علی ملا حسینی

The purpose of this study was to investigate the relationship between the social self-esteem of educational principals and the tendency towards the toxic leadership style of schools. The population of this research consists of 25 high school principals who worked in the academic year of 1401-1402. Due to the small size of the population, all of them were selected as samples. Also, to measure the tendency towards toxic leadership style, 830 teachers were selected as a population, and 285 of them were randomly selected as samples. This research is applied in terms of purpose and descriptive and correlational in terms of data collection method, and data is collected in the field based on Coopersmith's Self-Esteem Inventory and Schmidt's Leadership Questionnaire (2008) and analyzed from descriptive indicators. And path analysis was done using SPSS. The results of the data show that there is a negative relationship between social self-esteem and toxic leadership. That is, the higher the social self-esteem of managers, the less they use the toxic leadership style, and the selection of educational managers should be based on scientific criteria and indicators so that the educational system is damaged less.

The current research was conducted with the aim of the relationship between the poisonous leadership style of school managers and the organizational silence of male teachers in primary schools of Takestan city. The research method was applied in terms of objective and descriptive survey in terms of data collection method. The statistical population in the current research included 105 male primary school teachers in Takestan city, which were studied using the full number method. The research tool was Zohr Agin's standard leadership questionnaire (Schmidt, 2008) and organizational silence questionnaire by (Vakula and Borados in 2005). To determine the validity of the questionnaire, content and construct validity were used, and the reliability of the questionnaire was evaluated with using Cronbach's alpha coefficient (0.812). The results of the research showed that there is a positive and significant relationship between the poisonous leadership style of school principals and the organizational silence of male teachers at the 99% confidence level. Also, there is a positive and significant relationship between the poisonous leadership style of school principals and all dimensions of organizational silence

The aim of this study is to examine the factors influencing consumer trust in purchasing digital currencies (cryptocurrencies) based on the Lee and Turban model. Method and Research::Nowadays, security and distrust are the most important concerns of cryptocurrency consumers. The research method used in this study is a combination of document-based (library) and quantitative survey methods, with a developmental objective. The sample size consisted of 385 active workers and students inside and outside the country who were involved in buying digital currencies and cryptocurrencies in 1399. The Lee and Turban model (2001) was selected as the base model for this research, and with the proposal of five hypotheses, the impact of each of the perceived organizational credibility, national electronic infrastructure, customer knowledge, experiential backgrounds, and risk-taking was examined using a descriptive method. Confirmatory factor analysis and structural equation modeling were used for a more accurate analysis of the impacts in the final model. Considering the significant level obtained in the analysis of variance table, which is equal to 0.000, and comparing it with the 0.05 error level with 95% confidence, the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is confirmed. Therefore, the results confirm all the hypotheses of this study. The confirmation of the hypotheses indicates that infrastructural, credibility, experiential, knowledge, and risk factors have an impact on creating consumer trust in purchasing digital currencies. The results show that risk-taking has the highest impact, while knowledge has the lowest impact on consumer trust in purchasing digital currencies

Considering the conditions of the new era, the topic of two-way interactions and co-creation has become increasingly important to enhance service quality and maintain or create value for customers. As the end users of products and services, customers are the most valuable source of information and new ideas for business products and services. Customer participation in new product development is a way to listen to what customers want and respond to their needs. As a result, it helps to understand the obvious and hidden needs of customers and produce quality products according to customers' tastes. Although the participation of customers in production and service activities in the company's process is not a new concept, an analysis of the intention to co-produce and participate in the future can simultaneously influence the intention to co-create business value leading to business profit. It has not been investigated in the literature of marketing and information systems. It should be noted that co-production refers to the participation of customers in the product development process, while co-creation pays attention to the commitment of customers towards the product improvement process. In addition, an interesting field of special interest for studying value co-creation processes is e-commerce. The idea that customers and firm resources must be considered jointly to properly explain perceived value is attractive, especially in e-commerce. This type of business expresses the exchange of services with services, which leads to the integration of resources and the creation of common value. One of the main drivers in the knowledge-based economy is technological companies that provide a platform for the development of emerging technologies and create high-skilled employment. Science and technology parks are the institutions that support technological companies. Therefore, considering the existing research gap, the main question of the current research is how the intention of co-production and the intention of participating in the future of customers can simultaneously influence the intention of co-creating business value in the field of e-commerce. Another question is ‘will it affect technology companies based in Kerman Science and Technology Park?’

