over consumption

The translation process is one of the most active stages in the production and payment of cultural goods, which today actively plays a role in shaping the literary taste of the audience. The translated text will be sent to the publishing market primarily due to cultural situations. Probably in some areas, translation is faced with the pressure of homogeneous approaches that are quite implicit and creepy, which, with scales and criteria, determine the framework of the "appropriate" literary work. Macro systems, value institutions, protocols, and literary-cultural awards all form an important part of the hypertext context and the process of selecting and translating the text. Therefore, it is important to know how a translation can regulate the entry and exit of cultural goods. Meanwhile, the Booker Prize ceremony of the Arabic novel is influenced by the valuable institutions that have significantly controlled the Arabic novel publishing market for many years by their own criteria. On the other hand, the market for translating Arabic narrative texts in Iran has also been affected by this trend. The present study uses a descriptive-analytical method to explain the role of institutions in the two areas of selection, consumption, and its consequences in constructing a pattern of cultural consumption and audience taste in the translation publishing market, based on Pierre Bourdieu's field theory. One of the results of this study is that the consumption pattern of Arabic narrative texts in Iran, with the Booker Prize in the Arab world, has become a meaningful and action-oriented model, and the field capital by mastering the habits, the translation norm of narrative texts has influenced Arabic in Iran, so much so that the role of the translator has become truly inferior, especially since with the rise of the patronage institution, the efficiency of translators has declined significantly compared to previous periods.

Cultural identities in contemporary societies are influence of “cultural industry” or "mass culture" that is liar, median and extemporaneously theory and influence of Frankfurt school scientist as an important theory in the world. Therefore, “Culture industry” is a material and pseudo category and have no generic, dynamism and animal spirits. Whole of this is false and chimerical asked in contemporary consumption societies that remove people from original culture and attained material and intellectual expectations by programmed goals. Therefore, the society exploited by capitalist powers and consumed by his commodities. Now, modern human influence of west consumable culture. Consumable human in consumption society, is living and thinking by economic powers ideals and is relocating with his original culture value. Ordibehesht Diary by Jafar Modarres Sadeghi, is among of decade of 90 in contemporary Iranian literature; in other words a period of contemporary history that urbanized middle rank of society is involved to apparent of modernism and “cultural industry” and forgot trueborn origin thinking through cultural industries capitalist and schematic goals. This roman and cling of “cultural industry” has a character who is a bad symbol of modern human and just is consuming everything over plus and is severing of spiritual live ultimately. This research, by descriptive and analytical method, has review and analyze category of “cultural industry” and sociology dimension. Accordingly, narrator of this roman is a lonely man that satisfied with over plus consumption, west material culture and attend to medial culture, because in his society has any original and good thing. Consequently, this character is a symbol of "One-Dimensional man" according of Marcuse's views. That kind of contemporary character is influencing of "Alienation" and is reflecting this entire characteristic in this roman. Now, we are critic and analyzing this theory in this roman as a good and suitable choice.