مقالات رزومه دکتر سعید اردکانی

The purpose of the research is to investigate the impact of ethical marketing on new product development. This research, in terms of research method, is applied, field and survey. All research variables were examined in the form of a questionnaire and on a 5-point scale to determine the relationship between the proposed variables of the framework. The statistical sample of the research is 220 experts (marketing and information technology unit) of information technology and software companies in Yazd, Iran. To determine the validity of form and construct validity and to measure reliability, Cronbach's alpha coefficient and composite reliability were calculated. After completion and collection, the data needed for the research were collected and analyzed using descriptive statistics techniques and spss software version 26 and inferential statistics techniques with the help of pls statistical software version 4 with the method of structural equation modeling. The findings indicate that ethical marketing components (product-related ethics, price-related ethics, distribution-related ethics, and sales promotion-related ethics) have impact on new product development. Regarding the practical implications of the research, managers of IT and software companies in Yazd should consider ethical marketing practices to ensure new product development through relationship building and facilitating long-term loyalty to the company.

Today, we cannot deny the role that organizations and their employees play in the progress and development of societies in different countries. Every institution and organization seeks to maximize its continuity, survival, and organizational dynamism as much as possible, which requires paying more attention to the most important capital of any organization, that is, the human resources of that organization. The purpose of this research is to investigate the effect of social psychological factors on the quality of professional life and professional ethics.

Design/ methodology/ approach: 

 The research is of an applied type and uses a descriptive-correlation method for collecting information. The statistical population of the research is 476 faculty members of Yazd University, and the sample size was determined to be 213 using Cochran's formula. The tools of this research include standard questionnaires, whose reliability according to Cronbach's alpha coefficient was 0.944, 0.944, and 0.959 respectively; the validity of the questionnaires was confirmed, and it was examined by face validity and construct validity. Structural equation modeling and SPSS 22 and AMOS 26 software were used for data analysis.

 The results showed that the significant value of the effect of social psychological factors on the quality of professional life (13.219) is greater than 1.96. The significant value of the impact of the quality of professional life on professional ethics (5.374) is greater than 1.96. The significance value of the impact of social psychological factors on professional ethics (5.371) is greater than 1.96; in this way, it can be concluded that the hypotheses were confirmed.

Limitations & Consequences: 

 The lack of similar research and the absence of objective indicators for comparison within the country were the most important limitations.

Practical Consequences: 

 It is necessary to clarify and pay more attention to understanding the professional conditions and complexities of faculty members, because it can affect the quality of their professional life and consequently their professional ethics.

Innovation or value of the Article: 

 Providing a model to show the effect of social psychological factors on the quality of professional life and professional ethics of faculty members of Yazd University.

This study identifies the antecedents and outcomes of consumer engagement with brands on SNSs in the restaurant industry in three dimensions of consumer, society, and brand. In this research, using a mixed-method approach, a semi-structured interview with the followers of restaurants’ brand pages on Instagram were conducted. Then, in the quantitative phase, a questionnaire was designed based on the themes extracted from the qualitative phase, and was distributed to the followers of those pages. 241 valid responses were collected and after checking the validity of the questionnaire through EFA and CFA, by using path analysis, the causal relationships between engagement and its antecedents and outcomes were confirmed. Findings show that in the consumer dimension, hedonic and functional motives, respectively, influence engagement, and also the higher the engagement, the greater the consumer knowledge and self-esteem. In addition, consumer knowledge can influence self-esteem as well. In the society dimension, the impacts of status-seeking and social influence are greater than other antecedents in this dimension. With regard to the outcomes, engagement has a positive effect on social interaction and susceptibility to social influence. In addition, this susceptibility can influence social interaction. In the brand dimension, brand satisfaction and brand trust affect engagement, which can lead to brand evangelism and brand co-development. Besides, brand evangelism can influence brand co-development as well.

Considering the lack of theoretical studies in the field of tourism marketing professional competence, the present study has discussed a future-oriented reflection on tourism marketing professional competence with a view to sustainable development.

