هویت اجتماعی

AbstractOn the one hand, identity is the source of meaning and construction, and on the other hand, it is constructed under the influence of social, cultural, political, economic, environmental, and other factors. In fact, the relationship between identity and other social and cultural structures is two-way and is constantly subject to reconstruction, construction and reconstruction as a process. The purpose of this research is to investigate the sociological determinants affecting the formation of social identity of female students in the city of Shiraz, and by relying on a comparative strategy, quantitative research methods, survey techniques and questionnaire tools were used to collect data. It has been the statistical population is female school students of the city of Shiraz, and 375 people were selected as a statistical sample. The method of random sampling is of multi-stage cluster type and data analysis was done using SPSS software and statistical tests of Pearson’s correlation coefficient, multivariate analysis (multiple regression) and path analysis. . The research results showed that there is a significant positive relationship between the independent variables (self-satisfaction level, internalization of values, harmony with group values and approval of others) with the dependent variable of social identity and its three dimensions (national, religious, family); But there is no significant relationship between the socio-economic base variable and social identity. Also, the results of multivariable regression show that the coefficient of determination (2R) of four variables in the equation, i.e. coordination of group values, being approved by others, internalization of values and individual self-satisfaction, is 0.36 of the variance of the variable. They explain or predict dependent social identity.

Mobile phone is one of the most popular new technologies that has gained a special place among its users due to its ease of communication processes, ease of access, possibility of permanent access, penetration into most areas of life, etc.Although this communication device has many functions, excessive use of mobile phones leads to the appearance of serious and important mental and behavioral disorders in users, among which nomophobia can be mentioned. The present study was designed and implemented with the aim of studying and analyzing the relationship between nomophobia and social identity among the youth of Tehran.

This research is descriptive and its method is correlation. present research technique; The survey and measurement tools include two questionnaires; 1. Measurement of nomophobia; which was created by Çağlar Yıldırım (2014) and 2. The social identity questionnaire, which is based on the ideas of Richard Jenkins (2008), was designed by Safarinia and Roshan (2013) in two dimensions, individual and collective. Nomophobia questionnaire includes 20 items and four components; 1. Inability to communicate, 2. Fear of losing connection, 3. Fear of not having access to information, and 4. Fear of giving up comfort. The social identity questionnaire has 20 items, 10 of which are designed to measure the individual dimension and the other 10 items are designed to measure the collective dimension of social identity, and the items are scored on a five-point Likert scale from completely agree to completely disagree. The statistical population of the research includes all young people aged 20 to 35 in Tehran, who are 3,278,929 people according to the information provided in the National Statistics Portal. Questionnaires were distributed and completed among the youth of Tehran through google form.

The results of the analysis of the research findings showed that the general state of the social identity of the studied youth, with an average of 3.65, was stated to be above average (4 out of 5 scale) and the general state of nomophobia among the studied youth, with an average of 93 2/2 is expressed less than normal (3 out of 5 scale). The results showed that there is a negative relationship between the "loss of communication" component of nomophobia with the individual dimension, the collective dimension and the general state of social identity. Also, there is a negative and strong relationship between the "lack of access to information" component of nomophobia with the individual dimension, the collective dimension, and the general state of social identity, and the stronger the lack of access to information in nomophobia, the weaker the social identity among the studied youth. The results also confirm that a negative relationship has been observed between the "loss of comfort and comfort" component of nomophobia with the individual dimension, the collective dimension and the general state of social identity, meaning that any size of nomophobia (in the component of fear of loss of comfort and comfort when away from the mobile phone), the social identity of the studied youth is weaker or lower in both individual and collective dimensions. In general, there is a negative and strong relationship between the general state of nomophobia with the individual dimension, the collective dimension and the general state of social identity, and with the increase of nomophobia, the level of social identity of the youth of Tehran decreases.

