hassan bashir

Families, as crucial social institutions, play a vital role in providing emotional and physical support to their members and teaching life skills. The rapid evolution of communication technologies and media has significantly influenced this institution, leading to major changes within it. This research aims to categorize issues and offer suggestions for addressing gaps in research or media policy-making. The research question is: How have studies in the field of family and the media been classified, and what topics have been discussed under each classification? The theoretical framework of this article is based on Dependency Theory, Manuel Castells' Theory, and Cultivation Theory, with data analysis conducted using meta-analysis and thematic analysis methods. In this study, after reviewing 93 extracted articles on the subject of media and family, and analyzing descriptive statistics and themes in areas such as social networks, television, and cinema, the strengths and weaknesses of the research were identified. The results indicate that the effects of modernity and media on the family institution in Iran have been profound and multifaceted. These value changes include the removal of traditions, weakening of kinship relations, empowerment of women, increased importance of individualism, and changes in lifestyles. These transformations represent a period of cultural and social transition, emphasizing the need to focus on the Iranian-Islamic lifestyle, the identity of men and women, strengthening family cohesion and relationships, media literacy, and attention to the role and position of children and adolescents within the family.

 The performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand of consumers for new products, creativity in media organizations is considered a vital strategic resource.This research claims that one of the most efficient strategies in the field of this media competition is the use of creativity and innovation in various organizational, management, production and content areas. Creativity and innovation is a strategic resource for media organizations in critical situations.In other words, nowadays creativity and innovation and its management is a strategic need for media organizations. These organizations need a special mechanism to be able to creatively manage creativity.This research has been conducted with a qualitative approach and using the theme network method by theme analysis in 3 overarching themes, 16 organizing themes and 127 basic themes from 12 interviews with experts and key informants, and based on the theories of creative media industries, innovation in Organizations, knowledge management, content production, communications, media capability and creative economy,

The main purpose of this study is to investigate the role and place of virtual networks in the formation of modern identity of young people. This research was conducted with mixed method, qualitative (GT) and quantitative (survey) and in terms of practical purpose and in terms of the method and nature of the research, it is descriptive and survey type. The method of data collection was a researcher-made questionnaire, and the data collection tool was the answers received from the statistical population. To measure reliability in this research, Cronbach's alpha coefficient, which is extracted through SPSS software calculations, was used. Also, to calculate the validity of the questionnaire, it was revised and finalized through content validity and using the opinions of professors.In order to achieve Strauss and Corbin's paradigmatic model, with foundational data method and interviews with 13 experts, the findings were coded in three open, central and selective stages, and the result of coding to achieve the paradigmatic model included: causal, contextual, intervening factors, strategies and consequences. . In the second step, the required data was obtained using the foundation data method and using a researcher-made questionnaire, by surveying 384 young Tehrani users from 5 regions

This research is conducted by leveraging Fairclough’s framework for Critical Discourse Analysis (which is famous for its three stages, Description, Interpretation and Explanation) to analyze the representation of the political context in the movie, The Glass Agency (Hatamikia, 1998) and after introducing the present wings and political groups at the time of production of the text, it will attempt to determine the movie’s position towards their rival discourses. After extracting discourse types (and their interpretation of situational and intertextual contexts) and explanations of them, It has been claimed that the movie the Glass Agency by reminding the role of “the Traditional Left Wing” in the first decade of post-revolution Iran (especially in defending the country against the foreign enemy after Iraq’s invasion), deals with the representation of oppression and exclusion of its members since the year 1989 in which “the Traditional Right Wing” has predominated and this movie desires the ruling class to facilitate the return of the traditional left to power.

