سید وحید عقیلی

The primary objective of this study is to identify and prioritize the indicators of marketing public relations using an integrated marketing communications approach for service institutions. A mixed-methods research design was employed, combining both qualitative and quantitative approaches. In the qualitative phase, grounded theory based on Glaser’s approach was used, while in the quantitative phase, the Analytic Hierarchy Process (AHP) mathematical technique was applied. The statistical population in the qualitative section included 14 experts and experienced academics in the relevant field, who were purposefully selected using the snowball sampling strategy and interviewed through semi-structured interviews. In the quantitative section, to determine the significance and ranking of the identified indicators, a pairwise comparison questionnaire and the AHP technique were utilized. In this phase, the opinions of 19 public relations, marketing, and sales managers from service institutions were collected and analyzed using Expert Choice software to establish the priorities. The results indicate that marketing-oriented public relations in service institutions—aimed at improving information dissemination, establishing a favorable brand position, promoting services, and effectively attracting customers—can continuously conduct their activities across four operational domains by emphasizing six key dimensions: the formation of a think tank, environmental analysis and market research, audience identification and segmentation, planning of communication messages and goal setting, use of integrated marketing communication tools, and performance measurement and evaluation.

Today, knowing the role, nature, status and capacities of the media and the conscious and correct use of the media in order to meet the crisis appropriately is one of the basic needs and necessities.Therefore, the current research is devoted to the content analysis of news related to the flood crisis with the aim of comparative analysis of the role of television and social networks in managing the spring flood crisis of 2019.The community of all news broadcast in the evening news at 9 pm on the Sima network and the news network and Telegram channels and groups (Golestan Crisis Management Channel,News Room Channel, Official Online News Channel, News Coverage Group, News Events and Crisis News Group) Regarding the spring flood of 2019, which was broadcast from March 21to April 3, 2019, so sampling is purposeful.A total of 299 news items were examined during the period under review from aspects such as news approaches, media strategies, news orientation, speed, accuracy of news, volume and comprehensiveness of news. The method used in this research was "content analysis" and the analysis unit was "news".The results show that a total of46basic themes and18 organizing themes were extracted from the three themes before the crisis, during the crisis and after the crisis. In the pre-crisis stage, the three roles of awareness and warning, surveillance, and safe training, in the crisis phase, the three roles of news reporting, escorting, information gateway and in the post-crisis phase, three roles of analysis, responsiveness and calming for television and social networks in flood crisis management in the spring of 2019 were identified.

Ever since humanity became familiar with communication technologies, it tried to use these devices to advance its goals, with the advent of the Internet, this raging flood took us with it and made people more powerful day by day, and when natural and unnatural crises Massive internet campaigns begin to take place. With its emergence, activism has gained a new meaning and definition. With the spread of the Corona virus and the creation of long-term quarantines and people's distance from each other, we have witnessed the first role of social networks in providing information about the crisis. The most important goal of this research is to identify the themes of actions and activities of selectivists (virtual fans) during the Corona crisis in Iran by using exploratory interviews with qualitative content analysis method. Corona, as well as understanding the perceptions and ideas of the current situation using selectivist measures and activities (virtual fans) related to this disease shows the importance of this research. By conducting interviews with 10 experts on the dimensions, it was examined and the coding of the interviews was done, and then, based on a certain process, the lowest level of phenomena were extracted from the text, and by categorizing the basic themes and summarizing them into principles The analysis was continued more abstractly and separately in the form of organizing themes. Finally, 16 basic themes and 3 organizing themes were extracted.

Timely informing and coverage of events and incidents, and coverage of crises news has gained a special importance for the media, especially the news media, in the present time and the audience would not tolerate the inefficiency of the media’s delay, silence, and lack of news due to the entry of powerful and inclusive competitors like the social networks. Since the need of the public opinion to access crises news is more than usual, inappropriate coverage of them will be a source of criticism, controversy and even the formation of future crises. The main question of this research is: what are the most important influential factors in the coverage of crisis-making news in the Islamic Republic of Iran Broadcasting (IRIB)? In this research, using the thematic analysis method, the criticisms and statements of the media experts, officials and figures, published in various forms in the virtual space, were studied, and after data codification and analysis, three inclusive factors including: intra-media factors, external media factors and the inconsistency of the media with the surrounding environment were identified, and among the inclusive themes, the role of the media's internal factors in disrupting the news coverage of the crisis was estimated to be greater than other factors and the main strategy of the IRIB in covering the crisis-making news was identified as passive.