This research is applied in terms of its purpose. Because it describes the situation of the studied society through a field survey, it is classified as a descriptive-survey research. In order to collect the data and measure different dimensions of the model, a questionnaire was used. The statistical population of the research was all the managers and vice presidents of the technology companies based in Kerman Science and Technology Park. Due to their unlimited population in the year 2021, the desired sample was selected by a simple random sampling method. The sample of this research was 520 people. Cochran's formula was used to determine the sample size, and 221 people were selected. Finally, by adding to the sample size and many follow-ups, 230 acceptable questionnaires were examined. A 5-point Likert scale was used in the questionnaire. Due to the use of this standardized questionnaire, there was no need to confirm its content validity. In the current research, Cronbach's alpha coefficient was used to measure the reliability of the questionnaire. This was done using the SPSS software. Cronbach's alpha coefficient of the whole questionnaire was 0.882. Because this value was higher than 0.7, it is concluded that the mentioned questionnaire has good reliability. In order to test the hypotheses and fit the proposed model, SPSS and SMART PLS were used, and the analysis of variance examined the statistical population.

The purpose of this research is to investigate the factors affecting the intention to co-create value in e-commerce. According to the managers and vice-presidents of the technology companies located in Kerman Science and Technology Park, Customer recognition and communication have positive and significant effects on the intention of joint production as well as customer experience (with the two dimensions of personalization and relative advantage). Also, customer empowerment affects the intention to participate in the future. Finally, the two variables of joint production intention and the intention to participate in the future have positive and significant effects on the intention of value co-creation.

In general, the findings of this research help to understand how co-production activities and customer participation in the business process create the possibility of increasing co-creation of value, which ultimately brings profitability to enterprises.

Objective :

This study aims to design a local community-oriented readiness model (CRM) for Iranian medical universities in providing healthcare services to earthquake victims.

Methods:

 This is an applied-exploratory study conducted at two phases: (1) Designing a CRM for Iranian medical universities in providing healthcare services to earthquake victims (Qualitative approach), (2) Fitting and assessing the CRM (Quantitative approach). In the qualitative phase, a panel of experts including university professors in crisis management, senior managers of medical universities, and consultants in the field of crisis management were considered as the study population. In this phase, a purposive sampling method was used and sampling continued until theoretical saturation was reached. In the quantitative phase, the study population consisted of senior, middle-level and operational managers of 50 medical universities (n=500). Using Krejcie and Morgan’s table, 217 were selected as samples by a cluster sampling method. Eleven interviews were conducted in this study. The data collection tool in the quantitative phase was a researcher-made questionnaire consisting of 40 items, which was distributed and collected online. In the quantitative phase, test the hypotheses were analyzed in LISREL software.

Results:

 It was found that causal conditions had a positive and significant effect on the necessity of community-oriented readiness of medical universities in providing healthcare services at the time of earthquakes (t=0.46). The necessity of community-oriented readiness of universities of medical sciences had a positive and significant effect on the implementation of strategies in providing healthcare services at the time of earthquakes (t=0.61). Environmental conditions had a positive and significant effect on the implementation of strategies in providing healthcare services at the time of earthquakes (t=0.20). Moreover, the implementation of community-oriented strategies by medical universities had a positive and significant effect on reducing costs (t=0.55) and casualties (t=0.68), and on social capital capability (t=0.74).

Conclusion:

 The presented CRM has a good fit and, therefore, can be suitable for evaluating the community-oriented readiness of medical universities in Iran for providing healthcare services to the earthquake victims.

The purpose of this study was to present a model for increasing the job engagement of professors of Islamic Azad universities.

