فرشته منصوری موید

Decision-making is a foundational element in both individual and organizational contexts, drawing significant scholarly attention in the field of management. Theories in decision-making are underpinned by foundational assumptions that stem from differing ontological and epistemological paradigms. Thus, exploring the critical topic of decision-making through the lens of Iranian-Islamic texts gains particular importance in addressing these theoretical underpinnings. This study aims to examine the structural components of decision-making based on the thought of Jalal al-Din Muhammad Rumi. The research methodology integrates several layers: interpretive in terms of paradigm; exploratory in terms of logic; qualitative in terms of strategy; case study in terms of research method; descriptive-exploratory in terms of its methodological nature; document-based in terms of data collection tools; and thematic analysis as the analytical approach. Through this methodology, the research identified 224 descriptive codes, 28 interpretive codes, and 6 overarching themes: 1.Attention to Divine Will, 2.Decision and Action, 3.The Role of Divine Influence in Decision-Making, 4.Growth through Decision-Making, 5.Errors and Failures in Decision-Making, 6.Determination in Decision Implementation. The exploration of the structural components of decision-making, as inspired by the thought of Jalal al-Din Muhammad Rumi, contributes to the enrichment of existing theoretical frameworks in the field of decision-making.

Decision-making plays a pivotal role in individual life, and this issue has garnered special attention from scholars. Theories in the field of decision-making are based on assumptions that stem from differences in ontological and epistemological foundations. Therefore, it is important to examine such a significant issue as decision-making by referring to Iranian-Islamic texts. The main goal of this study is to explore the contextual components of decision-making based on the thought of Jalal al-Din Muhammad Rumi. In this research, themes, concepts and categories related to the contextual components of decision-making, based on the thought of Jalal al-Din Muhammad Rumi, are identified through the study and analysis of Rumi's Masnavi Manavi. This study is exploratory and descriptive in nature and utilizes thematic analysis as its primary analytical method. In the descriptive coding stage, after continuous comparison of the data, 312 descriptive codes were presented. In the second stage (interpretive coding), a list of 43 interpretive codes was created. In the third stage, by bringing the categories closer together to explain the concepts, 11 overarching themes were expressed. The examination of contextual components affecting decision-making based on the thought of Jalal al-Din Muhammad Rumi can enrich the frameworks proposed in the field of decision-making.

Since the Aaker brand personality model development in 1997, which was inspired by multi-factor models of human personality in psychology, a lot has been done to build value on that; however, little done to apply the other extant human personality-related concepts in psychology and psychiatry to brand personality. In this research, with the aim of developing the concept of brand personality quality (BPQ), using thematic analysis method, we applied related concepts in psychology and psychiatry. Our analysis resulted in 289 extracts out of 14 in-depth interviews with brand personality experts and other sources. Based on the results, we defined 8 BPQ conditions/classes (themes), 10 BPQ sub-conditions (sub-themes) and 230 features of BPQ conditions (codes). The final 8 BPQ conditions/classes are: positive; negative; two-sided; vivid; and pale brand personality; brand with no personality; brand personality difficulty; and brand personality disorder. The presented BPQ conditions/classes give practitioners a good view of their brand personality to improve or protect their brand personality. Furthermore, BPQ concept can be a basis for future studies.

Religion is one of the most universal and influential social institutions that has a significant impact on attitudes, values and behaviors at both individual and social levels. Therefore, the purpose of this study is the effect of religious consciousness on the preference of domestic products: analysis of the Role of Ethnocentrism and Consumer Xenocentrism. The present study is applied in terms of purpose and descriptive survey in terms of data collection. The statistical population consists of non-alcoholic drinkers in Sardasht, Piranshahr and Baneh city. Among this population, 333 people who were randomly selected responded to the electronic questionnaire. The data were analyzed using SPSS and PLS. The results showed that religious consciousness has a positive and significant effect on domestic product preference and consumer ethnocentrism and a negative and significant effect on consumer Xenocentrism. Also, the effect of consumer ethnocentrism on the preference of domestic products was positive and meaningful and the effect of consumer Xenocentrism on the preference of domestic products was negative and significant. Finally, the results showed that religious consciousness through ethnocentrism and consumer Xenocentrism affects the preference of domestic products.