As a result, it is necessary to use the cultural, native and local capacities as well as media literacy training in order to reduce the harms caused by nomophobia, by training and creating culture in the field of proper and optimal use of mobile phones, to provide the possibility of using its benefits and by strengthening Self-awareness, responsibility, strengthening self-esteem and sense of self-efficacy among young people to strengthen social identity (in both individual and collective dimensions). Considering that the results showed that the lack of mobile phone phobia of the studied youth in the city of Tehran is at an average level and there is a great tendency to use mobile phones as well as virtual networks based on mobile phones among young people, it should be kept in mind that in In the era of globalization, where the growth and expansion of new communication and information technologies has covered almost all parts of the world, it is impossible to face exclusion or censorship with mobile phones or virtual social networks based on it. Because this type of approach is not only ineffective, but also gives the opposite result. Therefore, by accepting the desire and tendency of young people to use it more and more, it is necessary to inform young people about the effects of its extreme and harmful abuse, and by improving the level of their information literacy and technological literacy, it is necessary to help young people in the amount and type of mobile phone use. In other words, the suggested strategy in this field is to create a culture for the correct use of mobile phones. The results of the present study showed that there is a strong negative relationship between the general state of immobility phobia with the individual and collective dimensions and the general state of social identity.Therefore, it is suggested to train young people in the field of reducing the harmful use of mobile phones, which leads to excessive use and in Finally, it becomes a fear of not having a mobile phone, let's help. Therefore, the basic strategy in this field can be to strengthen self-awareness, responsibility, self-esteem and sense of self-efficacy among young people, which we can do through strengthening social identity (both in the individual and social dimensions), by using cultural, native and local as well as media literacy training in order to reduce the damage of mobile phones for the social identity of the youth, to strengthen the individual and social identity.Key words: mobile phone phobia, social identity, youth, Tehran city

Language and language policies in Iran is one of the fundamental issues that might have profound effects on the country's political-social and cultural domains. The present paper attempts to provide a better understanding of the current situation and future challenges in language policies by presenting a brief historical report. A careful examination of language policies in their historical context can help identify recurring patterns and trends, and provide a perspective for future policymaking in this field, thereby creating a foundation for constructive dialogues about the future of language and ethnic policies in Iran. Specifically, the paper provides a concise overview of the language policy situation in two important historical periods of Iran - the Pahlavi era and the Islamic Republic - with the hope of presenting a brief picture of the evolution of language policies in Iran and their impacts on Iranian society. Certainly, valuable research and studies have been conducted in this field, each contributing to illuminating the complex facets of this important phenomenon. However, some of the conducted research in this area has paid less attention to the historical background and social contexts of this issue in different time periods. Therefore, it is essential for researchers to examine the issue of language policies in its historical and social context in order to gain a better understanding of the challenges and opportunities in this field

Native and local games symbolize a socio-cultural feature shaped by the environmental conditions and ethnic beliefs of this country. In this applied study, data was collected electronically. The statistical population included individuals aged 17 to 65 residing in Khuzestan Province, from whom a sample of n=384 was selected using Cochran's formula. Data was gathered using a self-administered 14-item questionnaire on native and local games, the 29-item standardized Taheri Cultural Identity Questionnaire (2013), and the 20-item Safarinia and Roshan Social Identity Questionnaire (2011), with a reliability coefficient of 0.88. Data analysis was conducted using partial least squares structural equation modeling. The findings showed that all items (except for items 3, 32, and 46), had a factor loading above 0.4, indicating its appropriateness. Additionally, for all items, except the above three, t-value was above 1.96, indicating their significant effect at a 95% CI. This suggests that native and local games have a positive and significant effect on the cultural and social identity of citizens. Thus, these traditional games, as a valuable cultural heritage, can play a unique role in revitalizing the cultural and social identity of various ethnic groups in the province. In fact, the sustained and strategic attention of relevant organizations to these games can promote health, productivity, and protect society from identity crises, which are manifesting as cultural and generational conflicts.

The purpose of this study was to understand the levels of social identity of adolescents and analyze the effects of social media on their social identity from the perspective of a social work. In this research, descriptive-analytical method has been used. The sample consisted of 384 adolescents (boys and girls) in the secondary stage depending on the age group (18-14 years) in Ahvaz. The research questionnaire is designed based on the four main levels of James Marcia's theory of social identity. The results showed that there are 1 to 4 dimensions of the effects of social media on the social identity of adolescents on the dimensions: "closure - dispersion - postponement - achievement". Also, these effects on variables such as: age, gender, level of use and duration of respondents' use of social networks were significant, but no relationship was observed between the type of social network used and the effect on the identity of social users. Therefore, it is necessary to take serious measures by the family, the school to care for adolescents for the negative effects of social media on adolescents' social identity.

