meysam agheli

In this age of digital and smart technology, people's expectations of technical services are increasing. The development and spread of technology has made virtual reality possible, which has also expanded to the field of tourism. Therefore, the aim of this research is to investigate the effect of gamification on tourist satisfaction with the mediating role of tourism fatigue. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research included all the tourists of Mehmandoost village in Damghan city who had traveled during Nowruz Eid 1402. The minimum sample size was estimated to be 384 people according to Cochran's formula and was analyzed. In this research, a questionnaire was used to collect information. Reliability was evaluated using McDonald's Omega coefficient, and face validity was evaluated and confirmed by the opinion of the supervisor and experts. Also, the obtained data were analyzed using SPSS and 4pls statistical software. The results showed that gamification has a significant and inverse effect on tourism fatigue and tourist fatigue on tourist satisfaction, and gamification has a positive and significant effect on tourist satisfaction, and emotional exhaustion has a mediating role on the effect of gamification on tourist satisfaction.

The current research was conducted with the aim of heatmap technology applications in the field of online business and the relationship between the use of this technology and the performance of online businesses. Also, the current research has been analyzed using mixed research methodology (qualitative-quantitative). In the first stage, to investigate the applications of heatmap technology in the field of business, interviews were conducted with 10 experts and senior managers in the field of online technologies. country, and using the qualitative content analysis method, a questionnaire was designed, which is the basis of quantitative research. The statistical population related to the quantitative study was 300 managers and owners of online businesses, which was determined using the appropriate sample size method for modeling structural equations. The sampling method in the implementation of the quantitative study was simple random sampling. Data analysis was done using structural equation modeling method by Lisrel software. The results indicate the relationship between the applications of heat map technology, including the recognition of customer behavior patterns, increasing website visits, and improving the overall performance of online businesses in the three concepts of effectiveness, profitability, and customer satisfaction. Based on the findings of the present research, it can be said that the use of heatmap technology in tracking website performance improves the overall performance of online businesses.

Due to the important role of tourism in the development process of the country, managers of the tourism industry are always facing the challenge of attracting tourists and gaining satisfaction. The purpose of the research was to investigate the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab Meime. The statistical population of this research includes the tourists of Sarab Meime district of Ilam province in the spring of 1400. Due to the uncertainty of the number of tourists in the aforementioned area, the sample size was 385 people, which is the highest sample size. In terms of purpose, the current research is applied and has a survey nature of correlation type based on structural equations. The required data has been collected with a questionnaire tool which has acceptable validity and reliability. The results of data analysis using the method of structural equations with Smart Pls software showed that cultural events and mental conflict have a positive and significant effect on the image and intention to visit the destination among the tourists of Sarab Meime. In fact, the overall appropriate image and intention to revisit the Sarab Meime district requires attention to the event brand, structural components, cultural events, place brand, tourist's mental involvement, overall image, cognitive image and emotional image of the destination. Tourism managers and marketers should pay special attention to these basic and important factors.

Today, the corona virus, or Quaid 19, has spread throughout the world, and all countries are somehow struggling with the virus. The virus has affected people all over the world. Millions of people on the planet have been infected with the virus and thousands have lost their lives, and how many families have mourned the virus. Be managed. In this regard, employees play an essential role as internal customers of the organization, they are eager to meet their needs and be completely satisfied with their job. The Ministry of Education of Alborz Province was established during the Corona. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the research of the staff of the Ministry of Education of Alborz Province is 387. According to the required sample size using Cochran's formula, 193 samples were selected by simple random sampling. The collection tool in this study is the standard questionnaire of Holtman et al. (2012) Eidi et al. (2014) Golparvar (2010) Minnesota (1967). The validity of the instrument was assessed through structural validity, convergent and divergent validity. The reliability of the instrument was calculated and confirmed using Cronbach's alpha coefficient of 0.877. The results of 3PLS software showed that organizational interaction has a positive and significant effect on job satisfaction and employment and emotional commitment, also job satisfaction has a positive and significant effect on emotional commitment and employment on emotional commitment and also job satisfaction and Employment plays a mediating role.