The statement of the second step of the revolution is a vision that was issued by the Supreme Leader on the eve of the 40th anniversary of the Islamic Revolution to outline the current situation and the future perspective of the Islamic Republic of Iran with the ultimate goal of achieving a new Islamic civilization. This statement has useful functions in the economic, political and cultural fields. The supreme leader of the revolution has always emphasized the priority of culture among statesmen. Basically, the culture of every society forms the identity and existence of that society, and with the deviation of culture, even though the society It is powerful and strong in economic, political, industrial and military dimensions, but it is empty, empty and empty. This research has been conducted in order to find the cultural issues considered by the Supreme Leader in the statement of the second step with the method of content analysis. Therefore, in order to find the cultural components of the statement of the second step of the revolution, first 50 key propositions related to the field of culture were counted from the text of the statement and finally 4 overarching themes were obtained.

Abstract This research has focused on the monitoring dimension of social media and by examining the news related to the monitoring function of the media, it has investigated the effect of new media in monitoring famous people and officials. The statistical population is the political pages of the Instagram social network, and the sample includes three political Instagram pages with reformist, fundamentalist and independent tendencies. The sampling method is the total number of all posts related to the research topic. This means that through examining the content of these three important Instagram pages in the period of 2016, all the posts related to social network monitoring of famous people, officials and authorities have been extracted and until the writing of this research, the fate of each has been examined. Among approximately one thousand posts, 13 topics were identified that are related to the topic of this research. By examining these 13 issues, it was found that all the cases have finally led to the apology and withdrawal of the relevant official within a maximum of one week with the follow-up done on this social media. This indicates that not only the monitoring function of the media has been realized through social media, but wherever these media have entered into an issue, due to the nature of this media model, the relevant official has been forced to obey the public will quickly and in the least amount of time. Based on this, it can be said that with the emergence of social media, media monitoring of the power structure is pursued much more effectively than before. Keywords: Supervision, Instagram, Social Media, Power  IntroductionNowadays one of the most important reasons that made the role of the media more prominent is the influences they have on "public opinion". After the weakening of autocratic powers and the emergence of democratic systems in the world, "public opinion" and the need to pay attention to it has become one of the main variables in the field of political communication. In fact, in the examination of contemporary mass communication tools such as the press, news agencies, radio and television, satellite and internet media, they can be considered as the most important means of political communication from the 19th century to the middle of the 20th century.Before the emerging of social media, although mass media played an irreplaceable role in shaping public opinion, it was slowly and in a limited scope. In the age of social media, sometimes news becomes hot in less than an hour and reaches even to the most distant audience, which means a high formation of a new makeup in public opinion about a particular news. This new capacity has provided a different space for monitoring the power structure and power holders, meaning that the relationship between media and power has entered a new arena.PurposeThis article focuses on the supervisory dimension of social media and by examining the news related to the supervisory function of the media, it has investigated the effect of modern media in monitoring the power structure. In addition the process of forming public opinion around some events in the social media and the performance of the officials after the social Media disclosure have been discussed. With regard to the proposed premises, the research questions can be expressed in the form of the following questions:Is it possible to monitor the power structure through social media?What has been the effect of monitoring the power structure through social media on officials and reducing corruption?MethodologyThis research was done by content analysis method. The statistical population is the political pages of the Instagram and the sample population includes three political Instagram pages with reformist, fundamentalist and independent tendencies. The sampling method is the total number of all posts related to the research topic. This means that by examining the content of these three important Instagram pages in the period of 2016, all the posts related to the monitoring of social media on famous people, officials and officials have been extracted and until the time of writing this research, the fate of each has been investigated.FindingsBy examining three important Instagram pages of the three fundamentalist, reformist and independent political tendencies with about a thousand posts in the period of 2016, 13 topics were observed in these three pages, which are related to the monitoring function of the media on famous people and officials, and these three pages have published in relation to these issues.As it is known, all cases have finally led to the authorities' apology and withdrawal, or at least forced to answer and provide explanations. In all cases, within a period of one day to one week under the pressure of public opinion officials have been forced to respond and compensate, and even in some cases they have shown resistance against the negative wave created at first, but finally they have given up. This shows the strong monitoring performance of social media.ConclusionBy emergence of social media in Iran, not only the media's supervisory function has been realized through social media, but wherever these media have entered into an issue, due to the nature of this kind of media, the relevant official has been forced to obey the public's will quickly at the least amount of time.Areas of the power structure in which accountability cannot be seen before, with the advent of social media, they find themselves obliged to respond. In addition, it is impossible to ignore the fact that in some cases in the past, the authorities did not see a reason to respond, but with the shaping of public opinion and the creation of media pressure by social media, this issue gradually becomes a common practice. Officials see themselves and their performance in the eyes of the people, and for every word and action, there is a possibility for people's awareness. They could not stop people from taking any action or saying anything.Therefore, it can be said that with the emergence of social media, media monitoring of the power structure has entered a new stage. Of course, there are some flaws in this process, such as the spread of rumors, the effect of psychological warfare, fake news, and the emergence of some immoral atmospheres such as media accusations.

