هم آفرینی

Optimism and social vitality are two key elements in the development and progress of societies, optimism refers to a process in which individuals and groups believe that they can create a better future for themselves and their society. This belief becomes the basis for social creativity and innovation, and in this way helps to strengthen sustainable development and lead to the creation of a society where all people feel that they can contribute to and benefit from progress and common prosperity and elimination of deprivation. Until now, in many researches, creativity and innovation were considered as a reason for social vitality, but the purpose of the present research is to investigate and measure the impact of social vitality on students' creativity and innovation. Data collection tool is a questionnaire and simple random sampling method. The sample size is calculated from the Cochran's formula that out of a total of 54,728 students, 386 were selected as the sample size. The results indicate that the social vitality variable has a 25% effect on social innovation and a 44% effect on creativity. Also, the creativity variable has a 47% effect on social innovation.

Today, "Knowledge" is considered as one of the most important organizational resources that, with its proper creation, organizations can find new and useful information and reach more effective methods and become more productive. Therefore, the current research was conducted with the aim of identifying I.R.I. Police knowledge creation indicators in the management of police crime prevention.

In terms of its method, the current study is of a mixed-method (qualitative and quantitative) study and in terms of objectives it is developmental-applicative. The data collection tool was the questionnaire of knowledge creation and crime prevention management. The statistical community of the qualitative part was 20 experts, including faculty members, managers and experienced experts in the field of law enforcement. The sample size up to theoretical saturation included 17 people who participated in identifying the factors through interviews and verifying the factors through the Delphi technique and were selected by purposive sampling. The statistical sample consisted of faculty members, professors, researchers, commanders, managers, page managers, and headquarters of the center, based on Morgan's table, a sample of 186 people was randomly selected by classes, with the size of the classes. SPSS version 26 and SMART PLS version 3.3 software were also used to validate the model.

All 56 primary indicators of knowledge creation variable were approved by experts (p-value <0.05). Friedman's test was used to rank the indicators of the knowledge creation variable, and according to the results, the index of "giving importance to individual opinions" has the highest rank, and the indicators of "recording of documents, documents and methods of doing work", "use of scientific resources, computer simulation and forecasting to develop strategies" and "Creating a work environment that gives colleagues the opportunity to learn the necessary knowledge and skills" respectively, have the second to fourth ranks of importance.

By improving the indicators of "enabling, facilitating and creating knowledge" factors, disciplinary prevention will also improve. Moreover, in addition to the direct effect, these indicators also indirectly affect the management of crime prevention.

Recognition of the effective factors in the stability of the family system provides the background and platform for influence in the field of psychological and societal security. Whereas personal authority plays a key role in the family system, the present research aims to examine the fit of the personal authority measurement model in the family system and its effectiveness in creating security among women who are victims of spousal abuse.

The present research is a descriptive-correlational one based on structural equations. N= 250 female victims of spousal abuse who referred to the social work departments of Tehran police stations in 1400. They were purposefully selected and examined. To collect data, Williamson, Malone Webery (1984) personal authority questionnaire in the family system was used and in order to check the fit of the personal authority measurement model in the family system, it was evaluated by confirmatory factor analysis method and through AMOS23.

The findings of the research showed that the model for measuring personal authority in the family system after applying revisions showed a good fit with sig < 0.05 and all goodness indicators also confirm the fit of the model (CFI=0.990, GFI =0/998, NFI=0/991, AGFI=0/992, PNFI=0/511, 2/476= X2 /df) Based on the results, the theoretical foundation of the research is valid and the model of measuring personal authority in the family system is suitable for measuring the level of this variable in the society of women who are victims of spousal abuse. Hence, while identifying and finding ways to promote personal authority in the families of victims of spousal abuse it can play a role in establishing and promoting security.

