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This research seeks to understand how and why Iranian audiences watch domestic platforms such as Filmo and Namava. Sampling was done in a purposeful way and research data was obtained from in-depth interviews with 17 people from the audience of home viewing platforms. Finally, the data has been displayed in the form of a theme map using the theme analysis method of categorizing and main categories which is the answer to the research question. Audiences expressed the reasons for watching in these platforms, such as creating motivation despite proper categorization, cost-effectiveness, dubbing and censorship, etc.Also, factors such as not respecting copyright, censorship and inappropriate dubbing, etc. have been considered as a reason for not watching these VODs. The important thing is that the audience believes that they should protect others and they do not need to protect themselves against immoral and inappropriate content. They prefer to use VOD released movies along with others because they are censored and have ethical content. In this way, others are exposed to the right content; But in their solitude, they are interested in watching the full version of non-Persian movies without censorship through other means of access.

The purpose of this research is scientometric study of consumption of the cultural good articles.This research is an applied research that done by the descriptive-analytical and scientometric methodology. Statistical population of this research includes 556 articles of consumption of the cultural goods in the Clarivate Analytics database during 1986-2018. Data analysis tool is HisCite, VOSviewer, and Excel software. Findings showed that the publication trend of articles has slight fluctuated in different years and most of the citations are related to old articles and most of the article subjects are in the areas of business, economics, sociology, anthropology, cultural studies, ecology, social sciences, and life sciences. Findings also showed that the United States, England and Canada had the most article production and had the most local and global citations and universities of London, Guelph, Macquarie, Lancaster and Surrey, had the most local and global citations, and journals of consumer research and cultural economics had the most local and global citations, and most articles had published in the high-impact journals (Q1). In addition, the findings showed that generally the citation cooperation of authors, countries and organizations are low, and the network of keywords is also more dispersed. The results showed that local citations to articles and scientific co-operation of the authors' are much lower than global citations of them. Therefore, cultural policy-makers should strengthen academic cooperation at the local and international level and create the incentives to increase scientific collaboration among authors, countries and organizations.

There are public and government concerns that social media may encourage risky behavior in the offline environment. In this research, the relationship between virtual social networks and the tendency to risky behaviors has been investigated through a survey method. The statistical population of the present study was the youths aged 18-29 of Izeh city, whose number is about 198,000 according to the census of 2015. The sample size was estimated to be 400 people using Cochran's formula, and the sampling method was a multi-stage cluster. In order to collect data, a researcher-made questionnaire was used. The results of the research hypotheses test showed that there is a positive and significant relationship between social networks and the tendency to risky behaviors. Exposure to online couration of using social networks and the tendency to risky behavior. There is also a significant difference between the relationship between virtual social networks and gender. Also, the type of membership in virtual social networks has an effect on the tendency to risky behavior.There is also a significant difference between the relationship between virtual social networks and gender. nline couration of using social networks and the tendency to risky behavior. There is also a significant difference between the relationship between virtual social networks and gender. Also, the type of membership in virtual social nThere are public and government concerns that social media may encourage risky behavior in the offline environment. . In this research,.

The purpose of this article is to investigate the relationship between the national media, the provincial TV channel and the Kurdish language overseas satellites on the dimensions of the national and ethnic identity of the Kurds in Oramanat region of Kermanshah, which was conducted with a survey method and the use of a questionnaire among a sample of 400 citizens of four cities of Javanroud, Paveh, Ravansar and Salas Babajani. The obtained data were processed and analyzed through spss software. The findings of the research show that the amount of use of the national media (1 hour and 45 minutes) and the provincial TV channel (half an hour) compared to virtual space and the Internet (4 hours) and even satellite (about 2 hours) was much less, which shows that respondents' satisfaction with national and provincial media is very low. In terms of identity, the average number of ethnic identities is (4) and national identity is (3.5), which is at an average level. The inferential results of this study showed that the national media (beta 0.22) and the Zagros provincial TV channel (beta 0.19) have a positive and direct effect on national identity, which explains a total of 13% of respondents' national identity. Also, age (beta 0.14) has a positive effect on national identity, and the use of Kurdish language satellites (beta -0.12) has a negative effect on national identity. On one hand, out of all the studied variables, only Kurdish-language satellites with beta (0.21) have had a positive effect on ethnic identity, and in total, 5% of the variance of ethnic identity is related to these Kurdish-language overseas media. In the meantime, the amount of use of new social networks with beta (-0.12) had a negative effect on ethnic identity. On the other hand, in relation to the respondents' religious identity, the national and provincial media explained only 9.5% of the respondents' religious identity, and more than 90% of the unexplained variance is related to factors other than the national and provincial media. In general, the identity of the Kurds has suffered a kind of ambiguity and dissatisfaction among the people of Oramanat. On one hand, the Kurds are not satisfied with the representation of their culture and history in the national and provincial media, and on the other hand, although some of the programs of the Kurdish overseas satellite networks have been effective in attracting people's attention, their programs are not compatible with maintaining the territorial and identity integrity of the country, and they cause problems for the mutual trust of the government and the people and social participation, especially in political dimensions.