With the spread of high-speed internet and its consequences such as media convergence, the audio and video industry faced a surprising transformation both in the technical field and content delivery. This research seeks to provide a suitable framework for the governance of immersive audiovisual in the present time, considering the diverse developments of the industry and the consumption methods of the users. To achieve this goal, Ginosar's (2013) media governance theoretical framework, which takes into account the differences of the political system, has been selected and improved using experts’ opinions. In accordance with these findings, the components of desired immersive audiovisual governance in the governing system of the Islamic Republic of Iran were proposed. Using the Delphi research method, an expert panel consisting of 15 professors and managers in the field of governance and immersive audio and video was formed. As a result of the suggestions of the panel members, the value-oriented governance style was added to the framework, and the market, culture and values of society and users were also identified as the stockholders of immersive audiovisual governance. Also, the experts in this research suggested that it is necessary to move towards a co-governance in order to achieve favorable conditions in the governance of immersive audiovisual in the Islamic Republic of Iran.

Compared to other companies, banks play a key role in institutionalizing social responsibility in societies. The role of banks as facilitators and drivers of economic and trade wheels, as wealth-generating institutions and also as service providers for local, national and international communities, shows the importance of these institutions in promoting the intellectual movement of social responsibility in the whole society. The purpose of the research is to provide a model to evaluate the social responsibility planning and management of banks. Among the main functions of this research, we can mention the identification of goals and formulation of programs related to corporate social responsibility, creating a common understanding and language of corporate social responsibility among senior managers, facilitating measures related to social responsibility planning and management, and supporting the implementation of these programs. did The findings show that there is a perfect match between the perspective of public relations and the performance of banks in choosing areas of responsible activity, so that both departments state that charitable and humanitarian activities, helping the injured, etc., have been favored by banks.

The present research has identified the influencing factors on the development of social marketing in the Islamic Republic of Iran Broadcasting. The current research has a qualitative approach and an exploratory interview strategy. The statistical population of the research, according to its subject area, includes professors and specialists in the field of media, as well as high-level managers of the Islamic Republic of Iran Broadcasting. According to the surveys, their sample size is 12 people, and the theoretical sampling method has been used. In this research, thematic analysis method was used to analyze the data, and fuzzy Delphi method was used to validate the data. Surveys show that six factors: factors related to the customer, management, infrastructure, content, media and marketing, are among the main factors influencing the development of social marketing in the organization. The results indicate that it is necessary to consider communication with the customer in the organization. On the other hand, as much as the amount of using hardware and software equipment, creating interactive and informative content, the organization's interaction with social media and marketing strategies is improved by the organization, it will cause the growth and development of social marketing in the organization.

