فهرست مطالب fariborz ahmadi dekaa

The tourism industry is now recognized as the world's largest provider of services in terms of income, which has, in addition to economic dimensions, expanded social justice and strengthened national identity. Meanwhile, urban tourism is one of the basic foundations of sustainable urban development. Urban tourism has received great attention due to its competitive advantages and abilities. The purpose of this research is to develop a sustainable tourism development strategy in the 12th district of Tehran with a structural-interpretation modeling approach. This research is descriptive-analytical in terms of applied purpose. To determine the strategy for sustainable tourism development (District 12 of Tehran), using expert opinions including university professors and research centers, the factors were determined by the Delphi method. ISM Interpretative-Structural Modeling is used to analyze the information. The statistical population of this research is made up of experts familiar with the tourism industry in Tehran province and has been used by 18 experts as examples. The results show that the factors of elaboration of clear and comprehensive regional policies in the field of tourism for attracting tourists, promoting the level of people's culture in the course of dealing with and accepting tourists, increasing the level of public safety of the society, the most influential factors of sustainable tourism development in the region Coming.

With the growth of urbanization and urbanism, urban environmental problems have reached a crisis, while the issue of environmental protection is global issue. In order to achieve sustainable urban development, it is necessary to establish proper laws and regulations and correct implementation, as well as change the pattern of consumption and environmental attitudes. But it is more appropriate to institutionalize environmental culture, which has to fossilized into the souls of individuals, including ordinary people or authorities. For such purpose, current research studies the degree of feasibility of methods for institutionalizing environmental culture in Sanandaj. In general, this research is applied and descriptive-analytical methods has been used . Then 400 questionnaires were distributed among people over 15 years old (male and female). The reliability of the questionnaire was obtained through Cronbach's alpha of 0.985, which indicates an appropriate correlation between questionnaire questions. The validity of the questionnaire was confirmed by experts. Finally, the results were analyzed by SPSS software, including T test and Friedman rank test. To test the hypothesis, we used the Spherman correlation coefficient. The results showed that assessing and measuring the extent of institutionalization of environmental culture in the city of Sanandaj is medium downward. So, in order to have a sustainable city, improving the quality of urban environment is one of the top priorities and institutionalizing the urban environmental culture is a way to achieve this desirable environment.