Understanding the importance of holding customers for organizations has led them to seek solutions. Today, marketing science is looking for ways to reciprocate mutual values between the customer and the organization, which is called value co-creation. Maintaining the customers is one of the most important factors that create mutual values for the ultimate enhancement of brands. So, it is better to get close to customers and meet their needs and expectations. This makes the relationship deeper; the customers become integrated with the brand, they participate in the process of creating value by partnership with the brand, and they ultimately receive a sense of value and come up with positive feedbacks. The purpose of this research is to investigate the effect of the level of brand engagement on customer repurchase through customer value co-creation. Therefore, in order to review repurchasing in this research, customer engagement with the brand is considered as a prerequisite for customer value co-creation. Also, three dimensions of the customer value, including pleasure, economic aspect and relationship, have been examined.

In this research, the dairy industry is considered as the case to study. The research population consisted of all the people who bought the local Chahar Fasl dairy brand in Shahrood more than once. This research is an applied type in terms of purpose and descriptive-survey in terms of data collection. By the Cochran formula, the sample size was determined to be 385. After a review of the related literature, a standard and appropriate questionnaire was prepared and distributed among the participants. Finally, 385 of the received responses could be analyzed. In order to analyze the collected data and test the hypotheses, the SPSS and Smart PLS software programs, the structural equation method and the confirmatory factor analysis were used. In general, the results of this research provide insight for brand managers and help them to know more about customers and the ways to build up loyalty in them, thus creating the desired value for them.

The findings of the research are manifold. The first hypothesis examined the effect of customer engagement with the brand on the customer pleasure value. This hypothesis was confirmed with a path coefficient of 0.772. The second hypothesis was the effect of customer engagement with the brand on the customer economic value. It was also confirmed with a path coefficient of 0.595. The third hypothesis regarded the effect of customer engagement with the brand on the value of customer relationships value, which was also confirmed with a path coefficient above 0.903. The fourth hypothesis was about the effect of customer pleasure value on the customer repurchase. It was confirmed too with a path coefficient of 0.379. The fifth hypothesis addressed the effect of customer economic value on the customer repurchase, and this hypothesis was confirmed with a path coefficient of 0.321. The sixth hypothesis regarded the effect of the customer relationships value on the repurchase, which was also confirmed with a path coefficient of 0.215. Finally, the seventh hypothesis concerned the effect of customer engagement with the brand on customer repurchase. It was confirmed with a path coefficient of 0.712. The results of this study indicate that this brand has performed well in some aspects such as creating pleasure value and relationship value for customers. However, to make these values beneficial for customer repurchase, the brand has performed poorly and failed to persuade many customers to repurchase.

Based on the results of the first, second and third hypotheses, brands should seek to better meet customer expectations, continue their relations with customers and gain a good place in their minds. They can increase customers' perception of receiving excitement and pleasure as well as provide cost and economic benefits and respectful and friendly relationships resulting from buying the brand. Also, based on the results of the fourth, fifth and sixth hypotheses, brands should be able to set up appropriate relations and partnerships with customers and create value for them by giving value to economic and pleasure relations and making the customers loyal to the brand. Thus, they may decide to repurchase the brand, which guarantees the success of the brand. Based on the results of the seventh hypothesis, brands should plan and implement the process of creating loyalty by engaging the customers so as to increase the likelihood of their return and re-purchases. In line with these results, practical suggestions have been made to increase customer repurchase.

Internationalization is of special importance in the stone industry, because the country's stone industry, like other industries, has many capabilities and capacities. Paying attention to this important issue can solve many trade and economic problems of the country. The present study aims to identify and prioritize the factors affecting the internationalization of industries active in the field of raw material extraction and focusing on the Iranian stone industry. In terms of purpose, it is a development-applied study and in terms of nature, it is a descriptive study with inductive approach. The research strategy is combined (qualitative and quantitative), so in the first stage, in order to identify the components, the strategy of reviewing resources and specialized texts in this field and compiling a content validity questionnaire (CVR) was used to validate the identified components. In the second stage, in order to rank the identified components and factors, the pairwise comparison spectrum was used using the fuzzy hierarchical analysis (AHP) method. The statistical population of the research included professors, activists in the field of stone industry, marketing managers and managers of research and development of companies active in the stone industry. The results were determined and ranked based on 2 dimensions, 11 components and 34 indicators. According to the research experts, the external dimension, market component and exchange rate index had the highest priority.

Today, advertising as one of the marketing strategies has a tremendous impact on consumer behavior and their choices. Thus, it has played an important role and a prominent position in promoting successful sales of the products in any organization. Therefore, in their research, researchers try to make it possible for organizations to benefit from this strategy. After COVID-19 pandemic, man has been forced to innovate and change its work and life. This is an applied research to investigate the role of advertising on customer behavioral intentions to comeback using restaurants in post-corona era. A sample of 390 potential customers of restaurants in Tehran was selected by the convenience non-probability sampling method. Having collected data, research hypotheses were analyzed by the LISREL; Structural equation modeling and confirmatory factor analysis were used to analyze them. The result of the research showed that all relations were confirmed. But sympathy and familiarity were the only variables which do not influence on this model.

