new media

This study aims to examine the role of media, particularly new media, in reinforcing values through hero cultivation, focusing on the analysis of opportunities and challenges.

A qualitative research approach was employed, consisting of 14 interviews with experts in the field, including scholars and university professors, as well as leading media practitioners in new media (virtual space, interactive social networks).

According to expert opinions, the current approach to content management in new media is centered on media practices that serve hero cultivation. By strategically planning, guiding, and shaping the content of multimedia heroic productions based on artificial intelligence, it is possible to introduce culturally and value-driven heroes with high appeal through uplifting content aimed at youth. This approach seeks to move beyond the stereotypical portrayal of sadness and lack of appeal in new media for role modeling.

The aim of this research is to understand how new media can intertwine the multifaceted dimensions and processes of religion and peace within (global) society in the current era. Additionally, it explores how religion can utilize new media to promote peace globally and converge various social and cultural groups.

This article employs existing theoretical and research capacities in religious studies and communication/media studies, utilizing a library-based method and an analytical approach. It seeks to answer research questions through a conceptual triangulation of three theories: "Meaning Mediation," "Geertz's Model; Religion as a Cultural System," and "Lederach's Peacebuilding Pyramid." 

New media can alter the meanings of concepts and, by enhancing knowledge and awareness, create platforms for constructive dialogues, mobilize civil actors, and showcase war victims to garner public support for conflict resolution. Religion, as a cultural resource, can also collaborate with new media to unite religious and secular actors around the theme of peace, overcoming media limitations such as filtering and the dissemination of fake news.

This article, titled "The Future of Media Management in Light of the Impact of Artificial Intelligence and New Media on Religion," has been written to address a novel topic. Given the significant advancements in the field of artificial intelligence and new media technologies, the role and impact of these two factors on religion and media management are of high importance. This research aims to achieve effective and useful results for individuals and organizations involved in media management by addressing the mentioned issues.Research

The research employs a qualitative method using future scenario writing to explore the impact of artificial intelligence and new media on religion and the future of media management. Discussing its challenges will also assist media managers in finding the best strategies for utilizing artificial intelligence and new media in media management, thereby contributing to knowledge development in this area.

Based on the findings, with the rapid and increasing growth of technology in the near future, it seems we will witness an interdependence and influence among media. In other words, we will observe the impact and utilization of this technology (artificial intelligence) in most information sources and communication channels for transmitting various types of messages (both religious and non-religious) to target audiences through different media channels.

Ultimately, this article aims to provide guidance for future media managers by examining and referencing the applications or functions of artificial intelligence across various media industries, while also suggesting recommendations for other researchers.

The aim of this article is to examine and measure the position of religion and its relationship with artificial intelligence within the framework of new media, and to investigate the connection between the potential capacities of religion and artificial intelligence technology in new media contexts.

This article adopts a research approach and is conducted using documentary-library methods and descriptive-analytical techniques.

Today, internet platforms, AI-based algorithms, and various religious sources such as sacred texts, sermons, and worship materials activate according to individual preferences and beliefs. Technologies like virtual reality (metaverse) enable individuals to participate in virtual pilgrimages, religious ceremonies, and public worship, creating a new environment for the utilization of new media sciences in service of religious followers in the digital age.

The relationship between the position of religion and artificial intelligence in the context of new media can lead to a healthy and fruitful use for followers and those concerned with the fields of religion and media. Additionally, defined artificial intelligence in various media tools can be utilized for various religious practices and rituals. It is essential to leverage new opportunities in today's world to enhance the position of religion and to confront challenges in a correct, specialized, and scientific manner.

The present research examines the normative system of talk-oriented programs in new media from the perspective of the Quran. New media have diverse program formats and distinctive features such as being "interactive", "digitized", "multimedia", "online" and "virtual". In these media, due to the fading of news and message gatekeeping, audiences are active in receiving and transmitting concepts, so that in talk-oriented programs, the three sides (presenter, expert, audience) are equally and directly involved in the program. Therefore, the complete format of dialogue presents itself in the best possible way in new media. One of the most common program formats in new media is the talk-oriented format. Employing this format in new media, using the divine speech, can attract many audiences and have a great impact on deepening religious values and religious norms. In this research, we seek to identify and examine the norms governing talk-oriented programs in new media, based on the two elements of "message" and "message sender", using Quranic verses and the thematic analysis method. First, we refer to the words in the "mufaa'alah" form, which indicate sharing and interaction, such as "muhaawarah" (dialogue), "mujaadalah" (argument), "mukhaaTabah" (addressing), "mukaalimah" (conversation), etc., to point to the norms related to dialogue. Therefore, we examine some of the norms of the message sender, such as "dialogue with emphasis on commonalities", "respect for heavenly religions", "respect for the audience", "not entering the private sphere", etc., as well as the norms of the message with content such as "monotheism-oriented", "justice-oriented", "instructive", "speaking with honor and respect", "avoiding speech without knowledge", etc., so that through this, the level of activity of culture-making new media can be examined and evaluated as an Islamic media standard for institutionalizing religious values and norms in the format of talk-oriented programs.

