saeid moradpour

This study investigates the impact of persuasive advertising elements, including advertising credibility, advertising methods and techniques, ad personalization, and ad frequency on consumers' purchase intentions in the social network Instagram. Given the increasing use of Instagram as one of the primary digital advertising platforms, understanding the factors influencing consumers' purchase intentions is essential. This research shows that persuasive advertising, by enhancing credibility and trust, utilizing creative methods, personalizing content based on audience needs, and maintaining an appropriate ad frequency, can significantly boost consumers' purchase intentions. The findings of this study can serve as practical guidelines for marketers and brands to optimize their advertising strategies, improve performance, and increase conversion rates on Instagram. The scientific results of this research indicate that advertising credibility, creative advertising methods, ad personalization, and balanced ad frequency each significantly affect consumers' purchase intentions on Instagram. Advertising credibility through trust-building, creative methods through attention-grabbing, personalization through meeting audience needs, and balanced frequency through effective message recall, can all reinforce purchase intentions. These findings suggest that marketers should pay special attention to these elements to implement more effective advertising strategies on Instagram.

In today's turbulent and highly competitive environment, company founders and entrepreneurs face various challenges in starting and managing businesses. Business coaches can play an important role in helping them understand business blind spots, challenges and obstacles and build personal brands.Individuals, like organizations, try to build a strong and well-known brand of themselves and their capabilities in various scientific, political, social, cultural, etc. fields. With the emergence of social networks in the business space of education, personal branding, It is more challenging and important than before, so this research has been done with the purpose of personal branding in social networks in the field of educational services. The applied research method is fundamental and practical in terms of its purpose and exploratory in terms of its nature, and the technique used is using database. The tool used was a semi-structured interview with experts in the field of education in the form of a targeted snowball, and the data was obtained after the 20th person reached saturation. , consequences, and the main category. The consequences indicated that the implementation of personal branding in the field of education will lead to 4 important results, market expansion, market leadership, increasing profitability, and audience attraction. Also, the obtained strategies show uniqueness, up-to-dateness, sociability, professional behavior, dynamism, new marketing, effective communication, branding management, and self-awareness that educational instructors should use these strategies for their personal branding.