Therefore, the purpose of this study is examine the effect of consumer attitudes towards foreign products in general on willingness to buy Iranian products. The present study is applied in terms of purpose and descriptive survey in terms of data collection. The statistical population consists of Halal drinking consumers in the Iranian market. Among this population, 333 people who were randomly selected responded to the electronic questionnaire. The data is analyzed using structural equation modeling and using SmartPlus software. The results showe that ethnocentrism of consimers has a positive and significant effect on the attitude and perception of consumers toward Iranian products. Also, xenocentrism has a negative and significant effect on the attitude and perception of consumers toward Iranian products. The attitude and perception of consumers toward Iranian products has a positive and significant impact on Iranian products judgment and Iranian products judgment has a significant and positive impact on willingness to buy Iranian products. Among the hypotheses of the researchers, two hypotheses are rejected and cosmopolitanism and internationalism does not affect the attitude toward Iranian products.

The marketing of the technical knowledge services and products in knowledge Intensive Business Service (KIBS) has emerged a challenge to these companies. Knowledge brokers play a key role in providing the specialized services needed by KIBSs to their technical knowledge services and products marketing. The purpose of the present research is to develop a technical knowledge in knowledge Intensive Business Service marketing model with emphasis on the role of Knowledge Brokers. In order to achieve the research model, the method of Thematic Synthesis of systematic literature review has been used. In data collecting, documents, articles, texts and reports in the framework of the research method and through targeted sampling are collected. One of the findings of this research is the three-step function of the Knowledge Broker (access, manipulation and delivery of knowledge) and its role in the quadruple communities of applicants, providers, innovators and knowledge framers in technical knowledge in KIBSs marketing. Finally, the knowledge marketing model of KIBSs with emphasis on the role of Knowledge Brokers was presented.

Iranian consumers are showing more conscious behaviors toward brands day to day. Therefore, the purpose of this study is studying brand consciousness and consumer buying behavior in relation to Iranian non-alcoholic beverages. The present study is applied in terms of purpose and descriptive survey in terms of data collection. The statistical population consists of non-alcoholic drinkers in the Sardasht border city. Among this population, 333 people who were randomly selected responded to the electronic questionnaire. The data were analyzed using SPSS and PLS. The results showed that the level of brand consciousness among non-alcoholic beverage consumers in Sardasht city is low. There is also a significant difference between the amount of brand consciousness of consumers based on income but there is no significant difference between the level of brand consciousness based on gender, age, marital status and education. Also, the results showed that there are negative and significant relationship between brand consciousness and the buying behavior of Iranian products and positive and significant relationship between Consumer ethnocentrism and the buying behavior of Iranian products. The result also showed that consumer ethnocentrismmoderates the relationship between brand consciousness and the buying behavior.

Significant changes have occurred in customers’ behaviors with the rise of competition in the working environment of nowadays’ banking industry. The purpose of this research is to determine the roles of customer satisfaction, loyalty, and word of mouth advertising in communication satisfaction of Parsian Bank customers. This research is practical in purpose and descriptive-correlative in method. Thus, after studying theoretical foundations of the research, different aspects of the variables were identified and by seeking the assessments of the experts, the research questionnaire was distributed and then collected. The sample volume was 384 people based on Cochran formula which was conducted through a random sampling in the available community. Also, for data analysis, structural equation technique and regression were utilized. The results confirm all research hypotheses and indicate that service quality leaves a significant positive impact on customer satisfaction, and also customer satisfaction variable has a significant positive impact on customer loyalty; service quality leaves a significant positive influence on word of mouth advertising, and besides, customer loyalty has a positive significant effect on word of mouth advertising, and word of mouth advertising by the customers of Parsian Bank leaves a significant positive effect on customers communication satisfaction.

The purpose of this paper is to designation the model of consumer willingness to buy domestic product given the role of consumer consciousness in Iranian non-alcoholic cold beverage industry. The study is a mixed approach with practical goal. First, a literature review is undertaken and initial research model was obtained. Second, qualitative techniques are used to collect the primary data. This is undertaken with 16 interviews. The data from the qualitative research phase is analyzed through content analysis and the model derived from the qualitative phase is also designed. The final model is considered by matching the derived model from qualitative phase with the research literature. In quantitative section of the research, data were gathered through questionnaire and we used structural equations modeling for analyzing the model. 333 consumers of cold beverages in the Iranian market who were randomly selected responded to the study electronic questionnaire. The results showed that consumer consciousness had a positive and significant effect on attitude toward domestic products, evaluation of domestic products and preferences of domestic products, also, the effect of evaluation of domestic products on attitude toward domestic products was positive and significant, but the effect of attitude toward domestic products on domestic product preference was not significant. The economic situation also moderates the impact of consumer consciousness on the valuation of domestic products and the effect of consumer consciousness on domestic product preference but does not moderate the impact of consumer consciousness on attitudes toward domestic products.