Design/methodology/approach: 

The required data were collected from two parts of the research literature to identify the indicators of professional qualification (marketing) of tourism, as well as the opinions of nine senior managers of government organizations and reputable tourism companies to identify the local structure of the indicators. In order to identify the indicators, the inductive content analysis tool was used, and to present the native model, the theme analysis tool was used in the Max QDA software.

The findings of the study showed that the professional competence of tourism industry activists can be evaluated based on 88 skills, knowledge, personality, attitudinal, motivational, and general indicators. Moreover, the results showed that the country's tourism marketing professional qualification system included six dimensions of skills, knowledge and information, behavioral indicators, general competencies, management capabilities, and auxiliary enhancing factors.

The tourism industry and tourism marketing will not be able to influence the behavior and decisions of customers without the presence of people who can show behavioral flexibility and have a high level of self-confidence and creativity. In addition, the ability of leadership refers to the existence of charismatic abilities in a person, and the existence of such abilities and characteristics means the ability to deeply influence others.

Originality/value:

The issue of professional competence in the tourism industry is considered extremely vital. Despite this importance, the studies show that there is not much theoretical attention to the issue of tourism marketing professional competence and the effective indicators of measuring such competence in the country, and the present study seeks to solve this gap among domestic studies.

Today, high-quality and competent human resources are one of the key assets in every system and industry. On the one hand, having such a capital can generate sustainable competitive advantages, and on the other hand, it is one of the most important factors for obtaining operational efficiency. Health tourism and related marketing activities are among the fields that are highly dependent on quality human resources. Also, due to the interaction and interaction of this industry with all segments of society and international health tourists, the competences of health tourism marketing activists is one of the most key issues in the mentioned industry. Despite this importance, studies show that there is not much theoretical attention to the issue of professional competence in health tourism marketing and the effective indicators of measuring such competence in the country that the present study aims to solve this research gap among domestic studies. The development of Iran's health tourism industry is not possible only by recognizing and relying on strengths and potentials; the weaknesses and challenges of this nascent industry in our country are issues that should not be ignored. Knowledge and awareness of issues and problems of health tourism helps managers, planners and policy makers in the field of tourism and health to use a systematic perspective and all-round efforts to improve and develop the state of health tourism in Iran. Due to the lack of theoretical studies in the field of what is the professional qualification of health tourism marketing, despite the efforts in the field of health tourism, we have not yet achieved a worthy position in this industry. Therefore, in this research, the design of the professional competency model for health tourism marketing has been investigated in the post-Corona period.

The current research is a mixed research because it uses qualitative and quantitative methods in order to collect and analyze data. To identify the components, qualitative approach and systematic review tools, inductive content analysis and Delphi were used, and in order to investigate the relationships between different components and its final verification, quantitative approach and structural equation modeling method were used. The statistical community for collecting qualitative research data consists of university professors, senior managers in the field of health, and deputies of the General Directorate of Cultural Heritage, Tourism and Handicrafts of Yazd Province and senior managers of reputable tourism companies that used the snowball sampling method. 9 managers, assistants and supervisors were interviewed along with managers of tourism companies and academic experts. In the quantitative phase, the field method and standard questionnaire were used. Finally, 13 components were identified and the main research model was structured using MAXQDA software.

Therefore, the components resulting from the analyzes carried out in two different parts, i.e. the analysis of tourism marketing literature and the analysis of interviews conducted with experts and the combination of the obtained results, include the following 13 components, which are: General professional performance, analytical skills, specific professional skills, general professional skills, job information and awareness, job commitment, professional attitude, desire for career development, inherent individual characteristics, increasing factors of competence, basic job assignment knowledge, Bright personality and psychological abilities. Among them, psychological abilities and increasing competence factors were identified as the main and most effective dimensions in the path of better development of health tourism marketing during social distancing and after and the element of general professional performance is the least important among the investigated dimensions.

