غزاله سالاری

Agricultural activities are always associated with risks for farmers due to dealing with living organisms. In these activities, all kinds of natural, social, and economic risks go hand in hand and provide vulnerable situations for producers. The result of this fragility and vulnerability causes instability in incomes. This research aims to determine the identification and prioritization of the parameters of agricultural contracts using the AHP hierarchical analysis process combination model and similarity to the ideal option of TOPSIS in Razavi Khorasan province through a researcher-made questionnaire based on the studies and research done, from 13 experts and experts. In the field of agriculture, a contract was made that was selected based on their expertise. In this research, 2 criteria and 14 options were considered; And TOPSIS and AHP methods were used to weight the criteria, identify and prioritize agricultural contract parameters. The results showed that the criterion weight for promoting farmers' participation in contract agriculture is 0.692 and the criterion weight for helping food security and increasing production in contract agriculture is 0.308; Also, based on the weights obtained for the criteria and based on the TOPSIS prioritization method, among the parameters of agricultural contracts, the highest rank was related to holding training classes and technical consultation, and the lowest rank was related to the type of contract (bilateral-multilateral). Based on the results obtained from this research, it is suggested that the agricultural jihad organization or the private sector should consider parameters such as the holding of training classes and technical advice, the existence of trading options, the type of contract (written-verbal), the presence or absence of the requirement to determine the degree. pay attention to the quality, duration of the contract, type of contract (direct-intermediate), supply of inputs; In this case, it is expected that the participation of farmers in contract farming will increase.

Medicinal plants are consumed in the form of dried or canned or fresh plants or processed by heating or extraction of effective substances in the industry. "Cumin" can be used for medicinal, edible and beauty purposes in various forms such as fruit, Cumin powder, Distillate, oil and essential oil.

In this research, we used the data collected by collecting 270 questionnaire in 2019 and using the multinomial logit model, to investigate the factors that influence on the selection of Cumin derivatives' consumption in Mashhad.

Results showed that the variables of education, employment, income, illness, consumption experience, knowledge of the price and properties of Medicinal Plants, the preferences of Medicinal medicines than chemical medicines, packing and Prices affect the selection of different Cumin's derivatives.

Therefore, it is suggested that marketing for Cumin derivatives be based on the preferences and characteristics of the consumers in each market. It also promote consumption and increase medicinal plants' use in the community by increasing individuals' awareness, providing counseling services through centers, traditional medicine physicians, and also the expansion of the use of information resources in the field of medicinal plants, especially Cumin. Also, by improving the quality of packaging, it increased the willingness of people to use medicinal plants' products.