دکتر مهدی منتظرقائم

This study, based on the belief that mass media have symbolic power and can contribute to nation-building by developing social cohesion capacity and empowering public opinion, evaluates relevant and consistent documents in the context of media activity and answers the question of why nation-building has not yet taken place in Afghanistan despite the free media activity. The Afghan media, which for nearly two decades achieved freedom of expression and media pluralism with the support of the constitution and the mass media law, could have a dramatic impact on politics through creating a cultural or literary domain and bring about a great change in society by preventing ethnocentric policies in the structure of power. Failure to do so prompted us to use a critically-acclaimed qualitative research method to answer the question of why, for more than a decade and a half, with the presence and operation of a free and pluralistic media in Afghanistan, a common national identity has not been yet formed and what has the media system been doing wrong hereof. Therefore, theories of mass media development and nation-building models, as well as documentary study and thematic analysis techniques have been used. Adopting such an approach could thus further reveal the contradictions and gaps in the context of Afghanistan's mass media activities as well as the network relation of the country's political and media system.

The politics of memory is a prominent topic in cultural and media studies. From a political perspective, memory is one of the fields of identity conflicts. Identity competitions, in recent years, have led to the formation of identity gaps among some people in the society. In the last century, the media have played an intermediary role for the transfer of memory, so that today some have used the interpretation that the media is memory. Therefore, the intersection between memory studies and media studies is considered a popular research field. This article studies the different dimensions of memory narration in the intersection with the media. One of the functions of the media in the field of memory is the reconstruction of collective and individual memory. This article shows that the transmission of collective memory is, essentially, a media practice today. For this purpose, the theory of mediaization has been used to show what characteristics mediaization has given to collective memory. To achieve this goal, we selected 30 articles and with using the Meta-synthesis method, we showed what trends and macro-components are followed by memory and media studies. According to the findings of the current research, the studies of mediated memory at the global level focus on four main and frequent categories: 1. Objectification of memory using media (genres of mediated memory and digitization), 2. Referentiality and concreteness of the memory narrative (opening up for problems and emotional impact), 3. Individual and social functions of memory narration (collective recall and individual framing), and 4. The political-psychological nature of the memory narrative (counter-narratives and familiar mental pattern).

The course of historical developments indicates that "word" and "speech" have always served a basis for delivering religious messages to the people. In other words, "word" as a container has been a platform for presenting religious messages. However this concept has been seriously challenged by the unique features of the era that is referred to as the "image era" in the contemporary age. In fact with the advent of new media such as cinema, television, and Internet, messages are presented on an "image" basis.As in other religions, Islam also has restrained/prohibited the use of "images" partly throughout history, which brings up this question once more whether or not the religion is inconsistent with "image" and "imagery". This paper however claims that Islam is (definitely) consistent with these concepts for at least four reasons: (a) the place of imagery in the holy text of the Quran; (b) explaining Islamic concepts with verbal imagery; (c) image in the form of religious rituals; and (d) the place of "image" in Islamic art.

Today, brand has become one of the most important issues in all companies, so that no company can be considered without a brand. This issue has spread to such an extent that, in addition to politicians, some citizens are also trying to create a personal brand for themselves. Various measures can be taken to create a brand, which includes a wide range of advertising in large companies to the creation of content by citizens in social networks. This wide range can create a brand, although today the brand has become a complex and specialized science and has gone beyond a title, so that applying a brand name to a brand is considered as creating a limit for it. In this article, the role of public relations as one of the tools of brand production and promotion has been investigated, and interviews with communication professors and public relations experts from all over the world have been conducted using the grounded theory method. According to the obtained results, it was found that in addition to the main task of selling, the task of producing and promoting and stabilizing the brand is also one of the undeniable tasks of public relations. Therefore, by adopting appropriate strategies to produce, promote and stabilize the brand, public relations are able to develop organizational branding at the level of social networks.Despite the importance of this topic, so far, a comprehensive study, both in Iran and in Iran, has not been done in order to present itA strategic model as well as an explanation of the identification components of this emerging research area have not been done. In this research, according to the studied articles, we will try to create a model for relationship strategies by considering the identified components while receiving answers to our questions.General to draw organizational branding in social networks.

