صدور انقلاب

The purpose of this research was to examine the theory of political marketing in order to strengthen the external deepening of the Islamic Revolution. Based on the studies conducted, no scientific and comprehensive research has been done regarding the external deepening of the Islamic Revolution based on the theory of political marketing. Therefore, in this research, by using different approaches of political marketing theory, an attempt was made by explaining the science of political marketing and knowing its components and approaches in cases such as "preservation", "deepening" and "maintenance" of the product, a model to strengthen the external deepening of the revolution. Islamic should be presented. In line with the topic of discussion, the theory of political marketing was processed and planned and it is considered as one of the innovations of this research. In the continuation of the research, by reviewing the research literature and presenting the conceptual model of the research to the experts in this field, it has been tried to discover and analyze the most important challenges of the internal environment of the Islamic Republic of Iran, which can cause the failure of the strengthening of Islamic external deepening based on the theory of political marketing. be placedOne of the most important current challenges of the external deepening of the Islamic Revolution is the presentation of "another model" by the traditional Iranian rival Al-Saud. The political marketing strategy to deal with "fake" and "similar" products to the original product is branding. In fact, it can be said that Iran's best solution to confront the "other model" presented by Saudi Arabia is the branding of the Islamic Revolution. Branding of the Islamic Revolution provides a distinct identity from other similar products (another model) and in this way causes "retention", "deepening" and "maintenance" of the values of the Islamic Revolution in the target society. However, in front of the branding of the revolution, there are various challenges that are affected by the internal environment of the Islamic Republic of Iran, and the primary and main condition for the success of the Islamic Republic of Iran in branding the revolution and its values is to overcome these challenges. Challenges such as economic weakness, corruption, and worldly tendencies of the power elites, etc. can cause the failure of brand-building of the Islamic Revolution.  Political marketing also has a special emphasis on the role of the media and new communication tools in relation to the "maintenance" of the product in the target market. Political marketers believe that new communication tools can penetrate deep into societies by influencing their audience. In the discussion of the external deepening of the Islamic Revolution, the media and new communication tools can provide the basis for the influence of the Islamic Republic of Iran and thus play a vital role in the external deepening of the Islamic Revolution. The third strategy of political marketing is professional marketers, or in the interpretation of this research, deepening ambassadors, and as mentioned, they have a serious duty in the discussion of external deepening of the Islamic Revolution. The role of political marketers is important because new customers are needed to maintain a product in the market. The connection of this issue with the depth of the foreign sector is also due to the fact that in order to preserve and deepen the values of the Islamic Revolution, the scope of the audience of the values of the Islamic Revolution should increase.The fourth and last strategy of political marketing to maintain and deepen the product is strategic marketing, which is designed based on Cutler's political marketing model. The fourth strategy includes three stages of environmental research, internal and external evaluations, and market segmentation. In environmental research, as it has been said, the absence of all-round elites from the target community of external deepening can make foreign deepening strategies ineffective due to the lack of accurate and correct information from the target community. Because these strategies have been determined through an Iranian perspective on the target society, and the reason for their failure will be the same Iranian perspective. Therefore, when in-depth experts want to examine and recognize the different contexts of the target society; They should first remove the Iranian glasses from their eyes and collect data based on the identity and cognitive platforms appropriate to the target environment and complete their aristocracy from the target society. Internal and external evaluations actually examine the most important weaknesses and strengths of the country exporting the product, and its message to foreign experts is to strengthen weaknesses and continue strengths. The third part of strategic marketing emphasizes on market segmentation, and its importance in the discussion of this research lies in warning foreign in-depth experts from adopting a single strategy for all segments of the target society, and this challenge is named in this research under the title of "sameness" damage. Is. In response to the main question of the research, how can using the political marketing theory strengthen the external deepening of the Islamic Revolution? It was also answered that by solving the challenges facing the research model, in strengthening the external deepening of the Islamic Revolution based on the theory of political marketing, we can reach our goals. As it was said, at least at the level of confronting the presentation of "another model" by Iran's traditional rival, Al Saud, based on the theory of political marketing, it can be countered by branding the Islamic Revolution. Another advantage of using this model in the discussion of external depth will be increasing the efficiency of the system and creating attractiveness for foreign audiences. In the end, it can be said that the condition of the success of this model in strengthening external deepening is the comprehensive and not selective action of the model presented in this research.

Undoubtedly, the formation of the Ansarallah movement in Yemen and its rapid and influential growth and development should be evaluated as one of the consequences of the Iranian Islamic Revolution at the level of the West Asian region. A movement that was inspired by the thoughts and ideals of the Islamic Revolution and following the movement and policy of Imam Khomeini and after his death Imam Khamenei, was able to become one of the most effective political movements in the region in a short period of time. and seriously challenge the interests of the arrogant world and its regional factors. The connection between Iran's Islamic Revolution and developments in the region in recent decades, especially the recent events in Yemen, cannot be hidden. In such a situation, Saudi Arabia, by forming a coalition of Arab countries, started its air attack against Yemen's Ansarallah, claiming to support the resigned president of this country, and this process continues. The question of the present article, relying on the descriptive-analytical method and based on library studies, is how the Islamic Republic of Iran has influenced the resistance of Yemen's Ansarallah in the process of the Saudi coalition war with this country? The hypothesis of the article is that according to the influence of Iran's Islamic revolution on Yemen's Ansarallah movement, it seems that Iran's Islamic revolution has had an ideological and intellectual impact on Yemen's war process. The theoretical framework is also based on Imam Khomeini's theory of issuing the revolution and as a result, the disturbance of the balance of forces in the region.