The unprecedented growth of the tourism industry in the past few years and the competition at the global level have faced the health tourism marketing discussion with new challenges, which has made researchers look for more effective marketing strategies. Therefore, the need for a systematic and targeted planning for marketing in Iran is increasing day by day. Therefore, one of the factors that can develop and improve the tourism industry in this area is the use of effective professional qualification tools and parameters. Based on this, there is a need for a model under the title of health tourism marketing professional qualifications that will be a guide for people and managers to create promote or develop qualifications that optimize health tourism skills. Based on this, the tourism industry and health tourism marketing are practically without people who are psychologically capable of showing behavioral flexibility and have a high level of interest in health tourism, curiosity, creativity, physical and mental health, and self-confidence, it will not be able to influence the behavior and decisions of customers. In addition, the ability of leadership in this industry strongly refers to the existence of charismatic performance in the individual, and the existence of such capabilities and characteristics means the ability to deeply influence others. As a result, with the disappearance of the existing weaknesses in Iran's health tourism value chain, each of the patients will confidently return to our country to receive more services. Customer satisfaction is what makes the reputation of the quality of Iran's medical and beauty services spread to health tourists across the borders.

The main purpose of this research is to identify the prominent behaviors of impression management of students in the academic setting and classify students based on their mental patterns in applying impression management behaviors and tactics and describe and interpret each pattern. In this study by using the Q methodology, first the behaviors involved in impression management in the educational setting were identified and the mental patterns of different students based on the priorities of the application of their impression management tactics was identified and described. This research is practical based on purpose. It is also exploratory in the nature of research and descriptive-survey in terms of data collection. The data of this research are mixed (combined or quantitative-qualitative). The qualitative part of this research was carried out through unstructured interviews with purposeful sampling in order to provide a space for discourse and Q sample design; 62 statements and 33 items Received. The quantitative part of this study was performed to identify and categorize mental patterns using Q-factor analysis. The results of this study indicated that there are five main mental patterns in the application of illustration management tactics called hyperactives, oblivious, law-abidings, opportunistics, and clevers among the students studied. These five groups covered about 85% of the total variance. improving the students' impressiom behaviors, teaching and promoting culture among students is one of the methods such as programs and socio-cultural events with the aim of reducing violent and hostile behaviors and creating a happy atmosphere in the university.

The purpose of this study was to investigate the factors affecting customers' stickiness to DigiKala online store based on the role of their perceived value. In this research, an attempt was made to investigate the effect of customers' perceived value on their stickiness and their purchase intention in DigiKala store. This research used an applied and descriptive research method. The statistical population consisted of customers of DigiKala online store. A Likert-based questionnaire was used for data-collection. Finally, a sample of 327 customers was selected. The validity of the questionnaire was assessed and confirmed using content and construct validity and its reliability was assessed using Cronbach's alpha coefficient and combined reliability. In the present research, SPSS and PLS software were used for data analysis. The findings of this study revealed that the perceived value of customers affected their satisfaction and trust. In addition, satisfaction and trust had a positive and significant effect on user’s stickiness to online stores. Finally, the findings demonstrated that stickiness had a significant effect on customers purchase intention from DigiKala online store.

One of the main and modern concepts in relation to today's consumers is that they can be easily harmed by the purchase, acquisition, or disposal of goods and services, or be abused or deceived. Each of these causes cause harm to consumers and in some cases creates a sense of victim for them. Psychologists can analyze consumers' movements, attitudes, perceptions, expectations, right or wrong decisions, and the intention to buy or possibly repurchase goods or services. The category of harm to consumers with a sense of perceived victim is one of the most important and at the same time neglected concepts in the field of consumer-related literature. Therefore, the aim of the present study is to identify the types of damage to the consumer. In this qualitative research, relying on the database theory and using semi-structured interviews, the extracted data were coded in three levels (i.e. open, central, and selective), and Atlas TI software was used for data analysis. Based on the codes obtained from the interviews, and after the theoretical saturation of the interviews with 15 consumers who considered themselves victims, 300 subcategories, 14 categories, and 11 themes were extracted. The results indicated that economic conditions as underlying or intervening factors, individual conditions and social conditions as causal factors, emotional conditions and emotional consumption as central factors, and mental confusion as well as communication confusion as two strategic factors that led to harming the consumer. This creates personal, legal, and civil consequences. 

