media management

This article aims to explain the role of enemy psychological operations in media management and to provide countermeasures from the perspective of the Holy Quran. For this purpose, a comprehensive review of all the verses of the Holy Quran was conducted, extracting and analyzing 1701 verses related to the research topic.

This mixed-method research utilized qualitative analysis based on Grounded Theory with coding through MaxQDA software, and quantitative analysis involving a statistical population consisting of the verses of the Holy Quran, related interpretations, and 80 experts. The research is applied in nature. Data collection methods included field (questionnaire) and library (documents and records) approaches. SPSS and MaxQDA software were used for data analysis. The frequency distribution table of Quranic words was used to extract the verses.

According to the findings, an absolute majority (87.36% of the sample population) believe that enemy psychological operations significantly impact media management, and the Holy Quran provides solid and appropriate countermeasures.

Actions such as increasing insight, enhancing knowledge, identifying media beliefs, adopting audience attraction policies, and appropriately using words and phrases are highly effective in countering enemy psychological operations in today’s media environment.

Media management is the process of optimally using all material, human, technological, etc. facilities in order to produce, reproduce and distribute targeted messages, in the framework of the value system, which is done with the ultimate goal of having a favorable effect on the audience. Also, having a strong media system is dependent on the policy-making management system, as well as the correct policy-making method and pattern in the field of management. Therefore, the main goal of the research was to investigate the current state of management of provincial broadcasting networks and finally to formulate a transformational pattern of provincial network management to reach the desired situation.

The current research is practical in terms of purpose, which was conducted with a qualitative approach with an exploratory design. The statistical population of this study included media management experts in Mazandaran province and the country with an age of more than 40 years, an experience of more than 20 years and a doctorate and master's degree, using a purposive sampling method and taking into account the saturation law, the number of 16 people were selected as a statistical sample. Data analysis was done using open and axial coding.

The existing media management patterns of the Mazandaran provincial network were identified, which include command, anomic, and mixed management styles (sometimes contingent and sometimes collaborative). The findings also showed that the "dome management system" is the most desirable media management model for the provincial network.

The dome management pattern, which is based on the element of science, both material and natural, and the sciences of divine and monotheistic knowledge, has multiple dimensions and can be a solution to the management of the provincial network. Using this pattern can improve performance (increasing effectiveness) through uniform and continuous energy distribution for all employees by the dome manager. In this research, first, architecture and literature are considered as interdisciplinary sciences arising from Islamic concepts, and the author tries to extract, revive and interpret the unknown concept of dome management. It seems that apart from the use of elements of Islamic Iranian architecture in the use of domes, arches (spherical and circular geometry used by architects), Islamic texts and architectural terms in the poems of Persian literary masters, the material and spiritual thoughts of each period can also be used from a management point of view. Plan and search. The wisdom of Islamic architecture is based on the meaning that if a person moves or tries to understand the eternal concepts of God and uses spiritual teachings in his buildings, all his physical and material needs will be solved unconsciously. Although in the dome, people try to reach the tip of the dome, but the energy is the same throughout the dome. The point here is that by approaching or reaching the tip of the dome, although the virtues increase, but the calling of this virtue also increases the responsibility, that is, the applications and responsibilities in different places such as institutions, organizations and families change and increase.

Fake News in Iran: A Mixed Method StudyWith the rise and spread of social media, the issue of fake news has increasingly garnered the attention of policymakers, journalists, and even the general public. Iran's unique situation and complex structure make the issue of fake news particularly significant. This research employed a sequential mixed method approach. First, a survey was conducted with 137 journalists and social media activists, who responded to questions regarding their perspectives on the proliferation of fake news in Iran and globally, and the potential roles of governments and decision-making bodies in combating fake news. After analyzing these responses, interviews were designed in which 48 media experts answered both closed and open-ended questions. Finally, by comparing the results from both phases of the research, certain findings and recommendations were formulated and presented.