The research method was applied in terms of purpose; in terms of data type, it was mixed (qualitative-quantitative); in terms of data collection method or the nature and method of research, it was non-experimental - correlation. The statistical population of the qualitative part of the study consisted of academics and higher education experts. Purposeful approach to theoretical saturation was used to determine qualitative research samples. The second group of the statistical population included 2953 faculty members of Tehran Azad University. 340 members were selected as the subjects using structural equation sampling method. Semi-structured interview tools and a researcher-made questionnaire were used for data collection. The validity and reliability of the tools were measured and verified. The method of data analysis in the qualitative part of theoretical coding was based on the data theoretic method. In the inferential and quantitative sections, tests such as Pearson's correlation, one-sample t-test, structural equation modeling (confirmatory factor analysis) and exploratory factor analysis were used to answer the research questions.

The results of factor analysis showed that the components include, empowerment, attraction, endowment, as constituents of faculty members' attachment, psychological capital components, emotional intelligence, organizational support, servant leadership, organizational identity, sense of meaningful work, as influencing factors and components, such as organizational commitment, work-life balance, job performance were identified as influential components. In addition, mechanisms, facilitators, and barriers to implementing the research model were identified in this study. Finally, the final model of the research was presented which was well-suited.

The results of the research indicated that by reviewing the planning and management of manpower recruitment and retention,revising  the methods of selecting managers, balancing  the use of  external managers and changing  in the leadership style of the University,  the desire work affiliation of professors in  Islamic Azad University can be improved.

Background &

At the beginning of the work, the main discussion of the topic is discussed entrepreneurship has become very popular these days and this trend also brings many changes with it, so today's business environments are often defined with features such as complexity and uncertainty. Is. that these changes have been placed as a process in the companies that deal with green entrepreneurship. These changes mean that they have become part of the life of companies, or in other words, these changes are the prerequisites of companies for their survival. it counts. A large amount of research, such as the studies, has investigated the concept of entrepreneurial orientation. In short, entrepreneurial orientation refers to the entrepreneurial nature of all companies. This term may be misleading, as it sounds exciting, complicated, or even reckless. All companies have an entrepreneurial orientation. Even previous sources have shown that companies with higher entrepreneurial orientation are more successful in domestic and foreign markets. As they showed, different dimensions of entrepreneurial orientation (such as proactive and aggressive competition) show different paths for entrepreneurial success. An in-depth study of this link between entrepreneurial orientation and success can be seen in the article by Rauch et al. (2009). Therefore, awareness of this criterion is very important when entering a new market and more specifically when the company intends to enter a newly freed market for global competition after a period of isolation. Since these environments have known and unknown challenges, every profitable opportunity should be used by companies in the hope of expanding their activities in these countries. , proactive, and risk-taking. Because of the growing consensus on this construct, it reflects these three components. With this in mind, the purpose of this paper is to examine the relationship between entrepreneurial orientation, a company's behaviors, and company success. In particular, the entrepreneurial tendency is measured and calculated for the companies inside Iran that have been doing international business recently and express the desire to enter the regional markets. Then, the sample of small and medium-sized companies located in the industrial towns of Kerman was divided into two groups (high or low) according to the level of their entrepreneurial orientation, following previous sources. Then, both groups were compared in terms of the dimensions that form the hypotheses of our study: 1. Marketing strategies and 2. Marketing success. Iranian companies were chosen for this research due to their understanding of the importance of green entrepreneurship trends over several decades. In addition, proximity to countries in the region such as Iraq, Syria, Afghanistan, etc. led to past trade interactions between the countries, and an opportunity for more Iranian business operations in the countries of the region will be provided shortly. Today, the complex and rapid developments of the last few decades have caused developed and developing countries to consider small and medium businesses as areas for achieving development goals, including economic development. The business of any organization/company is one of the most important economic parts of that organization, which is strongly influenced by rapid changes in the external environment, especially demographic, economic, and technological developments. These prominent changes are effective in the marketing of organizations to meet the demands and expectations of customers to maintain a competitive position in the market. Organizations are dependent on skilled, talented, and knowledgeable human resources on their way to success and survival, so the competition to attract and retain them has become one of the most important issues of human resource management. Today, with the rapid increase in global changes and developments, managers have to pay attention to entrepreneurial orientation and the use of marketing strategies to be more successful in their companies, hence the purpose of this research is to investigate the effect of entrepreneurial orientation. It has been done on the marketing strategy and their success in small and medium-sized medical and therapeutic equipment companies.