One of the main concepts in relation to today's consumers is that they can easily suffer damage from purchases, or be abused or deceived. Each of these cases causes harm to the consumer and in some cases, creates a feeling of being a victim. Sometimes the damage is due to the ignorance or lack of knowledge of the consumer who notices these damages after consumption. Therefore, the consumer has been abused, deceived, or cheated by the provider of goods and services and suffered and experiences various damages. Different conditions are the bases of different damages for the consumer, which neither the consumer is unaware of the damages of consumption, nor the provider of goods and services intends to abuse or deceive. Victimized consumers experience bitter or at least unpleasant experiences that can have negative consequences for their families. In the present study, various examples of consumer damage are identified.

This study aims to identify types of victimized consumers using a grounded theory approach. Based on this, after saturated interviews, 15 people were selected as a sample of participants in this section by snowball sampling. After determining and agreeing on the selected codes, 300 subcategories, 41 categories, and 11 content themes were extracted from the participants in the interview.

In the current research, based on the participants' point of view, causal factors were categorized into two concepts: individual and social conditions. Individual conditions have six categories of insistence on consumption, psychological conditions, the psychological pressure of others, stubbornness, mental disorders, and loose elements. Social conditions have seven categories of product necessity, trust in others, trust in brands, and recommendations of sellers.  The advice of others is a fraud, and the consumer is a victim of the environment and government policies. Contextual or intervening factors are identified with three concepts of economic conditions, advertising, and advertising effects. Also, based on the participants' point of view, two concepts of emotional conditions and emotional consumption were identified as central factors.

According to the results of this research and the knowledge of the typology of the victim consumer, it is possible to inform the consumers about the correct purchase strategies and provide them with the necessary warnings to avoid harm. For example, it is suggested that people avoid rushing to buy and make sudden purchases and consult with others before making a purchase in order to make a successful purchase. If possible, if they have no experience in shopping, they should try to do the shopping in a group with people who have the expertise and check all aspects of a product or service completely.

Utilizing scientometric techniques to acquire an in-depth understanding of research on knowledge workers is a novel approach that can provide a comprehensive understanding of a wide range of published articles and research for researchers. The aim of this study was to analyze and map international scientific outputs in the realm of knowledge workers.

This applied research was performed using scientometric method through co-authorship and co-word analysis. This study examined 1976 articles on knowledge workers, indexed in the Web of Science from 1929 to 2021. These articles were analyzed using descriptive statistics methods in VOSviewer, PreMap, and BibExcel software.

There has been an upward trend in publishing articles on knowledge workers in the last ten years. According to the maps derived from the analysis of the studied documents, business economics, occupational health of the public environment and computer science were the most commonly used subjects in researching knowledge workers internationally. This study showed that the scientific map of knowledge workers consisted of 7 thematic clusters. The clusters were occupational characteristics of knowledge workers, contextual factors of the work environment, occupational maintenance factors, characteristics of communication between employees, health, motivational factors, knowledge management and general aspects of knowledge work, respectively.

Drawing co-word mapping in different studied periods indicated changes and constants in concepts and terms related to the field of knowledge workers. The paradigm was examined to identify the evolution of keywords, changed from focusing on the main factors of the difference between knowledge workers and other workers to psychological factors related to workers and motivational factors for retaining these workers.

The present study aimed to develop a model for the voice of knowledge employees who were working in information technology (IT) small and medium enterprises (SMEs) located in science and technology parks affiliated with Iranian universities. This qualitative research was conducted based on the grounded theory model. For this purpose, semi-structured in-depth interviews were performed with 13 individuals, including knowledge managers and employees as well as IT business experts in SMEs affiliated with science and technology parks of Iranian universities accredited by the Ministry of Science, Research, and Technology. The study was conducted in the autumn and winter of 2019. The inclusion criteria for the selection of experts were having three complete years of vocational experience in SMEs with at least 50 employees. Then, the data was analyzed using Atlas T software (version 8) in the three stages of initial, axial, and selective coding, which led to the identification of 8 categories, 16 axial concepts, and 50 final codes. The results showed that the knowledge employee voice could lead to the greater interaction with customers, the achievement of competitive advantage, and high productivity and performance in the intended companies. Moreover, the findings can help the managers improve decision-makings about the obstacles and challenges that the employees may face in the process of growth and development of their companies.