The intercultural communication is one of the important fields of communication, which requires more research and attention due to the expansion of intercultural philosophical studies. One of the reasons for the importance of this field is the formation of various communications that play an essential role in the image-building and branding of nations and cultures.
The more objective presence of this type of communication is caused by the mobility and movement of human beings in real and virtual spaces where intercultural communication should expand from the limited circle of face-to-face to everyone-to-everyone communication and do not stop in individual or interpersonal or even group domain.
By the way, one of the important discussions in this field is whether different cultures mean those of other nations, or whether a multicultural society with different people and cultures falls under the intercultural communication category.
The communication between people with different cultures in a society cannot be called intercultural based on the intercultural communication discipline.  Probably, one of the reasons is that it is not possible to make a serious distinction between the people of a society dominated by common culture. What distinguish such a society are views, behaviors and rituals that can be affected by the history and geography as well as intergenerational education in particular regions.
Despite the fact that the aforementioned situation has not yet entered the serious discussions of intercultural communication, but it can be said that various topics have been raised in this field that can create a change in the existing perspectives although, some of the definitions in this field are indicative of the scope of examples of intercultural communication in different situations. For brevity, here, a definition is being mentioned and explained.
Fred E. Jandt believes that "intercultural communication emerges at the time when people with different cultures or sub-cultures communicate with each other" (Jandt, 1995: 408). According to him, one of the reasons for intercultural communication is the feeling of being different. He says that "a person strives to know the secrets of intercultural communication when he sees himself different from others in a cultural sense"(Ibid, 1885:7)
In other words, communication between individuals with different cultures or sub-cultures in a wider culture can be called intercultural. One of the reasons for this naming is the feeling of distinction of one person from another. Therefore, the domain of intercultural communication can be much wider than what is being currently discussed in this field of study.
Despite the fact that studies and researches related to intercultural communication has become an important academic discipline in many universities around the world, unfortunately in Iran, which is heavily involved in intercultural communication with different nations, both inside and outside, this field of study has not yet received serious attention either at academic level or social level. What is more regrettable and surprising is very limited authored and translated books in this field.
Taking into account this scenario, the author tried to translate and compile the most important book in the field of intercultural communication by William B. Gudykunst entitled "Theorizing about Intercultural Communication" (Gudykunst, 2016) in two volumes that published by Imam Sadiq University Publications in 2016.
This book contains the most important ideas in the intercultural communication field. In other words, this is an encyclopedia of intercultural communication that has presented theoretical aspects in a wide and comprehensive way.
One of the problems of theoretical topics, especially in their teaching at the university level, is the lack of researches or case studies about related theories. In fact, theoretical approaches are not accompanied by practical studies, and this itself creates a kind of abstract orientation in the mind, which is far from practical utility.
On the other side, their validity can be evaluated by combining theoretical approaches with practical examples, hence; there is possibility of theoretical and practical matching.
By this way, this special issue on Intercultural Communication, the journal has tried to publish a number of articles related to this field in a thematic form, which have been written to a large extent with a practical approach and using intercultural theories; with the hope that professors, researchers and students will make more efforts and enrich this important field of communication with wider research activities.

This research aims to examine and analyze the monotheistic sermon of Imam Riḍā (as) with an analytical-descriptive form approach, based on the operational method of discourse analysis (Pedam) in five discourse spaces: "theoretical-structural space", "semantic-value space", " communication-identity", "discourse space", and "meta-discourse space"; and then extract and draw the basic signs and finally the semantic map of the said sermon using this method. In order to achieve this goal, the research has tried to decipher Imam Riḍā's (as) expression style in the monotheism sermon, and explain the array of deep philosophical concepts of monotheism, and the discovery of the underlying semantic layers of the sermon and its unspoken explanations, and then extract the discourse that governs it and the processes affecting its. The most important results obtained from the analysis of the monotheistic sermon show the continuity, coherence and harmony of the phrases, the selection and use of familiar and common words that are understandable for the society, the accuracy in the order and arrangement of the words and concepts mentioned, and the musical rhythm arising from the melodious words and phrases and their rhyme, so that all these have caused the style of delivering the sermon to be one of the most eloquent and expressive styles for expressing deep philosophical meanings, and created a text that all its phrases form a coherent map of meaning that is inseparable. In the analysis of this sermon, we also see examples of intertextuality; Imam Riḍā (as) makes the verses of the Qur'an the main focus of his discussion; some parts of the sermon evoke Quranic concepts, and some of them evoke the sayings of Imam Ali (as), which are influential in discovering the discourse space of the sermon. The basic signifiers, meta-discourse and semantic map obtained from the analysis of this sermon indicate its semantic depth about knowing Almighty Allah, which briefly includes the following: 1. complete faith in Allah; 2. the lack of difference between essence and Allah's attributes; 3-Allah is not impressionable.