This research aims to identify and explain the opportunities and challenges of religion in new media, particularly in the context of Instagram.

This study is qualitative, utilizing "thematic analysis and data visualization techniques," based on "semi-structured interviews." It is developmental-applied in nature and employs thematic coding for data analysis. Data were collected through individual interviews with 15 experts and scholars in religion and media, using purposive sampling and a snowball method. Ultimately, the most significant opportunities and challenges of religion in the new media of Instagram were identified and explained, along with proposed solutions to address them.

The most important identified opportunities include foresight in content production, management of the active presence of religious institutions in cyberspace, and leveraging the capabilities of Instagram. The primary challenges in the realm of new media include weak religious presence in cyberspace, superficiality of religion and doubts about it, exploitation of cyberspace by the West, and the targeted destruction of Islamic and Iranian values.

Media managers and those involved in religious advertising can utilize the findings of this research. Media managers should particularly emphasize foresight in content production and active presence in cyberspace, striving to strengthen and promote robust and profound religious discussions in this space.

Considering that the democratic political system in its structure requires the fulfillment of three conditions: paying attention to people's awareness, transparency and accountability and monitoring, the present research by examining the components and structure of the formation of a transparent government seeks to find answers to questions such as: a) the role of transparency in What is regulating the relationship between the government and the media? b) Which functions and features of the media play a significant role in achieving a transparent government. The results of this research, using the qualitative method of the paradigm model, indicate the causal factors, the background conditions of the central phenomenon, and the necessary strategies to achieve the result of transparency.The purpose of writing this research is to explain the relationship between the components of Banyan's transparent government and outline the role of modern media in achieving this objective, because one of the important components of the principle of Banyan's transparent government is the timely dissemination of information in modern formats in cyberspace with platforms based on Web, Internet and public programs are done.

Nowadays, with the emergence of new media, radio media -as the oldest medium- needs to move towards using this capacity to attract more audiences. The aim of this research is to identify the capacity of new media and explain it for creating two-way interaction in radio talk shows. This research was conducted using a case study method and, based on the theoretical framework and sources studied, delves into and analyzes the programs of the “Radio Goftegoo” and “Radio Canada International”. The main questions of the research are: What new capacities do new media have in order to create two-way interaction between the program-maker and the audience in talk shows? And in what new ways can new media be manifested in radio talk shows? In this research, all the characteristics of the capacity of new media and interactive talk shows have been studied in detail in three stages of radio program production. Based on the results, using new media and paying attention to the capacity of each one specifically, in accordance with the type of talk show and its presentation method, can play a significant role in attracting the audience during the program and increasing their interaction. According to the studies conducted, drama and narration have received less attention in Radio Goftegoo’s programs

The emergence and expansion of new media among various nations have created or intensified new issues and challenges. Consequently, the concept of celebrity has gained significance, and commenting on various topics—be they political, economic, cultural, scientific, experiential, historical, or health-related—has become meaningful without the need for expertise, turning into a form of specialization. This trend parallels the relationship between media and poets, orators, and sophists during Plato's time; thus, this research critically examines the specialization of new media through a Platonic lens.  

This research first extracts and interprets Platonic assertions from his dialogues regarding sophistry, poetry, and rhetoric. It then employs philosophical analysis to gain insights into media activities in general, and similarly compares them with contemporary celebrities in new media, subjecting them to critique and evaluation. 

The Platonic critique of media occurs in two stages. The first stage evaluates media in absolute terms, revealing that media possess characteristics of knowledge representation, audience stimulation, and entertainment. In the second stage, the evaluation focuses specifically on new media, demonstrating that these platforms create an environment for virtual deceit, sycophancy, and manipulation of audiences, lawlessness, and madness. 

The lack of expertise in new media and the notion that celebrities are not scholars are highlighted, along with legal warnings. It concludes that specialization in new media has led to the emergence of a false plurality in the world. Therefore, modern media has the same identity as other media in terms of gender, but in terms of linguistic tools, it has become more intense, and criticism can be continued based on Aristotle's opinion and educational and entertainment platforms can be followed in modern media. It is in this way that philosophy can study new media and celebrity phenomenon.