Food in the field of sociology and cultural studies generally has a strong connection with the issue of consumption. Examining the taste of the food consumer has been the subject of many researches in this field, on the other hand, in today's society, identity is formed incrementally with the fading of tradition, around the wildness of consumption processes. In this article, an attempt is made to investigate the sociological analysis of the construction of social identity through food alcove choices as the basis of differentiation and social similarity of Tehrani citizens based on Bourdieu's theory of differentiation and the role of capitals in the formation of habits, as well as Giddens' theory of reflexivity. The study method in this article is the survey method and using the researcher's questionnaire, 400 Tehrani citizens between 15-65 years of age have been investigated in 2018. The findings show that the luxurious or modern food alcove is the most frequent among the statistical population, the status of the amount of capital distribution is at the average level, with the increase in the amount of each of the capitals, the choice of the luxurious food pattern is more according to the model The research structure of economic capital has the greatest impact on the choice of a luxury food pattern. That is, people with higher economic capital tend to choose a luxury food pattern.

In contemporary societies, factors such as industrialization, technological development, economic expansion, investment, and communication development have transformed the symbolic framework of individuals' lives. In such circumstances, individuals need identity; through identity, complexity and the speed of social changes can be mitigated, enabling humans to create relative order in their lives and surroundings. In this research, the investigator aims to design a model consisting of factors influencing the restructuring of women's social identity using the comprehensive interpretive structural modeling method. The present research is descriptive-analytical, and the study population includes university experts, with 24 members selected purposefully from the faculty, doctoral graduates, and doctoral students in the fields of sociology and psychology. The designed model encompasses 11 factors: women's awareness of their position in society, conflicting identities, inclination toward gender equality, individual life orientation, universities and higher education centers, prevalence of stereotypical beliefs, challenges in coordinating traditional and new roles, social spaces, generational changes, reconsideration of identity, modernity, and identity inconsistency. Among the examined factors, challenges in coordinating traditional and new roles, reconsideration of cultural identity, prevalence of gender stereotypes, and conflicting identities are identified as pivotal factors in shaping the restructuring of women's social identity. These factors lead to women's awareness of their position in society, inclination toward gender equality, the role of universities and higher education centers, identity inconsistency, modernity, and social spaces. Ultimately, generational changes will be the outcome.

This research is aimed at the statistical system of the problems of teenage girls in the issue of identity. In fact, in this research, we have defined identity, identity conflict and its effective factors, and the level of satisfaction with sexual identity from the point of view of adolescent girls. This research was conducted with qualitative method and qualitative content analysis technique. The target population of the current research is all the female students of the first and second secondary level from all over the country, and 18 people have been selected as a sample in this research. Examining the interviews and data analysis showed that in general, some teenage girls have knowledge about their identity in different dimensions, but some not only do not have knowledge, but are also dissatisfied with their identity.Dissatisfaction with identity is very evident, especially in the dimension of sexual identity. From the point of view of the interviewees, various factors such as family, social structures, media, peer group play a role in teenage girls' dissatisfaction with their identity. In examining the religious identity of teenage girls, regarding the principle of religion, there is a belief in the monotheism and oneness of God among many teenagers. Some teenagers raise the issue of changing their religion due to lack of comprehensive and sufficient understanding of Islam and ignorance about the philosophy of some rulings.

Motherhood is a central factor in the acquisition of women's identity, and it is crystallized as a clear, sacred, and consistent image in the gender socialization of women. Based on such a strong belief and core value around motherhood, infertility and not being a mother are considered a defect for women. Based on this, infertile women face many challenges and social problems beyond infertility, such as physical and medical issues, creating a different lived experience for them. After reviewing the theories of identity, interaction, cultural approaches, and biological-psychological-social approach, four concepts of infertility construction, infertility stigma, loss and grief, and role identity were used. Based on this, the central question of the current research is: what failures do infertile women perceive during their infertility experience, and what does it mean to them? This research is based on a qualitative approach and the application of thematic analysis using Max Q.D.A qualitative software. It is based on semi-in-depth and semi-structured interviews with 20 infertile women who live in Mashhad. The findings of this research show that women's experience of infertility refers to 3 main themes: suspended maternal identity, imperfect body perception and incomplete treatment.