Universities can implement the desired model of organizational learning if employees establish close, deep, interactive and cooperation with each other and adopt co-creation approaches (Zhang et al., 2011, p. 52). Co-creation supports the processes of change and group formation and enhances organizational learning by stimulating intellectual, collaborative and discursive, creative and innovative activities among employees and achieving a learning organization. In academic and university environments, faculty members with a co-creative approach can share the necessary information through mutual dialogue in a transparent environment, interact with each other, and improve their skills from organizational learning. Such learning is not only dependent on tools and techniques; rather, it is attained with support, insight and collective and meaningful participation (Mastio Chew & Dovey, 2019, p. 296). However, most of the studies related to organizational learning have not considered the factor that strengthens and even creates it, that is, co-creation. Therefore, in the present study, the researcher aimed to analyze the role of co-creation components on organizational learning among the faculty members of Birjand University and examined four sub-objectives. Therefore, the present study aims at:investigating the predictive role of dialogue on organizational learning among faculty members of University of Birjand. examining the predictive role of access on organizational learning among faculty members of University of Birjand. analyzing the predictive role of flexibility on organizational learning among faculty members of University of Birjand. scrutinizing the predictive role of transparency on organizational learning among faculty members of University of Birjand.

The current research is applied and descriptive in terms of purpose and method, and survey in terms of data collection. The statistical population of the study consisted of all 341 faculty members of University of Birjand. The population included five groups of humanities, basic sciences, engineering, agriculture and art, and each group was considered as a separate stratum by using a proportional stratified sampling method. The percentage of faculty members in each group was calculated about the total faculty members of Birjand University. In the final stage, the questionnaires were distributed among a proportion of faculty members in each group, which was estimated in relation to the total faculty members, and distributed randomly. Considering the size of the statistical population in the study (341 people) and considering that the minimum sample size is 200 in structural equation modeling, 210 questionnaires were distributed among the population and finally, 186 valid questionnaires were collected and analyzed. To measure the research variables, two questionnaires were used: a co-creation questionnaire (Taherpour, 2021) with a reliability coefficient of 0.91 and organizational learning questionnaire (Pham & Swireszek, 2006) with a reliability coefficient of 0.94. Data analysis was done by descriptive statistics and inferential statistics using SPSS software (version 23) and structural equation modeling was used to determine the relationship between co-creation and organizational learning.

First, Pearson’s correlation was used to examine the relationship between co-creation components and organizational learning. The results showed that all variables had a significant correlation with each other at the 0.01 level. The results also showed that co-creation predicted organizational learning. Co-creation had a positive and significant relationship with organizational learning at the 0.0001 level, with a standard coefficient of 0.78 and a t-statistic of 9.08. This means that on average, a one-unit increase or decrease in co-creation would lead to a 0.81-unit increase or decrease in organizational learning, respectively. Also, the fit of the research model was assessed by using the main absolute, parsimonious and comparative indices, which were all in an acceptable range. The normed fit index and the goodness of fit index (GFI) were both 0.94, the comparative fit index (CFI) was 0.94, and the root mean square error of approximation (RMSEA) was 0.09, which is close to zero. Therefore, the proposed model had a good fit.

The results indicated that there was a positive and significant relationship between co-creation and organizational learning of faculty members. Co-creation, by facilitating dialogue among faculty members, provided opportunities for sharing ideas and work experiences. Co-creation enabled employees to talk about their work experiences with colleagues, and thus, to share knowledge, information, plans and new ideas. This created a path to enhance and improve the organization and led to the generation of new knowledge and better and more learning in the organization. Co-creation also provided access to scientific information for faculty members, and thus, professors communicated with each other and created a field of knowledge and information sharing, which resulted in organizational learning. Co-creation ensured that faculty members provided information in an authentic, accurate, complete and clear manner to other colleagues, which increased organizational learning. Co-creation, by using the flexibility component, provided the field of constructive communication for faculty members to achieve organizational goals and to cooperate to learn more in their specialized field. In general, it can be concluded that co-creation created and improved organizational learning by providing the necessary conditions and factors such as access, transparency, dialogue and flexibility.

