علی کریمی فیروزجایی

Today, paisley is a symbol found in Iran’s and some other countries’ artistic discourse.There are controversies about the origin of this symbol. It has been said that it is derived from cedar, pine, fire, etc. Now paisley has gone to culture and has produced discourse and identity there.Today, this symbol has penetrated the borders and has been drawn from the national discourse to the international one. Paisley belongs to cultural and mythological experiences and when it is studied from the narrative point of view, it is clear that it has a mythological origin and creates a narration and a discourse. The research questions are: how does paisley maintain its narrative position within the discourses? How does it develop its discourse role and function? How has it been able to reach from the national discourse to the international one? In other words, how has it gained its discourse legitimacy to transfer itself to other cultures? In order to answer the questions the semiotic approach of discourse was chosen to show the value position of paisley, as well as analyzing the conditions of its narrative development within multiple discourses. The results indicated that paisley in artistic social systems preserves its value in addition to transforming it through producing movement. Paisley achieves its identity not by change but by stability. By producing imagination paisley forms a dialogue between nature and culture, so it links its value with myth and imagination. As a result, it moves from a national position to an international one.

The present research has investigated the value system of Ethics in Samak-e-Ayyar using the analytical descriptive method and relying on the semiotics approach.The main problem of the research is: what mechanisms are used for the production of EthicValues in Ayyari discourse? How Ayyari has changed the boundaries between reality and idealism that leading to changing the normal and common values to idealistic and even mythical ones? The data have been selected purposefully and based on action discourses from Samak-e-Ayyar.The results indicated that Ayyari divides the social and cultural functions and even the usual value system into extra-value types such as collectivism, myth-centric, risk acceptability, adaptability, renewability, and other pioneering values in the lifestyle of actors.

Mina and the Leopard is a folkloric love story between a leopard and a red-eyed Mazni girl named Mina, which is important from the point of view of echo semiotics and love for animals, apart from its unique love content. By examining the relationship between "culture", "nature", and "man" and showing the kind of relationships that prevail in a society, semiotics can help reconstruct the wrong relationships between humans and the surrounding world and improve the correct interactions. In this research, using discourse semiotics, which is based on the relationship between language levels (form and content), to identify the tools and equipment of meaning production in the form of processes and in different dimensions of action, tension, emotion, cognitive, aesthetic, etc. is paid. This research uses the method of discourse semiotics to identify and analyze the processes of meaning production and explanation of the discourse systems of the Mina and the Leopard narrative, and analyzes the relationship between humans and animals using the principles of ecological semiotics.

The two main characters of the story, Mina and the leopard, have lost their natural human and animal lives due to their attachment to each other, and in fact, with the excitement and magic of the emotional feeling of love, an "animal actor", i.e. the leopard, is far from the semiosphere of animality. And in this process, in the first step, he found a super-animal identity and became a human being with human mental and emotional characteristics, and in the next step, he entered the semiosphere of love for his beloved and sacrificed his life on the way to reach his beloved. On the other hand, Mina, who gets rid of sensuality and human desires, becomes enslaved to animal love, and in the first step she enters the semiosphere of ecological symbols, and in the second step she achieves transcendence with the power of love, and she also enters the semiosphere of love symbols, and thus both stories have always been alive and immortal among the people of Kandlos.

The results of this research show how within the semiosphere, through the transformation of human-nature relations, a symbolic ecosystem is formed, and the confrontation between humans and animals in the ecology of this narrative has become a state of interaction and fusion, and moreover, this interactive relationship is the way for the emergence of the myth of love. The interaction of the two semiospheres of man and animal has transformed the "I" and the "other" into a cultural "we", and because of the power of love, the wild animal has been tamed by man, and with this power, the main actor of the story has become a myth of love for animals and the environment. And it has become a symbol of friendship between man and animal. The transfer of signs and symbols from the material and earthly system to the transcendental and mythological system is the channel of culture and history, and in this process the transfer from the material element to mythology is a vital and key issue. The fusion of the two different semiospheres of man and nature has led to the formation of a new ecological semiosphere, where love and loving each other and entering the world of love and romance and immortality are the characteristics of this new semiosphere

