cognitive sciences

 The current research was conducted with the aim of developing a creativity management model based on cognitive sciences and technologies in military universities. For this purpose, by using the capacity of the qualitative research approach and the focus group method, the dimensions and components of the studied model were identified. The data was collected using the purposeful sampling method of the criterion type and focus interview with 4 focus groups from among 12 experts in the field of cognitive science and analyzed using thematic analysis method.Structural capital includes components such as educational space, office space, welfare space, facilities and equipment, educational systems, software, network and internet equipment. Cultural capital includes components such as knowledge and expertise, organizational culture, educational and research resources, interactive space and social networks. Political capital includes components such as power and influence, leadership and management, networking and accountability. Cognitive capital includes components such as problem solving, learning, adaptability, knowledge production, trust, cohesion, interactions, participation and cooperation, organizational belonging, and reputation. The model presented in this research provides a comprehensive framework for creativity management in military universities. This model, taking into account different dimensions of capital (structural, cultural, political and cognitive), can help to improve the level of creativity in these universities. This research shows that cognitive technologies have the capacity to become a powerful tool for developing creativity in organizations. By supporting knowledge sharing, enhancing communication and facilitating collaboration in these four dimensions, cognitive technologies can empower individuals and organizations to achieve greater innovation.

Given that political marketing has come from the behaviors of reality in political affairs to universities, and has been theorized in the faculties of political science, so existing theories are usually the only ones explaining the facts and usually the deeper and deeper layers of science, the less these theories. Is taken into consideration. Accordingly, and as political market players need a more cognitive and cognitive model for conducting political affairs, in particular, understanding the factors that influence voter behavior, they can both effectively and accurately identify voter behavior. To predict behaviors and ultimately vote to avoid errors in political forecasting and planning, the researcher first criticizes existing political marketing theories and then presents a neural (cognitive) model of political marketing. Based on research by the researcher. The author's point of view in critiquing political marketing patterns is based on the marketing perspective and has been examined on this basis. Finally, the researcher presented the cognitive marketing model (basal nerve) as a functional model based on the function of the nerves and the way the human brain works. The model presented in this study is presented in three levels: Level 1, the level of voters and voters, which focuses more on the internal and psychological issues that have cognitive origins; And there are domestic laws; the third level, the political environment abroad, which includes the international media and international political institutions. The Delphi method was used to design the model. The Delphi panel was comprised of specialists in cognitive and neuroscience, political science, and marketing science. Given that the model should be tested, the researcher used a pls tool to test the model with 384 respondents from over 18 years of Iranian political affairs inside and outside the country using a questionnaire. Other parts of the model in this study have been tested by the Delphi method.