One of the important components in the success of a manager is correct and effective communication in the organization. The most important tasks of managers including coordination, planning, directing, decision making, control and other tasks cannot be realized without a proper and effective communication network in the organization. Therefore, the main goal of the research was to investigate the current state of organizational communications of the provincial broadcasting networks and finally to compile a transformational model of organizational communications to reach the desired state. The present research is practical in terms of purpose, which was carried out with a qualitative approach with an exploratory design. The statistical population of this study included media management experts at the level of Mazandaran province and the country with an age of more than 40 years, an experience of more than 20 years and a doctorate and master's degree. People were selected as a statistical sample. Data analysis was done using open and axial coding, and finally, the existing pattern of Mazandaran network organizational communication was identified and the optimal state of provincial media communication was formulated. Surveys showed that "dome communication" is the most desirable media communication model of the provincial network.

Media, by creating changes in values, beliefs and attitudes, perceptions and images and mindsets of society, provide the ground for persuasion and acceptance and play an important role in all political, economic, social and cultural spheres of the country. The present study was conducted with the aim of identifying contingency factors affecting media management. The research is a descriptive and analytical study and has been investigated using documents, books and related internal and external researches. The findings of the study showed that different approaches such as systemic approach, public management approach, management based on ownership and strategic management approach have been presented and implemented for media management, each of which has different limitations and indicates their incorrect and limited understanding of the subject of media management. Limiting media management to media relations and reducing its level to public relations and even lower to advertising management. One of these limitations is the lack of attention to the conditions and frequent changes in the media. Therefore, in this study, the contingency approach was also stated as one of the specific approaches of strategic management, which, considering the characteristics of the media and also the extensive changes in the structure and system of message transmission in the media, is a necessary and important approach in the field of media management. And based on that, it is necessary for media management to have comprehensive and complete plans for different conditions and sudden and rapid changes in the field of media and even political and social conditions. To achieve a contingency approach in the media, contingency factors affecting media management must be identified. The findings showed that these contingency factors can be divided into two categories: organizational and extra-organizational. Also, the results showed that the strategies and strategies of the organization, changing the expectations of employees, advancing information technology or changing technology and the high volume of work are the most important contingency conditions of media management. Also, changing government and tax regulations, public interest in the media and increasing social awareness are the most important extra-organizational factors with a contingency approach.

Commercial and managerial perspectives consider transmedia as a response to changing market conditions that have disrupted traditional business models and value creation methods. It marks the beginning of new approaches where audience satisfaction takes precedence. On the other hand, transmedia storytelling can be regarded as a business model for media producers have closely examined the current state of converging markets and made it their goal. Within the recent decade, with the advent of digital media and discussions surrounding media convergence, the need for research in the field of transmedia has been more pronounced than ever before. In this study, we seek to explore the concept within Iranian media productions by conducting a theoretical synthesis of convergence and transmedia storytelling and by examining the challenges related to its implementation. This analysis aids media producers and stakeholders in crafting content resonates with the preferences and requirements of their audience. The research methodology involves qualitative research and data collection through semi-structured, in-depth interviews with experts in the field of new media. The findings are categorized into eight main themes and seven sub-themes through content analysis. Based on the results, the challenges of establishing and expanding transmedia storytelling in Iranian media productions include monopoly, failure to produce content tailored to audience preferences, the level of media convergence and transmedia storytelling in Iran, inadequate and inefficient infrastructure, legal constraints, regulatory body diversity, lack of a participatory culture, absence of intellectual and moral property laws, and copyright issues, as well as neglect of the private sector.

The main point of this research is to design the executive model of strategic media management of the Judiciary with the approach of promoting social fund in social media. The research method is qualitative-quantitative, the qualitative phase with the Delphi technique and the interview tool, the statistical population according to "Berkhoff" including 11 experts been selected and are using the content analysis technique to analyze the text of the interviews regarding the dimensions and components been used. Semi-structured interviews in the form of basic themes and components of social capital in cognitive, structural and communication dimensions and strategic media management in the dimensions of environmental analysis, formulation and determination of strategies, allocation of resources, implementation and strategic control and to determine the current situation of the dimensions of A one-sample test was used. By analyzing the content of the interviews, 7 dimensions and 27 statistical components and a strategic management model of the judiciary were designed. The results showed that strategic media management in social media leads to the improvement of the social capital of the judiciary. During the content analysis, coding and the output matrix, showed that the judiciary does not have a favorable situation in terms of strategic media management, and it is very necessary to have a clever and administrative model for the implementation of organizational strategies.