Influencer marketing refers to the engagement of influential users who have the credibility, following and motivation to spread positive word of mouth advertising on blogs and social media and is a key component of digital marketing strategies for businesses. Through their posts in social networks, influencers are online opinion leaders who influence the behavior and decision-making process of the masses. (Ardakani Fard et al., 1401). Their followers feel close to them because they believe they know a lot about them and are in touch with them. This proximity allows influencers to influence others (Bu et al., 2022). Influencers gain a large following, in particular, because they have specific knowledge/skills (Belanche et al., 2021). Influencers have significant groups of followers and act as experts in their content. The term "social media influencers" refers to those users who have the potential to create interaction, dialogue and/or sell products/services with the target audience (Kim & Kim, 2021). An influencer can be anyone, from a fashion blogger on Instagram, to a wedding photographer on Pinterest, to a cyber security expert tweeting on Twitter (Vrontis et al., 2021). Influencers create identities by communicating personal experiences that combine photos, videos, and activities (Sokolova & Kefi, 2020). Similarly, it should be noted that followers actively participate in the construction and legitimization of influencers' identities because they follow them, interact with them, defend and support them (Tafesse & Wood, 2021). According to the mentioned research results, although businesses have recognized the value of attracting influencers as a distinct marketing communication tool, the insight on how to select and participate these influencers and integrate the campaign into their marketing communication program is still limited. In recent years, academic research on influencer marketing has been growing rapidly, and in the past decade, significant efforts have been made to improve knowledge about influencer marketing, but little attention has been paid to systematizing and synthesizing the current body of knowledge. In order to fill this gap, this article aims to conduct a comprehensive and systematic review of the literature and review the current status of influencer marketing research. The current research tries to answer the question that what are the determinants of marketing value creation through influential people for businesses and how are they prioritized? The purpose of this research is to identify the determining components of value of influencer marketing for businesses and it was done with a qualitative approach and the method of content analysis of past studies. Before presenting the results of foreign and domestic studies in the field of the studied concept, i.e. "marketing through influential people", to identify the current trend and status of this issue, the results of bibliometric analysis are presented in a scientific and research way. Bibliometric analysis enables a detailed understanding of the body of knowledge and their various aspects such as joint citations, co-occurrence, etc. It also helps to describe the data in the form of major contributions between authors and countries, the most cited countries, the most prolific authors and the most influential journals in the field of study are identified (Chen et al., 2021). Based on the results, since 2008, the writing of articles in the field of "marketing through influential people" has been started, and until 2016, only one article has been published in this field every year, and since 2016, this issue has gradually received the attention of researchers. and the trend of publishing articles has increased. The review of research literature in the field of "marketing through influential people" has been mainly focused in the fields of business and management and then social sciences. Theme analysis is one of the appropriate analytical methods in qualitative research. Theme analysis can be used well to compile and analyze the network of themes. Content analysis can create a suitable bridge between researchers of different disciplines. This method helps researchers to easily convey their observations, findings and interpretations to others. If a researcher wants to present the results of his work in ways that are comprehensible to other researchers in different fields and with different orientations, thematic analysis can establish a good relationship between different philosophical approaches and between theorists and practitioners (Sheikhzadeh, 2010). In the theme analysis stage, the data were collected and analyzed with the help of open and axial coding in MAXQDA software. The components have been prioritized by using the importance-function matrix and gathering experts' opinions through a questionnaire. The determining components of value of influencer marketing have been identified in 8 categories of organizing themes and 59 basic themes and include the components of audience characteristics, characteristics of influencers, content characteristics, platform characteristics, industry characteristics, time horizon, ethical concerns, and collaborative networking. The results of this research can be used to develop marketing strategies through influencer marketing according to business conditions.

Entrepreneurship ecosystem is a combination of cultural, economic, political and social elements within an area interacting with each other to entrepreneurial activity in an environment conducive. The present study aims to achieve a model for the formation of entrepreneurial ecosystem in Iran using Grounded Theory. The main basis of data collection in this theory is to conduct semi-structured interviews with knowledgeable people and experts in the field. Sampling was theoretical using non-probabilistic methods of targeted and snowball by conducting interviews with 13 experts familiar with the subject of entrepreneurship ecosystem and university professors. To ensure the validity of the Qualitative research, the necessary studies including acceptability and verifiability were performed. Hence to confirm the reliability of the interviews, the retest method and the intra-subject agreement method were used. After conducting interviews and collecting information, the obtained codes were analyzed and the final model was obtained based on the three steps of open, axial and selective coding. The final model consists of a set of central categories, causal conditions, interventionist conditions, and strategies and finally the consequences and results of the formation of the entrepreneurial ecosystem in Iran. Each of these conditions and the components of the model has its own variables and categories which by paying attention to these isues achieves the ultimate goal of forming an entrepreneurial ecosystem of social and cultural development.