The requirements of today's life have led people to play acquired roles in addition to traditional roles. Conflicts between different roles cause psychological stress in them, which endangers their physical and mental health, and as a result, their level of satisfaction is affected. This study seeks to investigate the effect of psychological pressures resulting from various roles on their satisfaction with the role of Islamic work ethics and organizational commitment. The present paper is a practical, quantitative and descriptive study of the correlational branch. The statistical population of the study is all employees in the Cultural Heritage Organization in Tehran. Due to the uncertainty of the size of the community and the use of available sampling, 490 people were selected as the sample. Content validity and structure were used to measure reliability of the instrument, and Cronbach's alpha was used to measure reliability. Smart PLS software was used to analyze the data. The results showed that there is a significant inverse relationship between psychological stress due to role and employee satisfaction. Also, another achievement of this study showed that the existence of Islamic ethical behavior and organizational commitment can affect the effect of role stress on employee satisfaction.

Today competition is very intense and companies are looking for customer retention to survive. The fact that customers' demands, needs, and expectations change emphasizes the necessity of checking customer loyalty continuously. Attracting customer loyalty requires the exploitation and successful implementation of new ideas that called innovation. Also, considering the importance of special customer equity, it tries to improve customer loyalty. Therefore, the purpose of this study is to measure the impact of innovation on customer loyalty by considering the role of customer equity. Advertising has been considered as a moderator variable. This study is an applied and descriptive study. For data collection, a standard questionnaire was used to collect data. A sample of 392 people who were the consumers of Kale products, were selected from different ethnic groups in Tehran. Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) were used to analyze the data by SPSS and Smart-PLS soft wares. The results of the research showed that innovation affects customer equity, and advertisements moderate their relationship. Also, a customer’s equity influences customer loyalty.

In today's competitive and challenging environment, all organizations such as tourism emphasize on building sustainable and profitable relationships with customers. New marketing will lead companies, in addition to trying to observe new customers, to maintain current customers and establish a permanent relationship with them. Therefore, one of the broadest accepted concepts in consumer behavior, attitude and value and their behavior plays an important role in shaping consumer behavior. So this is an applied research which was developed to investigate the above relationship. The statistical population of this study is composed of tourism which visited Iran in 1396. Based on the Cochran formula 411 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity and reliability of the questionnaires were tested and the required changed were applied. As the results show the attitude-dimensional dimension has a significant effect on the level of happiness and functional, and on the other hand, the dimension of happiness also has a significant effect on the increase in the number of clicks.

This study aims to evaluate the effect of gender identity on loyalty emphasizing on personal identity, consumption patterns, and Purchase decision making styles. This study is considered an applied research, and according to the method of gathering data is considered to be descriptive-survey research. The data of this research was gathered from a sample of 492 participants who were users of home appliances in city of Tehran through simple cluster sampling method. Questionnaires were used as data gathering tool. The data were analyzed by structural equation modeling via Lisrel software. The findings indicate that gender identity affects brand loyalty, personal identity, purchase decision making styles, and consumption patterns. Also, loyalty is affected by personal identity, purchase decision making styles, and consumption patterns. Finally, personal identity and consumption patterns affect purchase decision making styles.

Security is one of the basic indicators of human well-being so that the growth and excellence of the society and its members depend on the supply of this basic need. Human security should be regarded as one of the major categories and fundamental concepts that has drawn the attention of many security researchers. The present research attempts to examine the effect of moral values, social identity, and social trust on human security, among many other variables that affect human security, among Tehran’s citizens. A questionnaire was designed for this purpose, and its validity and reliability were measured. Then, it was distributed among 389 Tehran citizens. Data were analyzed using the structural equation approach and Smart PLS software. The data analysis results showed the effect of moral values and social identity and social trust on human security among Tehran citizens. However, in the meantime, moral values and social identity had a more significant effect on human security while that of social trust was less.