The significance of branding has grown significantly in today's corporate world. It has become essential for any organization to have a distinct brand identity. The impact of branding has expanded to encompass not only companies but also individuals seeking to create personal brands. There is a broad spectrum of strategies to develop a brand, ranging from extensive advertising campaigns in large institutions to the creation of content by citizens on social media platforms. A wide range of factors can contribute to branding, but it's important to note that modern branding has evolved into a complex and specialized discipline. Applying a brand name to a product or organization is not about confining its scope; on the contrary, it plays a crucial role in establishing a distinct identity in the market. Effective branding goes beyond mere titling and involves a multifaceted approach. The passage states that Keller has categorized the world as having entered the era of branding for several years, but given the current necessity and importance of branding, this era has not yet truly emerged in Iran. Many organizations are either unfamiliar with the term or, if they are aware of it, their understanding of it is still very limited. The study investigated branding through communication technologies, and the article is derived from a doctoral dissertation focused on developing a public relations strategy model for organizational branding in social media platforms.

This article focuses on examining the role of public relations as a tool for brand production and promotion. Interviews were conducted with communication professors and public relations experts from around the globe. The grounded theory method was employed to gather insights and information for this study. The article utilizes the purposeful sampling method to select a sample of individuals from various continents. Our total sample size consisted of 15 communication professors and public relations specialists. Through multi-stage interviews, we collected comprehensive data, which we subsequently analyzed using MacQDA software to extract relevant concepts and categories.

The study yielded results indicating that public relations goes beyond just selling. Producing and promoting the brand, as well as its stabilization in the market, are also considered essential responsibilities of public relations. Based on the categories derived from the data, we identified crucial theories like glass aquarium, organizational identity, and community culture. These concepts significantly influence brand building within organizations, and public relations specialists should pay attention to their use, especially in the context of new communication media.

Adopting suitable strategies for brand production, promotion, and stabilization enables public relations to effectively develop organizational branding in the realm of social networks.

In the present era, one of the questions in the field of religion and media is whether religion of Islam which is based upon speech and word can establish relationship with media like Television that has visual nature? This article aimed to evaluate the existing experience by reviewing theoretical literature and focusing on what has been televised in the field of religious programs during three decades. Therefore, among the religious programs, azan programs which rely on the "speech", have been selected and seeks answer the question how images that were shown along with Azan during three decades have changed? The methodology of this study is semiotic which was accessed by emphasizing 5 items:’ Clothing, age and sex’, ‘Visual compositions’, ‘movement’, ‘color and light’ , ‘narration’. The method of selecting the sample was random and selecting 3 azan from the three decades of 60, 70 and 80.These set of findings show that set of images accompanied with Azan has been upgraded during 3 decades and it has been tried through more image motion, using narrative, variety of visual combination, better use of color, light and non-verbal signs the presented images be more compatible with visual nature of Television. During three decades, Azan collection has undergone several changes in terms of image with which it plays and this indicates that Azan has fixed content and can be accompanied by variety of images and so different religious meanings can be associated.

In the present study, we have used the "rhetorical analysis" and "media literacy" to study and analyze the audience’s critical reception of the political documentary film. Two documentary films “Iran and West”, which is the product of BBC channel and “Narrative of Kingdom Palace”, which is the product of the Islamic Republic of Iran television (IRIB), have been discussed and analyzed by deep interview method with 16 students in four categories: (1) honesty, (2) evidence and documents, (3) reliability and relevance, (4) motivational and feeling attractions.This research emphasizes on knowing more techniques of persuasion and influencing on audience.In respect to the third generation of the audience analysis (Alasuutari, 1999), the audience is seen as the general part of any media discourse, hence how the audience would perceive and resist against the message is analyzed more precisely.Among four disciplinary groups with 4 graduate students in the field of the communication science and media management, the political science, the history and cinema, two groups have been selected and interviewed deeply, while one group watched one film and the other group watched another film, as all groups are counted as the specialized samples. both as an example of the Get-depth interview are after watching the film.