The present study aims to examine the factors and contexts of social participation in Islamic sources. The research method is descriptive-analytical, and the results indicate that the creation of social participation is contingent upon fourteen factors and contexts: "public satisfaction," "public trust," "order," "security," "political freedom," "shared fundamental values," "social intercession," "perceived threat to interests," "justice," "transparency," "protection of public rights," "interaction between governance and observers," "negotiation with opponents," and "support for participants." Additionally, there is an inverse relationship between social participation and social changes. As social participation increases, adaptation also increases, reducing the possibility of social changes; conversely, as participation decreases, the possibility of social changes rises. According to the narrations of Amir al-Mu'minin (peace be upon him), the causes of social changes and the formation of revolutions include the expansion of dissatisfaction and the gap between the people and the governance, which may be real and based on oppression, or due to mismanagement and lack of transparency in communication with the people, leading to a decrease in participation. In other words, as dissatisfaction increases, the relationship between the people and the governance becomes negative, resulting in long-term social changes.

Social identity is the knowledge and belonging of a person to a specific social group that a person introduces himself in terms of belonging and dependence, and identity is formed in current relationships or people's perceptions of themselves and others, and social identity is affected by external factors and body image. . This research aims to investigate the state of body management and external factors affecting the social identity of women in Sanandaj city. The theoretical framework of this research is based on the theories of Anthony Giddens, Erving Goffman and Henry Tajfel, and the survey research method and the research tool is a researcher-made questionnaire, which is based on 450women aged 25 to 45 living in Sanandaj city, who are selected through multi-stage cluster sampling. have been selected, and after removing outlier data, we obtained 441 samples. According to Pearson's results, between social identity and body management (r=0.503) and appearance factors; There is a significant relationship between social acceptance (r=0.510), discrimination (r=0.250) and social status (r=0.189).In other words, appearance management and attention to the body is an identity factor for acceptance and differentiation and improvement and display of social status among women.and according to the regression test results; Social acceptance has the greatest impact on shaping women's social identity. In fact, appearance management and regulation, design and self-grooming are the construction and treatment of women's social identity, and they are constantly building their bodies to create a distinct and positive appearance in interaction with others, which they should use the opportunity of body management to design Iran's model and identity and cohesion. Social and empowerment of women benefited.

The establishment of the university in the first Pahlavi period and its expansion in the second Pahlavi period caused the socialization processes of young people to change in the contemporary period. At this time, with the publication of student publications during the Pahlavi era in universities, the field for organizing students' activities was created. One of the topics that can be discussed in these student publications is the activity of female students in publishing women's student publications in the university institution; Based on this, the main idea of the current research is to identify and introduce the social issues of women in the female student publications in the university institution during the Pahlavi period And it will answer the question that women in these student publications have discussed more topics related to women's social issues?
This research has no research background. 

The current research was compiled using a qualitative method and an analytical approach. In this research, women's social issues have been investigated through a complete enumeration of all available issues of 41 titles of women's magazines published between 1321 and 1356. These sources include 41 titles of publications equal to 198 issues and include 1584 pages of publications. The analysis and macro extraction of thematic narratives included in these publications has been done based on the complete reading for each issue; Also, the analysis and classification of topics such as the use of limited language or detailed language has been done based on the independent reading of all the texts of each issue. 

A non-selective review of the articles included in the remaining number of 41 titles of women's student periodicals between 1321 and 1356 shows that in the women's student periodicals published in the country, concepts such as: Protection of Pahlavi, modern woman, literate mothers, higher education, discovery of hijab and right to vote And also in the women's student publications published abroad, which were mostly critics of the government, concepts such as: Equality, women's identity, classless society, sisterhood, communism and women's employment have been considered; Also, in general, three issues: 1- Women's higher education, 2- Social equality and 3- Women's rights in the family have received more attention.

With the establishment of the university institution in 1313 in Iran and carrying out social and organizational activities in the university, conditions were created for student publications to be published. These student periodicals discussed various topics such as scientific, social and cultural. In this process, in 1321, the first student publication with the specialized topic of women was published in Tehran University of Medical Sciences And after that, many examples of them were published in the universities of the country. The central theme of these publications was attention to women's social issues. Some of these publications had an opinion regarding the social issues of women in favor of the policies of the Pahlavi government and some were critical of it, but the common theme of their desire was to pay attention to women's issues with the aim of improving the social status of women. In the meantime, student publications that had critical approaches have paid attention to the issue of women in Iran with a more realistic and argumentative view.

