esmail hasanpour

Public participation as an indicator of political development has become increasingly important for governments. At the same time, indifference to political participation has challenged governments. By recognizing the social, the politicians want to motivate them to participate in the political process, so that the society can continue its democratic movement and the party or the political current to which they belong will win the elections. The question is whether an argumentative model can be used. Recognize individuals in political decision-making? In this study, researchers have identified the factors affecting the political reasoning model of voters by theoretically examining the application of cognitive sciences in political marketing, using the Delphi method with in-depth interviews with 28 experts in cognitive sciences, political science, and marketing science. And explain. Research Findings and Suggestions: Researchers have finally developed a model of political decision-making and based on their findings to governments, politicians, and political parties and suggest that this model be used to understand the method of reasoning of individuals and in political propaganda this Model to use.

The purpose of this research is to identify and modeling the successful launching enablers of small and medium-sized enterprises. The research method in this study is qualitative and the interview technique is used for data collection.For this purpose, 18 managers of small and medium enterprises in Khorasan Science and Technology Park were selected by purposeful sampling method.The data obtained from the interviews were analyzed by using the grounded theory method.This analysis was performed in three stages of open coding, axial coding and selective coding. The result of this qualitative approach was the model of successful launching enablers, which was confirmed by two indicators, content validity index and relative content validity coefficient. The model included internal organizational factors, enablers, strategies, Factors of intervening conditions include management characteristics, competitive factors, government factors and staff training, and contextual factors including organizational management, human resource management, and organizational structure. background, and intervention conditions.and The model is based on the comprehensive paradigm model of Strauss and Corbin. The core of this review is "Successful Launch", which covers the major categories above.