The Qatar World Cup has b  the Persian Gulf. During the tournament, numerous tourists from across the globe visited the country to attend the event. Throughout the World Cup, a multitude of advertisements were disseminated in various forms within Qatar. These advertisements shared a common theme, featuring images that, consciously or unconsciously, resonated with the viewers and the audience. In the present study, researchers have employed the theoretical framework of Kress and van Leeuwen (2006) in the domain of social semiotics to analyze a selection of promotional images associated with the 2022 FIFA World Cup in Qatar. The analysis was conducted using qualitative methods and content analysis. The objective was to ascertain the conceptual elements that the images are attempting to convey to the audience. The statistical population of the study was selected from among the numerous promotional images obtained from the 2022 World Cup in Qatar using a purposeful sampling method. The findings indicated that the images not only represent Qatar's endeavors to preserve and promote its cultural and national identity but also showcase the country's economic prowess and infrastructural capabilities. Furthermore, the utilization of cultural symbols such as "Laab" enables Qatar to disseminate compelling and favorable messages regarding its cultural interactions and capabilities on a global scale, thereby enhancing its positive image among international audiences.

Startups are institutions create services to resolve the needs of society. Startups are trans-temporal and trans-spatial platforms that have fluidity and move within transfer discourse platforms. The introduction of these technologies into the flow of people's lives leads to changes in the lifestyle of people in the society. Produced lifestyles are tied to linguistic structures and supported through sociolinguistic structures. The main problem of this research is to see what effect and relationship the discourse systems of startups have on the lifestyle within social relations. With focusing on the semio-semantics approach and the qualitative analysis method which examines the way and conditions of using and organizing signs in shaping lifestyles in social life processes. Also, using, we try to show that the technological achievements of the modern world have led to a change in the consumption pattern. The results indicate that the discourse systems of startups in recent years have been able to create a social atmosphere where actors, with trust, participation and mutual relations, create a new lifestyle.

This article examines the observance of the linguistic rights of children of the linguistic minority and native speakers through legal linguistics, which is in accordance with international treaties and has been able to play a fair role in this field.

The research method used in it is correlation type, which explains the relationship between language rights in accordance with the international treaties regarding the importance of language and its rights, which have been mentioned in various historical periods so far. The collection of information is only through library studies and valid internet bases, which can only be obtained by studying and researching the available sources, and the collection tool is the research sheet.

The results of this article indicate that in mass media and in different countries, in addition to the first language, the second language should be removed from the language of linguistic minorities and native children so that the extinction of their language does not disappear in terms of value and in the area It should be used correctly.

The current conclusion is that according to Article 12 of the Convention on the Rights of the Child, the child must have social freedom in using his minority and native language so that he can express his opinions correctly and with the right to speak in the courts. He should fulfill himself and fulfill the rights of the child in this field. In the end, judicial linguistics can help the child in preserving and protecting the language rights of the majority and even the minority until the right is realized and the best is achieved

This study investigates the speakers’attitudes and their language security considering ethnic identities towards the framework of the lectal variation theory. A researcher-constructed survey questionnaire and interview were used in this study. Linguistic data were collected from 314 participants selected semi-randomly from among the language community of immigrants living in Tehran with ten different varieties of Iranian languages. The Likert scale was used to measure the questionnaire items. Cronbach’s alpha was used to measure the reliability. Besides, the Chi-square test was used to receive statistical results. In terms of language attitudes, speakers of languages have the sense of proud, sincerity, belonging, sense of being more melodious and real identity, however the speakers of dialects have the sense of proud toward standard variety of Iranian language. In terms of language security, Laki’s speakers shows the most and Mazandarani’s speakers shows the least measure in the home environment and out of home environment. In terms of language identity, in languages, Laki’s speakers and in dialects, Hamedani’s speakers demonstrated the most sense of language identity toward their non-standard varieties of Iranian languages.

