سید هاشم قاسمی

In today's world, the tourism industry is one of the most important sectors that can have an impact on the economy of any country in terms of job creation and income generation. The tourism industry was used as a tool to identify the cultural identity of the countries and it is also considered as one of the important economic sectors. So that many development planners and policy makers have introduced activities related to the tourism industry as a reliable method with a clear perspective for the sustainable development of growing urban and rural communities. The tourism industry has become increasingly important as the largest service industry in the world. In such a way that the tourism industry competes with industries such as oil and automobile manufacturing and is one of the most important factors in the development of countries, so that it creates job opportunities, social and cultural interactions and even environmental protection programs. The main goal of this research is to identify the effective factors on the development of Mazandaran tourist areas with a participatory approach using a descriptive-analytical method. In order to achieve this goal, the study area was investigated with SWOT analysis and the tourism strengths of this province were identified, and each influential factor was given a score and rank according to the opinion of experts. The results of the research show that in the matrix of internal and external evaluation (IE) conservative strategies are proposed as feasible strategies. And the development of urban tourism follows a series of the most important and main motivations that knowing the goals of urban tourism development can be of great help in getting to know the concept of tourism development and earning money.

The village is the smallest geographical unit where the livelihood of most of its inhabitants is based on land use and rural development requires knowledge and awareness of issues and economic, social and cultural factors such as increasing production, improving knowledge and motivation, providing various services and Improving the communication network and transportation and improving the village, diversifying the rural employment facilities in order to achieve the macro development of the country, recognizing the strengths and weaknesses, opportunities and threats to be able to fully plan for optimal development. Presented a villager. In our country, achieving integrated development of rural settlements has been proposed as a strategy to preserve settlements, because this type of development is the best way to organize the optimal establishment of villages and their preservation. To achieve this type of development, comprehensive knowledge of the points in the region can be a more effective and better method to identify them and plan to use the capabilities and eliminate weaknesses to achieve an integrated and sustainable development. In this article,, cultural-political, economic and spatial-physical have been studied. The aim of this study was to investigate the problems and shortcomings of civil management and development of rural settlements and the need to identify rural development challenges in order to achieve sustainable development goals. This research is applied in terms of purpose and descriptive in terms of data collection method. The results show that the need to address the issue of the village and its development has been felt by the government and in most cases, has been considered as the focus of development policies. But in the context of the twentieth century, rural development still faces many problems and challenges, which, along with environmental problems, draw attention to a type of development called "sustainable rural development."