Consumption and cultural consumption are among the important phenomena of contemporary society that affect different aspects of people's lives. Many experts consider cultural consumption and consumption to be influenced by and representative of social class. Some studies, especially in the modern world, in addition to class, have considered individual characteristics and individuality to be important determinants of consumption and cultural consumption. The purpose of this research is to examine the amount and type of cultural consumption of citizens of Tehran and the factors affecting it, emphasizing the two above approaches.

The method of this study was a survey, and the data collection instrument was a questionnaire.

The results show that individual characteristics, individuality, and class of people are related to the amount and type of cultural consumption; however, their relationship is different in various cultural goods. In general, these factors have multiple correlations with cultural consumption (R = 0.688) and can explain (R2 = 0.461) the changes in cultural consumption. Most of the weight belongs to cultural tendencies, modern-traditional, and then class variables.

The regression equation confirms the theoretical insight of the paper, which claims that cultural consumption is simultaneously influenced by individual characteristics, individuality, and class of individuals.

The purpose of the research is to understand the phenomenological experience of women in theatrical consumption.

In terms of method, except qualitative research, in terms of approach, exploratory, in terms of goal, applied, in terms of paradigm, except interpretivism and its analysis method, Claesian phenomenology. The statistical population of the research is Isfahani women aged 25-35 who have experienced dramatic consumption in the field of beauty services. To select the participants, a judgmental purposeful sampling method was used and interviews were conducted with 20 people following the rule of theoretical saturation. The data collection tool is semi-structured in-depth interview. The validity and reliability of the findings were checked using methods such as bracketing, revisiting the participants and checking the research themes with expert academic researchers.

The data collection tool is a semi structured in depth interview, then the findings of this research were identified in twenty six general themes, which are: expectations of the opposite sex, marital concerns, Family pressure, Pretentious atmosphere of kinship, group pressure of friends, influence of the reference group, having a fashionable lifestyle, improving interactions, advertising bombardment in cyber space, theatrical atmosphere in the university, society's orientation towards beauty services, following fashion, job requirement, speeding up personal administrative affairs, better marketing of products, gaining social prestige, showing high economic power, Getting financial benefits, childhood wishes and hopes, magician prescription, perfectionism, domineering personality, low self-esteem treatment, Escape from sarcasm and ridicule of others, High excitement, personality disorders- mental

Abstract  Movie and cinema consumption is not separate from social and cultural determinations. The purpose of this article is sociological explanation of movie and cinema consumption in Isfahan. The theoretical framework of the article is based on Pierre Bourdieu's cultural theory and adding some neglected variables in his thought. In order to achieve the main objective, the survey method is adapted in the positivism paradigm. The statistical population includes 1,972,660 people, the sample size is equal to 401 people, and the sampling method is quota one. Simple and multiple regression models with hidden variables, Pearson correlation coefficient and correlation model, analysis of variance or ANOVA test, and independent samples t-test were used to test the hypotheses. According to the results of this research, cultural capital and its components (objectified, embodied, institutionalized), cinematic knowledge, reference groups, and economic capital have influenced the consumption of movies and cinema, but the variables of gender, ethnicity, marital status, and level of education have influenced the consumption of movies and cinema did not have a significant impact. The variable of cinematic knowledge had a partial mediating role in the relationship between cultural capital and movie and cinema consumption, but the variable of cultural capital as a mediator had no role in the relationship between economic capital and movie and cinema consumption. According to the general model of the research, it can be concluded that in general, 40% of the variance of the movie and cinema consumption variable is explained by the independent variables of this research.

