مدیریت تبلیغات شهری

The statistical population in this research includes all the employees of the Islamic Advertising Organization, Bushehr Municipality, Bushehr Governorate, as well as companies active in the field of urban advertising, as well as construction companies active in the field of urban appearance, such as contracting companies in the year 1403 active in the field of advertising and urban management, possibly were considered simple, and using Cochran's formula, 340 people were selected as a statistical sample out of 2980 people. The research hypotheses were tested using SPSS 26 and Smart PLS 4 software, and the results showed that the participation and social responsibility of citizens has a significant relationship with the management of urban advertising and the development and evolution of the image of Bushehr city, as well as the relationship between social participation Citizens with the management of urban advertising and the development and evolution of Bushehr's appearance with the path coefficient of social participation on the two variables of urban advertisement management and patterns of development and evolution of the urban appearance were confirmed as 0.503 and 0.167, respectively, with a probability of 95%. In the following, it was found that the relationship between the social responsibility of citizens with the management of urban advertisements and the development and evolution of the image of Bushehr city was confirmed with a probability of 95% with the path coefficient b of 0.133 and 0.979 for the two variables of urban advertisement management and the patterns of urban image development and evolution.