The Islamic Revolution of Iran took place in claim ofanind ependentanti-arrogant discourse with Islamic roots in the worldarena.Howevera ftermoret hanforty yearsof thisr evolution themain conceptand discourse of the system remained unknown to many parts of the world .The importance of information and communication in the presenta geont heone hand,and thead vent of the Internet and the in creasein the speed and amount of international communication, on the other hand, has given global power to countries and governments that have more access to global information and data. The field of education has also undergone changes with this trend and the emergence of virtual education has opened a new chapter for learners, professors, administrators and decision makers in the field of education. Therefore, the expansion of virtual education has become one of the ways to increase soft power and develop cultural diplomacy of countries. The present study, with a qualitative research approach, seeks to answer the question: what is the role of virtual education in the development of cultural diplomacy in the Islamic Republic of Iran? In the following, Al-Mustafa Virtual University (PBUH) has been studied as a subject for this purpose and its activities have been described. Finally, using the interview method with experts, the required data were collected and analyzed by thematic analysis method, 5 comprehensive themes entitled "Construction or destructiveness of e-learning in the dimension of intercultural relations", "Challenges of using e-learning in the international dimension" "Advantages and opportunities of using e-learning in the international dimension", "Requirements of e-learning activity in the international dimension" and " The role of Al-Mustafa Virtual University" and details of each in accordance with the role of virtual education in the development of cultural diplomacy Emphasis was placed on Al-Mustafa Virtual University.

One of the most important factors in the impact of "digital social networks" on "culture and communication" in human societies is the special ability of these networks to "streaming" especially "fake news" in the media sphere of a society. Fake news as a media streaming product, despite its long history, has grown more and more in the age of digital social networks.The article tried to follow the most important features, functions and effects of digital social networks in all theories in this regard as the first step. The article also introduces typical media resources through which the fake news enter the public opinion. Then, focusing on the process of digital social networks streaming, the article reveals the most important streaming mechanisms in digital social networks for publishing fake news in four: "Hashtag", "Storm", "Campaign" and "Stream". This mostly achieved by analyzing ten semi-structured interviews with some experts in this field. Finally, the article shows that the "Stream" mechanism, as the culmination of streaming mechanisms in digital social networks, can institutionalize every subject in the audience by providing six conditions such as "accompanying influencers", "paying attention to the network requirements" and "riding on the bearer of day events".

The life of human society is formed from an interwoven relationship of social interactions of human societies. The center of these exchanges is the human soul and his body and the productive meaning of man. The importance of this article is that the meaning, which has a metaphysical nature, must be created by a metaphysician, the supernatural world and how it relates to the world. The present article, which has collected its data based on library analysis and analyzed human beings within the framework of Islamic anthropology, has dealt with the relationship between the supernatural world and the meaning and manner of their presence in the world. The relationship of meaning, which is the central signifier of the connection between the abstract world and the world, has been explained with other concepts such as example, concept, and reality. Therefore, the meaning is created by the human soul in the supernatural world, and through his body, it descends from the supernatural world to the world of matter and is produced. What communication thinkers have discussed so far in the field of theories of meaning and its place is the exploration of meaning in two areas: one is the place of meaning in the message, and the other is the place of meaning in the mind. However, based on Islamic anthropology, it is possible to go a step further and considers a place for meaning, that main place of meaning is the supernatural world.

 Cultural diplomacy is the tool of any country to introduce itself to the people of other nations. Each government tries to present the best image of itself to others, which is mainly pursued through the media and the special representatives of each government in the target countries. The Islamic Republic of Iran is also trying to use efficient methods to introduce Islam, the Islamic Revolution and Iran.The Islamic Republic of Iran is also trying to use efficient methods to introduce Islam, the Islamic Revolution and Iran. The main trustee of this work is the Islamic Culture and Communication Organization, which tries to achieve this goal by sending cultural counselor to different countries and supporting them. Presenting and explaining a successful example in the implementation of cultural diplomacy illuminates the path and provides a model for activists in the field of available example. For this purpose, the activities of Shahid Seyyed Mohammad Ali Rahimi; The cultural counselor of the Islamic Republic of Iran has been studied at the House of Culture in Multan, Pakistan.The approach of the present study is a qualitative approach and in order to collect research data, a research document and a semi-structured interview have been used. Thematic analysis method has been used to analyze the research data and MAXQDA software, which is especially for qualitative research, has been used to perform reliable analysis steps. After the studies, it was found that the components of Shahid Rahimi's success in carrying out cultural diplomacy activities to achieve the set goals are: faith in Islam and the Islamic Revolution, mastering the cultural and social situation of Pakistan, study and planning, complete the activities, constructive interaction with the general public, important people and important institutions of Pakistan, tireless activity for the pleasure of God and good manners and behaviors.