This research is a descriptive survey (standard questionnaire) in terms of research method and practical in terms of purpose. The statistical community of this research is made up of all the managing directors and other managers of small and medium-sized medical and therapeutic equipment companies (including financial, marketing, production, and research and development managers) and the sampling was done in a simple random manner. The reliability of the mentioned questionnaire was estimated at 0.932 and its validity has been proven by experts and professors.

A total of 393 responses were collected through an online survey and then analyzed using confirmatory factor analysis and structural equation modeling. 24 SPSS and 3 PLS software were used to analyze the data. Our results showed that entrepreneurial orientation affects marketing strategies (demand strategy, brand strategy, and production and sales strategy). Also, marketing strategies (demand strategy, brand strategy, and production and sales strategy) have a positive effect on the success of the company.

Entrepreneurial orientation affects the marketing strategies of small and medium companies. As it was said, in this research three dimensions of risk taking, innovation and pioneering have been considered for entrepreneurial orientation. By focusing on each of these elements, managers can enable their companies to experience entrepreneurial tendencies. Entrepreneurial orientation affects the success of small and medium enterprises. Based on the results of the research, it can be said that if the managers of small and medium companies implement the following things with the help of entrepreneurial orientation, they can achieve more success in their specialized field. Another result obtained from this study is that marketing strategy affects the success of small and medium-sized companies.Using the results of the research, it is possible to understand the importance of the impact of entrepreneurial orientation in the marketing strategies and success of small and medium-sized companies and to optimize its use.

One of the most important management issues is the effectiveness of managers' performance. According to the latest research, effective managers have certain personality traits that affect their performance. In this regard, the present study was conducted to explain the impact of effective personality traits on the performance of crisis managers (Case study: southeastern provinces). The present study was descriptive in terms of purpose and applied in terms of results and its statistical population consisted of all members of the Crisis Management Headquarters of the southeastern provinces of the country (Sistan and Baluchestan, Hormozgan, Kerman, South Khorasan and Yazd) whose number in 1398 was approximately Was over 100 people; Formed. Among them, using Morgan and Krejcie sampling table, a sample of 80 members of the crisis management staff was selected by stratified random sampling. Data collection was done in two parts: qualitative and quantitative. In the qualitative part, the method of collecting written information and in the quantitative part, after designing and validating the instrument, the five-factor questionnaire (NEO) was used. The results of the analysis of the research data, while confirming the model of personality traits affecting the proper performance of crisis managers in the southeastern provinces of the country; Showed that there is a significant difference between the personality traits of crisis managers (p <0.05), among which the highest rank is compatibility and then psychoanalysis. According to the obtained result, it is suggested to pay attention to their personality traits when selecting crisis managers.

The aim of this study was to draw a model for predicting job belonging based on the variables of psychological capital, emotional intelligence, and organizational support. The research method is practical, according to the purpose, that was done with a quantitative approach and non labratory-correlational method. The statistical population of the study was 2953 faculty members of Azad University in Tehran in which 340 participants were selected using the adequacy of the sample in modeling structural equations. For data collection, Schuafeli and Salanova (2001) job belonging questionnaire, Lothian et al (2004) psychological capital questionnaires (PCQ), Mayer and Salovey (1990) emotional intelligence questionnaire, Eisenberger et al (1986) Organizational support questionnaire were used in current study. The reliability and validity of research instruments were reviewed and confirmed. Data analysis method was performed in two parts: descriptive and inferential. In the inferential section, to answer the research questions, Pierson correlation tests, one sample t-test and structural equation modeling was used. The results showed that the variables of psychological capital, emotional intelligence and organizational support have an effect on work affiliation.