Getting familiar with the field of communication and media and understanding that it is one of the important reasons for social and cultural formations requires theorizing, re-identifying and re-examining the theory. The purpose of this article is to examine the status of social-behavioral mass communication theories in the environment of new media. This has been followed by using the documentary method. At first, the bases and fields of theorizing differences in new media and mass media have been identified according to four categories of socio-behavioral theories including: communication content, audience, communication tools and impact study. Then taking into account the historical roots and the contexts of the formation of each theory, the status of the theories of use and consent, highlighting, framing, the spiral of silence has been examined and the new concepts added to these theories have been discussed. According to the findings, it can be stated that each of these theories have been developed in the environment of new media according to their conditions in a range from high to low, in the sense that the mentioned theories, while maintaining their main idea, are influenced by different bases and fields of new medias .

With the emergence of new media, most individuals have become highly dependent on these media for their daily activities.The question then arises: what are the cultural transformations resulting from the proliferation of new media in Iran? Discovering the answer to this question can enhance the optimization of media approaches in communication and align cultural values with Iranian-Islamic norms. To address this issue, the researcher, utilizing qualitative analysis within an interpretive paradigm, conducted interviews and employed three-stage thematic analysis and coding to identify these cultural transformations. The most significant positive transformations include the development of social tolerance, comprehensive connectivity, the fluidity of networked communication, the promotion of cultural and social convergence, increased community-centeredness, the production and reproduction of cultural knowledge, the formation of prevailing assumptions influencing individual thinking, the generation, innovation, dissemination, and preservation of ideas, and the general shaping of culture. The most significant negative (challenging) transformations encompass the widespread sense of isolation, the promotion of non-beneficial and unethical products, cultural vulnerability within society, excessive individualism, the fragmentation of family foundations, and identity crisis.

One of the most important postmodern art trends is video art. From McLuhan's point of view, the expansion of any media has had consequences. In this research, we intend to investigate the visual, content and technical characteristics of video art with a descriptive-analytical study, to examine this media from the point of view of Marshall McLuhan - designer of the four media questions - and the influence of new media in this art that he proposed in his book. has done; let's find Tetrad is a means to examine the effects of any technology and media on the society along with dividing its works into four categories and displaying them simultaneously. The answer to these questions involves examining the effects of each technology and media on society and leads us to understand this media as much as possible. In this research, the theoretical aspects of library studies and document research have been investigated. Based on the tetrad rules presented by Marshall McLuhan to investigate the influence of media on each other, it was determined that new media such as writing, words, photos, comics, television, cinema, web, internet and digital platforms have effects on video art. Different from the outdated type, they have been reversed, restored and strengthened, and it can be said that video art is art; In addition to being influenced by various arts, especially modern arts, he was able to find his own form of expression along with this influence.

Today, the development of new communication technologies and the attention of users to the use of these technologies, due to the non-native nature of these new technologies, we are witnessing a kind of penetration of foreign cultures, which sometimes has a material conflict with the native culture of the users. Over time, this clash of cultures creates a kind of change in the attitude of active users in this space and further in their behavior, and they somehow distance themselves from their native culture; Therefore, in the current research, the issue of "the role of new communication technologies in students' cultural alienation" has been addressed. The statistical population of the research includes all students of the communication faculties of Allameh Tabatabai University (RA) and Tehran in 2019. According to the high statistical population, 269 people were selected as the sample size based on Cochran's formula. The current research is descriptive in terms of the method and nature of the work, and in terms of the type of correlation, it is applied in terms of purpose and cross-sectional in terms of time. Cronbach's alpha method was used to measure the reliability of the research tool, and the calculated value is 0.91. The obtained results confirm the main hypothesis and indicate that there is a relationship between familiarity and the use of new communication technologies in students' cultural alienation. Also, other results showed that there is a relationship between the roles of news, education, guidance and guidance, recreation and entertainment, propaganda, social solidarity and social monitoring of the published contents in the cultural alienation of students.

Every day that passes, we get closer to McLuhan's interpretation of the global village, and this concept becomes more concrete for us with concrete examples. Jobs, tools and even identities undergo serious and challenging changes. The global village, which is being created and evolved on a digital platform, needs capable digital leaders. The key to the success of organizations, especially media and public relations organizations, which are considered a kind of media organization, is having digital managers and leaders in media organizations as the most important components of management. The purpose of this article is to examine the evolution process of the concept of digital leadership, the components of digital leadership, to estimate the amount of attention of global scientific studies and researches to the category of digital leadership and to express the characteristics of digital leaders.