Riots, protests, developments and social changes in every country are very important for the political-social structure of the countries. In Iran, the aforementioned developments are also of special importance. In this regard, different countries through their media are trying to reflect the ruling views in a way that on the one hand is considered a form of media and discourse diplomacy and on the other hand is effective in building a discourse. The study of world media is important to discover the methods of discourse formation in relation to the disturbances of 1401 in Iran due to their influence in building national, regional and global mentality in their fields of activity.Based on the discourse theory and the Practical Discourse Analysis Method (PDAM), the article is trying to discover the discourse and in fact the discourse diplomacy governing Al Jazeera network in Qatar due to its regional and global importance in this field by analyzing the 7 news reports that it published at the beginning of the unrest in Iran.The research achieved important results, the most important of which are: making the system oppose human rights, globalizing Iran's protests, and creating hope for the success of protests in Iran.

Although the concept of citizenship was introduced to the theory of the patriotic world by Heraclitus 500 BC, it was used by later philosophers, including Kant, as a basis for guaranteeing moral and conscientious performances for human rights and citizenship at the transnational and global levels.Public discourse can be considered as the dominant thought in society, which forms the public sphere beyond public opinion and strengthens activism in society among different people.The media are the most important modern tools of public discourse and contribute to the development and enrichment of the concept of "citizenship rights" in society.In this research, which has been meta-analyzed and studied more than 22 important and related articles, an attempt has been made to discuss the theoretical-practical dimensions of the citizenship relationship with public discourse and the media and an operational model to strengthen this relationship. Lead to public participation in the understanding, representation and discourse of "citizenship rights" for the development of the country.In this model, the relationship between public discourse and public opinion, discourse with citizenship rights, the role of the media in explaining and reproducing citizenship rights and social responsibility in "desirable citizenship rights" propaganda, the role of the media rider in promoting citizenship rights, principles of citizenship rights in Islam Be discussed.

With the increasing use of new communication technologies, public opinion management tools have also undergone fundamental changes; both in terms of method and theoretical foundations, there have been developments in the field of public opinion management that double the need to review and develop the theoretical literature of the past. What is now being referred to as a new way of managing public opinion in recent years, and especially after the 2016 US election, is the issue of "social manipulation". The authors believe that Iran is one of the countries that is exposed to hostile social manipulation by regional and supra-regional powers due to its special communication position. To this end, with the framework of hostile social manipulation, the cyber actions of Saudi Arabia against the Islamic Republic of Iran have been studied. For the present study, more than 900,000 data related to Iran in Arabic were extracted by Twitter from the social network Twitter until 2021 & 2022 years; Then, using the network analysis method, the activity of Saudi users has been specially studied. The results of the study show that Saudi Arabia, with its hostile social manipulation techniques, especially by investing in cyber tools, seeks to discredit, destabilize, weaken, and sometimes promote specific groups and institutions that are important to the country's competitive power.

The issue of self-awareness is inextricably linked to social interactions. Aside from the knowledge of each person's presence and the inner knowledge of each community of themselves, this knowledge inevitably changes in social interactions. One of the sources of historical self-knowledge is the analysis of foreign tourist travelogues in Iran. Our goal in this study is not only to analyze these travelogues and extract the moods of Iranian tourists, but also to realize the representations of these creations on the Instagram social network. For this purpose, we reviewed the travelogues of foreign tourists who traveled to Iran in the Safavid and Qajar eras to get a representation of the scenic tourist creations on Persian Instagram. In this research, we have acted in two steps using theme analysis method. First, by studying 57 travelogues of the Qajar and Safavid eras, 85 propositions related to the temperaments of Iranians were obtained. In the following, we reached 82 hashtags on Instagram and reviewed a total of 1640 posts related to these hashtags until we reached theoretical saturation. At this stage, it became clear how the current representation of these creations has changed compared to the Qajar and Safavid eras. Of the 82 hashtags surveyed on Persian Instagram, 62% had full representations, 14.6% had reverse representations, 5% had incomplete representations, and finally 19% had no representations on Persian Instagram.