This study investigates the social status of the varieties of Iranian languages and dialects towards the perspective of the hidden cognitive realities of real language use within the framework of the lectal variation theory. Using this usage-based theory, researchers have explored the language speakers’ desire and tendency towards different language varieties considering the independent social variables of financial level of living and occupation. A researcher-constructed survey questionnaire and interview were used in this study. Linguistic data were collected from a total of 314 participants selected semi-randomly among the language community of immigrants living in Tehran, with Turkish, Laki, Kurdish, Baluchi and Mazandarani languages as well as Mashhadi, Lori, Hamedani, Isfahani and Yazdi dialects. The Likert scale, Cronbach’s alpha, the Chi-square test, the P-value and one-dimensional student’s t-test were used in this study. According to the results, the use of non-standard varieties is more common among retired employees. Economically the lower strata have the highest use of non-standard varieties. 83.54 percent of the speakers of language varieties in Tehran prefer to use the standard language variety in daily conversation in the society. Considering the migration variable, using non-standard language varieties of first-generation immigrants is more common than the second-generation immigrants.

The aim of the present study is to investigate the effect of the social variables of age, gender and education of lawyers on the verbal interactions of judges with them in legal events in the framework of forensic sociolinguistics. The statistical population of the research includes lawyers in Mashhad, Iran, and the sample selection method is purposeful sampling until the saturation of information is reached. The research approach is qualitative research, its analysis method is thematic analysis and its tool is semi-structured interview. The subject of the research is to investigate the verbal interactions of judges with lawyers in legal events, such as hearings, interrogations, investigations and trials, in Mashhad, in 1401. For this purpose, the contents and themes of the interviews were coded in three stages. In an interview with 24 volunteers from available lawyers, it was found that superior and subordinate relationships prevail in legal events, and many judges exercise power through language. The results of the research show that the age, gender and education of lawyers have an effect on the way the judge speaks to them, answers and even issues a verdict. Gender has been of special importance and gender stereotypes are very prominent in this field. One of the important issues expressed by the lawyers in the interviews was the importance of the personality of the judge and the personality of the lawyer in the verbal interactions of the judges with the lawyers, which indicates that the personality of the people themselves is much more important and influential than their age, gender and education. In addition, increasing age is also an important variable, and many lawyers stated that the behavior of appeal judges is usually better because they are older, and lawyers also act more mature with increasing age. After all, in general, judges deal better with older lawyers both in tone and type of speech.

This paper is a research semio-semantic representation of Iran's tourism destinations and is an attempt to decipher how advertising methods challenge their competitors using semiotic analysis. For this purpose, five Iranian tourism advertising videos were examined based on the principles of semio-semantics. The main purpose of this paper was to answer a single question: How are tourism destinations displayed in Iran? The analysis showed that tourism promotional videos focus on a kind of Orientalism itself. This focus is somewhat indicative of the institutional perspective that has permeated Iranian tourism advertising materials. This view paints a picture of Iran, as an Eastern Muslim country, and is inconsistent with the tourism strategies of the coming decades. This type of advertising creates problems in several areas when trying to promote the country. Based on the analysis provided, suggestions for future advertising trends are provided.

