative and was carried out using meta-synthesis approach.On this basis, 221 studies related to the topic which were accessible in valid journals between 2010 and 2020 were evaluated as preliminary samples.The related studies were screened.Then,18 studies were surveyed and selected by targeted sampling and the results and findings were synthesized and analyzed using “Atlas.ti” qualitative software.The results of the study with the aim of research synthesis, using the qualitative method of grounded theory indicated that there were167 preliminary codes, 30 axial concepts, and 9 main categories which included “media economics of creative industries” as the axial category, and “economic orientation”,“knowledge orientation” and “identity orientation” were recognized as causal conditions affecting the axial category;“information giving and instruction orientation” as contextual factors,“creativity and innovation” and “policy making in social media”as strategies, and “idea orientation” as the intervening factor leading to “cultural hegemony” and “media ecosystem”.Policy recommendations and suggestions of the research are related to systematic planning in the income earning methods with an economic-oriented approach, making knowledge-based plans with the aim of knowledge acquisition, their allotment,identity orientation by giving identities to workers in creative industries,providing workers and organizational elements with necessary information and instruction with strategies of innovation, creativity,and policy making in social media.

Because of their presence in a competitive and complex market, media organizations need to exploit all of their resources, especially intellectual capital, which brings sustainability and competitive advantage. The prerequisite for this is the identification of intellectual capital in the organization. Unlike tangible resources, IRIB does not provide a specific list for intangible and intellectual resources. So, in this study, we decided to identify the organization's intellectual resources.

This research was performed in three stages with a qualitative approach and using the Delphi ranking method. Participants were selected by the targeted sampling method, which included 27 people from two different groups; The first group consists of experienced managers and familiar with management at the highest levels of the organization The second group consists of experts and academics in the field of organizational and intellectual capital.

According to the research findings, the organization's intellectual capital includes manpower, archive, audience area, access to governance centers, Islamic culture, experience in crises, Radio and Television University, programmers, media coverage of the whole country and the history of Iran.

This study showed that the intellectual capital of the Radio and Television Organization is scattered in a range of communication, human and structural capital, and the efficiency and effectiveness of the Radio and Television Organization depend on the proper and appropriate use of these funds.