In Afghanistan, the first reports of the outbreak of coronavirus were in the headlines in February 2020. The rapid spread of the virus increased the speed of information and competition between different media in the country. In the meantime, the role of commercial TV channels seems to be more highlight due to their dominance of the media in the country. The momentary coverage of the virus geographically, outside China borders, and the growing number of victims and patients people in nearby and far countries, added to public concerns, especially due to the national conditions and facilities. The main issue in the approach of commercial channels to the news coverage of the crisis caused by the release of Corona is following the "Dresden Syndrome" method and ignoring the psychological consequences in their approach. Business channels focus on the "controversial" aspects of a news story, based on a policy of focusing on events containing "conflicts." This article, with a conventional approach in the method of qualitative content analysis, has studied the 6 o’clock news series of Tolo Private TV, as a pioneering commercial television in Afghanistan. Findings of this study show that the application of Dresden syndrome method in news coverage of the crisis caused by the spread of Corona virus in this media is in conflict with the social responsibility of the media which is to "calm down" and thus, the terms extracted from this research like: "Fear", "worry" and "frustration" can be studied.

Entrepreneurship is a process that is located in a changing network of Community Relations, and these Social Relations can limit or facilitate the entrepreneur's relationship with resources and opportunities. Thus, the study, recognition and analysis of entrepreneurial spirit from the sociological approach are of double importance. The purpose of this study is to investigate the relationship between entrepreneurial spirit and cultural values with regard to the mediating role of stereotyped beliefs. The statistical population includes all women entrepreneurs (including women active in technology cores) in the Khuzestan, which according to statistics provided by the affairs of the governorate women are 264 people. Entrepreneurial spirit was theorized according to Parsons' view of the need for success and cultural values as well as stereotyped beliefs as mediating variables based on gender socialization theory and gender schema theory. The sample value was n = 140 according to the sampling error of 0.05 and the confidence level of 0.95 with chi-square statistic for one degree of freedom.Data analysis was performed using SPSS 18 and Amos software The findings show that cultural values influence the four dimensions of power distribution, degree of acceptance of ambiguity, masculinity and individualism on entrepreneurial spirit with regard to variable mediator of stereotyped beliefs. Therefore, in order to strengthen the entrepreneurial spirit, in addition to identifying the entrepreneurial ecological capacities in Khuzestan province, it is necessary to pay attention to the culture of ideation and idea generation, as well as to create structural change, especially in the field of stereotypes.

Nowadays due to the boom in the service industry, the Tourism Industry has become important and it is called invisible export. As international tourism grows responding to more tourists is a challenge for tourism industry. One of the market-oriented approaches that can meet this challenge is co-creation. The purpose of this paper is to study the role of co-creation and knowledge sharing on the capacity for innovation in tourism industry. The statistical population of the present study is people who have at least once had online shopping related to tourism from tourism websites. Data collection is a survey using a Likert scale-based questionnaire. Statistical analysis program software for social sciences (SPSS) was used to describe the demographic of the study sample and structural equation modeling with partial least squares (PLS) software was used to confirm the model and test the hypotheses. Research findings show that co-creation increases the capacity for innovation and knowledge sharing intensifies this increase. Also in this study, the positive effect of three dimensions of website quality (system quality, service quality and information quality) and two dimensions of social capital (linked social capital and linking social capital) on co-creation was confirmed.

The present study analyzes the narrative in digital role-playing games and their effect on feature films. Early digital games owed cinema in terms of structure, but in the last two decades the narrative form of genre-based games based on narrative labels has rapidly influenced digital cinema. Leading filmmakers such as James Cameron, Nolan, and others have created complex works that have driven the cinema industry to new heights through the narrative structure of these games. Films such as ‘Run Lola run ‘1998, ‘Inception ‘2010, ‘Triple Matrix’ 1999-2003, ‘Source Code’ 2011, and ‘Avatar ‘2009 are among the categories that include a new form of narrative which is quite similar in narrative structure. They are a game world. This research has been carried out using descriptive and analytical methods. In addition to describe the narrative characteristics of cinematic and animated examples of game play, it analyzes the narrative elements of the play relying on the views of experts such as Jasmine Kali, David Bordwell and Christine Thompson and adapts them to their play. Research findings confirm that role-playing animations in terms of factors influencing narrative such as camera angle, characters ‘point of view, character development, narrative line, challenging time and complex structure are very similar to those in narration.