The issue of women has increasingly emerged as a significant social concern. Within Iran, Islam and the prevailing political ideology uphold the elevated status of women, striving to represent them accordingly. However, the disparity between this perspective and the approaches of global capitalism has rendered the issue of women one of the most contentious within Iran's cultural and media landscape. This research delves into the evolution of the portrayal of women in celebratory occasional talk shows aired on IRIB TV, which are produced and broadcasted during various joyous occasions, be they religious or national. Women participate in these programs as hosts or guests, and given IRIB's governmental ownership, their portrayal adheres to certain structures and guidelines.In this study, we draw upon the literature on representation policies within governmental media to examine and assess twelve celebratory TV talk shows spanning from 2016 to 2021, featuring the presence of women. To accomplish this, we employ John Fiske's semiotic method and purposive sampling. We analyze five main categories within the visual landscape, encompassing signifiers related to values, consistency in the portrayal of women's attire, changes in maintaining apparent categories of attire, linguistic and ideological agency, and the representation of joyous female attire. The findings of the research indicate that, despite the constraints imposed by its governmental ownership, IRIB has succeeded in representing a diversity of women. Furthermore, the portrayal of women through the camera lens was contingent upon relevant policies.

Autonomy, a widely recognized ideal in the realm of education, has been subject to diverse interpretations. In its broadest sense, autonomy pertains to adhering to one's own laws. Imbued with significance by Kant, the progenitor of this notion within contemporary philosophy, autonomy is regarded as a descriptor of human volition, crucial for the establishment of an absolute moral code. This term finds a profound association with modern rationality. In contrast to autonomy, authenticity emerges as a concept that, while acknowledging human freedom as the aim of education, directs attention toward the actualization of freedom throughout the educational process and human development. In the contemporary era, educational conceptions of autonomy have presented various definitions attempting to elucidate the nexus between rationality and authenticity. However, the philosophical profundity of authenticity has received limited attention within these delineations. Within this context, Heidegger's explication of authenticity (or Eigentlichkeit) possesses the potential to deepen the ideal of autonomy within education. In his ontological existentialism, Heidegger conceives of authenticity as humanity's capacity to engage in spiritual contemplation, aligned with a profound understanding of existence as a meaningful totality, while acknowledging an ongoing connection with truth. Being authentic, therefore, implies openness toward Being itself and an earnest quest for truth within human life. Authenticity arises from a departure from the prescribed paths laid by others, leading toward a more fulfilled existence and facilitating an existential consciousness concerning Being-towards-death. The pursuit of this path necessitates an acceptance of the inner calling of human conscience, embracing fully one's ontological responsibility. Hence, authenticity and its concomitant truth-seeking nature become profoundly intertwined, ultimately serving as a complement to existing definitions of autonomy. Therefore, as a consequence, authenticity emerges as a foundational principle, serving as a guiding light that elevates human responsibility to the forefront as the central objective and primary pathway within the realm of educational pursuits.

Today, brand has become one of the most important issues in all companies, so that no company can be considered without a brand. This issue has spread to such an extent that, in addition to politicians, some citizens are also trying to create a personal brand for themselves. Various measures can be taken to create a brand, which includes a wide range of advertising in large companies to the creation of content by citizens in social networks. This wide range can create a brand, although today the brand has become a complex and specialized science and has gone beyond a title, so that applying a brand name to a brand is considered as creating a limit for it. In this article, the role of public relations as one of the tools of brand production and promotion has been investigated, and interviews with communication professors and public relations experts from all over the world have been conducted using the grounded theory method. According to the obtained results, it was found that in addition to the main task of selling, the task of producing and promoting and stabilizing the brand is also one of the undeniable tasks of public relations. Therefore, by adopting appropriate strategies to produce, promote and stabilize the brand, public relations are able to develop organizational branding at the level of social networks.

