مقصود وحیدنیا

The use of Internet marketing capacity in Iran has been growing strongly in recent years and has taken a huge part of activities related to virtual space, and market orientation is one of the aspects of organizational culture where employees are the highest value. they give to the company’s profitability and customer retention through creating superior value, so the purpose of the current research is to investigate the role of market orientation and internet marketing on the development of international markets. The research method was descriptive-correlation. The current research population was the managers of employees of Varziran company at different levels, and 100 people were selected. In order to measure the variables, a standard questionnaire was used. The diagnostic, convergent and divergent validity of the questionnaire and the reliability of the questionnaire were also evaluated with Cronbach’s alpha coefficient. Data analysis has been done using SPSS and Lisrel software with structural equation tests. The results of data analysis showed that market orientation has a significant effect on the development of international markets and internet marketing has a significant effect on the development of international markets. you have

Today, advertising is a well-known industry that has a great impact on introducing companies to customers and attracting them. And advertising is one of the most famous marketing activities, which researchers consider to be an essential factor in creating consumer-based brand value as well as a tool with a sustainable and cumulative impact on this asset. The intensity is high and companies operating in highly competitive markets will only be able to have a suitable position if they are able to create significant competitive advantages for themselves. Based on this, various studies have been conducted on the issue of gaining a competitive advantage to improve the business performance of companies and have addressed the impact of various indicators. However, the necessity of conducting studies in this field is still felt. In this article, we will review advertising and electronic business performance in a library way.