manijeh karimianpour

The aim of this study was to investigate the effect of sports motivation on the perception of fan behavior mediated by the quality of the relationship in karate athletes in Alborz province. This research is descriptive and correlational in terms of research method and method, based on structural equation modeling and applied in terms of purpose. The statistical population of this study is the number of karate athletes in Alborz province, whose number is infinite due to different sports styles in the field of karate. The sampling method was proportional to the number of research variables in structural equations according to the condition of 5 to 10 subjects for each item and observing at least 200 subjects, but to prevent sample drop (suggested by Julius et al.) 237 questionnaires by non-random quota sampling method. It was provided to the respondents. Data collection tool was translation of Pike et al. (2020) questionnaire, which confirmed the validity and reliability of this questionnaire. SPSS and Lisrel software were used to analyze the data. Findings showed a positive and significant effect of sports motivation on relationship quality (t.value = 7.16, β = 0.57), sports motivation has an effect on fans' perception of behavior (t.value = 5.37, 0.47) b) was. Specifically, the mediating role of relationship quality in the effect of sports motivation on the perception of fan behavior was confirmed. The model of the mediating role of relationship quality in the effect of sports motivations on the perception of fan behavior in karate athletes in Alborz province had the necessary fit. By having sports motivation and strengthening its components, by raising the strengths in human personality, the quality of relationship and communication with others can be improved.