Media technologies have changed the mentality of societies. These changes, along with the rapid changes in technologies, have had different consequences for individuals. The most important of these differences are the differences in the epistemological attitudes of each generation. What is considered as the premise of this research is that the epistemological system of each period is constructable and the main factor for constructing each generation is the media that each generation uses. In other words, the agency of the media in generational change can be referred to as media socialization. In the theoretical literature section of this study, generational theories in sociology and generational studies literature from the perspective of media studies have been used. In order to answer the questions of this study, semi-structured interviews were used to collect data. The age range of the interview participants is 15 to 45 years old. To this end, interviews were conducted with 30 people to identify their attitudes and experiences towards generational differences and differences. The research findings identified 4 generations with the titles of “adaptable”, “risky”, “changeable” and “unlimited”. Also, the findings show that in each generation, communication and interactive tools have an effective role in shaping generational epistemology. As we move towards the use of interactive and global media, traditional and customary values fade and people live outside the boundaries and common epistemological order.

One of the oldest discussions among newsroom researchers is the social control of newsrooms in order to maintain the news policy in the process of converting it to massage. In organizations, social control is tied up to the concept of policy implementation. The concept has different dimensions the most important of which is the translation and interpretation of policy for the implementers with the aim of creating shared understanding between the decision-maker and the implementer. With due attention to the nature of media, the importance of this fact in media organizations is more than the other organizations considering the nature of media act as a creative action and transferring news as an extremely variable act in terms of decision-making. Therefore, the present study examines the process of news policies’ translation for the newsroom of IRIB’s TV channel 1 evening news (21:00), through ethnography. In order to answer the main question, the research will evaluate three levels of the political service, TV news broadcasting administration, and within the evening news’ newsroom. At each of these levels, methods like oral interpretation (via meetings, phone or face-to-face communication) and written (via proceedings or the messengers) in the form, and declaring practices (imperative or persuasive) or participatory approaches have been identified for vertical and horizontal translations and were analyzed according to journalists (including manager, editor-in-chief or editor). This research suggests increasing the transparency of policies through making them closer to the decisions, reducing intermediaries in translation, explaining the reasons during translation and the necessity of having more confidence in journalists to the IRIB’s managers.

The significant growth of smartphones and social media evolved crisis communications, and this has led the related businesses to pay more attention to it. Nevertheless, the full potential of these new technologies has not yet been used during crisis circumstances. In this policy-making paper, we first examine the citizen-centered models of crisis communication and recognize the primary ways to use social media and smartphones before, during, and after the crisis using the recent global experiences as well as theoretical foundations. We will then evaluate the new state of crisis communications in Iran and, in line with global experience in using social media and smartphones in crisis communications, provide solutions for using new technologies for crisis communications in Iran. 
Smartphones and social media developed horizontal, bottom-up, citizen-centered communication patterns, rather than directional patterns from top to bottom, in all situations, especially during crisis communication. Social media plays a vital role in managing crisis conditions in all three stages of before, during, and after the crisis. Iran's crisis management system uses one-sided communication patterns with the citizens included in the crisis, and the mass media are the primary sources of communication with people in crisis conditions. It is possible to use proper solutions in a crisis management system to employ smartphones, and social media in crisis situations, including policy-making to use new technologies, building social media accounts, online conversation, and using the applications of mobile phones, the integration of social media and traditional media and the improvement of the Internet and mobile infrastructure in all regions of the country.