The way of arranging proverbs in dictionaries has been one of themost important problems for lexicographers and paremiographers. Therefore in this study, based on cognitive semantic approach,the way of arranging proverbs in dictionaries was considered. The purpose of the current study is to organize proverbs in dictionaries in anew, non-linear and non-alphabetical way and according to a scientific and theory-based approach.Toachievethepurposeofthestudy, the following research question was proposed: How to use a way other than the usual alphabetical and linear way based on which proverbs are presented in dictionaries? To do this, based on descriptive-analytical method and cognitive semantics approach and its mechanisms, such as conceptual metaphor, conceptual metonymy and conventional knowledge, the authors have examined the data extracted from The great two-volume Dictionary of Persian Proverbs (Zolfaghari, 2009),The famous Proverbs of Iran (Soheili, 2005) and internet resources. The results indicated that according to semantic motivation and the concepts of target domains of the proverbs,a non-linear and non-alphabetical way can be proposed for arranging proverbs and their equivalents in order to reflectthe conceptual structures of mind and language and to help language learners to learn and remember them easily.

Persuasive process is an important and open topic in discourse sign-Semiotics. The article tries to analyze type and frequency of persuasive factors in narrative discourses of Azerbaijan Folklore Narratives based on sign-Semioticsapproach and inductive method. The selected narratives are Mahi Siyahe Koochooloo (The Little Red Fish), Kachal Mam Siyah (The Bald Mamsiah), Koroghloo, 24 saat khab o bidari (24 Hours of Sleep and Wake), and Yek Holoo Hezar Holoo (One Peach, One Thousand Peaches) narratives. In these narratives persuasive factors like reasoning, planning, building trust, caution, promise, etc. are used considering the situation and the addressee. From 145 persuasive processes and 24 types of persuasive factors, caution, threat, incitement, reasoning, promise, and rodomontade have the highest frequencies. 1/4 of persuasive factors belong to caution and threat but the rate of success in these two factors is not the same. Bribery, hesitation, compliment, flattery, curse, emphasis and playing to be oppressed were just in one case. The analysis showed that the exhort and frightening of doing outcomes is the dominant style in Azerbaijan Folklore Narratives. There is the highest percentage of persuasion failure in Mahi Siyahe Koochooloo narrative because of the insistence of the doer on the realization of his goal. There is the highest level of persuasion success in Kachal Mam Siyah and Koroghloo because of the power relationship.

Content analysis of textbooks, with the semantic semantics model approach of discourse, is a suitable way to understand how to select and use stories and narratives in each level of education to acquaint children with discourse systems in life.The purpose of this study is to use Paul Ricoeur model in analyzing the narrative identity of book stories in the fourth and fifth grades of elementary school in Iran in 1998-99 and to explain the types of discourse systems so that among the stories in the fourth and fifth grade textbooks, 2 stories Both samples were selected by purposive sampling method.The research method in the present study is descriptive-analytical. The main questions of the present study are: 1- The emotional process in stories is a function of which functions and features of the semantic sign of discourse? 2- How is the emotional and moral impact as well as the belief in another formed?In these stories, it is the individual identity that, according to the preservation of national identity, values and patriotism, based on the author's discourse systems, directs the character of the stories towards Shush altruism, patriotism and individual identity. In order to preserve the national identity, one culture remains in itself and does not become another cultural. The process of nostalgia in this story changes during two stages from the crisis of tension to the aesthetic system.

The current research aims at studying a frequent phonological process. A sort of vowel-consonant harmony which acts when the vowel /ɑ/ followed by a nasal consonant. The process sometimes does not act in many Persian words. This article deals with the Persian words, having the required phonological circumstances, but Persian speakers do not raise their vowels. Many university students look for the reasons and it needs a more detailed study. The research method is a survey, qualitative content analysis and the data included in 110 words gathered by purposive sampling to make a questionnaire. The interviewees include 150 speakers who are fluent in Persian. The vowel raising of /ɑ/ before nasals stops in accordance with the historical documents and in newer words. The findings show that even in older words, the process does not act because of: 1. The required phonological arrangement stands in two morphemes, 2. In loanwords, 3. In proper nouns, 4. When another phonological process bleeds or put a falling vowel adjacent to a nasal. 5. In open class words of the new domains like teaching and technology.