The present study seeks to answer the question of how the identity capacities of ancient literature are used in radio programs? To achieve this goal, the data-based method has been used. According to the research findings, five steps were identified for the optimal use of the identity elements of ancient literature in radio programs, which are: recognizing the capacities of ancient literature, identifying the capacities of radio media to use ancient literature, method Utilization of ancient literature in radio programs, preparation of human factors and presentation of management solutions. The results indicate that in order to improve the performance of radio media to promote Islamic-Iranian social identity, it is necessary to pay more attention to the ancient literature of our country and the Broadcasting Organization of the Islamic Republic of Iran should take a more serious approach to using ancient Iranian literature in programs. Adopt and, while educating and motivating human agents, use radio media tools to promote social identity using the capacities of ancient literature.

Iran has hosted foreign immigrants, mostly Afghans and Iraqis, for the past four decades. The number of Afghan refugees registered by the UN Refugee Agency in 2021, shows that among different countries, Iran is the second destination of Afghan refugees after Pakistan. One of the key aspects of immigrants' lives that changes in the context of life and residence in the host community is identity. Identity is an important element in the process of immigrant integration, reflecting the sense of belonging or alienation from the culture of host society by the migrant. This paper aims to explore the identity integration among the first- and second-generation Afghan immigrants in Iran.

The research has been conducted within the framework of a constructivist approach and a Grounded Theory research method. The sampling method was purposeful and snowball. Semi-structured interviews were conducted with 45 participants in the cities of Yazd and Tehran. The theoretical coding method was used to analyze the research date.

Findings indicate eight main categories including fear of identity expression, Iranian identification, identity concealment, identity crisis, comparison with Iranian peers, sense of belonging to ethnic identity, and comparison with Afghan peers were extracted. By summarizing the main categories, "identity purgatory" was obtained as the final core category.

According to the results of our field study, it can be concluded that the process of identity integration is not an intergenerational process for Afghan migrants, but it depends mainly on how migrants form their interpersonal interactions at the micro, intermediate and macro levels. Another challenge for immigrants is that they are unable to develop their different social identities in a way that allows them to affirm both their own ethnic as well as destination national identities.

The purpose of the current research article is to investigate women's social identity in Ferdowsi's Shahnameh based on Irving Goffman's theory or play performance. The theory based on the view that individuals play a role for their audience to present and keep the desired image of themselves to others in the society. Thus, the community stage is like the theater stage, in which people perform in interaction with each other The source is Ferdowsi's Shahnameh—edited by Khaleghi Motlagh. The research method is qualitative, and the technique used is content analysis. The research framework is a conceptual model. To analyze women's social identity, we used theatrical performance concepts, front stage, and venue. The results of the present study show that women in the heroic part of Shahnameh look to achieve a superior social identity by performing dramatic actions. To achieve this goal, they present the desired image of themselves and control the actions of others, and they use clothing and ornaments, gestures, and verbal articulations. In the heroic part of Shahnameh, women try to have a good relationship with famous and influential men to gain and keep their social identity. By performing dramatic actions and marrying and bonding with Iranian heroes and princes, they were in pursuit of achieving a superior social identity.

The transformation of villages into cities has many visible and hidden consequences, such as the change of the physical structure, the increase of the cost of living and the deterioration of the cohesion of the local community. The aim of this article is to study the sociology of the main reasons for the transformation of the village into a city and its effects and consequences with special attention to the social and identity dimensions of the villagers. For this reason, Qala-e-Naw city was selected as the field of study from the functions of Rey city in Tehran province, which has been transformed from a village to a city for several years.

The research method was qualitative and based on grounded theory. Using random sampling among Qala-e-Naw and Snowball residents (experts and professionals), in-depth interviews were conducted until theoretical saturation was reached, which finally included 20 interviews.

The data analysis identified three main categories of goals from the transformation from rural to urban, changes after urbanization, and the negative consequences on social structure and identity, which according to the interviews are in the first category: Physical development and creation of space for development, an urban title instead of a village, an urban budget, and the improvement of urban services in the second category; The lack of tangible changes, the opening of agencies and offices, the increase in the cost of living, the increase in urban fees, the change in the local context, the increase in construction activity and the increase in land prices, the improvement of urban services and economic growth and prosperity and in the third category: The lack of direct awareness and information, the impact on spatial identification and sense of belonging, the lack of active participation, the lack of a sense of ownership, and the lack of self-governance and self-management were extracted.

The results show that the most important reasons for converting a village into a city in the eyes of rural residents are to have more and more urban services and benefits. However, the transformation of a village into a city also has unintended consequences, such as changes in the local environment with direct impacts on rural economic activities, such as livestock and agriculture, the influx of foreigners, and higher living costs, especially for housing. The transformation of the village into a city also has negative consequences in social and identity terms, such as the reduction of the sense of belonging to the space.