The purpose of this study was to investigate the effect of high-performance work practices on organizational performance of Companies located in Jey Industrial City, Isfahan with regard to the mediating role of E-human resource management. The research population comprised all managers and employees working in human resource management sectors of the target companies from whom a convenience sample of 342 participants was selected based on structural equation principles. The research data were collected employing the High-Performance Workplace Questionnaire (Flood et al., 2008) with 9 items, the Organizational Performance Questionnaire (Katkar & Satt, 2009), with 5 items, and Electronic Human Resource Management Questionnaire (Hooi, 2006), with 9 items. The Cronbach's alpha measures of the the questionnaires were calculated and found to be 0.882, 0.823 and 0.823, respectively. Sstructural Equation Modeling (SEM) was utilized to test the research hypotheses using PLS software. The findings confirmed that organizational performance of Jay Industrial City companies was significantly and positively influenced by high-performance work practices and E-human resource management, however, E-human resource management did not significantly mediate relationship between high-performance work practices and organizational performance.

One of the main prerequisites of the tourism industry, which is an important links in the tourism value chain, is the development and prosperity of the hotel industry. Any success in today's post-competitive age, however, requires attention to the needs and wants of customers, and hotels with no exception and to the issues of quality and behavior, including intimacy and hospitality to guests. Therefore, certain tools are needed to adopt scientific methods to improve hospitality conditions in customer services. Since the increase and strengthening of hospitality is an effective component for the development of the tourism industry, this article seeks to examine the customers' experiences regarding hospitality, identify the dimensions of this concept, and provide a scale to measure it. Also, the impact of the hospitality experience on customer satisfaction in the hospitality industry is examined as one of the most important links in the tourism value chain.

In this applied, descriptive and survey research, the background of the subject was  first studied and analyzed, and  then the opinion of experts (through in-depth and semi-structured interviews and the Delphi technique) was used to explore and summarize the dimensions of the scale and seven experimental dimensions of the guest. Hospitality was extracted through a field study using a questionnaire with 32 items about the mentioned dimensions given to 480 hotel customers in Iran in March 2016. Due to the unknown size of the statistical population, cluster sampling and available methods were used. The exploratory phase included a review of the existing literature, opinions of experts, pundits and customers on the concept of hospitality, which led to the conceptualization of the experience of hospitality and the recognition of nine empirical dimensions for hospitality. The dimensions included welcome, comfort, empathy, servitude, gratitude, independence, surprise, efficiency and entertainment. Through examining the results of the exploratory phase, it was not expected that surprise and entertainment would be among the experimental dimensions of hospitality, but they emerged to be prerequisites for understanding one or more of the other seven dimensions. The results of the confirmation phase also supported this idea. This is because the measurements of surprise and entertainment did not respond to factor analysis nor did they appear as separate factors. The exploratory phase initially led to the identification of 71 traits that were considered as input to the construction of the hospitality scale, but gradually, according to experts, this reduced to a 28-factor scale in seven dimensions in field studies.

Confirmatory factor analysis of the data, while confirming the significant relationship between exploratory dimensions and the main concept, showed that the dimensions of comfort, efficiency, special communication, welcome, personalization, and specific hotel conditions and cordiality respectively have the highest factor loads. They were on a scale of hospitality experience. Therefore, the conceptual model of the research led to the creation of a scale that measured the concept of hospitality experience by seven main dimensions (hidden variables) and 28 explicit indicators (questionnaire questions). Based on the results of the factor analysis for the latent variables and the standard coefficients obtained, the impact of each dimension on the concept was calculated. Overall, the results of the factor analysis showed that the dimensions of comfort, efficiency, special communication, welcome, personalization, special hotel conditions and cordiality respectively had the highest factor loads and the greatest impacts on the variable hospitality experience. The analysis of structural equations of the research model using the LISREL software also showed the positive effect of hospitality experience on guest satisfaction.

In general, this research can improve the service industry's insight into what people experience as hospitality. In addition, the Hospitality Experience Scale is a good tool for understanding how hospitality is presented by the organization from a customer perspective. In the end, the effect of hospitality experience was examined using the scale on customer satisfaction, which confirmed the positive effect of desirable hospitality on guest satisfaction. Therefore, in a competitive and growing environment of the hotel industry, which is one of the important links in the vast tourism value chain, in order to succeed and steal the lead from others, activists in this field need to take advantage of a hospitable approach to satisfy customers and build loyalty.