The purpose of this study was to examine the effect of computer-mediated instruction (CMI) on conversation skills of low-functioning autistic students studying at seventh grade in pre-secondary education in comparison to textbook instruction (TI).

This study was a mixed-method study with a single subject design. The study population was selected from specific schools for autistic students with higher levels of teachability during academic year 1400-1401. Among them, six students were selected through purposive sampling. To select the homogeneous students, the Kaufman Assessment Battery for Children (2004), Second Edition (KABC-II) was used. These students were randomly assigned into experimental and control groups. Each student in experimental group distinctly received four sessions of CMI. Students in control group similarly passed through the phases of the study using TI.

Results demonstrated significant increases in the variables: sentence imitation, diagnosis of characters’ roles and diagnosis of setting in experimental in comparison to control group. The follow-up posttest results showed the permanency of this effect. Qualitative analysis of the parents’ responses to interview questions revealed the effectiveness of CMI on increasing motivation in students’ participation in English conversations.

Considering the deficits of autistic students in conversation skills as a social communication and the positive effects of CMI in this study on their English conversation skills and their motivation in engagement in conversations, the implication of the CMI may be recommended for teaching EFL conversation skills to autistic students.

One of the main problems of second language learners is learning grammar. In this research, We have tried to facilitate learning Persian grammar for Italian learners learning Persian by using the achievements of linguistics typology. For this purpose, similarities and differences between Persian and Italian are determined using typological word order. For the next step, without pointing out typological similarities and differences of Persian and Italian, the grammatical points were taught to the participants and then they were tested (pre-test).the test was in three parts. In the first part, sentences were presented in Italian and the participants were asked to choose the correct equivalent among four choices. In the second part, the participants were asked to translate Italian sentences into Persian. In the third part of the test, the participants were asked to translate a designed Italian text into Persian. Finally, after a certain period of time, the grammatical points were taught to the participants considering typological differences and similarities between Persian and Italian. Finally, the test (post-test) was performed. Data analysis showed that the participants' mean scores in the post-test were higher than their mean scores in the pre-test. In addition, the analysis of inferential statistic shows that the difference is considerable which means that the independent variable, awareness of typological features of Persian and Italian, has an impact on dependent variable which is participants’ scores. Therefore, being aware of these features (similarities and differences) could help the Italian language learners to get a better score.

In accordance to the necessity of selecting efficient language learning strategies and methods for teaching English to Persian-speakers, in this research, Langacker’s cognitive grammar theory has been used as a creative method in teaching. The present study aims to evaluate the creative usage of cognitive grammar in education, which simplifies the process, provides better learning, and develops creativity and linguistic capabilities. For this purpose, the following questions were addressed: 1. After passing the "creative course of the learning style of describing a word in a sentence” what is the increase in the number of words used by the control and test groups through the "specificity" attribute in meaningful contextual texture? 2. How can we use the "syntagmatic combinations" attribute to facilitate the teaching of "complex linguistic units" construction in the sentences? In this regard, after creative training with a cognitive approach, 46 Farsi speakers were described qualitatively and quantitatively by using SPSS software. As a result, by using the creative courses of learning style and describing the word using Langacker’s cognitive grammar, learners were able to create linguistic well-form sentences. After completing the creative course of the learning style of describing a word in a sentence, the test group could expand 98% of the words from the total number of textbook words and include them in their texts. On the other hand, the control group managed to combine and collocate 44% of the total words without passing the creative course. The quasi-cognitive charts are used to simplify the education process.