In recent years, numerous changes and increased competition in media organizations, especially in the news and information section, have made it difficult to advance the goals and policies of the news sector of media organizations, including IRIB. In line with that, adopting new policies, including attracting talents, can be the beginning of a correct and worthy move in this field. Due to the fact that recognizing the required properties and talents to work in the news department of the IRIB is essential, this study seeks to explain the properties of the required talents to work in the news section of the IRIB. This research has been done by using the method of content analysis and data collection through interviews with managers and editors of the IRIB’s news department and other experts. Benefiting from the target inherent characteristics, properties related to learning, providing appropriate and properties resulted from the experience are the three comprehensive themes resulted from this research.

The purpose of this article is to design a conceptual model of newsroom for domestic media. In this research, due to the exploratory nature of the research, the grounded theory method was used. The execution method was exploratory, the method of data collection was done qualitatively and using the interview tool, the statistical sample in this study is 50 experts in the field of journalism, communication, technology, artificial intelligence, data mining and media management. This research was done in three stages of open coding, axial coding and selective coding. In open coding, first 562 codes were extracted and in the next step, some codes that had common meanings were merged and entered into axial coding. In axial and selective coding, 6 main networks, 21 main components and 354 sub-components were identified as components of the new model of the world media newsroom to model domestic media. The findings of this study emphasize the need for media managers to pay attention to strengthening human resources and equipping newsrooms with communication and information facilities and technologies. According to this research, the necessary platform for designing a modern newsroom is to understand the necessity of designing a "convergent newsroom" and with the expansion of "multi-skill journalism", "digitalization of the content production and distribution process" and "presentation of interactive content" and culture change.

One of the major sources of human knowledge that plays an important role in the survival and health of societies is the knowledge of governance and public administration. The policy-making system, in accordance with the social, political, economic, cultural and technological environment of the world, must choose the appropriate style for successful governance. Due to the emergence of the network age and the influence of cyberspace in all aspects of individual life and governance policy, this study was conducted with the aim of designing a mental cognitive mapping model of governance on social networks using the Zaltman Metaphor Elicitation Technique (ZMET) which is one of the research methods is derived from neuroscience in management. For this purpose, in-depth semi-structured interviews were held with 12 experts, experts and researchers active in management, governance and social media with an average time of 3:24 hours and with geographical distribution from 5 provinces of the country: Tehran, Shiraz, Isfahan, Kermanshah and Mashhad, The interviews were conducted in Adobe Connect software environment. After analyzing the results, 67 concepts for model design were identified and finally 9Atlas.ti software was used to structure the consensus map. It is hoped that this model can open a new window for thinkers, government activists and strategic actors to formulate effective and efficient policies. Open social networks as a dynamic national media across national and cross-border.

The main purpose of this article is to design a model of the impact of organizational media on employee attachment and increase organizational commitment to Sepah Bank's digital transformation program. The method of conducting research is mixed (qualitative-quantitative). In order to conduct this research, in addition to studying the documents, the content analysis technique with MAXQDA12 software has been used to identify the factors affecting the effect of organizational media on employee attachment and increase organizational commitment to Sepah Bank's digital transformation program. The statistical population in this study was all experts in the field of marketing and business as well as social and organizational media to theoretically saturate 11 interviews. Semi-structured interviews with experts were conducted in 1399 as basic, organizing and comprehensive themes. To determine the current status of dimensions, one-sample t-test and structural equation method were used to design the model. According to the semi-structured interviews, 6 dimensions and 27 components were extracted. Finally, the organizational media questionnaire with 27 components was made as a researcher and attachment questionnaires with 3 dimensions and commitment with 3 dimensions were designed as standard and on 411 employees of Sepah Bank in Tehran to review the current situation and provide a model. Was implemented. The results showed that organizational media has the most impact on organizational commitment with a coefficient of 0.704 and attachment with the lowest impact with 0.697.