The United States, pursuiting its exploitative goals, seeks media, cultural, and political dominance in South America. The Islamic Republic also, following its seeks lofty goals in full coordination with the nations and governments of the region, encounters the influence of the media and to train forces with revolutionary thinking. The main question of the research is: what strategies and media strategies has the Islamic Republic used to export the Islamic Revolution and confront the United States in South America? Researchers have followed this path through interviews with media, political, and diplomatic experts in the South American region and found that, given the geographical remoteness and sense of nationalism active in the region, issuing or strengthening a discourse with remote management may be taken as a viable option. To this end, the media strengthens anti-American political groups through the media, articulating the colonial goals of the United States in the form of media production, producing content from the history and plunder of the United States in the region, producing content to restore national self-confidence, supporting those opposed to US policies and networking of opposite groups to produce media products have suggested by experts.

The export of the Iranian Islamic Revolution to other countries of the world emerged from the first days of the victory of the Islamic Revolution in the words of Imam Khomeini as the leader of the Islamic Revolution. Given the ideological influence of the Iranian Islamic Revolution on Lebanon, the world is witnessing the emergence of an orderly and cohesive military and political organization in Lebanon. The purpose of this article is to analyze the causes and grounds for the spread and influence of the Iranian Islamic Revolution in Lebanon. Given the visible impact of the Islamic Revolution on Lebanon, a scientific study of its causes is necessary. Accordingly, using the descriptive-analytical method and relying on library and electronic sources, the present article examines the ideological foundations of the Iranian Islamic Revolution and investigates the impacts of these sources on the Lebanese Shiites. The findings show that the influence of the Iranian Islamic Revolution in Lebanon is due to having a common ideal, i.e. following Islam as the only way to prosperity against the ideas of liberalism and Marxism; common values and cultural components such as freedom, justice, independence and dignity; common enemy, i.e. the superpowers and their representatives in the region; and the common ideology, which is the ideology of Shiite Islam under the leadership of the Supreme Leader.

The Russia Revolution led by Vladimir Lenin in 1917and the Islamic Revolution of Iran led by Imam Khomeini in 1979 sat down and like most of revolutions, included the export of the revolution in the agenda of the revolutionar leaders. There been many similarities and dissimilarities between two revolution in terms of the mechanisms of the export of the revolution. To understand these differences and similarities, we employ a constructivist approach in understanding the means, notions, rules, norms and practices of the export of revolution as a developmental intellectual factors and material dynamics. With a constructivist look, especially from the point of view of the holistic constructivists, we understand that the Iranian Revolution and the Russian Revolution have similar features especially in the area of advertising, supporting of the liberation and anti- capitalist movements, taking advantage of public diplomacy and the use the model of revolution as an example. But they have major differences. Whereas the Russian revolutionaries tended to employ physical instruments, war and occupation of land, supporting of communist parties all around the world, the Iranian revolutionaries promoted the discourse of Shiite resistance and more generally used religious elements through sending missionaries and propagating religious rituals in all across the Muslim world.

The formation of the 1979 revolution in Iran has unique characteristics, among which we can mention that it is Islamic and based on the Shiite religion. The existence of the element of religion as the main element of the Islamic Revolution has distinguished this revolution from other revolutions. After that, in many Islamic countries, the influence of the successes of the Islamic Revolution and the ideology of Imam Khomeini, with the successful insistence on "People's Islam", was strongly felt. Imam Khomeini's views and ideas have played a significant role in exporting the values ​​of the Islamic Revolution beyond Iran's borders. The present article, while denying the influence of the Islamic Revolution of Iran on Islamic movements, explores the impact of Imam Khomeini's ideas on Iraq. At the same time, Western fears of a return to radical Islam and its teachings, as well as its influence on Islamic movements, make it more important to pay attention to the Islamic Revolution in Iran.

The Russian Communist Revolution of 1917 led by Lenin and the Islamic Revolution of Iran in 1979 led by Imam Khomeini came to fruition and like most revolutions, the issuance of revolutions was on the agenda of their leaders. These revolutions were different due to the different internal bases and external conditions that lay ahead. To understand the roots of these differences, we use the theory of constructivism, which considers both meanings, ideas, rules, norms and procedures as intellectual factors and material factors in the development of phenomena. From a constructivist point of view, the differences in the foreign policy of countries are mainly due to the role of internal factors in determining these policies. According to this view, geopolitics and ideology, along with cultural factors, are one of the factors influencing the differences between the two revolutions. By examining the factors influencing the export policies of the Islamic Revolution of Iran and the Russian Communist Revolution, eventually, we find that ideo-geopolitics gives a special meaning to the differences between the export of these two revolutions.