The discourse analysis of semiotic process is as a suitable tool for the analysis of the word, Exploring abstract data generates meaning in the deep structure of each text. And it seeks to "discover the meaning where the foundations of the interrelated and closely intertwined signs are formed. This article attempts to answer these questions based on the discourse semantics framework.1. What are the most important discourse systems in Iranian and Japanese elementary school textbooks? 2. What are the identity elements of the two countries stories? 3. From the perspective of cultural semiotics, how is the representation of the culture of "self" and "other" in the stories of Iran and Japan elementary schools? The research method is descriptive-analytical and the research method is content analysis. And the method of doing research is a discursive semantics. The results of this study show that the discourse systems in Iran's book stories are stative model. But the discourse systems of Japanese language stories were more actional regim. The characters in Japanese stories have hybrid identity. But Iranian stories have individual identities. The quality of the interaction between the “self” and the “other” is assessed in two themes of orientation and repetition. In the stories we read, the elementary school was centered on orientation .But in Japanese stories, there is a mutual interaction between the center and the periphery

The purpose of the semiotics of discourse approach is to achieve meaning through communicating between semantic and differentiating units at the macro level. This article examines how meaning produced and received in "Wuthering Heights". Discourse systems are either action-based or state-based, respectively, which are the generators of cognitive and emotional discourse systems, respectively. In this novel, the dominant discourse system is cognitive because the action is more sensible than state. Heathcliff and Catherine (two main characters) create the dominant love state and the main revenge action. Heathcliff, the main actant, gains the necessary mental, physical and financial competences and performs the action with a predetermined program. The actant reaches the evaluation and value stage by going through the qualifying, main and glorifying test. The value presented to these two characters is not financial, but a transcendent value in the name of love. Although, there are other discourse systems in the novel; emotional discourse system, different emotional states appear in several stages of the novel and Incidental discourse system: the presence of opposing systems such as birth and death is justified with no discourse except Incidental discourse system.

The body of the present study includes the study of semiotics and the analysis of the systems of action of the book "This dog wants to take Roxana" by Qassem Kashkoli. At first, the existing discourse systems will be examined and in the next stage, these discourse systems will be examined interdisciplinary to examine its main features, including action .Then, these characteristics are examined in the form of narrative processes specific to this author and it will be determined what is the place of action and cognition in relation to transcendental functions. So our main issue in this article is to see how the action anchors are destroyed one after the other, giving way to turbulent and indeterminate rays. In fact, the main purpose of this article is how delaying action, mechanization of time, rupture in the connection of action elements cause the destruction of semantic anchors and lead to semantic turbulence. In fact, each of the characteristics of action and eloquence and multiple dimensions of the study of discourse systems in the context of the sign-semantics approach of discourse in this work is somewhat evident. So the key is to see how the action anchors are destroyed one after the other, giving way to turbulent, indeterminate glass. Also, how action suspension, time mechanization, rupture in the connection of action elements, and sudden displacement of narrative elements cause the destruction of semantic anchors and semantic turbulence. Then based on what pattern the semantic-sign process is developed to lead to the production of volatile meanings. In fact, the present article tries to answer these questions: 1- What factors cause the destruction of semantic anchors in the studied work? 2. What are the most important aspects of the representation of discourse in " this dog wants to take, Roxana" and how do these aspects lead us to a fluid and post-discourse

One of the stages of recognizing the intellectual, cultural and emotional characteristics of nations possessing culture and literature is the adjustment of their literary works. Semiotic approach reaches meaning through the literary text, and in this process, regimes of discourse as the main elements of discourse shape the narrative and change from one status to another. This study analyzes Savab ya Gonah by Jamalzadeh and The Corn Planting by Anderson ;the  Iranian and American writers in the framework of Greimas’s semiotic model.It also explicates the types discursive regime.The main question of this research is how the narrative process of signification is formed and what are the most important discourse systems involved in meaning production? The results showed that both authors have used a variety of narrative discourse systems in their story, but the discourse systems of action and State have been the dominant regimes in the narrative formation so that the narrative with State pattern has turned to action and again to the State with aesthetic and mythical type and we are confronted with the process of forming high spiritual values, and the characters in the story make their mythical presence visible to the audience. But what leads to the difference between the themes of both stories is the attitude of the actors and the value worldview in both cultures. In the story of Savab ya Gonah, the main actor in the form of religious codes of retribution and reconciliation with death is elevated to the status of myths. On the other hand, in “The Corn Planting” story, the main actors, in the form of Eco-Semiotic codes, linked the death of the child at the end of the narrative by turning to nature and attaining mythical status.