Tourism destinations are very significant in today's competitive market. Moreover, brand management and development have become increasingly important in the tourism industry, with most of the active companies in this field are trying to attract more tourists by creating a positive and favorable image of tourist destinations in tourists' minds through branding and brand architecture. This descriptive-survey study, therefore, set out to identify the influential factors in the management of the brand architecture of Alborz province's tourist destinations. The study's statistical population comprised of all experts and marketing managers of Alborz Cultural Heritage, Tourism and Handicrafts Organization, out of which 200 participants were selected as the sample size using Cochran's formula. The data collection instrument was a questionnaire. AMOS software was used to analyze the collected data. The study's findings showed that the status of brand architecture management in Alborz province was moderate. It was also found that other aspects of brand architecture, i.e., having a long-term vision, filling the gap between supply and demand, prioritizing customer segmentation, having a moderate status, and having an efficient tourism strategy, were poor.

The purpose of this study was to investigate the relationship  of organizational foresight on organizational performance with the mediating role of organisational ambidexterity andmoderating role of environmental dynamics. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the study is all refinery managers under the supervision of National Iranian Oil Products Distribution Company. According to the sample size required for structural equation modeling, 250 samples were selected by simple random method. The instrument of this study was a standard questionnaire containing 49 questions. The validity of the instrument was assessed through construct validity, convergent and divergent validity. The reliability of the instrument was calculated and confirmed by Cronbach's alpha coefficient of 0.882. The results of PLS ​​software showed that organizational foresight through innovation ambiguity has significant relationship on firm performance. Operational innovation and exploratory innovation have a significant and moderate relationship  on performance. The relationship  of environmental monitoring on performance was also confirmed by the mediating role of exploratory and operational innovation. The relationship  of strategy choice on performance was mediated by exploratory innovation and operational innovation. The vector was not approved. The results also showed that environmental dynamics moderates the relationship  of exploratory and operational innovation on performance.

Due to the undeniable role of tourism in the development process of the country, managers of the tourism industry are always faced with the challenge of attracting tourists and gaining their satisfaction and loyalty. The image of the destination is one of the components that has a great impact on the tourist's decision and the behavioral consequences of his trip. The purpose of this study was to investigate the effect of cultural events and mental conflict on the image and the intention to visit the destination among tourists in Sarab-e Meymeh. The statistical population of this study consisted of tourists in Sarab-e Meymeh township of Dehloran City in the spring of 1398, which due to the unknown of the number of tourists in the region, the sample size was selected 385 people, which is the highest sample size. The present study is operational in terms of purpose and with a survey nature of correlation is based on structural equations. The required data was collected using a questionnaire tool. The questionnaire was acceptable in terms of validity and reliability. The results of data analysis using structural equation method with Smart Pls software showed that cultural events and mental conflicts have a positive and significant effect on the image and intention for visiting the destination among tourists in Sarab Meymeh. In fact, a good general image and the intention for visiting again the Sarab-e Meymeh township requires attention to the brand of the event, structural components, cultural events, brand of the place, tourist mental engagement, general image, cognitive image and emotional image of the destination. Tourism managers and marketers must pay special attention to these fundamental and important factors.

Ethics have a high positions in religious teachings, and today they are considered in consumer behavior. The present study was an attempt to investigate the role moderating of religiosity in consumers’ ethical behavior.

This research is applied in terms of purpose and descriptive survey-based in terms of method. The statistical population of the study included all food consumers in Isfahan in autumn and winter in 2016. Participants the Cochran’s sampling formula was used considering the unlimited number of participants. 196 participants were accordingly selected by random sampling method and taking into account 0.07 error level. The instrument used for collecting data was a standard questionnaire. The reliability of questionnaire was analyzed using Cronbach’s alpha, which was found to be 0.852 and confirmed. In this study, all ethical considerations have been observed and no conflict of interest was reported by the authors.

The results indicated that attitude, subjective norms, ethical norms, descriptive norms and perceived behavioral control have a significant effect on ethical behavior intention, and ultimately, the moderating role of religious bias was approved.

Despite the fact that Iranian society is a religious community, consumers, regardless of any tendency and religious prejudice, tend to behave ethically, and this is more rooted in the norms governing the individuals. In this regard, it is important to examine the norms affecting the patterns of consumer ethical behavior.