This research is one of the descriptive-interpretive research that was done with the document study method. In this research, systematic content analysis of literature review has been used as a research approach. This research has been done in a period of five months by studying and reviewing articles, books and national and international databases.

According to recent studies, "new media" removes climatic and geographical boundaries from the realm of governmental power. It empowers individuals by fostering a sense of personal security and freedom, which in turn facilitates the shaping of human behavioral elements. Thus, "new media" serves as a conduit for new actors to compete with traditional powers and plays a crucial role in shifting power in political societies.
The purpose of this research is to investigate the role of modern media in the transfer of power in political societies and the expansion of democracy. The hypothesis of the research, which seeks to prove the role of modern communication media in the transfer of power in political societies and the expansion of democracy, seeks to answer two main questions: According to the study objective, it will be examined whether modern communication media plays a significant role in both power transfer and democracy promotion. Additionally, the impact of technological advancements in the fields of information and communication on international relations will be studied.

In terms of data collection, the study used a nationwide survey employing a researcher-created questionnaire in the descriptive-analytical and quantitative method in 2018. The statistical community consisted of university professors and media experts. Using the Morgan Kersey table, a sample size of 379 people was calculated using systemic cluster sampling. To improve accuracy, the sample size was increased to 402 people. Descriptive statistics, such as prevalence, percentage, average, standard deviation, and variance, were used to summarize and describe the data. To analyze the findings, analytical statistics, such as regression and factor analysis, were employed.
To examine the effect of each dimension of the independent variable "modern media" on changes in the dependent variable "shifting power," this research utilized the universal entry method within the regression equation. Due to the dispersion of the data, the factor analysis method was used to assess the relationship between the democracy variable and the dimensions of modern media.
This study aimed to investigate the relationship between new communication technologies, specifically satellite networks, the internet, virtual space, and their impact on power displacement. In order to ensure validity and accurately compare metrics, various aspects of technology such as satellite networks for audio and video broadcasting, the internet, virtual space, web and mobile social networks, websites, blogs, search engines, and electronic journalism were evaluated for their role in promoting democracy. After data collection, data analysis was conducted using SPSS22 statistical software.

The study examined the effect of 32 variables related to modern communication media on the transfer of power and the spread of democracy, utilizing factor analysis. 6 significant factors were identified as the major contributors to the influence of modern media on the transfer of power within political systems through democracy. Furthermore, over 71% of the variation in the relationship between modern communication technologies and the transfer of power in political systems can be explained by the 6 identified factors. Notably, the variables associated with factor 5 displayed the highest factor loadings, while the variables related to cyber journalism exhibited the lowest values. It is significant to note that there are no significant correlations between the 6 identified factors. Additionally, the correlation between the 32 variables can be accounted for through these 6 factors.
Operator of extraterrestrial televisions (satellite)
Operator of extra-territorial televisions (Persian language satellites)
Agent of virtual space
Agent of virtual social networks
Internet (blogs, sites, and search engines)
Agent of cyber journalism
In terms of perceptions of the effectiveness of the democratic flow in the Islamic Republic of Iran, the opinions of the respondents demonstrated that they considered the use of virtual space, social networks and the activities of journalists and extra-territorial televisions to be crucial factors for enhancing information, awareness, and the level of political and social participation in the path of expanding democracy. Moreover, they viewed the Persian language satellite televisions as a factor that increases popular demands. Generally, the aforementioned media variables were perceived as contributing to promoting democracy in the Islamic Republic of Iran.

Based on the results of the factor analysis on 32 variables related to modern communication technologies' effect on the transfer of power in political systems through the spread of democracy, it can be concluded that the researcher's first sub-hypothesis (H1) was confirmed and the alternative hypothesis (H0) was rejected. Specifically, all dimensions of modern communication technologies were found have a role in the transfer of power in political systems through a convergent structure. Hence, the research hypothesis (new communication media in the transfer of power in political systems through the expansion of democracy) was supported by the results of the factor analysis.