A crisis is any event with low possibility of occurrence and high impact of consequences that disrupts the order of the main system or parts of it and threatens its stability. Therefore, a proper management of this event will play a pivotal role in the improvement of a society. In fact, making correct decisions for an optimal crisis management depends on the success of several levels, and the characteristics of crisis managers is one of them. In this sense, paying sufficient attention to this factor will be of high importance in the optimal management of crises and the better performance of managers. This research aims to explain the effect of crisis management characteristics on the performance of crisis managers using the Structural Equation Modeling (Case Study: Southeastern Provinces of Iran). The required data was collected using an analytical-descriptive method, and the statistical population encompasses all the members of the Crisis Management Headquarters in the Provinces of Sistan and Baluchestan, Hormozgan, Kerman, South Khorasan and Yazd, who are roughly 100 persons. Using Morgan and Krejcie sampling table, 80 people were selected as a statistical sample by stratified random sampling method. Descriptive and inferential statistics (Pearson correlation coefficient test and Friedman test) were used to analyze the data. The results of this study not only confirmed the model of crisis management characteristics affecting the proper performance of crisis managers in the southeastern provinces of the country, but also showed that there is a significant difference between the crisis management characteristics of crisis managers (p <0.05). Among these characteristics, the just culture has the highest rank, and the commitment of senior management is in the second rank. A proper crisis management is reached when the effective characteristics of crisis management, including the characteristics of crisis managers, are recognized and tasks are delegated to managers in accordance with their inherent and skillful characteristics. The results of this study suggest that the characteristics of crisis managers should receive more attention. Moreover, it is necessary to create an environment in which the managers have a better sense of responsibility and commitment –a precondition for the better performance of managers.

This study aims to create a comprehensive model that facilitates understanding the relationship between supply chain strategies, supply chain integration and competitive performance. Data were collected using a questionnaire to assess the components of supply chain strategies, supply chain integration and competitive performance. All the managers and staff involved in the supply chain of the Kerman Barez tire Factory are the statistical community of the study. The reliability of each of the variables was measured using Cronbach's alpha. We tested the proposed model using structural equations modeling and PLS software was used to examine the relationship between variables and test hypotheses. By examining the relationship between supply chain strategies, supply chain integration and competitive performance, the results show that Lean supply chain strategy has a positive relationship with three dimensions of supply chain integration; and a Lean supply chain is appropriate for firms placing higher priorities on cost, quality, and delivery strategies. While an agile supply chain is appropriate for firms competing on the flexibility strategy. In this statistical society, agile supply chain strategy has been positively correlated with the dimension of internal integrity. In addition, both lean and agile supply chain strategies require higher levels of supply chain integration in terms of internal and external integration, but lean supply chain strategies have a significantly higher impact on external integration than agile strategies. Also, internal integration and customer integration have been positively correlated with the competitive performance of the organization.

Today, technology and related innovations have become one of the most important elements of the strategic environment of organizations. Therefore, the acceptance of technology by users is one of the most important factors in the success of an innovation. This research aims to provide a local model of technology acceptance in small and medium enterprises. Three main questions were raised in order to promote research and achieve the applied results; thus, in addition to providing a local technology acceptance model, the effective factors were identified and ranked. The statistical population of this study includes managers of small and medium-sized enterprises. The results indicate that seven factors of individual adaptation, organizational adaptation, perceived usefulness, perceived ease, attitude towards, intent and purpose, and the behavior of using technology are effective on technology acceptance. Also, after comparing the results of both Friedman test rankings and the AHP method, the same results were obtained so that the two factors, namely the attitudes towards, and the intent and purpose of using technology, had the most impact on technology acceptance. At the end and after obtaining the indigenous and fitted research model, practical proposals have been presented to the managers of small and medium-sized enterprises.

