برند ملی

The Effect of Efficiency of Economic Diplomacy Strategy on Total Factors Productivity in Selected Developed and Developing Countries in the Period of 2011-2020Abstract :The limitation of resources has made increasing the productivity of all factors of production become the most important strategy of countries to achieve continuous and stable economic growth . On the other hand, in recent years, economic diplomacy has become an important tool for the implementation of industrial policies, and this can help increase the efficiency and effectiveness of economic activities and increase the productivity of all factors . The aim of this study is to investigate the effect of the efficiency components of economic diplomacy ( facilitating foreign trade, attracting foreign capital and acquiring foreign technology, national brand and attracting foreign tourists) on the productivity of the total factors in two groups of selected developing and developed countries during the period of 2011 - 2020 . It is generalized by the method of moments, and the results showed that the components of facilitating foreign trade, attracting foreign capital and obtaining foreign technology in both groups of selected countries with different estimated coefficients have a positive effect on the productivity of the total factors . It has meaning. However, the influence of national brand components and foreign tourist attraction on the productivity of the total factors in both groups of selected countries, although positive, but lacks statistical significance  .

The national image and brand of a country is created and discussed in the international system and among global public opinion. Different countries also seek to present an inspiring and attractive image of themselves through various means. An image that, in addition to showing the power of a nation, shows the sphere of influence and effective activism in the international arena. Economic and commercial diplomacy is the field of foreign policy action that takes advantage of economic power at bilateral, regional and international levels in order to secure national interests as well as national branding. Undoubtedly, it is the duty of every government to provide the necessary facilities to improve the level of empowerment and welfare for the people in order to improve the national image of the country. The main goal of this research is to analyze the position and role of economic and commercial diplomacy in promoting the national brand of countries. The question of the current research is how successful countries have benefited from economic and commercial diplomacy in the field of national branding? The research method of the research is based on library sources, descriptive-analytical and has used a case study. Based on this, the three successful experiences of China, Turkey and Qatar in using economic and commercial diplomacy strategies to strengthen the national brand have been examined. Expanding trade with developing countries, attracting foreign investment, strengthening tourism, granting development aid, exporting technological products, participating in international economic organizations and forums, and using the competitive advantages of each country have been the main lessons learned from the experience of the selected countries, which can be used to promote The national brand of the Islamic Republic of Iran should be carefully considered.

Today, many countries, considering their domestic capacities and international opportunities, are trying to build a national brand in order to improve their national identity and present a powerful and inspiring image in foreign minds. The progress and development of Makran coasts relies on having a unique regional development strategy (RDS) whose requirements are derived from the upstream documents and general policies of the country. The main research question is what is the position of the concept of national brand in the regional development model of Makran coast based on upstream documents? The current research, using the method of thematic analysis, examined the upstream documents and selected general policies of the country and concluded eight requirements in the regional development model of Makran. The results show that in the eyes of policymakers, the realization of the development of Makran coast depends on the formulation of national plans based on regional advantages, the transformation of the Makran region into a set of large centers and economic hubs with an international role, the promotion of economic diplomacy (with priority to neighbors and Islamic countries), activation The role of transit (with emphasis on the North-South corridor) is to pay attention to the government's protectionist attitude towards the regional development of Makran, give priority to knowledge-based industries and businesses, build a national brand, strengthen tourism and export handicrafts.