The statement of the second step of the revolution is concerned with various and important topics in different dimensions. One of the main ways to realize this statement and to activate political, cultural and economic institutions in this direction is to include the main elements and the hidden and obvious requirements of the statement in the policy making, followed by the planning and action of different departments within the government. By identifying and classifying the political themes in the statement of the second step of the revolution by the method of theme analysis, this research has identified and presented the components affecting the country's political sphere in order to move in this direction. Based on this, first 40 key statements related to the political field were classified from the text of the statement, then by examining these statements, 29 basic themes were obtained, after summarizing and categorizing the basic themes into 9 organizing themes and finally 4 comprehensive themes were obtained became. The relationship between overarching themes and other themes was drawn in the form of a theme network. In the final part, 4 overarching themes of "40-year history of the revolution", "anti-arrogance", "independence and freedom" and "honor" were discussed.

Arbaeen march rituals are one of the largest religious gatherings in the world, which are attended by millions of people of different nationalities and from different social groups every year. This march is important for researchers in the field of religion and communication in terms of communication, media and rituals. The purpose of this research is to identify the communication aspects of the Arbaeen march, and it has been tried to extract the components of the research field by using the qualitative method, grounded theory and conducting in-depth interviews with experts, during various coding processes with MAXQDA software. The research findings showed; Communication in the march has "internal and external dimensions". "Traditional communication" which is more interpersonal and based on opinions is the dominant form of communication in this march. The external dimension of communication has many aspects of "mass communication", which itself is divided into two categories: "formal communication" and "informal communication". In official communication, such as news reports on radio, television and press about different dimensions of the march, it is usually tried to highlight and publicize the religious dimension and popular solidarity of the march. The atmosphere of the Arbaeen march is full of conversations. The existing "verbal communication" is beyond a simple communication and the communication in the Arbaeen march has multiple layers and periods. In this regard, the communication model of the Arbaeen march is known as the communicative-interactive model.

"Mental disorders", as a multifaceted phenomenon and a socio-cultural issue, is one of the most challenging subjects in cinema and television. This study intends to extract from the existing discourses in this field, the cultural approach represented in the films of the Iranian director "Hooman Seyedy". In this study, discourse analysis with "Pedam" approach is the method used for cultural representation of mental disorders. The results of this analysis show that Hooman seyedy, has chosen common features such as unusual behavior, clothing style and appearance different from the norm of society, their distrust of others and inability to interact healthy and a kind of loneliness and isolation of these people from society " for characters with mental disorders in his films as cultural characteristics to represent. The subject of "mental disorder" is portrayed as the main discourse of the films to portray the confusion of human nature in today's society.

Each country has a different model of media governance based on its political structure. In the early days of radio and television, these media were typically controlled by the state due to high production and distribution costs. Private actors were limited to a few capitalists in each country. However, media technological convergence has changed the landscape, allowing new and small players to enter the industry at a low cost. Even strict regulations have become ineffective against user-oriented content production sites such as YouTube. Therefore, studying different countries' media governance models and experiences, regardless of their press systems, can help in developing new models for other countries.
This research employed a comparative research approach. Data collection was conducted using the documentary method. Based on a media governance framework, this study examined the inclusive audiovisual governance models of three countries: Russia in Eurasia, Turkey in the Middle East, and South Korea in East Asia. These countries were selected due to their development efforts in the field of media, especially audiovisual media. The main components of this framework were the governance mode, institutions, geographic level of policymaking, stakeholders, regulatory mechanisms, and policymaking results. This framework is advantageous as it considers the country's political system and governance within the framework.
The findings indicate that most countries traditionally employed a top-down governance model in this field but have recently started shifting towards participatory governance models. The economic system plays a crucial role in the media governance model, and considering the costs involved in the media industry and the decrease in government control, the market has assumed a key role. It is important to note that just as the political system can threaten media pluralism, the market can also undermine it. Governments have recognized the convergence of media and have established formal regulatory institutions to ensure effective governance in this context. The political power of countries, both internally and externally, influences the role of the government in media governance. Countries like Russia, with significant internal and external political power, minimize the likelihood of transnational interventions in media governance. However, governments like Turkey, which seek membership in organizations like the European Union, must adhere to transnational regulations. Nevertheless, it should be acknowledged that in today's global society, the absence of transnational interventions is no longer feasible. Additionally, the analysis of these countries reveals that governments are hesitant to delegate media regulation authority to their federal sub-communities, considering it a matter of national jurisdiction.
The comparative study highlights the importance of considering the regional level and a centralized regulatory system in the framework for media governance and audiovisual governance differences. Furthermore, the stakeholders of the governance framework should include the market, users, and social and cultural systems. Based on the experiences of other countries, regulatory convergence is beneficial for Iran, and a shift towards co-regulation and self-regulation is recommended.