Today ethics and related issues have become one of the most important factors in acceptance of technology and its innovations. The aim of this research is to provide a model of ethics-based technology acceptance in small and medium enterprises The present study is a descriptive-survey research. The statistical population of this research includes all managers of small and medium enterprises in Kerman province. The sample size is estimated 291 persons and the random sampling method is used. For fitting the model, structural equations method and also to study the effective factors, a single-sample t-test is used. Friedman test and analytic hierarchy process are used to rank effective factors of ethics-based technology acceptance in small and medium enterprises. The results of this study indicate that seven factors of individual compatibility, organizational compatibility, perceived usefulness, perceived ease, attitude toward use, intent and intention of use and behavior affect the ethical acceptance of technology. It is also found that the attitudes toward use, and intention, had the most impact on the ethical acceptance of technology. Small and medium enterprises are more innovative than the big companies in terms of innovation and the use of technology. On the other hand, observance of ethical principles in the implementation of technology plays an important social and even economic role in the competitive scope of organizations. In this regard, cultural foundations and related ethical education are considered as a good solution for the implementation and acceptance of technology.

Nowadays, rapid growth of technolog has affected different industries
in undeniable way. Considering the importance of TQM and IT in the
industry, different approaches have been presented to achieve the
productivity. So, using TQM and IT as mediator in small and medium
industries in Kerman city has been investigated. The statistical
populations were managers and employees in SMEs in Kerman, which
added up to 1586 people. Using Morgan's table the sample size was 310
people. The sampling method was random stratified sampling. To gather
the data field and library method were used. The research method was
descriptive correlational research. To analyze the data, correlation test
and structural equations modeling and SPSS and LISREL soft wares
were used. The results showed Thet there was a significant effect
between the advanced manufacturing technology and productivity in the
mentioned industries. While the advanced manufacturing technology
through TQM mediator variables and the use of Information technology
have more effect on productivity.

In today's competitive world, internet banking and electronic service quality can differentiate organization in the face of other organizations. Focus on key areas of internet banking transform it into a multi-criteria decision problem and due to uncertainty on the issue, it can be examined under fuzzy condition. The research aims to identify and rank the most important quality criteria for e-banking services in various branches of Keshavarzi Bank in Kerman city. Considering the nature of the study; it is descriptive and according to the defined purpose, is practical and according to methods of carrying out is surveying. In this study, the most effective measures of e-banking services quality, according to previous studies, identified and then, the main factors compared using DEMATEL technique and the agents with low degree of importance were excluded. Afterwards, weighted matrix formed using ANP and the final ranking was done. The results of analysis of data were suggested that components of the continuous improvement and profits have maximum weight (0.174 and 0.172 respectively) while call and response components have minimum of one (0.063) among the effective components of e-banking quality of electronic service.

The purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i. e free standing، Shopping Center، Specialty store، Internet retailing. The study Statistical population consisted of 39-19 year old consumer use branded apparel that is in Kerman. About 200 questionnaires were distributed to consumers through a snowballing technique and a total of 114 questionnaires were used for the data analysis. Anova، Duncan test، and multiple regression analysis were employed to test the hypotheses. When testing brand values for each channel diversification case، participants evaluated brand value differently depending on the type of distribution channel. Participants did not show significantly different brand loyalty depending on distribution diversification cases. When the influence of brand value on brand loyalty was tested، brand values affected brand loyalty depending on the type of distribution channel.

This Research is based on the theory of planned behavior plus computer self-efficacy and technology support, aiming to develop an intended model for studying the factors affecting the adoption of internet banking by customers of one the commercial banks in Kerman City. According to planned behavior, related behavior use of information technology is determined by intent of using special system which itself is determined by individual's attitude, subjective norm and perceived behavioral control. The results of the study shows that all three constructs: attitude, subjective norm and perceived behavioral control have significant relationship with the intent of using internet banking customers. Also the relationship of computer self-efficacy and technology support with perceived behavioral control is significant.

As the supply chain emerged, the industrial and service organizations began to focus on their suppliers, and as the industries and services developed, they understood that the supplier’s proposed price has not been the only criterion to cooperate; but, the problem of supplier selection (SS) has been a multiple-criteria decision making (MCDM) problem. Besides, real world problems have always been structurally complex. Therefore, due to ambiguity, high uncertainty and imprecise information, the concept of fuzzy analysis was introduced. Now, we could use imprecise (fuzzy) information as the input of a fuzzy system, and the process of the system could employ approximate induction based on fuzzy logic. In this regard, studying the literature of SS and the criteria used for this purpose, we identify the most suitable criteria. To do so, primarily we designed an appropriate questionnaire, and then we used it to gather ideas of the experts to obtain the weights of the criteria in the fuzzy environment. Afterwards, using the Fuzzy VIKOR approach, we ranked the suppliers.

