فهرست مطالب mohsen hooshmand

The expansion of the Internet and its undeniable impact on society, as the main new communication medium, has a fundamental role in social interactions. The purpose of this research is the dependence of students on the Internet caused by communication with their peers. This research was done with an emphasis on the theory of dependence on the Internet and the approach of peer socialization. 396 people have been selected as the sample size in the secondary schools of the 2nd and 3rd education districts of Mashhad, based on the Cochran formula. Random multi-stage cluster sampling and standardized questionnaire were used. The total alpha level was equal to 0.863 and the convergence validity level was equal to 0.650. The results showed that the average status of the research variables was moderate and some Its dimensions are moderate to low. The main hypothesis of communication with peers with the level of dependence on the Internet is 0.484. A significant relationship with moderate intensity is obtained between the sub-hypotheses with the dependent variable and a significant relationship with low intensity. According to the regression beta, the relationship type and quality components have a significant relationship with the dependent variable at an error level of less than 0.05, and the independent variable and its dimensions have explained about 39.3% of the changes in the dependent variable. As a result, communication with peers, with an emphasis on the type of relationships and its quality, can lead to the strengthening of dependence on the Internet, therefore

The purpose of this study is students' dependence on the Internet due to communication with peers. This research has been done with emphasis on the theory of Internet dependence and peer socialization approach. From the methodological point of view of the quantitative survey-based approach, 396 people have been selected as the sample size among the high school students in the 2nd and 3rd high schools of Mashhad, based on the Cochran's formula. Random multi-stage cluster sampling and standardized questionnaire were used. Findings were analyzed by SPSS software using statistical tests. The total alpha value is 0.863 and the convergence validity is 0.650. The results showed that the average status of research variables was moderate and some of its dimensions were moderate. The results also show that there is no difference between Internet dependence and communication with peers with the gender variable. There was a significant difference between age groups and Internet dependence; In addition, a significant relationship with moderate intensity was found between the main hypothesis of communication with peers with internet dependence rate and a significant relationship with low intensity between sub-hypotheses with internet dependency variable. According to the regression beta, the components of relationship type and relationship quality at the error level less than 0.05 had a significant relationship with the dependent variable and the independent variable and its dimensions explained about 39.3% of the dependent variable changes.

Nowadays, buying behavior and consumer communication behavior, has been influenced by social network. Consumers to purchase goods or services using information about buying behavior are motivated and will be shaped. Such networks, virtual communities that lead to the formation of groups and people will move in the direction of conformity. In this research, consumer Internet conformity (normative and informational conformity) has been investigated. The study sample included 384 students of shahid Chamran University of Ahvaz. For data analysis software spss 16 and lisrel8.5 was used. The results indicates that sense of belongingness and Community expertise on Community trustworthiness and Community trustworthiness on Informational consumer conformity Positive and significant impact, and also Self esteem on Conformity motivation No significant effect, but variable Involvement on Conformity motivation Positive and Conformity motivation on Normative consumer conformity has Positive significant impact.