In this paper, it has been attempted from three perspectives for television, namely, the audience, content of the program and production system, by examining the system of production of religious TV programs, policies and approaches to the production of religious programs to be revealed. The groundwork or theoretical framework of this study is the hegemony theory that can be controlled through cultural consensus; it is even pursued in dialogue programs that provide the possibilities of presenting different viewpoints. The method for achieving this goal is a qualitative study in which in-depth interviews which are conducted in different levels with the planners of religious programs production on the other hand, in a way that an appropriate perspective can be attained as a whole in this regard. It can be concluded from these discussions series that in religious dialogue programs of IRIB goal setting, designing and panel experts are in a way that all lead to intended hegemony stabilization and not allow any harm, Which, of course, also does not meet Islamic standards of dialogue.

Lifestyle journalism, due to its diversity, Audience-friendly and growing trend, has a high status and importance in today's journalism. Meanwhile, the media system and the cultural and social context of any society are important variables that play a determinative role in the amount, nature and method of using this type of journalism. Therefore, the present article measures the frequency of use of various topics in lifestyle journalism in the country's news sites. Afterward analyzes in more depth the nature and characteristics of each category. The research method in the first part is quantitative content analysis and in the second part, qualitative type has been used. The population of the study was the news published in five popular news sites in the country (based on Alexa ranking) including Tabnak, ISNA, Young Journalists Club, Jamnews and Fars in the second half of 2018. The sample size was /10 of the statistical population, i.e. 18 days, and were selected systematic randomization. The research findings show that in the study period, 2535 articles were published in the content of lifestyle journalism, and the YJC. , Tabnak, Jamnews, Fars and ISNA have published the most and the least content in this regard, respectively. Overall three categories of "health", "religion" and "individual technology" are ranked first to third, respectively. But findings from qualitative content analysis show that lifestyle journalism in the studied news sites can be shown in a range that includes religion and health on the one hand, and celebrities' lifestyle, fashion, and beauty on the other.

This paper is trying to answer the question of whether Islam, which is formed based on "word" and "speech" can establish connection with a medium like television which is of visual/pictorial nature. To answer this question, different parts of religion and their relationship with vision was theoretically explained. Here, it was determined that "morals" such as "perceptions" are accounted for in Islamic philosophy. Therefore, to achieve results, "TV picture" must create positive emotional figure out of a "moral act". However in case "beliefs" is the main axis of a religious program, then the program is successful if it can provide viewers with different thoughts and visions so they can pick the right vision from among those provided. To evaluate this theoretical framework through the criticism of the existing experiences, "Samte Khoda" which is a famous talk show was considered. Conducted using typology method, this qualitative research specifies that "Samte Khoda", in terms of color and light ،decoration and eyeful visual effects attempts to create a positive emotional atmosphere for a religious dialogue about morals, although it is unsuccessful in terms of the motion picture, changing camera angles, and picture combinations and hence, creating a program fitted with TV's nature of motion picture and remains only a dialogue based talk show. Besides, since it provides religious beliefs unilaterally and only from one point of view, it cannot be useful enough in the realm of faith and beliefs, and only the "question and answer" part of the show can partially compensate for this short coming.

One of the concerns of religion and media domain is the question of the relation between religion basedOne of the concerns of religion and media domain is the question of the relation between religion based on discourse, image and visual media. In this article while reviewing the theoretical literature among religious programs ‘Lesson form the Quran’ by Hojjatul-Islam Qarati which is broadcast about 40 years was reviewed and sought to respond this question ‘what changes have the religious images undergone during these years and has it leaded to better presentation of the religion? The methodology of this study is semiotic which was accessed by emphasizing 5 items:’ Clothing, age and sex’, ‘non-verbal communication’, ‘movement’ ‘color and light. Samples were selected randomly, 10 selected programs were selected within years 1972-2009. Semiotic implies that firstly these programs has been gradually were placed at the position of governmental religion, secondly communication has been one-sided and vertical and thirdly by focusing on the religious type of those who are present in the programs has ignored cultural diversity of the society.