The main objective of the present study is to investigate the effect of emotional intelligence on managers performance in Parsian Gas Refining Company. Goleman competence model that include five Components of emotional intelligence that forms theoretical bases of this work. Statistical society of this work includes the managers of triple managers positions in PGRC includes 48 person and PGRC personnel includes 375 person. Here for evaluation of head in PGRC the EI questionnaire and for evaluation of their performance the self made Questionnaire are used. The research method is of frequency-survey type and society is equal to the sample and the spss software is used to analyze the data. statistical test that was done includes graphs in descriptive level and in inferential level the Parsian correlation. Coefficient and regression are used to test the assumptions. The analyze of data show that there is a Significant positive relationship between the EI and managers performance at PGRC .the social skills Component is the best way to predict the managers performance in this company. Moreover, the maximum correlation percent between the assumptions is related to the relationship between Self-regulation and the managers performance.

The main concern of this research is to study the relation between transformational leadership and organization performance. Actually the purpose of this research is to define the relation between transformational leadership characteristics to organization performance. This is a metric –descriptive research. The statistical population of this research is consisted of 320 persons from among vicegerents and chiefs of 37 government organizations of Kerman province. Statistical sampling of this research is calculated as 179 persons using sampling formula of limited population. The type of sampling method in this research is Simple random sampling. The measuring tool for transformational leadership is questionnaire of leadership multi factors and measuring tool for organization performance is the questionnaire of European quality excellence model. Multivariate regression. (Step by step) and correlation coefficient tests were used to analyze the data. The software of SPSS was used to analyze the questionnaires then the results of this research indicated that there is a meaningful and positive relation between transformational leadership and its constituents (individual consideration، inspiring motivation، mental encouragement، ideal behavior، and ideal characteristics) and organization performance. The comparison of statistical results for each constituent of transformational leadership and organization performance also indicated that organization performance has more relation with mental encouragement. Considering the correlation between leadership styles and organization performance indicated that organization performance is more effective and has more relation with transformational leadership. The Multivariate regression analysis also indicated that among transformational leadership constituents، ideal behavior and mental encouragement have more influence on organization performance respectively.

Intense competition among service organizations to gain economic benefits has become one of the most challenging issues to the field of marketing. Besides, paying thoughtful attention to fines against customers is very important for organizations because of their benefits and adverse effects. Accordingly, this study sought to examine the relationship between the characteristics of these fines and service organizations’ customer satisfaction, loyalty and word-of-mouth communication in Kerman province. The statistics include all the users of these services institutions who have suffered from fines and the sample is composed of 385 people. To assess reliability of the questionnaire, 30 copies of it were randomly distributed and collected. The Cronbach alpha coefficient was 95 % for all questions. The research results indicate a significant relationship between the severity of penalties, adequacy of explanation and customers’ dissatisfaction. The results also suggest the existence of a significant relationship between customers’ dissatisfaction, word-of-mouth communication and loyalty.

Having a common and comprehensive vision will lead to a series of units or parts of a whole industry to form coherent and integrated. In this study the authors tried to achieve the shared vision for different parts of factory. To achieve this goal the model presented by Collins and Porras (1996) is used. ALMAS KAVIR RAFSANJAN CO was selected as case study and the sample of study is consist of all managers and experts of factory. This study was conducted in three stages. Firstly by distributing open questionnaire, model’s component were identified and categorized within the factory by managers. In the second stage, to determine the importance and priority of model’s components the (AHP) method was used. In the third phase those components of the landscape model that had importance according to high executives were selected and located on vision statement of factory. Finally, becoming the best industry in the Middle East, achieving First or second place in the market, adherence to the principles and creating jobs, selected as the most important strategies.