The main purpose of this article is to review the book "Consumption and Everyday Life" written by Mark Patterson, a contemporary American sociologist who is known as one of the experts in the field of consumption and sociology. This work is one of the fascinating and academic texts that has been written by researching the effects of consumerism in contemporary human life. According to the author of the work, the secret of the survival of today's capitalist system is to create a gap between production and consumption and even the transformation of human beings into consumer beings, whose identity and personality are often formed in the process of market and purchase. The present article uses Patterson's views as one of the fields of formation of sociology and believes that the views of Patterson, Bourdieu, and even Doserto can consolidate an independent field called sociology. Consumption in academic centers and scientific circles. The most important criticism that can be leveled at Patterson's views is the question of the resistance to today's consumerist order, which, ironically, was designed on the ground of consumerism. Criticizing this plan, the critic considers the approach of critical thinkers and using the capacity of "art" and "critical art" as a more desirable approach to reduce the undesirable effects of consumerism.

An analysis of promotional lifestyles in family-centered consumer advertising Consumption preference" at the end of modernity, transformed human societies and individual life. The multiplicity of goods changed the content of life by changing its way of life and accelerated the attainment of the "postmodern" period. The diversity of lifestyles is born of such an atmosphere. This space was developed with the help of the media, especially television, which was the link between production and the customer, and by orienting the behaviors of the audience. From this point of view, the present article tries to examine the commercial advertisements of irib Identify the lifestyles and families in them. Examination of these messages using Fisk's semiotic model showed that social codes represent the "rich family" the most. Technical codes also consider "consumption of goods" as a factor of family cohesion and manage the interpersonal relations in families in favor of capitalist ideology by "commodification". The multiplicity of goods changed the content of life by changing its way of life and accelerated the attainment of the "postmodern" period. The diversity of lifestyles is born of such an atmosphere. This space was developed with the help of the media, especially television, which was the link between production and the customer, and by orienting the behaviors of the audience. From this point of view, the present article tries to examine the commercial advertisements of irib Identify the lifestyles and families in them.

The purpose of this research is to study the music consumption of adolescent girls living in a religious culture. Semi-structured interviews were used to obtain the data of this study. These interviews were conducted with 23 adolescent girls living in a religious culture who also study in special religious schools. The data obtained from the interviews have been analyzed using thematic analysis method. To analyze the data, open coding was done first, and then basic and organizing themes were extracted. The results of this study show that the consumption of music by adolescent girls living in religious culture, can be classified into seven themes. These organizing themes express what kind of music consumption the adolescent girls studied in this study have, how they get music and listen to it, under what conditions and how they consume music, what are the reasons and factors that make them not listen to some music, for what reasons do relative of teenagers forbid them consuming some music, and in the end, what are the effects does music consumption have on them.

he outbreak of covid-19 has lasted more than 2 years and wide closures, quarantine, isolation and restriction in traveling, have made considerable transformation in different economic, social, cultural and artistic areas including music as an art which experienced dramatic changes. These changes while promising deep achievements in future, have made reviewing and rethinking on common rules in this music art- industry.The main issue of research is the consequences of covid-19 on Iranian music. The findings show that Iranian music have faced considerable developments in 4 fields during the pandemic including music education, production, distribution and consumption. These developments have made new prospects for Iranian music and paved the way to put Iranian music in new pathways.According to the cancelling music events during pandemic which were held non virtually before coronavirus outbreak, the current gradual virtualization of the music value chain including production, distribution and consumption will change dramatically in postcrowna era.As Iranian music artists do not use internet vastly for music practices and, it may gradually lead Iranian music listeners who are constant users of internet to nonIranian music. So more virtual practices of Iranian musicians are necessary.

In the past, the prevalence of social changes in the villages was very low and slow, but gradually with the passage of time and under the influence of several factors, changes have emerged in the rural society of Iran which include various aspects. Study on these changes not only provides the possibility of knowing the current situation and changes of some rural areas and the reasons for these changes, but it can also help predict the possible path of these changes in the future and formulate suggested solutions and plans based on the knowledge of the contemporary rural society. The main question of the current research is what changes after 15 years of the previous study have undergone in Miandeh village in Gilan in the terms of population and some social components, agricultural activity, division of labor between rural women and men, physical structure and settlements. Ethnography as a research method was used in this research With techniques of semi-structured interview and observation for data collecting during the years 1400-1401. The analysis of these data was done by thematic analysis method. Decrease in population of the village and increase in the migration of villagers to the nearby city, depopulation of some parts of the village, the loss of neighborhood environment, the feeling of lack of security and fear among some of the survivors of the village, prevalence of theft in the village due to its becoming more secluded, replacement of mostly non-Gilani city dwellers with temporary residence in the village, the proximity of two population groups in the village with two different lifestyle, i.e. 1) production and 2) recreation, leisure and consumption, formation of temporary and small settlements for the temporary accommodation of farmers living in a nearby city, implementation of the plan for leveling fields, use of rice planting machine by a number of villagers, changes in the division of labor between rural men and women, etc. are some of the visible changes in this village that were investigated in this research.