Understanding the environment of organizations and determining appropriate strategies for survival and growth of them, is one of the most important activities of government organizations and companies. The main purpose of this study is to determine appropriate strategies for the applying and developing of public relations activities into the banking system on the basis of social media. In this research, Delphi technique has been used to collect and analyze data. According to the findings, the public relations of the banking system has eight strengths and seven weaknesses points in applying social media for its promotional activities. Sixteen opportunity and eight threats points were also identified for these PRs.After formation of the internal and external evaluation matrix for strategic factors and based on the obtained scores, brainstorming meetings were held with experts in the banking industry and public relations of the banking system, and finally appropriate strategies were extracted in this field. Strategies were developed into four categories: offensive strategies (SO), conservative strategies (WO), competitive (ST) and defensive strategies (WT). According to the public relations situation in the banking system, it is appropriate to it, adopting strategies for the development and growth of activities on the basis of social media platforms. Given that the strengths and opportunities of public relations of the banking system based on its capabilities, in terms of applying its related activities in social media platforms is fundamental and significant, adopting these strategies could be very helpful for the growth and development of these activities.

In the field of information and news broadcasting, the arrival and spread of social media and the variety of media platforms in the contemporary world has greatly reduced the audience’s dependency on national broadcasting for obtaining information and news. The present study examines how media convergence is among the most essential media strategies for broadcasting organizations (e.g. the “IRINN”) to adapt to the contemporary circumstances of the technology market and the needs of the audience. The present research has employed a qualitative method to conduct content analysis based on the in-depth interview tool and taking samples from three distinct statistical populations including the “IRIB” organization's managers and authorities, university professors, and active professionals in the field of media, and findings were coded and analyzed using the MAXQDA qualitative analysis software. Five main strategies were identified by analyzing the codes extracted from this study to help the news channel take advantage of media convergence potentials, including 1. Convergence in tools and media ownership, 2. Teaching and institutionalizing the culture of convergence, 3. Convergence in presenting the news to the audience, 4. Tactical convergence with other media environments, and 5. Structural convergence. Eventually, the execution approaches of each strategy were evaluated and analyzed.

Broker or manpower and management is one of the most important elements of any organization, especially in the field of mass media activities. Due to the religious and value nature of the Islamic Revolution and based on the goals and responsibilities defined in the system of the Islamic Republic for the media, including the Radio and Television, the Radio and Television of the Islamic Republic of Iran is a goal-oriented and task-oriented media. How to manage human resources, in other words, the agent and management in the Islamic Revolution-style media, especially radio and television from the perspective of the leaders of the Islamic Revolution, is the main question of this article. Which we intend to examine in an inferential way because it is not directly explained by leaders. The main reliance of the inferential method is on understanding and analyzing the works and expressions of the desired personalities within the framework of their school of thought and the theory of nature. Using the theory of nature in the media, precise criteria and indicators for the main elements of the media; That is, the broker, management and human resources are provided. The author, considering the framework of the theory of nature and looking at the four causes, which is taken from Islamic philosophy, He believes that the media of the Islamic Revolution as an event has four ultimate causes, actual, material and formal. The meaning of broker and manager in the media of the style of the Islamic Revolution is the same as the actual cause of the four causes, which includes two parts: broker and manager, and consequently media management. And according to the theory of nature and the anthropological view of Imam Khomeini (RA) and Ayatollah Khamenei, for the media of the style of the Islamic Revolution, it is necessary to have a brokerage that is ruled by reason. And with the help of religion and reason, he brings other forces under the control of reason and religion and by using the necessary facilities and requirements, to strive for excellence and happiness for himself and the media audience and to reach nearness to God.

The aim of this research is to identify the Causes of the Decrease in the Number of Press Issues in Iran from the view point of Journalism and Communications Professors and Lecturers of Tehran Universities and it is done by qualitative method based on in-depth interview. Statistical society of this research includes twelve university professors and lecturers having work experience or management of press issues. Methodology is to prepare a list of Tehran Universities having journalism and/or communications group and the next stage is to prepare a list of aim group professors and lecturers and following a survey of the same departments, professors and lecturers, the most experienced were selected in the field of object of research. In the next stage, these persons were interviewed in-depth and interviews were recorded and implemented and prominent terms were extracted from any interview. In the next stage, terms were categorized in a group of entries and the entries were organized in a 6-part group and according to this method we analyzed the results. Results showed that effective causes of decreasing the number of press issues in Iran are 6-part group of cultural, political, economic, legal, technological and organizational factors. Among these groups technological causes are spreading virtual spaces, internet and overspreading using mobile phone and economic causes are being the paper less and expensive that shall be the most important factors announced by the interviewers.