Today, the use of social media (Internet networks and satellites) has become an integral part of urban life, so that this new technology has been able to lead to fundamental changes in social identity and lifestyle in cities.The current study tries to investigate the relationship between using media and women's lifestyles. The population of research includes employed women in Jiroft's government organization is reported 28000 in 1394. Participants are 400, calculated with the validity of 95 percent through Cochran formula. A combination of both random and cluster sampling was used as a sampling method. Within the theoretical framework a combination of theories of Velborn, Bordio and Rush was used to define social factors and also theories of Max Veber and Dorkim were used to clarify the influential factors of lifestyle. The result shows that among all the parables of the study media using has the most direct and positive effect on lifestyle. This effect is about 0/198 . Accordingly the variables of group identity ( with the impact of 0/155) and cultural use ( the impact of 0/186) have the most effect on lifestyle. The direct effect of other variables in structural equation modeling was not meaningful and was deleted in the revisioned model. Other variables effect on lifestyle through their impact on group identity.

The purpose of this research is to investigate the digital lifestyle and its effect on the social identity of male and female high school students in Hamadan city.Study

The research method is applied in terms of objective, correlational in terms of descriptive nature, and survey method in terms of survey method. The statistical population included all secondary school students, male and female, of public and private schools in Hamedan city (11891 people), the sample size was estimated to be 377 people based on Cochran's formula, and they were selected by multi-stage cluster sampling method. In order to collect the data, Safarinia and Roshan's social identity questionnaire (1390) and Mohajeri and Farqani's digital lifestyle questionnaire (1397) were used. The content validity of the questionnaires was confirmed by the opinion of sociological experts. Also, the Cronbach's alpha coefficient for the scales was estimated to be higher than 0.7, which indicated the internal consistency of the items and confirmed the reliability. The data was analyzed using the analysis of variance test using SPSS software.

between the variable components of digital lifestyle (cultural consumption, how to spend free time, patterns of buying and selling, patterns of distance learning and education, body management through media) and social identity among female students and There was a relationship with a high school boy in Hamadan city and this relationship is reversed.

Virtual social networks have been used by many people in the community as an attractive way of communication. Therefore, a considerable amount of information is shared on these sites, which has potentially significant implications for individuals' social identities and lifestyles. The aim of this study was to investigate the effect of virtual social networks on students' social identity and lifestyle. The statistical population of the present study includes all students of Farhangian University of Mashhad. According to the statistics received from Farhangian University, approximately (2112) people were studying in the academic year 1396, which using the Cochran's formula, 322 people were selected as the statistical sample size. The research method is survey method, cross-sectional in terms of time and type of applied studies, and the method of random sampling was simple. The measurement tool in this study is a researcher-made questionnaire, the validity of which was confirmed by expert professors and its reliability was estimated and confirmed using Cronbach's alpha test of 0.80. Analysis of findings in this study from tests Parametrics such as Pearson correlation coefficient, independent t-test, one-way analysis of variance and regression were used. Findings show that there is a relationship between the use of social networks with lifestyle and social identity and the use of social networks based on age and gender.

The purpose of this study is to present a model of the impact of lifestyle and media literacy on social identity in sports organizations. The present research is applied research in terms of purpose and in terms of cross-sectional time and in terms of data collection in a descriptive-correlational manner. 384 employees of the General Departments of Sports and Youth of the whole country using cluster sampling method to the questions of Saffarinia Social Identity Questionnaire (2011), Philosophical Media Literacy Questionnaire (2014) and also the Lifestyle Questionnaire (QSL) Lali et al. 1391) responded voluntarily. Pearson correlation and path analysis tests and finally to provide a suitable model of structural equation modeling (SEM) using SPSS 21 and LISRL software at the level of 0.05. The results showed media literacy and active lifestyle on identity. The social model of individuals is effective and causes social changes in them and finally the research model has a sufficient fit (RMSEA = 0.09) and also the fit indices of GFI, CFI and NFI were 0.95, 0.98 and 0.92, respectively. Therefore, human health and spiritual excellence is one of the most important factors affecting the health of human societies. Active lifestyle and media literacy cause such a situation in the social identity of employees of organizations, so sports organizations can be encouraged to change employees in changing lifestyle and media literacy.