The current research focuses on the impact of social solidarity variables, group commitment and their dimensions on the amount of deviant behavior among women residents and tourists in Mazandaran cities. In order to achieve this goal, tourists and residents of 5 cities of Tankabon, Nowshahr, Amol, Sari and Behshahr were first selected by multi-stage cluster sampling method, and in the next stage, 134 female tourists and 140 female residents were selected. were selected as samples. In order to analyze the data from S. P. S was used. To ensure the validity of the questionnaire, face validity was used and Cronbach's alpha was used to check the validity of the questionnaire. The findings showed that there is no significant difference between resident and tourist women in adherence to consumption and sexual relations, but the ability to explain changes in the dependent variable was greater in tourist women than in resident women, and in the meantime, the dimensions of friendship and value commitment Their impact has been significant.

The purpose of this research work is to analyze the semiotics of popular Iranian users' pages on Instagram, as a network with more than one billion active users per month, covering the consumption showcasing topics. A large number of users spend most of their time on Instagram, browsing the pages of influencers and therefore, the answer to the question of what can be obtained by semiotically examining their pages, will help to find out the prevailing taste of Instagram users. In this study, Kress and Van Lyon's semiotics method was used to analyze the images and the focus of this research was on the images that Instagram has made them viral. Based on this criteria, 900 images from pages with a large audience, with different identity representation, were analyzed from the targeted sampling and with theoretical saturation criteria. The findings of this research show that two main types can be identified in this representation of identity. In both types, there are characteristics of consumerism. These two types can be divided into direct consumerist and thoughtful consumerist identity.

The consumption of rap music among youth is a prevalent phenomenon. It is a main component of their leisure time and an important part of their subcultural lifestyle. This study attempts to investigate the way of subcultural consumption of rap music among high school students in Hamedan in a qualitative way. Subjects were selected using purposive sampling and were interviewed through in-depth semi-structured interviews. The thematic analysis shows that the subcultural consumption of rap music can be attributed to six main themes: Expression of emotions and excitement, communication, self-expression, entertainment, daydreaming and avoidance of limitations, and resistance to the Big Other. The first three themes imply that students consume this genre to find some kind of positive redemption and to try to create meanings and possibilities in their private and public lives. The second three themes, however, signify a kind of negative emancipation, that is, an emancipation from the restrictions and constraints that existing symbolic spaces impose on students’ everyday lives. Music consumption here is a means of avoiding rigid rituals and resisting restrictions. It can be concluded that the consumption of rap music is an everyday practice that results from a kind of gap between the ideal and the real lifeworld of students.

How and by what social or philosophical literature can the comparison of lifestyle with social networks be understood and explained, and what are the consequences, and how can it be managed and tracked for the benefit of human beings? How can theoretical foundations in social thought and communication science and even philosophy explain these two categories in a way that does not require a retreat in the use of mass media and does not justify and theorize the haste of the postmodern world? This article, after examining all theories related to lifestyle, seeks to show that the collection of theories about lifestyle alone can not provide an accurate and comprehensive description of lifestyle and its relationship with modern products such as cyberspace. And explain social networks. Each of the sociological theories forms a part of the lifestyle puzzle and provides a clearer and more comprehensive view of the effects of social networks on lifestyle with overlap and synergy.

Having lived on this planet for many years, using and exploiting its resources, man has been confronted with limitations and environmental damage. In this regard, in order to find a new way that can reduce these damages and establish justice, it is of great importance to pay attention to the constraints. Can the problem become more understandable by introducing social variables? Therefore, this study was conducted to identify the factors that affect household consumption in order to understand the various related problems and pave the way for researchers to determine future research perspectives.

