ارزش اقتصادی

This research aims at introducing the employer brand as a tool to bring up employees' job satisfaction and investigated their impact. The present study is of practical purpose to collect survey data and do descriptive-correlational analysis. The statistical population is 168 employees of a food production company in Tehran. Empirical data was selected from 125 people as the sample. Examination of the hypotheses was performed through structural equation modelling in SmartPls and the impact of each dimension was examined by multiple regression in Spss. As the results, all hypotheses were confirmed which means employer brand and its dimensions have a positive relation with employees' job satisfaction and they are able to collectively explain 57.6 percent of the employees' job satisfaction's variance. The results of the multiple regression clarified that development value has the highest (52 percent) and interest value has the lowest impact (33 percent) on the employees' job satisfaction.

The aim of this study was to evaluate the effect of the value chain activities on the economic value of active cooperatives in Birjand city. Questions and hypotheses are based on the value chain model of Porter in the development activities. In Porter's model organizations activities have main parts, and support (backup) activities. The research, conducted using cross-correlation and data collection, field-work. The data is collected by questionnaire. The sample included 134 executives of trade unions in the city of Birjand. According to Morgan table randomly Research questionnaires were distributed among managers. Research data is fitted through the software SPSS and PLS and using partial least squares and regression model. The findings of this study suggest that value chain activity affects the economic value add.

Nowadays, the natural sources as a main ecotourism assets confront with various challenges. Thus, evaluation of eco-tourist regions and bio ecology functions in the course of decisions – making and economic policies is accounted as a most important branches of development and planning of tourism industry. The recreational region of Rudbar Qasran is one of the ecotourism attractions of Shemiranat division located on Tehran and is accounted as one of tourism destinations. Thus, to study it’s ecotourism value could be effective in predication of demands and provision of defects as well as in development of tourism.The research method is descriptive and the aim of the present research is to estimate ecotourism value of Rudbar Qasran via conditional valuation. Through Logit model and binary choice the effect of factors which affecting willingness of tourists to spend to visit touristic attractions of the region. The questionnaire The average willingness to pay by the tourists is about 7100 Rials for any household for use of tourism services of Rudbar Qasran and with regard to this level, the average recreational value of services and facilities of given region is estimated to 3550 million Rials. Thus, concerning to high value of given region, should be paid more attention to development of tourism and promotion of visitor’s accommodations by planners.

Advertising as the dominant means of communication elements, plays an important role in the success of the organization. The primary objective of this study is to explain young consumer's attitudes toward advertising. In this regard, a conceptual model to evaluate the effect of six independent variables of product information, hedonism, good for the economy, image and social role, the deviation of the values of materialism and consumer attitudes toward advertising is presented. Participants in this study were selected from among university students in Yazd. The results indicate that three of the six hypotheses, are approved. Two variables, deviated from the values and materialism have a negative impact on the attitudes of consumers towards advertising. These results will enable advertising managers to be more sensitive than consumers and to ensure that their campaigns will not adversely affect the performance of the companies they follow. These findings are also encouraging consumers to better understand their role in the purchase of advertising will help.