Social networking sites have created new ways of interaction and human communication in the online environment. The aim of the researcher in the present study is to investigate the relationship between memberships in social networking sites on changing the communication behavior of users in everyday life. In the present study, the relationship between non-membership and users membership in online social networking sites on the one hand and their narcissism, self-esteem and the need for integrity of interpersonal communication in online and offline space was investigated. In this study, 3 hypotheses were examined. The research sample consists of 268 students who were selected by simple random sampling. This study was a correlational study that three standard questionnaires according to psychological criteria were used to collect data and a self-made questionnaire was used to assess the need for integration. Descriptive statistics (frequency) and inferential statistics (Chi-square) were used to analyze the data. The results showed that the relationship between membership and non-membership in social networking sites and the need for correlation and narcissism of users in offline interpersonal communication is significant. While there is no significant relationship between membership and non-membership in social networking sites and their self- esteem in offline interpersonal relationships.

 Women and their issues have received more media attention in recent years. Also, considering the issue of "mental disorders in women", as a multifaceted phenomenon and a socio-cultural issue, is one of the most challenging issues in cinema and television; Therefore, the present article intends to extract the cultural approach represented in the films of the nineties of Iranian cinema from the existing discourses in this field. 

 The method used for cultural representation of mental disorders in this study is discourse analysis with "PDAM" approach. 

 The results of this analysis show that directors for characters with mental disorders in their films have common characteristics such as weak, helpless and helpless women, unusual behavior, distrust of others and the inability to interact healthy and They have also chosen a kind of loneliness and isolation from society as cultural characteristics to represent. 

 The subject of "mental disorder in women" is portrayed as the main discourse of the films in order to portray women as more vulnerable in today's Iranian society. This dominant discourse is in line with the psychotherapeutic theory of feminism.

The purpose of this article is to analyze environmental media policies to achieve an appropriate media model for addressing environmental issues. To achieve the goal and evaluate the status quo, using the two theories of agenda setting and environmental journalism principles and sustainable development were presented. Then to achieve a media model, 22 communications and sociology professors and experienced individuals in the fields of media and environment were selected using the two methods of Targeted Sampling and Snowball Sampling and then they were interviewed using the semi-structured deep interview model. Then the achieved data was interpreted using open, axial and selective coding. The results, in the model-delivering section, show that media and decision-makers play three main service functions to promote sustainable development. The first function of the media identified in this study is providing mediating factors in sustainable development. The mediating factors can be provided through involving people, caring about to NGOs and recruiting academicians. The second function of the media is to apply the five media strategies which include publishing a professional environment-related media, employing an environment specialist reporter, releasing environmental reports and highlighting its issues, making reports about environmental issues and problems and making officials feel accountable about sustainable development.

One of the most important factors affecting the profitability and success of organizations is paying attention to social marketing and its factors. Based on this concern, the motive of the present research was formed and it identified and studied the popular methods of social marketing in today's world and its effective factors. The current research has a qualitative approach and thematic analysis method. By identifying and determining indicators, checking and coding all types of observation, interview and documentary data, it deals with data collection and various classifications. Considering its subject area, the statistical population of the research includes professors and specialists in the field of media, as well as high-level managers of the Islamic Republic of Iran Broadcasting, whose sample size was estimated to be 12 people based on the statistical analysis, and they were selected using the available method. In this research, the thematic method was used to analyze the data and Delphi technique was used to validate the data. The results show that in three stages of coding, the main and subcategories of social marketing in the IRIB were identified and related to each other, which are: 54 themes in 6 categories of factors related to customers, management, infrastructure, content, media and marketing. , are divided. The results indicate that it is necessary to consider the customer's needs in the IRIB. On the other hand, looking at management factors after customer orientation shows the high importance of social marketing in the decision-making area of media managers