The effect of media on individuals and society has been one of the oldest fields of study in communications and involves various theories. Most of these theories have studied the effects of media through belief and attitude change of the audience regardless of the fact that how changes in one's beliefs or attitude will change one's behavior. Recently many works have been written on the relation between attitude and behavior، therefore، a question may raise here and that is how the media affects the audience behavior? Todays، the concept of social axioms defines the bases of conscious and unconscious acts in a society. The present article، through studying the concept of social axiom and adjusting it with Gerhard Maletzke and Riley and Riley's models of communication ، attempts to study the interactive effects of the two on each other. On the other hand، through studying Gerhard Maletzke and Riley and Riley's models of communication، simplifying them and adjusting them with modern theories of related fields، some corrections are suggested especially on Riley and Riley's model of communication. At the end of the article a model is presented based on Riley and Riley's model of communication which studies socio-cultural axioms through the window of communications and attempts to analyze them. Through this model، the effects of media on the deeper layers of a society are explained and finally some analytical examples of this model and its practicality are given.

The main purpose of the study is to analyze the role and function of social networks on the digitalization of the lifestyle of young people in Tehran. In general, this study is important because it is possible to get a general idea of the lifestyle of young people in Tehran, and the role of virtual social networks and its function in the trend of digital life helps experts and cultural officials to Use the capacity of this media to publish the Iranian lifestyle with attractiveness and favorable changes and preserve the Iranian value, and also the hidden and forgotten part of the lifestyle of the youth can be represented from this space. In this study, the qualitative method of grounded theory (foundation data theory) was used, and field studies (semi-in-depth interview) and library/documentation methods were used to collect information, and the statistical population of this study was 13 professors, media experts and knowledgeable people. Were selected using the purposeful sampling method and a semi-in-depth interview was conducted with them in order to reach theoretical saturation. By using the analytical technique (Strauss and Corbin), concepts were considered as the unit of analysis at the levels of the whole text of the interview, paragraphs, phrases and sentences, and by separating the text of the interview, open codes were extracted. In the systematic design of Strauss and Corbin, open, axial and selective coding was used. In open coding, the researcher found 32 subcategories and 122 concepts, 8 categories and 47 concepts in causal conditions, 8 concepts in the central category of knowledge acquisition, 10 concepts in 5 environmental contexts, 22 concepts in 8 intervention conditions, The strategy achieved 28 concepts and 7 concepts in 2 individual and social consequences.

The spread of coronary disease is one of the most important phenomena of the 21st century , which has caused great changes and challenges in the world . In Iran Country , the spread of coronary disease has created various problems ; Like the challenge of the relationship between religion and science . The research aims to discover the discourse of Shiite Scholars in Iran Country on the issue of Corona . This research is based on discourse theory and qualitative method and in the form of PDAM ( Practical Discourse Analysis Method ) discourse analysis . The case study of Shiite Scholars in Iran Country are : Ayatollah Mohammad Taghi Mesbah Yazdi , Ayatollah Seyyed Ahmad Khatami , Ayatollah Seyyed Mohammad Mahdi Mirbagheri , Ayatollah Kazem Sedighi , Ayatollah Seyyed Ahmad Alam al-Huda and Ayatollah Seyyed Hashem Hosseini Bushehri . Some of the results of the research are : sickness and calamity is a divine test , God does things based on wisdom , religion guarantees the observance of hygienic principles , Corona is a civilized dimension in addition to the hygienic dimension . The discourse of these scholars has been studied and discovered independently and in detail .