Creative human resource is a vital asset for every media organization. But, in addition, to do this creative manpower, the conditions in which the creativity emerges are also important. This research is opting to assess the necessary conditions for the emergence of creativity. To achieve this goal, a survey is done to examine the organizational Atmosphere suitable for creativity to manifest itself by applying a standard questionnaire for situational outlook. This questionnaire covers 9 perspectives plus 9 questions to assess the aspects of organizational Atmosphere. In this process, IRIB’s News Agency was selected as a statistical population. According to the findings, IRIB News Agency must enhance its personnel job satisfaction, give them more freedom of action and diminish conservative working practices.

With the epidemic of social media and the empowerment of users to partner with media organizations, the value creation has become an increasing trend in the media industry. News agencies are among organizations that are significantly influenced by users’ participation through social media, citizen journalism, and user-generated content, and benefit from users’ participation in a variety of ways, from news content to analysis and discussions. The current research identifies components and dimensions of value creation in news agencies and develops a strategic model by surveying 735 active users of "Fars.me" system belonging to the Fars News Agency. The research model is based on the motivation of users’ participation in value creation under the influenced of three types: relationship, economic and entertainment values, which result in attitudinal and behavioral loyalty by strengthening the brand. By executing a questionnaire and data collection from 12,330 users who have registered a subject in Fars.me at least once, then using a quantitative approach as well as SPSS, EXCEL, and SMART-PL software, completed questionnaires were analyzed and the proposed model was confirmed. Findings show that the participation of news network audience has had a positive effect on creating relational, entertainment and economic values, respectively, and by strengthening the brand value of the news agency, increases attitudinal and behavioral loyalty of the audience.

Presenting documentary films is a fundamental strategy for attracting an audience in order to explain the Islamic revolution discourse. The goal of this research is to recognize the competitive advantages of the Ofogh TV network in the documentary film realm. The present research is qualitative and has been done by in-depth interview methodology. The sampling mode is purposeful and the statistical population consists of 3 groups: Academics of Media & Documentary Film, Documentarists & Media Managers of Ofogh TV Network. The sample size was 12 people according to the theoretical saturation. Categorization of the obtained data in regard to the competitive advantages of the network can be divided into 3 groups of Media Validity, Structural Differentiation, and Organizational Communication. The mentioned facts are among the outcomes of the research. Effective & interactive connection with institutions outside the IRIB domain, easier fundraising & content providing, existing structure, TV schedule, and special think tank for documentary films are competitive features of this network.

In a various and pluralistic space, national media is, in fact, competing with other available ones each of which tries to enhance its standing using different ways. This study focuses on identifying the State national media as true Iran ‘s TV network and tries to find different ways to higher it’s standing in comparison with other Persian- language TV networks emphasizing the Persian language. This study is a qualitative one using qualitative content analysis to respond the mentioned query. In-depth interviews have been carried out with 13 experts the resulting data of which have been gathered, encoded and categorized. Later on, they were grouped into four categories in terms of their media features as following: - The role of national media in media sphere. - The main competitors of national media. - National media standing against competitors in media sphere. - Ways to enhance the national media standing in media sphere according to the recommended fourteen ways.

Increased competition among media outlets has made the mangers of such organizations to look for new business models in order to generate new source of income. Since the business models are based on attracting more audience and turning them to loyal viewers, therefore engaging the audience has become an important subject among media management researchers and media mangers.  Despite increasing importance of this issue, there has been a few number of research works on conceptual frameworks and providing theoretical models. Due to this reason and in order to present a conceptual framework for future studies and developing models and theoretical advancement, the present paper by reviewing the media study literatures and empirical findings on media audience engagement, has come up with a conceptual framework to be use in future studies and advancing the theory of this concept. The structure of the proposed framework includes elements such as what, why, level, strategies and consequences of engagement of the media audience. In addition to findings of systematic review of the literature, issues like policies of media organizations, ethical considerations and macro-environmental variables have taken into consideration within this framework