The aim of this study was to investigate the relationship between cultural intelligence and conflict management strategies by cultural managers in cultural organizations in cluding Islamic Culture and Communication Organization in particular. The research method is descriptive correlation and survey approach. The statistical population of the study consisted of 160 managers and cultural experts of Islamic Culture and Communication Organization who were selected by using cochran sample size determination formula, the sample was 113 persons and the error level was 5%. To measure the validity of the measures, 20 subjects were snowbulleted and Cronbach's alpha coefficient was calculated for cultural intelligence (0.873) and for measurement of conflict management strategies (0.912). Data were analyzed by SPSS 22 software using descriptive statistics (mean and standard deviation) and inferential statistics (Spearman correlation tests and Kolmogoraf-Smirnov test). The findings showed that there was a significant correlation between managers' cultural intelligence and adopting conflict management strategies. The calculated significant relationship between cultural intelligence and solution-oriented strategy (r=0.612) variables and positive correlation direction indicates that the higher the cultural and metacognitive intelligence of managers, the more they use solution-oriented strategy a[1]nd in contrast, between cultural intelligence and non-coping strategy The correlation (r=-0.076) and control strategy (r=-0.143) and the direction of correlation with these two variables are negative and inverse and indicate that the higher the cultural intelligence of managers, the lower the application of two strategies of non-confrontation and control by them to manage conflict and vice versa.

The seventies according to the Iranian calendar and the beginning of the period known as "reconstruction era", marks a turning point in the post-revolution development of tradition-modernity confrontation, which has manifested itself more than anything eles in the lifestyle. This research seeks to study the representation of "lifestyle" in more watched family series in the seventies through cultural studies approach. To this end and by purposeful sampling, the TV serial "Pedarsalar" as the most watched family series which is closely related to lifestyle topics was chosen for a case study. In the theoretical literature section; lifestyle theories were reviewed and the constructive representation theory was employed as the theoretical framework of the study. As for the method, the semiotic models of Keith and Selby and Fisk triple analysis were used.The results show that the lifestyle has been represented on two main axes. The first axis is the contrast of generations while the second one is the conflict between traditional and modern lifestyles. Lifestyle typology is represented in the form of the duality of "traditional lifestyle of the older generation" versus "modern lifestyle of the new generation". The studied series prescribes a combination of the traditional and modern lifestyles to be suitable for the Iranian society. This combination includes assets, values, attitudes and patterns of human relationships. "Emphasis on the generations gap", "critique of the traditional patriarchal way of life of the older generation" and "non-interference of religion in lifestyles confrontation", are the preferred themes of this series.

This research aims to use the cultural studies approach to study The process of "representing" the concept of "lifestyle" in the popular family-social serials of IRIB in the decades after the revolution. For this purpose, by purposeful sampling one series was selected for each decade: "pa'ize sahra", "Pedar sa’lar", "khatt'e ghermez" and "Marg’e Tadriji’e yek ro’ya". In the theoretical literature section; lifestyle theories have been explored and the constructive representation theory has been used as a theoretical framework. In the method section, both semiotics and narrative analysis are used.
The results show that the life style representation process in the series studied is not linear and unilateral and in each series the way of life style representation has significant differences. In the series "pa'ize sahra" the lifestyle representation is centered around class conflict, and the serial narration goes through the antagonist confrontation of "upper class lifestyle" and "lower class lifestyle". In the "Pedar sa’lar" series, lifestyle representations are centered around the contradiction of generations, in the form of the dual confrontation between "old-generation traditional life style" and "new-generation modern lifestyle". In the series "khatt'e ghermez", the lifestyle of the early 80s youth is described as "a disruptive and heterogeneous lifestyle. In the "Marg’e Tadriji’e yek ro’ya" series, the lifestyle has been represented around the two axis of "the contradiction of tradition and modernity" and the "religious contradiction", represented in the dual contradiction of "traditional religious lifestyle" and "modern anti-religious lifestyle". The most important changes observed in representation policies for lifestyle are: Increasing exclusion in lifestyle representation, increasing the attribution of the Rejected (other) lifestyle to the influence or conspiracy of Western countries, and increasing involvement of political issues and religious conflicts in the representation of lifestyle.