Logos consists of text and visual codes designed to create organizational identity,In other word logos are symbols to represent something else, Logos are written or visual signs, Each sport Federation has its own specific beside its own audience. Stabilizing and promoting this position, maintaining the current active population and fans and expanding the influence and attraction of the audience of that sport requires a logo to transmit hidden meaning and message in The shortest time to make the greatest effect on the viewer. of course, it should be noted that in this comparative study, it was found that some of the logos of our national federations do not have this feature and it is necessary to strengthen this communication channel, or in other words and use of it as a bridge between the official institution of the federation and The social context to provide relations so they should be changed this regard.

 With the emergence of electronic dictionaries and due to the inadequacies of existing Persian dictionaries, a scientific and theory-based approach is required in lexicography. One of the most important problems in lexicography, is the way of arranging idioms and idiomatic expressions. The purpose of the current study is to organize idioms and idiomatic expressions in dictionaries in a non-linear way. To achieve the purpose of the study, the following research question was proposed: How to use a way other than the usual alphabetical and linear way based on which idioms and idiomatic expressions are presented in dictionaries? To do this, based on descriptive-analytical method and cognitive semantics approach and its concepts, such as conceptual metaphor and conceptual metonymy, as well as conventional knowledge, the authors have examined the data extracted from Sokhan (Anvary, 1382) two-volume Persian dictionary. The results indicated that by presenting metaphoric and metonymic boxes in dictionaries, and based on the conventional knowledge of the language speakers, a non-linear way can be proposed for arranging idioms and their equivalents. But not all idioms could be analyzed based on conceptual metaphor, conceptual metonymy and conventional knowledge, because some idioms were made through the non-figurative part of the language and could be analyzed accordingly.

 The study investigates the phenomenon of globalization and its relevance to changing the first names of university students to see the tendency of new identity in both sexes and to identify the motivations of changing according to socio-onomastic approach. The method is descriptive - analytic and the second name was examined by 459 of university students in Tehran. The findings indicated that among those who changed their names were 22.5 % of the boys and 77.5 % of the girls . The male students are more likely to belong to the national identity and female students to the transnational identity . The male students have often changed their names from ancient religious names to a new one or a national identity but Female students have changed their religious and national names to transnational identity and it shows significant differences. And also Among the motivations stated among the male and girl students respectively , personal interest ( intrinsic motivation ) and promotion of prestige ( external motivation ) was the most important factor. This study showed that sociolinguistics and especially socio-onomastic is capable of observing social transformations including identity changes and is able to reach to the answer of both linguists and sociologists questions. Identity transformation and Changing the Person’s Name; Observing Social Changes in the Field of Social Onomastics ABSTRACT This study investigates the phenomenon of globalization and its relevance to changing the names of university students to see the tendency of new identity in both sexes and to identify the motivations of changing the names according to the field of onomastics. The population of the study is the students of the university of tehran .The research is quantitative survey with descriptive approach and the method done for choosing the universities of Tehran was purposive and for university students was convenience sampling. Among the 1609 questionnaire gathered from university students, it is shown that the second name was choosen by 459 of them. The findings indicated that among those who changed their names were 22.5 % of the boys and 77.5 % of the girls. The results showed that there is a tendency for national identity in boys and transnational identity in girl students . There is also a shift in the name from the old religious names to the new one as well as to the national identity of the boys , while on the other hand, female students tended to shift from national and religious to transnational one. For the motivations stated among the male and girl students respectively , personal interest and also to have Iranian names ( intrinsinc and extrinsic motivation ) and promotion of prestige, then beutifulness ( intrinsic motivation ) was the most important factor.