ترویج

The main purpose of this article is to determine the mixed elements of promotion and ranking and rating of digital libraries in Iran in terms of the use of these elements.Research Method This research is descriptive and survey and its purpose is applied. The data collection tool is a checklist (checklist) which, after conducting documentary and field studies, compiled a promotion checklist and through content validity identified the most important promotion tool of Iran's digital libraries based on criteria and identified as a statistical population in the form of a census of It is used to the point where each of the libraries is evaluated based on their score on the use of promotion components.Findings show that Tebyan Digital Library and Digital Library of Science and Information Technology of Iran have the highest rank with 44 points and Niroo Research Institute digital library has the lowest rank with 6 points using the elements of promotion. Iranian digital libraries have an average of 26.3% of the 49 mixed promotion features; Advertising agent with an average of 9.07% feature out of 14 features; The public relations factor with an average of 10.07% of the 12 features and the promotion factor with 7.09% of the 12 features in these libraries. Online advertising with an average of 0.99 has the highest rank in advertising, specialized catalogs with 0.8 points have the highest average of public relations and display of new products on the site with 0.88 has the highest score in the promotion factor. Bring a percentage next to each of these items.The results of the present study indicate the identified promotion cases and determine the promotion elements for Iran's digital libraries and examine the extent to which they use these elements; Also, this study has ranked Iran's digital libraries based on the use of mixed promotion elements so that based on these results, it can help Iranian digital library managers to make better decisions and policies regarding the identification and prioritization of appropriate promotion promotion tools. The promotion mix in the form of advertising, public relations and promotion variables is appropriately designed to ensure the success of digital libraries for greater visibility and better customer service.

The institution of science in Iran has undergone increasing changes in the contemporary era. Studying these changes is of particular importance in view of the consequences they have brought about in Iran’s knowledge system. There is no doubt that a country’s power، development، and true independence are significantly and directly proportional to its ability to generate knowledge as well as it’s scientific and research development. Generation، extension، and development of knowledge fundamentally affect a country’s social، economic، and cultural dimensions. In the past few decades، countries who have successfully been included among scientifically developed countries – or those that managed to enter the transitional period towards such development have paid particular attention to generate as well as application of knowledge. Scientific development would follow in those countries that have successfully generated knowledge at an adequate level. Scientific development entails multidimensional development in a country’s knowledge، education، research، and technology، as well as extension of all these fields. Achieving social، economic، cultural، political، and scientific goals by a society can carry that society forwards towards development. Therefore، due attention by relevant authorities in a society to knowledge generation as well as the solutions and obstacles associated with the same can pave the way towards realizing that society’s goals. In Iran، as in many other countries، efforts have been made to reach sustainable development and knowledge-based status. The necessary resources have been provided for achieving such a status، and optimal productivity status can also be achieved in each section by technically oriented authorities. Efficient management requires knowledge، planning، and building the proper infrastructure for generating and extending knowledge.

Strategic analysis of the current ­state of the National Library of Iran using marketing-promotion framework and presenting proposed strategies based on SWOT matrix. Applying content analysis on interviews with 13 library specialist staff, the SWOT elements were extracted. Then by using questionnaire, elements ranking and matrix of strategic position evaluation, library's strategic position in the field of promotion is determined and SO, ST, WO, and WT strategies were provided. Library's weaknesses are dominant over strengths, while opportunities are over threats. Therefore, it is suggested that library does not risk. Library's strategic position in the promotion context is conservative. Some of proposed strategies include: using maximum intellectual capacities of human resources, law reforming for the effective use of social media capabilities, using better promotional opportunities, achieving management stability, raising the recruitment capacities, using staff capable of research in executive positions and trying for good budgeting and proper allocation of financial resources.

Science and Technology museums do special activities based on their goals as a research institute in regard with disseminating and popularization of science. In this article, the role of Iran science and technology museum in popularization of science by considering the activities of themuseum regarding to education, learning, popularizing and transferring scientific experiences to visitors has been introduced and examined.To study the activities of Iran Science and Technology Museum, with the approach of popularization of science, a questionnaire was randomly given to 100 visitors in the first half of 2014. Museum activities such as educational tours by experts, scientific learning in science and technology museum, the effectiveness of visits on visitors’ learning, interactive role of the museum’s objects in popularization of scientific concepts, chance of having scientific questions and answers about museum’s objects, increasing natural history information by visiting the hall of indigenous and modern technologies, familiarity with celebrities in different fields of knowledge, their works and inventions, scientific information about museum’s objects such as catalogue, brochure, receiving scientific information through animation and documentaries, holding workshops, seminars and scientific conferences for dissemination of science, were the mentioned materials in this survey. More than 80 percent of respondents have chosen IRSTM as a good place for popularization of science and scientific notions. In this regard one of the most important activities is the method of education and learning in science and technology museum which leads to a practical training during visit.