رویکرد فازی

Assessing the performance of organizations has always been a challenge for researchers and therefore various methods and techniques have been introduced and used throughout the years for this purpose. One such technique is a fuzzy method based on a modified linguistic comparison ordering operator using the weighted geometric mean in interactive group decision-making. On the other hand, as a developing industry, the insurance industry has attracted the attention of many researchers and managers.  Among the diverse range of topics related to this industry, the issue of assessing and evaluating the performance of different departments and branches has always been of great interest to experts in this field. This is due to the fact that this evaluation can help in taking effective steps toward improvement. The research population in this study were the employees of Sina and Karafarin Insurance in Iran's Yazd province. Analysis of the desired state and status quo of these companies concludes that there is a need for improvement, especially through improvements in the dimensions of growth and learning. However, comparison of the related criteria shows that, with regard to Karafarin and Sina Insurance Company respectively, it is the number of employees trained for management and the percentage of the annual number of insurance policies to the number of policies in the industry that require more urgent improvement. These results were also accepted by members of the group.

Value creation and gaining sustainable competitive advantage and strategic superior have caused to pay attention to the customers and their satisfaction. It is shown that sailing in cyber space and information and communication technology have an essential role in the development of electronic shopping. This paper presents a new approach to customer-satisfaction measurement (CSM) of electronic shopping and examines its key factors by using Fuzzy Multi Attribute Decision Making (FMADM) method. To this end, a six-step approach is used to measure the electronic shopping customer-satisfaction. Since most of the data used in this study are qualitative and such data might be ambiguous, we transform the qualitative terms into quantitative terms by using the fuzzy collections. Finally, we compare the situation of those shops in terms of three different types of services.

Progress in ICT has undoubtedly influenced all dimensions of human life. The application of this technology in health care system has huge advantages for both government and people. However, establishing electronic health (e-Health) in Iran has many challenges. Some of these challenges are due to the effects of ICT while the others occur because of the structural and social- economic conditions. In this article we survey literature along with international experiences on e-Health and then describe challenges of Iran's health system in establishing e-health. Due to the ambiguity of fuzzy and qualitative data, we transform these terms into quantitative terms by using fuzzy logic and then we use the data to rank the main e-Health challenges in Iran.

Nowadays, supply chain management (SCM) is a strategic topic for integrating and coordinating the organizations which create the value for customers by offering goods and services. The major purpose of SCM is to gain customer satisfaction. Thus, each organization engaging in SCM should identify its competitiveness by using the convenience techniques or models to achieve the maximum customer satisfaction. The main goal of this paper is to introduce a new method for evaluating supply chain performance using Fuzzy approach. To do this, we extract the performance metrics based on BSC model. Then, a six-step approach is presented to evaluate the performance of the supply chain. In the process of supply chain performance measurement, most of the data used are qualitative. Since the qualitative data are ambiguous, the qualitative data are transformed into quantity forms using the fuzzy collections. This includes the identification and prioritization of the key factors which improve the performance of organizations. In order to test the new model, it is implemented in Shrimp breeding companies in Bushehr province.