In this field, numerous studies have been conducted to identify the consumption and consumption patterns in the household sector as one of the most energy-intensive sectors. In this regard, the derivation and synthesis of previous findings are absolutely necessary, so in this study, through a systematic review by reading 176 articles and reviewing them in several stages and finally a comprehensive review of 40 scientific articles, an attempt was made to present the effective factors for household energy consumption. Credibility, confirmability and reliability criteria were used to validate this study.

The concepts of coding were divided into subthemes and themes. Results discussion and conclusion from the data studied 46 subtopics and themes and in the next stage 13 themes and in the final classification; Three categories including macro (governance), medium (society) and micro (family) were collected and then direct and indirect relationships were developed at each level in the form of causal model, so that the relationships between the level of governance (education system and media, energy policy and legislation, executive management of government and energy-related organizations, production, management, distribution, and consumption of energy, technology development, and standard of urban planning and architecture) and at the level of society (interpersonal factors, social and cultural factors, and public awareness) and at the level of family (lifestyle, social and economic status, and characteristics of household population) were described.

The combination of research results and the compilation of different effective factors for household energy consumption and their classification into different levels (macro, middle, and micro) can show the importance of a comprehensive approach to energy and sociological factors for future research, so that energy experts are able to evaluate energy issues in an interdisciplinary way. It also shows policy makers a better and more comprehensive view of policy making and planning in the area of household energy consumption at the macro level.

Today, the consumption of clothing has lost some of its main function and has become a field for expressing identity and responding to the social needs of human beings, beyond meeting and meeting real needs.The purpose of this study is to explain the sociology of theatrical use of clothing in the city of Birjand and to try to examine the impact of human agency and structural factors in the formation of this phenomenon. Since the researcher intends to study a social reality from the outside by focusing on variables, the appropriate approach is a quantitative one therefore; the necessary data to test the research hypotheses have been collected by survey method and through a questionnaire. Based on this, the researcher has selected 383 residents of Birjand city using Cochran sampling formula by multi-stage cluster sampling method.Formal validity was calculated through judges' judgment, weight index of variables by factor analysis test, and instrument reliability by Cronbach's alpha test.The results of this study showed that the variables of conformity, differentiation, show-off, self-expression opportunities, social limitations and consumption habits had a significant effect on the dramatic consumption of clothing. Of course, access to resources did not have a significant effect on this variable. In addition, there was no significant difference between men and women in terms of dramatic consumption of clothing.The findings of this study are consistent with much of the theoretical discussion presented by theorists such as Simmel, Veblen, and Bourdieu about dramatic consumptions and their identity function.

It has been discussed about age and generation category in various researches. In these studies, there are common linear and non-linear formulations from youth. In them, there are models such as attention to time periods, attention to socialization times and differentiation based on convergence and divergence centers, which in the last two models, refer to the social contexts of contemporary analysis of Iranian history. The main task of this article is to get a more accurate description of the existing formulations. An attempt was made to present a new model focusing on the newer generation (born after the revolution), with the help of the results of the same research and by analyzing the content of 13 books, 2 important articles and 8 national reports in this field and using theories of "generational mentality". Christopher Bals and Ronald Ingelhart's "Periods of Socialization." The final claim of the article is that if the generation of revolution has established its central center in revolution and war, the new generation of academics can reproduce a newer analytical center, such as the hedonistic lifestyle; And get rid of the discourse hegemony of the previous generation in relation to the issue of generations.

In the present article, the book " Cities and Consumption" written by Mark Jayne with a Persian translation by Morteza Ghalich was critically reviewed. Among the advantages of this book, we can refer to the views, theories, empirical backgrounds, case studies about the city, and consumption. The translation and writing of the book, despite providing important information about cities and consumption categories, need some critics, including the fact that despite the second edition of the book, the literary editing of translated texts was ignored and the inaccurate translation from the original texts is considerable. To the extent that some of the translated parts are incompatible with the original text of the book. Also, the content of the book does not provide a comprehensive explanation of the relationship between cities. In other words, the book has no theoretical or methodological presuppositions and the chapters are not formulated based on the main aim of the book. Jayne failed to explain the consumer and consumption status in the relationship between the structure of the political economy and the formation of the modern city and consumer society. He only considers consumption as an independent variable that is used by the consumer as a tool in shaping the modern city and everyday life; A claim that is not followed or substantiated in most parts of the book. Also, since the book is released in 2006, the statistical information and empirical backgrounds are not up to date.