The cultural identity is one of the issues that play an important role in the cultural and social cohesion of a society. To this end, this study begins with the main question of what is the cultural identity represented in the Persian lyrics of popular music? For this purpose, an attempt has been made to extract this concept by analyzing the lyrics of popular music in Iran.This research is qualitative and descriptive-exploratory. The method that is used is thematic analysis with thematic network technique .And the data analyzed in this method are collected using documentary technique. The sampling in this study is qualitative and of the purposeful sampling type. It has been analyzed by N Vivo 10 quality research software. The results show that identify cultural identity in the lyrics of popular music in Iran can be the following aspects:-aspect of WHY (religion, moral values, history and collective memory)-aspect of WHAT (Persian Language and Literature, Geography, Common political and cultural symbols in the land, A sense of social belonging, Cultural and ritual heritage, Refers to spiritual wealth)-aspect of HOW (Unity and integrity, Symbolic Mythology (Heroes), Historical milestones of Iran)

One of the most important factors affecting the profitability and success of organizations and social media is paying attention to social marketing and its factors. The present study designs a model for the factors affecting the development of social marketing in the Islamic Republic of Iran Broadcasting. The present research consists of three parts in terms of applied purpose and in terms of research method. Part One (Identification of Indicators): This section examines and encodes interview data. Part 2 (Validation): In this part, Delphi method is used to validate the data. Part Three (Model Presentation): This part of the research deals with ranking, examining relationships, and presenting models using structural equations. The statistical population of this department is 250 employees and managers of the marketing department of the Islamic Republic of Iran Broadcasting, and the sample size was calculated for 152 people and the desired data was collected through a face-to-face questionnaire and randomly. Investigations show that the following six factors are respectively: customer-related factors with a regression coefficient of 0.878, management with a coefficient of 0.777, infrastructure with a coefficient of 0.712, content with a coefficient of 0.681, media with a coefficient of 0.675 0 and marketing with a coefficient of 0.405 is one of the main factors influencing the development of social marketing in the Islamic Republic of Iran Broadcasting. The results indicate that it is necessary to consider the customer's needs in the Islamic Republic of Iran Broadcasting.

The Arbaeen March is one of the world's religious rites, which is attended by millions of people every year. This research is in the field of media, religion and communication. Achieving the media dimensions of the Arbaeen March is one of the main objectives of this research. Using the method of basic theory and conducting interviews with experts, during the open, pivotal and selective coding process, the components have been extracted and presented. Research findings showed; The Arbaeen March has two types of communication, internal and external. The internal dimension mostly includes "traditional interpersonal communication" and the external dimension is related to those who receive the news and information of this march through various media related to "mass communication" and is divided into two categories: "formal communication" and " Informal communication"is divided. In the internal communication of the march, the "senders" and "receivers" of the message are the "participants", but in the external communication, there is a difference between the senders and the receivers of the message. Senders are divided into two categories. The first group are "reporters" and "official reporters" who take part in the march and are responsible for "informing" and "producing news" for the official media. The second category is "people's reporters" who post messages about themselves and the events around them on social media. Audiences have the characteristics of "ritual audiences" and its model is evaluated as "interactive". The "media win of the Arbaeen March" is considered a transnational and global media win, given its "transnational audience".

Coverage of important and crisis news in IRIB has often been criticized by many experts. In recent years (the 1990s), when the country was experiencing numerous crises such as floods, earthquakes, assassinations, protests and the Corona crisis, the coverage of such news on radio and television has always been criticized by many media people, officials and audiences.In the present study, using the method of quantitative content analysis, the published opinions of experts, professors and officials were studied as a unit of observation and their criticisms as a unit of analysis. The statistical population of the study was the opinions of experts and officials And audio and written has been published.According to the research findings, experts had the highest level of criticism (46.6%) about the approach and strategy of radio and television in covering the crisis, and then criticized the external media damage affecting media performance with 34.3% in total. Subcategories were the highest rate of expert criticism for procrastination, silence and delays in covering important and critical news.