The purpose of this study is to model the legitimacy of human resource management. The present research is applied in terms of purpose and in terms of nature and qualitative method of data theory. The study population includes academic experts and human resource managers of the National Iranian Oil Company. Data collection tool is semi-structured interview. The sample required for structured interviews was collected to the extent of theoretical saturation through snowball sampling. MAXQDA software was used to facilitate coding. Finally, the model of human resource legitimacy was drawn based on the identification of 8 components. Components of human resource management legitimacy include structural, cognitive, communicative components, human resource processes, individual characteristics, social system compliance, professional human resource, and subjective components

Organizations must provide employees with the opportunity to express their ideas, opinions, and information in processes relevant to their work in order to gain competitive advantage and continuous development. Constructive suggestions and employee criticism are important for organizations trying to maintain their position in highly competitive environment. the purpose of this study is to investigate the leadership integrity of employees by mediating the empowering behaviors of the leader. Also, this research is based on applied purpose and in terms of descriptive-correlational nature. The statistical population of this study consisted of 460 frontline employee of selected travel agencies in Yazd city and 210 people were selected through the Cochran formula. Data were collected through standard questionnaires. The validity of the questionnaire was evaluated and confirmed by content and construct validity and reliability through Cronbach's alpha coefficient and composite reliability index. The structural modeling technique with PLS 3 software was used for data analysis. The findings of this study show that a leader's behavioral integrity has a positive and significant effect on a leader's empowering behaviors. Leadership behavioral integrity also has a positive and significant effect on employee voices mediated by leader empowering behaviors. Finally, the results showed that the leader's behavioral honesty allows employees to participate in decisions, learn new skills, and enhance their performance, giving them more courage to share their thoughts and ideas with colleagues.

Tourism destination branding is one of the effective strategies for attracting tourists and an effective tool for marketing tourism destinations. In this regard, the present study aimed to formulate and present a model of urban branding with the approach of tourism development in Shiraz. The present research is a kind of mixed (qualitative and quantitative) research that is based on the data-based approach. The statistical population includes current or former senior managers of the Cultural Heritage and Tourism Organization, Islamic Consultative Assembly and City Council representatives, in the qualitative part with 16 snowball method and in the quantitative part with simple random method 73 person as the study sample. Selected. Data were collected through semi-structured interviews and questionnaires. Data analysis was done in three stages of open coding, axial and selective coding using Max Keyuda software and the research qualitative model was extracted from the subjective patterns and opinions of the individuals. Structural equation modeling using PLS software was used. The findings of the research led to identifying causal conditions, contextual conditions, intervening conditions, as well as strategies and consequences of branding in Shiraz. Competitiveness variable with coefficient of 0.777, in the intervening variable role of government with coefficient of 0.504, in context of variable variables of tourist attractions with coefficient of 0.336, in relation to strategies formulation of branding mechanism with coefficient of 0.542. 0 and in relation to the consequences social achievement factor with 0.606 has the most role in explaining the branding model of Shiraz.

Increasing competition in the insurance industry has made most industry executives think of ways to stay in business, so they have to look for ways to increase their sales and other goals, including attracting customers. Such as; reducing costs, quality of service, proper behavior of employees, reducing administrative bureaucracy, reducing the time to do customer work when entering the company, reducing the time to pay compensation to the customer and innovation to gain competitive advantage and so on. Therefore, the purpose of this study is to predict and rank the factors of customer attraction in Mellat Insurance Company of Shiraz during the three years 2019 to 2021. For this purpose, the system dynamics model and network data envelopment analysis have been used. In order to formulate the factors of customer attraction, first the causal-loop diagram and then the stock-flow diagram were simulated. Then, this operation was performed for different scenarios and the simulated results were entered as the input of the network data envelopment analysis model. Based on the obtained result, the best and most efficient factors of customer attraction were selected and the interaction of these factors and their impact and the success of customer orientation was addressed.