In the present study, we have used the "narrative rhetorical analysis" to study two political documentary films “Iran and West” and “Narrative of Kingdom Palace. “Iran and west” ,a BBC product, looks at the relationship between Iran and the western countries and features interviews with politicians who have played significant role in events involving Iran, Europe and the United States since 1979. “Narrative of Kingdom Palace”, which is the product of the Islamic Republic of Iran television (IRIB), looks at Memories of the courtiers of Shah of Iran. These documentaries have been discussed and analyzed by 10 categories: 1. Narrator 2. Characters 3.Point of view 4. Narrative distance 5. Starting point 6. Presupposed information 7. Sequence and narrative causality 8. Encumbrance 9. Turning 10. Ending.  In narrative rhetorical analysis of documentary films ,utilizing the above topics as powerful communicative means in political genre, help the researchers discover the hidden layers and aspects used by communicators to convince their audience and provide better policies to impact on public opinions. Ultimately this study explores the characteristics of persuading program and documentary making from media organizations point of view. The results show that compare to the IRIB documentary production, narrative has a more important place in BBC documentary.

This article looks at the quality of cyberspace content on the horizon of Iran 2025. We seek to identify upcoming futures which called "scenario" in the futures studies literature. We categorized 15 driving forces with the highest importance and uncertainty, and then four critical uncertainties were identified to construct scenarios: user or technology centric, network status, global power balance of cyberspace and Iranian policy. 36 scenarios were created from the combination of the states of these uncertainties. By using cross-impact balance analysis method and ScenarioWizard software, finally, we identified five scenarios with the highest degree of consistency as more plausible scenarios. These scenarios are named as follows: Whale in the Ocean, Fish in the Aquarium, Dolphin in the Gulf, Turtle in the Pot and Frog in the Pond. Each of these scenarios depicts a different future image of the cyberspace content and the occurrence of each of them depends on our current decisions and actions. Finally, the indicators and sign guides of the scenario were identified so supervising the scenarios and monitoring events will be possible.

The epistemic changes occurring in the context of the Shiite clerical and seminary system are one of the most sensitive and controversial issues that have been considered by the scholars and theorists of religious studies in recent years and have been created Different typologies and classifications in various approaches in Qom today seminary. Meanwhile, one of the central problems surrounding the approach of clergy to modernity, which has been neglected in most theoretical and library studies, that is how such epistemic and discursive diversities are shown in the clerical encounters with today’s media texts. In other words, which “epistemic forces” determine clerical interpretations of media texts? Since the current "Islamic philosophy" is considered as one of the intellectual centers of Qom's seminary of today, the study of the clerical interpretations of the cultural-media texts of the day Society has an important and urgent need. Altogether, this study sought to discover and elicit clerical perceptions of media texts and, by way of that, compare and contrast epistemic worlds of various clerical schools in their encounters with/interpretations of social cinema and social issues of today’s Iran. Results show that, notwithstanding their commonalities, the wide range of Islamic philosophy and its two main constituents - Islamic philosophy with critical approach and Islamic philosophy with gnostic approach - has its own interpretive strategies which determine their evaluation of social issues and social films in their own (different) way.

Among the three dimensions of the TV program evaluation, which includes: production, content, and audience, this article focuses specifically on the pathological study of the of Honeymoon program production processes from the viewpoint of culture and media professionals. In this research, a conceptual literature related to the field of media production process has been used and its research method was a qualitative study using a deep interviewing technique with production managers and experts. According to the research findings, the lack of clear policies and specific production guidelines, are among the major problems to the television program production sector, and especially in the honeymoon program, the repetition of subjects has made it less attractive than ever before. On the other hand, the emphasis of the TV programmers on the audience studies based on survey has led to neglecting other methods of audience studies and content research, such as perception analysis, content analysis, narrative analysis, interview, and the like to evaluate such programs. In sum, it seems that the Honeymoon program needs to be evaluated and reviewed in terms of production policies, audiences and research in order to improve the quality of programming in the coming years.