The old civilization and cultural diversity have made Mazandaran Province the cradle and the suitable place for holding tens of local and folkloric festivals, and the center for joyful, identity-building, and motivating programs as well. Due to its strategic nature in the process of economy and culture of this country, this province plays a key role in local development and restoring happiness in the society tired of hard-working and life. This research is aiming to identify local and folkloric festivals of Mazandaran with the approach of creating happiness in the provincial broadcasting network. The statistics population at the first phase of the research (qualitative research) included the officials (elites) in charge of holding the local and folkloric festivals in Mazandaran Province in 2018. The statistics population at the second phase was all visitors to the local and folkloric festivals in Mazandaran Province in 2018 among them 384 persons were regarded as the statistical samples based on Krejcie and Morgan Table 2001. Data were collected after transforming the interviews of the elites into written forms and extracting related codes and categorizing them, and a questionnaire was designed with closed answers. Computer software SPSS 23 was used for analyzing the data in both descriptive and inferential statistics. The results of the research showed that 35 local and folkloric festivals were held across Mazandaran Province in 2018. From the elites’ point of view, the happiness-creating components of the local and folkloric festivals were individual happiness, family happiness, and social happiness. From the visitors’ point of view, ten happiness-creating components, including natural happiness, spiritual happiness, hope for future, social solidarity, economic prosperity, job success at workplace, prevention of social harms, increasing productivity, strengthening family ties, and intimacy were mentioned among 68 indicators.

What is being discussed today in the world of city management is the resilience of cities, which is very important because it can easily affect the life and durability of a city. Therefore, it is necessary to provide the basis for quality management of cities for future generations, following the increase in the capacity and capacity of urban settlements and their resilience. This research has been done with the aim of designing a resilience model with a value creation approach in urban management. The present study is applied in terms of purpose and qualitative in terms of data collection. In this study, the statistical population of university experts and municipal managers in the field of urban management in Tehran were considered. Snowball method was used to select the sample in the qualitative stage. The validity of the content of the questionnaire was confirmed by professors, experts and thinkers. The results show that four economic, social, institutional and physical-spatial factors play an effective role. It is suggested that the dimensions of the model's structure be investigated as a moderating factor in organizations and the effect of changes in physical-spatial environment on the resilience management model in other organizations be measured and compared with the present study. From previous research and documentary studies, a suitable basic framework for this research should be created.

The developed society needs to pay attention to the factors of development in the historical context of cultural-social requirements, etc., among which one of the factors of sustainable development is the phenomenon of entrepreneurship and recognition of effective factors as well as cultural and social context and ... ... is the atmosphere of society. In particular, women's entrepreneurship as a dynamic and active human resource, along with other factors and contexts that cannot be hidden from the beginning of human life, have an effective and active role in economic and social changes. Paying attention to the current and past cultural and social situation of women entrepreneurs and examining the existing obstacles and limitations can reveal their merits and abilities and the obstacles in forming the process of this important matter (entrepreneurship and its development) in order to participate as much as possible. Most women in the household economy and the country, as well as in cultural and social developments. The purpose of this article is to investigate the development of women's entrepreneurship in Gilan province, which has been implemented by a mixed method. In the first stage, half of the 15 entrepreneurs in Gilan province were interviewed using a semi-structured interview. And qualitative data were analyzed using theme analysis technique. Therefore, data extraction in interviews and coding in the continuation of these themes have been questioned in the form of a questionnaire from 390 entrepreneurs. Entrepreneurship, counseling with other entrepreneurs) and social (family support, support of other groups, social responsibility,

The way information has been changed on the basis of virtual spaces has changed; therefore, information sharing and access to economic, political, social and cultural information has also changed. For this reason, the press has to change its strategies and strategies, and it is essential to benefit from innovation. In this regard, the present study, which is of interest to the media, can be used to innovate in branding newspapers for desirable value creation in the country. The method of this research is descriptive correlational. The statistical community, experts, professors, media experts, owners of privileges, directors and journalists, are the leading journalists and editors of the most popular newspapers in the country. According to available sampling method, 125 people were selected. A researcher-made questionnaire was used to collect data. To analyze the data, Pearson correlation coefficient and linear regression were used. The results and outputs of this study showed that there is a positive and significant correlation between the true quality of the product, the environment, professional ethics and employee relationships and customer support with brand equity, but there is not a significant relationship between cost and brand equity. Linear regression results also showed that customer support contributes to the prediction of brand equity.