Today’s world has experienced a major revolution in the way that stories are told. Content producers embrace new technologies such as AR, MR and VR to narrate their stories. Hunger in LA is considered as the first piece of immersive journalism produced by Nonny de la Pena where narration was supplemented with new technology in order to provide users with a first-person experience. Immersive journalism as a new concept provides an interactive, first-person experience with news stories, which can boost empathy. However, immersive journalism faces ethical challenges that need to be tackled. By conducting interviews with 20 experts, which were analyzed by constant comparative technique, this paper examines the ethical dilemmas raised by immersive journalism regarding the journalist’s perspective and the side effects that it might have on users. The findings reveal that immersive journalism producers should consider the existence of a paradox which has made journalistic pieces only accessible to a minority of people though they are supposed to be publicly available, pay very close attention to radical shifts in the way stories are told and impose regulations to guarantee transparency, truthfulness, responsible storytelling and data gathering, and children protection. In terms of the side effects on users, it also suggests that immersive journalism not only involves the risks associated with a significant subjective opinion portrayed on issues, loss of realism and direction, manipulation of the scene and deep fake but also needs complete awareness of how content impacts the viewer.

The Arbaeen March is considered one of the biggest spiritual movements in the world, which is referred to as the strength of the resistance front. This research seeks to identify the media functions of the Arbaeen March, therefore, it seeks to explore and discover the subject under study and does not have a specific theoretical framework, and its findings are based on the collected data, which are set using the grounded theory method. and conducting interviews with experts, during the process of open, central and selective coding, the components have been extracted and presented. MAXQDA 2020 software was used for coding and data analysis. The research findings showed; There are different functions in Arbaeen procession. Research findings showed; There are different functions in the Arbaeen march. The march has forty media functions: "education", "guidance", "leadership", "environmental monitoring", "social solidarity", "cultural and social heritage transfer", "entertainment", "crisis reduction" and "creating social status". There are functions of informing, informing, creating social solidarity and religious education in connection with interpersonal communication and formal mass communication, and functions of informing, informing, criticizing and in some cases even entertaining in connection with informal media communication. These levels of communication and media functions of the Arbaeen March are directly related to the communication, media power and soft power of the Resistance Front.

Among the goals of the political polling system in Iran, it is possible to produce information related to the views of the people on various electoral political issues, with the accuracy and speed necessary for users and stakeholders to put it, as well as the establishment, maintenance and expansion of public confidence in the polling system. named.With the advances made, the political polling system in Iran is still facing a lot of problems. The Pathology of the Political Polling System in the Islamic Republic of Iran is the main question of the research that the researcher has examined with regard to the status quo.In this research, the research data of the foundation data has been used. To answer the questions by referring to the research community, 42 research interviews with 24 experts and elites were conducted.The results of the research show that the damage of the political polling system in Iran is considered by the internal and external factors of this field. Internal injury factors directly affect survey work, but external factors are influenced by the political environment of the community and are from social cultural factors. In sum, some of the problems in this area are state-owned and pessimistic about the majority of polling organizations, the small share of the private sector in the polls market, the lack of competition between polling organizations, the non-publication of poll results, the lack of scientific knowledge of managers and experts, and the lack of a critique of polling conditions.

News websites are one of the modern mass media, which have grown and gained credibility in the last decade due to the facilitating use of web technology. Media credibility is the most valuable asset of any media outlet and is considered by the media as a strategic resource or one of the core organizational assets. The purpose of this research work is to provide a new approach to strategies to increase media credibility in news websites. The research was carried out using qualitative method and data-based theory and data collection method, with the help of in-depth and semi-structured interviews with 16 experts of news databases. The method of data analysis is open, axial and selective coding, which finally, while analyzing qualitative content, strategic components of increasing media credibility in news websites, have been developed. The shaping categories of the proposed structure include media trust (main phenomenon), increasing media credibility (strategy), audience behavioral tendencies (prevailing context), and news authority. The findings showed that in case of professional trust building and proper credibility of news websites, one can hope for the irreplaceable role of  heir public authority in guiding public opinion and promoting the country's news system, far more than other components, and make maximum use of this virtual capacity.