علیرضا دباغ

Despite the importance of evaluating and judging cultural and artistic products, the lack of objective and clear criteria in film festivals, especially in Fajr Film Festival, has caused a lot of complaints and confusion among artists, and this important cultural, artistic and has faced many challenges. The first question that must be answered to evaluate movies is, what are the criteria for evaluating or judging the film? Unfortunately, there is no clear answer in this regard, and judges always use their knowledge and lived experience in judging without a brief or extensive explanation of the reasons for choosing or not choosing a film. Even if the arbitrator or group of arbitrators change, the selections and results of the arbitrator may also change. The reason for this is the lack of clear criteria for judging. Therefore, each judge makes criteria for himself based on the findings and aesthetic criteria he has for an art product and judges based on that. For this reason, in this research, an effort has been made to achieve the goal of turning the tacit knowledge of film festival judges and cinema experts into objective and explicit knowledge and providing clear criteria for evaluating movies and their jobs. This research has a qualitative approach and has used "database theory" as a research method. For this purpose, by using interviews, which is the most common method of extracting tacit knowledge at the individual level, the opinions of a group of experts related to the field of filmmaking, who have the record of judging various festivals, were collected, categorized and analyzed. placed Based on the collected data, criteria and indicators have been determined for each of the awards for the main filmmaking jobs. These criteria, which can be used in film festivals, are as follows in each section:Production: attention to the cultural needs of the society, creativity, importance of the subject, issues affecting the society, audience friendlinessCinematography: framing, image aesthetics, paying attention to the world of the text, helping the director to create the desired atmosphere, mastering the tools and technology, light and techniqueScreenwriting: importance of idea and subject, characterization, power of dialogue, plot, structureDirection: creativity, decoupage, mise-en-scène, story processing, paying attention to the cultural priorities of society Acting: mastery of the body and physical capacities in playing a role, awareness of one's individual capacity, mastery of speech in expressing dialogues,Attention to the world of the script, attention to the hidden details of the roleSuggestions: Based on the obtained results, in addition to presenting a basic suggestion and two correction suggestions, the application of indicators for conducting the judging process in the Fajr Film Festival has been emphasized with two conditions in the structural reform of the selection of selected works: the first condition is that the indicators Creating should not cause a qualitative process to become quantitative, and another condition is that the creation of indexes should not be considered as a monitoring tool to apply the opinion of managers and influence the artistic view of judges. Considering the mentioned conditions, it is suggested that the evaluation criteria of the movies in the desired jobs should be specified and informed to the participants through discussion with the judges before the festival, and university professors or critics who, in addition to paying attention to The formalist approach, they also pay attention to theoretical minutes, should be used in the group of judges.

Media and culture are interconnected, and when this link is replaced by social action, it becomes doubly important. Leading research has been conducted with a cultural and communication approach to examine the functions of Instagram in forming social participation in the Kermanshah earthquake. For this purpose, all the posts of the Instagram pages of three distinct cultural, sports, and political celebrities active in helping the earthquake victims of Kermanshah in the period of April 1, 2016, to November 15, 2017, along with the comments of the users of theses pages have been studied by “quantitative content analysis“ method. The data is processed using SPSS software. Chi-square test and V-Kramer coefficient have been used for Proving Hypothesis. The theoretical foundations of this paper are based on the theory of “network society“, “online participation“, and “economic media participation”.  This Research Based on analyzes various cultural indicators such as language, literature, and tone of users in Instagram activities show that celebrities have used photo and Text more than video and emoji to communicate with the audience, and users have used more colloquial language and polite tone in interacting with them. As a result of this study, it was found that Instagram has important functions in forming social participation and cultural ties that are related to historical, cultural, and social contexts.

Social networks have created a new platform for Iranian social interaction and participation in various issues and events. This study was conducted to quantify the content of users' engagement on the Instagram page of three famous figures active in participation in earthquake in Kermanshah. Among the various pages of the celebrities Instagram, Ali Daei's personal page as an athlete, Narges Kalbasi as a social cultural activist, and Sadegh Zibaklam as an academic politician were studied from 22 November 2017 to26 March 2018, and The interaction rate of each page user was calculated and compared using the Instagram Owner Company formula. The results of this study showed that users on Instagram pages of all three celebrities had the highest expected interaction rate in material and spiritual participation to assist earthquakes. And the popularity of celebrities, more than their constant physical presence in earthquake-stricken areas, has had a greater impact on cyber users' interaction. Based on the theory of interaction with the Mirowitz approach, it can be said that the followers of all three celebrity pages have created a new network to assist earthquake victims in a non-governmental structure by interacting with them and creating a special community.