soft media warfare

Regarding the concept of psychosocial operations, there is no single definition that is generally accepted, and to some extent, there are different perceptions of the term by different individuals, groups and governments. Today, humans have witnessed the unprecedented prevalence of modern and new media and mass media in the world, which has exposed them to the most intense media waves. The media has various functions, but the bulk of their uses were in the hands of the hegemonic systems, as it can be argued that maintaining and extending the authoritarian power of the hegemonic systems depends on the presence and emergence of the media. The media are the bridges, and, also the means of mastering the thoughts, wills and feelings of humanity in the new era. The main objective of this study is to investigate the impact of these modern and emerging media on the application of psychological operations. Therefore, using the analytical-descriptive approach and addressing the main question that; what is the impact of modern mass media on the application of psychological operations ?, and also by hypothesizing the threats of new technologies in the areas of cultural, social, educational, political, economic, and security aspects from the perspective of psychological operations, we will consider modern mass media techniques and practices such as social media, positioning, virtual social networks, gadgets communication tools, smart TVs, gaming devices, and etc., in soft war discussions