The purpose of present study in terms of data collection is practical, and in terms of descriptive research is correlation. The statistical population of this study is all Pasargad insurance customers in 2019. For collecting data, 397 standard questionnaires were distributed and returned. The collected data were analyzed by SPSS 24 and SmartPLS3 software. The results show that brand reputation has a significant effect on brand trust and customer loyalty; alternative attractiveness has a positive and significant effect on brand trust, but its effect on customer loyalty was rejected. Also, the company's image has a positive and significant effect on customer loyalty and emotional satisfaction. Brand trust has a positive and significant effect on customer loyalty. Emotional satisfaction also has a positive and significant effect on customer loyalty. Also, the mediating role of emotional satisfaction in influencing the company's image on customer loyalty was confirmed, and finally, the mediating role of brand trust in the influencing of brand reputation on customer loyalty and alternative attractiveness on customer loyalty was confirmed.

Today's tourism industry has become one of the main economic and service pillars of the world. In a way, many development experts refer to this industry as the axis of sustainable development. Due to the undeniable role of tourism in the development of the country, tourism industry managers are always faced with the challenge of attracting tourists and attracting their satisfaction and loyalty. The aim of this study was to investigate factors affecting the creation of common values and its impact on the loyalty of foreign tourists in the city of Damghan. The research is applied in terms of its purpose and is a descriptive survey. The statistical population of this study includes all foreign tourists who visited Damghan during the period from January to May 2018. The sample size was 150 according to the Cochran formula for an unlimited population. Sampling method in this study is unpredictable sampling. The research data were collected by using a combined questionnaire from Border and Associates (2018)and Bassar et al.(2018)in a Likert scale. In this research, validity and reliability of Cronbach's alpha have been used to validate the research tools. Data analysis was performed using SPSS software and structural equation modeling with partial least squares method using SmartPls software. The findings show that the variable of resources for tourists and the motivations of tourists have a positive and significant effect on the common value creation. Also, the creation of a common value has a positive and significant impact on the loyalty of tourists.

The purpose of this study was to identify the obstacles of ethics in organizations. This research is a descriptive-survey method in terms of the purpose of application and from the point of view of collecting data. The research method was qualitative and quantitative. The statistical sample of this research is in the qualitative section of 20 experts and managers of human resources of governmental organizations in Tehran. In the small part, 300 employees of governmental departments (three post offices, social security and justice) in Tehran have been using the Simple random sampling method was used. For data collection, interviews and questionnaires were used. In order to measure and fit the models, confirmatory factor analysis and LISREL software were used. The results of the qualitative section indicate that the barriers to ethics in organizations can be found in the three main domains The environment (economic instability, legal instability and cultural problems), organizational (job dissatisfaction, lack of managerial support, lack of adequate training, lack of comprehensive and ethical systems and moral conflicts) and individual (values and beliefs, personal criteria and lack of motivation). The results of the quantitative section also show that in the environmental domain, economic factors have the greatest impact on the avoidance of moralistism in the organization (R = 0.48). Also, in the organizational sector, the job application is most effective (R = 0.50). In the individual section, beliefs and values have the greatest impact on non-morality in the organization (R = 0.41). The conceptual model derived from the research process can be used as a criterion for managers of organizations to eliminate existing barriers to ethics in organizations.

Startups have limited budget, resources or experience, so marketing style choose is very important for them. Meanwhile, audiences' distrust in traditional advertising has led marketers to an increase in their tendency to brand journalism. This research was aimed at investigating the effect of brand journalism on customers' repatronage intention towards domestic startups. According to purpose, the study is an applied research, and a descriptive survey in collecting data. The statistical population is all Tehrani citizens who use Tap30 services. To determine the sample size, Cochran formula was applied, and because of the unrestricted statistical population, sample size of 384 people was selected by cluster sampling method. The data collecting instrument was a questionnaire. The reliability was confirmed by calculating the Cronbach's alpha coefficient and the validity was confirmed by the CVR method. Data analysis was performed using Structural Equation Modeling Methodology by Liserl software. The results confirmed all assumptions. They showed that brand journalism has an impact on customers' repatronage intention. Based on the findings, it can be said that the attention to brand journalism in digital marketing activities increases the quality of advertising content, attracts customers' trust and attention, as well as increasing the customers' repatronage  intention towards the