There have been different views on the extent of the intervention of the governments, and even the government intervention itself, in culture. Different schools, on the basis of their own definitions of culture (from limiting culture to art at one end of the spectrum to considering it as a macro or omnipresent entity at the other end) and those of government (from a minimal view of the government on one side of the spectrum to a maximum one on the other side) have taken special positions on this issue. This study is an attempt to answer the question of ‘what is the extent of the intervention of a religious government in culture?’ In this research, documentary method has been adopted to study the concepts, background of the research, and the theoretical studies. Then, through descriptive-analytical method, the limits of the intervention of the  religious government in three levels of supervision, support, and being in charge in the areas of (1) economy of culture, (2) implementation of the cultural affairs, and (3) rights of culture (policy making, legislation,  and making regulations on culture have been explained.Under normal circumstances, in the field of the economy of culture, only supervision is approved, while in  implementation of cultural affairs, only being in charge is not approved. Of course, in abnormal conditions (lack of the realization of public interests), the findings are different as they have been mentioned in the summary section. In the field of cultural rights, the level of oversight and support is approved and in the level of being in charge in macro-policy-making and legislation, they should be done in terms of social inclination, and in micro-policy-making and regulations, they should be done with the participation of other beneficiaries.

The present inquiry aims to explore and analyze the conceptual framework of the "power" of God in the Holy Quran. To achieve the aim, I employ the method of content analysis in both qualitative and quantitative terms. I focus on the equivalents of the concept of God's power in the Holy Quran including Al-Aziz( The Exalted), Al-Qadir (The All-Mighty), al-Qawi (The All-Powerful), and Al-Qahir (The Dominator). Then, I analyze and decode the words, prepare a frequency distribution of individual words, and draw a word graph for visual analysis of the frequent usage of the words in the Holy Quran. The findings show that each of the Quranic equivalents covers an aspect of the concept of God's power. Al-Aziz shows God as the One whose power is overwhelming and nothing is ever capable of overcoming or interfering with His wills. The concept of Al-Qadir represents that God has the power to will anything. The attribute of al-Qawi shows He can do whatever He wills easily beyond our imagination. And finally, the concept of Al-Qahir is God's attribute as the dominator who has absolute control over everything He has created. The final point is that the two words of Al-Aziz and Al-Qadir have the most frequency in the Holy Quran and therefore are known as the key concepts, while the two other words of al-Qawi and Al-Qahir are the supplement concepts for the power of God in general.

Before the beginning of modern era and the amazing development of mass communication technology, art was considered and interested by thinkers. However, after the development of mass media and the development of literature in the field of culture and communication, the category of art, culture and communication was neglected and. caused many problems. This study tries to examine the relationship between three categories of art, culture and communication by studying some of the existing conceptual and theoretical structures. At the beginning, the concepts of "art", "culture", "communication" and "culture and communication" have been studied, and then the views and opinions of thinkers such as Heidegger, Benjamin, Nasr, Avini and Madadpour were investigated in the context of the relationship between these categories. For the conclusion, two descriptive and prescriptive approaches were performed and the approach of "Cultural Artistic Communication" was suggested as a desirable relationship between the categories.

Figures and statistics show that increasing the age of marriage has led to an increase in the number of single girls. Over the years, various media outlets have covered this important issue, however, the problems of these women and their interactions with the dominant structure of society has never been addressed. The movie “Number 17 Soheila” is the first work in Iranian cinema that has addressed this issue using a visual medium.The current article is based on co-cultural theory and is trying to grasp the consequences of not having a timely marriage via qualitative content analysis of this cinematic work. It will study the special strategies that this part of the society as a co-cultural group would employ to interact and communicate with the dominant group, which are in a higher position in terms of identity hierarchy. Findings of this study shows that not having a timely marriage can lead to decline of beauty and youth, low self-confidence, loneliness and depression, sensitivity and irritability, other people's reproach, childbearing issues, unfulfilled sexual and emotional needs, replacing marriage with questionable relationships, and eventually even more difficulty in getting married.Also, the image presented in this movie shows a co-cultural communication strategy that seeks to replicate and adapt to the dominant group.

Discourse theory and discourse analysis methods are rooted in an interdisciplinary approach to various sciences, including linguistics, semiotics, psychology, semantics, terminology and more.
Meaning plays an essential role in the process of discourse construction. In fact, meaning is the spirit of discourse, and the method of discourse analysis is to achieve different meanings of discourse. How meaning is formed in discourse lays the groundwork for the multifaceted domain of meaning that can bring discourse to the various stages of semantics that play a key role in understanding the process of discourse.
In this context, the Practical Discourse Analysis Method (PDAM), which is designed based on the process of semantic transformation, will be introduced.
In this method, 5 analytical levels are designed: level-level, depth-level, level-depth, depth-depth (deep), and deeper. At each stage, meaning plays an essential role in the transition from one level to another. Ultimately, what is obtained is the product of semantic interaction, semantic interdisciplinary, semantic process, semantic developments, and semantic fluidity.
An attempt was also made to provide an example of the implementation of this method in the Supreme Leader's statements on the Islamic Awakening. In this analysis, the basic signs and in fact the basic goals of these statements in the field of Islamic awakening are explained.