The main hypothesis of Amartya Sen in his famous book "Development as Freedom" is that the private freedom should be recognized for overcoming the problem of development. According to Sen's liberal approach, the freedom is both the tool and the end of development. Essentially development is the process of extending the actual freedoms such as increasing longevity and life expectancy and in fact the increasing of the quality of life. Several criticisms come to this approach: the inconsistency between the essential characters of Sen's approach to development such as the instrumental rationality and freedom. Also, the Sen's claims that there are positive relationship between democracy and development and the negative relationship between population and development are doubtful and has been criticized. Since the Sen's approach has not no predetermined and essential deontological requirement except freedom itself, consequently is inconsistent with the deontological systems such as religion. Finally, the historical and structural relationship between individual and nations hasn't been seriously concerned

Marja’iat is considered the main social institution which manages the religion in the society and leads the Shia in different political and social subjects. This institution actions based on thought of the representation of Imam and usage of rationality and specific power resources at various terrestrial levels and beyond that. This article tries to identify patterns and indicators of social behavior of this institution and to compare objective evidence of its actions with characteristics of international actors as mentioned in theories of International Relations. To do so, qualitative historical research methods were used and periods of Marja’iat and its classification – according to indicators of international relations science including power shift and status of actors – were studied and lastly historical turning points recognized and pattern of role-making explained. Finally, objective evidences of function of this institution in the transnational area, compared with characteristics of international actors. The author's initial hypothesis is adaptation of historical examples with characteristics of actors in international relations which will be tested during this study. The author also believes that time and spatial conditions and the extent to which benefits and goals are reached, considered the underlying elements of influence which form the behavior pattern of this social institution.

Abstract Nowadays, the gradual destruction of identifiable elements and structure of urban historical-deteriorated texture as well as functional inefficiency, dysfunction and cultural- social problem have become major challenges in planning and management of cities. Arg street, which is located in downtown Mashhad, have several problems that people are not interested in using this urban texture such as rise of architectural and urban models which are different from the calture and history of the street, gradual destruction of identifiable elements s, lack of facilities, formation of places without considering current history and calture as well as Islamic Persian identity. The aim of this essay is to investigate the role of physical elements of identity in revitalization of Arg street urban historical-deteriorated texture. Development-Application methods with Analysis–Descriptive frameworks as well as interview, questionnaire and library studies are used in this article in order to data collection. Sample size of 100 person specified based on Cochran's formula, following which Information processing is performed through Crosstab (Phi and Cramer's V) analysis. According to the studies, some correlations exist between physical identifiable elements of Arg street and it’s samples with other criterias like Place of birth (with a correlation coefficient of 0. 013), Duration of residence or work (with a correlation coefficient of 0. 008),Colour (with a correlation coefficient of 0. 011), Building height (with a correlation coefficient of 0. 005), Building façade (with a correlation coefficient of 0. 0001), Passway (with a correlation coefficient of 0. 016), Lighting at night (with a correlation coefficient of 0. 031) and Green Space (with a correlation coefficient of 0. 029). The results show that design or quality improvement of the mentioned physical factors in Arg street can prepare the situation for recreating identity, memory and history of Arg street as well as fulfiling new needs of citizens and revitalization according to past and current situation.

One of the most famous stereotypes in academic circles is the idea that writing a lot is in sharp contrast to good writing. So, to be a good writer, we should avoid writing much. This cliché is so powerful that virtually nobody has tried to challenge it. In this article, the writer has attempted to question this belief and to analyze it critically. To achieve this end, he has articulated and reported five reasons in defense of this idea. Then he has tried to show insufficiency of them. At the end, referring to Lotka's Law, the writer has concluded that writing a lot, but at the same time well-structured and according to all grammatical rules, is the first and prime condition for knowledge production. In fact, there are mostly a few people who constitute the core of scientific disciplines, who were usually prolific writers and enriched the literature of their subjects through prolific writing, such as Aristotle, Farabi, Avicenna, Aquinas, Walton, and Rescher.