The purpose of this study is to design the conceptual model of the phonetic members of the faculty of Iranian public universities with the approach of interpretive structural modeling. This research is descriptive-survey in terms of purpose and qualitative-quantitative method. In the first, a semi-structured in-depth interview based on snowball sampling was performed using a qualitative method to achieve an interpretive structural model. The number of 15 interviews was theoretically saturated according to the work experience and the level of familiarity of the experts with the subject. Using coding, the dimensions and components of faculty members' voices were extracted. In this section, the approved components in the questionnaire of interpretive structural equations were presented to the experts in order to achieve a comprehensive model of the voice of the faculty members of Iranian public universities. In the quantitative part, to validate the obtained model, a questionnaire of 38 researcher-made propositions with a Likert scale of five was used, the validity of which was confirmed by the convergent and divergent validity method and its reliability was confirmed by Cronbach's alpha. The statistical population of this section includes 90 faculty members who have at least 5 years of executive experience in strategic planning at their university and have published at least one article in the field of staff voice. The sample was calculated for structural equations based on Cochran's formula of 73 people. Data analysis was performed using Smart PLS 3 software. The results of the qualitative section identify ten dimensions of organizational structure, managerial behaviors, group and team, atmosphere and phonetic environment, legal factors, human resources, personality, cultural factors, conflict and communication, and communication as dimensions of faculty members' voices.

Today, environmental changes have led to the emergence of information technology-based knowledge management capabilities. The aim of this study is to investigate the effect of technological innovation and resource commitment on knowledge management capabilities in order to increase competitive advantage. This paper is an applied-descriptive research. The statistical population is Yazd province's knowledge-based companies. Collecting research data through a researcher-made questionnaire used, which includes 26 questions. Of the 300 questionnaires distributed among the samples, 185 questionnaires were fully answered and used in the final analysis. The validity of the research questionnaire was investigated by content validity and mean of extracted variance (AVE) and its reliability by alpha-Cronbach's method and compositional reliability. SPSS and PLS software have been used to analyze the research data. The research findings showed that the variables of resource commitment and technological innovation index, in addition to adaptability, have a significant effect on knowledge management ability and increase the competitive advantage.

The knowledge employees voice is one of the most important topics that has attracted a lot of attention recently, but there is no evidence based on which the various mechanisms of sound are comprehensive and integrated. Therefore, the purpose of this study is to provide a model of knowledge employees voice in Shiraz Gas Company. The aim of the present study is of an applied one and the method and identity of the study are regarded as qualitative research approach with a design method of grounded theory. So, using a purposeful and snowball sampling, 15 semi-structured interviews have been held by experts. Then, the Atlas.ti 8 was used to analyze the data. Eventually, at the stage of selective coding, 11 categories along with 44 codes were selected. To ensure the reliability and validity of the research, the findings were confirmed by the interviewees. The results of the research showed that the most important components of the voice of knowledge workers include two levels of organization (management, communication, atmosphere, and voice environment, job characteristics, human resources, organizational structure) and individual level (motivation, personality, group, and team). The most important factor at the organizational, managerial, and individual levels is motivation. Finally, the model of the voice of the knowledge workers was drawn up.

Given the expanding online communication bandwidth and the importance of using enterprise portals and the attention to information management in online business based organizations in order to increase productivity and competitive power, effective and efficient use of organizational information portals is essential. To this end, the purpose of this research is to identify and establish a relationship by using structural-interpretive modeling between the functions of an organization's information portal to increase productivity in the online business space. This research is applied in terms of purpose and descriptive in nature. For this purpose, in the first step, the dimensions of the model constituting the theoretical literature and interviewing experts including professors and specialists in the field (management and IT) were identified. In the next step, in order to establish the relationship between the dimensions and the model presentation, structural-interpretive modeling method was used. In this method, the research model was presented based on expert opinions and analysis. The research results illustrate the process of acquiring knowledge management through other identified functions of organizational information portals in the workspace, showing that communication with professionals leads to three dimensions of faster and more structured access to information as well as collaboration that will create integrated information. Finally, his knowledge management is formed through integrated information. Overall, the research showed that using enterprise information portals and optimizing its applications at the company level can be achieved one of the most important components in the management of online business companies that is knowledge management.