The purpose of the research is to explain the role of new media in the identification of the members of the network society, which is the characteristic of the research, presenting the identity indicators of the new media, the research approach is a combination and the Delphi technique is used to identify the indicators of the new media and identity, and the model test. Exploratory and analysis of the mutual rate of these changes was done using the partial least squares technique .The statistical analysis tools smart pls version 3, IBM SPSS Statistics version 26 were used. Data collection was a combination of documentary and field methods in this way that the documentary method was used for the background of the research and the field method was used to collect information, but the basis of analysis And the analysis is the data collected using the Delphi method, and the measuring tool is a structured questionnaire in the form of a Likert scale and an online questionnaire. The statistical population in the qualitative section consists of journalists, professors of political science and communication, with a sample size of 15 people and in the quantitative section 60 people who were selected through virtual snowball sampling. The findings of the research showed that new media have a positive and significant effect on political identification. And this means that new media change the concept of identity and virtual space has changed the way of thinking and created a new world by influencing the way of thinking

The present study entitled the role of new media in healthy lifestyle with the aim of recognizing the dimensions of role-playing along with recognizing the benefit of respondents to new media has been done and has been collected by survey method and questionnaire technique. The statistical population is Allameh Tabatabaei University students and the sample size is 376 people. The results show that the media provide the most information in the field of physical health and the individual and social characteristics of the respondents did not make much change in the relationship between new media and health components and the main changes were due to the use of new media. The relationship between the use of new media in healthy lifestyle and in the field of health and the relationship between the use of health-related social media channels in healthy lifestyle with 1% error and 99% confidence is significant. The relationship between new media and the dimension of mental and physical health in healthy lifestyle with 1% error and 99% confidence is significant and the relationship between new media coverage in the spiritual and social health dimension in healthy lifestyle with 1% error and 95% Confidence is not significant. Also, the attractions and patterns of using new media have been the main factor in changing the healthy lifestyle of people. Here, more use of new media has made more changes in the minds of people in healthy lifestyle, and according to the Cultivation theory, people internalize its values.

In the age of digital media, science journalism, on the one hand, has increased the scope and speed of scientific news coverage, and on the other hand, has caused doubts about the accuracy and credibility of the news in this field. The purpose of this research is to design and validate the model of science journalism in the age of modern media. In terms of purpose, this research is applied-developmental. The statistical population included experts in the field of science journalism (20 in the model presentation section and 169 journalists in the quantitative section). The selection of the experts was done through purposive sampling and the selection of the journalists was done via random sampling. The data collection tool is questionnaire. Structural-interpretive modeling method was used to design the model and the partial least squares method was used to validate the model. Components of education and promotion of science journalism are communication and trust between the scientific community and the public, using the new media, empowerment of science journalism, content development tailored to the public needs, removal of barriers to the growth and development of science journalism, science journalism infrastructure, policy-making of science journalism in Iran, participation and accompaniment of academics, the supervisory and claiming role of the science journalists. By strengthening the infrastructures and removing the obstacles to the growth and development of science journalism, it is possible to influence the training and promotion of science journalism and to empower science journalists. By empowerment of science journalists, in turn, production of the content suitable for the needs of the public and increasing the claiming of the science journalists can be achieved.

The changes that took place in the various spheres of human life with the entry into the digital realm were to the extent that it was called a revolution,an accurate and correct understanding of the digital revolution is important because after several decades of its formation, not only it has not been stopped and calmed down, but also it is affecting every day and every other field and a wider area and in proportion to this power of influence and the extent of this inclusion, the consequences and challenges arising from it also become significantly more serious and worrying. In the meantime, the cultural industries were gradually forced to keep pace with these changes, and after a short time, the field of coercion narrowed and the huge and powerful wave of digitalization engulfed the cultural industries of the analog world. This research by meta-analysis of thirty-two works in the mentioned subject area, after providing a definition of new media and mentioning a short history of digitalization pays attention to some cultural industries such as games, music, and the internet in the digital age and addresses new challenges arising from them. The issue of content sharing, mechanisms of distribution in the new space, digital divide, flow control, directing the attention and role of search engines, commercialization and advertising in cyberspace, turning Internet users into unpaid workers, and big data issues is some of the topics that have been addressed in the form of new challenges around new media in this research.

In this article, a favorable model for Iranian domestic media is designed and presented.In this research, according to the exploratory nature of the research, the grounded theory or data theory of the foundation was used. The exploratory method, the method of data collection was done qualitatively and using interview tools. The statistical sample in this study is 50 people. This research was conducted in three stages of open coding, axial coding and selective coding. In axial coding, 6 main networks, 21 main components and 354 sub-components were identified as components of the new model of the World Media Newsroom to model domestic media. Based on the findings of this research, a four-layer newsroom including production network, product network, distribution network, and audience and customer network is designed. The characteristics of each layer and the relationship between the layers were also described: "Digitization of content production and distribution process", "Interactive content presentation" and cost reduction, agility and speed of news delivery and synergy and convergence in content production and distribution and reliance on artificial intelligence And data mining is one of these features.