Today, Science Diplomacy has found an important place among the world countries, and especially the countries claiming world leadership are increasingly using its capacity to increase their soft power and influence in the target societies. The Islamic Republic of Iran has also been more or less concerned with this issue, but due to the lack of a comprehensive and effective model for Science Diplomacy in Iran, in this research, an attempt has been made to review the global theoretical and practical achievements and experiences by analytical-descriptive method and to take a small and elementary step in the direction of moving towards the desired Islamic-Iranian pattern of Science Diplomacy. This research, while examining the existing definitions of Science Diplomacy, deals with its approaches, areas and dimensions and expresses the practical experience of selected countries in Science Diplomacy. In response to the main research question, namely, “How does Science Diplomacy in the desired Islamic-Iranian pattern lead to an increase in the soft power of the country?” using global experiences and Islamic-Iranian principles, we can enumerate six dimensions for this pattern and examine it in this regard: purpose, approach, content, expression, audience and operator. These six dimensions can be extended to different dimensions and areas of Science Diplomacy. The desired pattern of Science Diplomacy and its six dimensions can be drawn as a system A system whose ultimate goal is the establishment of justice and cultivation of Muslims and the people of the world through the realization of a new Islamic civilization and the dominion of Allah, and its other components are placed under this general goal and act.

Today, the politicians and leaders of each country, in the international level, try to achieve the goals and interests of their people with the tools of diplomacy and negotiation, and with the lowest level of tension and conflict. To communicate better and more effectively, it is essential to know communication strategies, discover the hidden meaning of words, and the audience's predictive power. The development of cyberspace and social networks has given rise to new forms in the field of diplomacy. Analyzing the comments of politicians in the informal and open space of Twitter can provide a good base for analysis and recognition. In this research, we tried to analyze the views of the Foreign Ministers of Iran and the P5+1 group on Twitter, using the Communication Accommodation Theory (CAT), and the method of discourse analysis (PDAM) so that we can identify the strategy of different countries against JCPOA and predict events. The theory of communication accommodation is one of the theories proposed in the field of intercultural communication that focuses on the ways in which cultures adapt to interaction. In this theory, 3 strategies for communication have been proposed: 1- Convergence 2- Divergence 3- Maintenance. The present study shows that there are several perspectives on JCPOA: JCPOA as an agreement, Iran and the United States as separate countries and international relations. The strategy of all countries except the United States is to maintain the JCPOA. Iran's general policy has been based on convergence, China and Russian strategy is based on conservation, and the French, British and German strategies are based on convergence with the United States and divergence towards Iran.

Communications between the Shia and Sunni Muslims can be studied in the field of intercultural communication due to the differences between these two groups in various fields, including culture. The theory of Anxiety/Uncertainty Management (AUM) in effective communication is one of the new theories of intercultural communication aims at managing the anxiety and uncertainty in our interaction with a stranger (other) and keeping it at a desirable level - somewhere between the maximum and minimum threshold – so that a kind of effective communication with ‘other’ can be established. Through investigating the Shiite narration sources and using the thematic analysis method in the framework of Anxiety/Uncertainty Management (AUM) theory of effective communication, this study has tried to examine the speech and conduct of the infallibles (Peace Be Upon Them) in their interactions with Sunnis in order to achieve a paradigm for the enhancement of the convergence and rapprochement between Shiites and Sunnis and reduction of the differences. As a result of the analysis of the collected narrations, 38 initial themes, 16 organizing themes, and five inclusive themes were identified. The identified inclusive themes, accordingly considered as the main pivots of anxiety management / uncertainty in intercultural communication with Sunnis, are: empathy with Sunnis, modesty of speech and avoiding any derogatory language and any insult towards their holy things, good companionship with them, attending their religious ceremonies, and avoiding any arrogance towards the Sunnis and avoiding acquitting them.