omid behboudi

The purpose of this study was to investigate the effect of tourist experiences on the intention to buy and share experiences through tourist satisfaction. The present study is in the category of descriptive-survey studies according to the purpose of applied research and in terms of research method. The statistical population included domestic tourists in the city of Mashhad who use online ticket booking applications or websites and tourism services, and according to the rule 5 to 10 times the number of questionnaire items (22 * 10), 220 people as a sample size Was taken. The questionnaire used in this study as a data collection tool for all variables was adapted from Song (2021) research on a five-point Likert scale. For instrument validity, face validity and professors' approval and structural validity were used, and for reliability, Cronbach's alpha coefficient was used, which finally confirmed both validity and reliability. Finally, the data were analyzed at both descriptive and inferential levels using structural equation modeling in SPSS and PLS software. The results of this study showed that tourists' experiences affect their intention to buy and share their experiences through their satisfaction.

Learning organizations, are phenomena that advent in the decades of 90 due to the changes in the organizational environment. Become more complex the environment and the effects of various, economical political, social, technical, scientific and technological factors on organizations, all institutions and organizations must have information and knowledge to respond to environmental changes. Therefore, despite the complexities, organizations become competitive, knowledge based institutions and general atmosphere Retrieved modern business world they will live only learning organizations. In this article using the 5 principles model of learning organization of Peter Seng that include individual skills, mental models, shared vision, team learning and systems thinking and designed the following principles for each of the principles to design a questionnaire with high validity and reliability by using of the field research and librarian measure the amount of Learner being of this organization. After random sampling of managers, officials, supervisors and experts of organization and collect their views t- test was used to approve the research assumption which based on SENG`S 5 principles of learning organization. The results showed that this organization has charachtericts learning organization.

Balanced Scorecard (BSC) is a recent innovation management organization from four perspectives of management evaluation and to providing a comprehensive overview of the business to be senior managers. The purpose of this article is to evaluate the performance of the printing of Astan Quds Razavi by using the BSC. The main research question is whether the performance of Astan Quds Razavi is at the printer? The research method is descriptive in nature is applied to the survey. The population of this research are managers and expert's printers of Astan Quds Razavi is a total of 80 people, so to collect data for all community members, were chosen. The data collected through a questionnaire which its validity and reliability of its validity was confirmed by Cronbach's alpha. T-test was used to analyze the data. The results show that the performance of the printing of Astan Qods Razavi perspectives: financial, customer, internal process and learning and growth is desirable.