The key role of entrepreneurship and Startups in New Technology-Based Firms is clear in the process of economic growth and sustainable development of countries. As a general rule, the formation and proper operation of such businesses depends on the desirable performance of the basis titled Entrepreneurial Ecosystem. Therefore, it is necessary to pay attention to the factors in this ecosystem and their impact on the businesses; this is consistent with the implications of increasing economic and industrial development and creating various occupations in societies. The method of this research is based on the purpose of developmental theoretical and in terms of the method of data collection is Metasynthesis; also, the statistical community is researches related to the research topic in Scopus and Web of Science journals, and the data collection tool is secondary data studies In the process of this research, first, by using Metasynthesis, the dimensions and probable components of the ecosystem were identified, then by using experts' opinion, the results of this method were analyzed and verified. Based on the thesis’ results, consequently, 12 components - Policy makers, Higher education institutions and universities, Supporters, Markets, Organizational factors, Incubators, Accelerators, Investors, Institutions, Actors and stakeholders, Culture and society, and Individual factors - including 36 concepts in 3 dimensions of micro, meso and macro are presented.

The purpose of this theory-building inquiry, which conducted based on Lynham theory-building methodology, is developing a new model for systematic management of organizational crisis. By taking a strategic approach to the issue, it was developed a new classification of organizational crisis that underlying the organization's weaknesses and its environmental threats for identification of a different potential crisis. In addition to providing a basis for comprehensive identification of crises, this new classification integrate and align organizational crisis management system with strategic management system. Then, by assuming that resources are limited to managing all potential crisis, the need to determine the strategic importance level of the crisis was explained And thus a systematic process of crisis management was developed with an emphasis on the determining importance level of potential crises through their compliance with the key success factors. The developed model can be used in the design and establishment of an organization's crisis management system with a strategic approach

According to importance of purchasing decision style, current research have tried to be identified and prioritized styles of purchase decision making on the basis of  Sproles and Kendall’s model. So this is an applied research which was developed to investigate to demonstrate consumer purchase style among different ages of consumer in Tehran. The statistical population of this study is composed of consumers of different age groups who buy from well-known food stores in Tehran. Based on the Cochran formula 2100 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity and reliability of the questionnaires were tested and the required changed were applied. As the result show via  ANOVA indicated that there are significant differences between six buying styles of eight styles and there is not a significant difference between two styles .The results of data analysis by using Topsis technic for prioritizing styles of purchase decision making of Iranian consumers of different age groups indicated that buying styles of being perfectionistic and high quality conscious were the top priority of teenagers, youth, middle- aged and adults, and styles of being aware of prices and value of exchanged good were the top priority of elders.

Providing security and protecting the lives and properties of tourists and visitors whether local and non-local, Is a major factor for all societies pursuing economic prosperity and development through tourism industry. Therefore, social security has  been among  the subjects that  researchers in the field of tourism are willing to study. This paper is aimed at examining the effect of social security on the mental image building of foreign tourists, focusing on the role of their experiences, values and attitudes. A questionnaire was distributed among 419 in access foreign tourists who have visited Iran in 2017. The results show a positive effect of social security on tourism image building through the variables of tourists experiences, values and attitudes.

Today, branding and brand management have much interest in the world of marketing. The purpose of this study is to investigate the relationship between brand satisfaction and customer repurchase intention. In this regards, two factors that may influence this relationship has been reviewed. These factors are, consumer lifestyle and hedonic values which has the moderating role in this research. The statistical population of this study is composed of consumers of Home appliances industries in Tehran. Based on the Cochran formula 413 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity of the final Questionnaire was tested and the needed corrections were done. To test the reliability, the Cronbach was applied and the result is shown that the questionnaire is reliable. The collected data have been analyzed using SPSS 22 and smart pls 2 software. As the results show, brand satisfaction affect repurchase intention positively. Moreover lifestyle as a positive effect on the relationship between brand satisfaction and repurchase intention. Besides, hedonic value has a weak influence on this relation.

Todays, besides the traditional roles of women they play several roles and sometimes there is conflict among them. The role conflict affect their mental and physical health and leads to dissatisfaction. On the other hand, self-efficacy moderates the effect of role stress on their satisfaction. So this is an applied research which has developed to investigate the effect of role stress on women satisfaction in the public section by considering the moderating role of self-efficacy. The statistical population of this study is composed of employed women that holding governmental jobs in Tehran. Based on the Cochran formula 390 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity and reliability of the questionnaires were tested and the required changed were applied. As the results show, the relation between role stress and satisfaction among women is direct and meaningful. About self-efficacy, the result show that this moderating variable plays an important role in this model. It means that whatever the self-efficacy is improved in women the negative impact of role stress on their satisfaction is low. It means that by improving self-efficacy in women, they experience a good fleeing to their life.