تغییرات اقلیمی

Many developed countries, including Japan, have taken steps to adapt their urban communities to climate change in line with global climate protocols, which can help developing countries, including Iran, to adapt to climate change. This research aims to investigate Japan’s strategies and plans for adapting to the risks of climate change. 

of collecting information was library and record-keeping. The research findings were in two parts.

For reducing greenhouse gas emissions and adapting to climate change, Japan passed the Climate Change Adaptation Act in December 2018. The Japanese Cabinet approved the National Adaptation Plan in accordance with this Act in 2021, which defines measures to address vector-borne, food-borne, or water-borne infectious diseases and air pollution. Moreover, the results showed that the Japanese government has the intention to develop sponge cities. This approach is achieved by developing new infrastructure consisting of green walls, water squares, and floating regions, all located in the city center, not on the outskirts.

The results show that the country of Japan has tried to adapt to climate change with a new approach, including the development of infrastructure consisting of green walls, water squares and floating areas and the adoption of laws.

Projections on the severity of climate change-related disruptions and displacements are becoming increasingly alarming over time (DiBella, 2020). Since climate change-related hazards have large impacts on a vast range of businesses, from individual traders to multinational companies (Canevari-Luzardo, 2020; Goldstein et al., 2019; Neise et al., 2018; Schneider, 2014; Surminski, 2013; Surminski et al., 2018), direct and indirect losses (e.g., damage to personnel, assets, and stocks) have been inflicted on businesses. Therefore, in environments where climate change has led to environmental uncertainty, it seems necessary for organizations to create new marketing strategies and capabilities to address this issue. However, considering the consequences of climate change, no research has yet identified the dynamic marketing capabilities based on climate change. On the other hand, past research has focused on B2B marketing capabilities in developed countries such as the United States (Mariadoss et al., 2011; Krush et al., 2015), the United Kingdom (Kaleka & Morgan, 2019; Yu et al., 2014), Australia (Merrilees et al., 2011; O'Cass & Weerawardena, 2010), and Germany (Helm et al., 2020; Wilden et al., 2019). As a result, the findings of these studies cannot be generalized to developing countries (Kamboj & Rahman, 2015; Mora Cortez & Johnston, 2018), where there are some of the most serious vulnerabilities to climate change (Odell et al., 2018). Additionally, since marketing is a contextual discipline (Sheth, 2011), the required marketing capabilities that drive firms' long-term performance can vary across countries and industries (Mora Cortez & Johnston, 2018). This is particularly relevant in Iran, which is one of the countries facing unprecedented problems related to climate change, including the drying up of lakes and rivers, dust storms, unprecedented temperatures, droughts, and floods (Vaghefi et al., 2019). Therefore, this research was conducted to fill these research gaps and to answer the question: "What is the conceptual framework of dynamic marketing capabilities driven by climate change?"
 
To provide a conceptual framework of dynamic B2B marketing capabilities based on climate change, a thematic analysis method, which is a qualitative method for organizing and describing existing data by identifying underlying themes, was used to analyze the data (Braun & Clarke, 2006). This approach was chosen because qualitative research findings provide a rich and accurate picture of the studied phenomenon. Among the different methods of data collection in this research, the semi-structured interview method was used online via a webcam.
 
In this section, the analysis process of the data obtained from the interviews was examined based on the three-step method of thematic analysis. This research outlined the framework of dynamic marketing capabilities driven by climate change, identifying 109 basic codes and 8 sub-themes, which are categorized into 3 main themes: product development management, supply chain management, and customer relationship management based on climate change.
 
Since climate change has caused many transformations and natural disasters, such as floods, droughts, fires, and storms, businesses that view climate change only as a social responsibility are doomed to failure. The consequences of climate change lead to many disruptions and problems for businesses. The results of this research indicate that addressing climate change requires both significant and minor changes. Businesses that engage with climate change must provide a roadmap for change because their survival depends on managers' attention to the risks and opportunities presented by climate change. Therefore, it is essential for businesses to develop new marketing capabilities based on climate change to mitigate the effects of risks and capitalize on the productivity opportunities arising from climate change.

Green marketing has paid the attention of organizations due to the increase in environmental concerns and the pressure of interested parties for an attractive strategy.The aim of this research is to identify the factors affecting green marketing in the hotel industry.The research method is qualitative.The statistical population of the research was 10 university and hotel experts.Data were collected through in-depth semi-structured interviews and literature review.Data analysis was done based on the grounded theory approach, which includes open, axial and selective coding. The validity of the questionnaire was measured and confirmed by experts and its reliability through Cronbach's alpha.Convergent validity of AVE is adequate for all research constructs.Finally,by communicating between the categories, the research paradigm model was presented,including 18 factors affecting green marketing and 69 concepts.The value of the Kappa coefficient is equal to 0.696, which indicates the validity of the agreement level of the model.The factor of green product (green hotel) was determined as the main phenomenon.The results of the research show the effect of green product,behavioral response of customers,ecological literacy,trust and green marketing mix on corporate image,motivation and improvement of hotel performance.Also,the category of trust was identified as an intervening factor and the most important factor affecting green marketing.

water crisis and drought caused by climate change are among the most important issues that, if failed in its management, will have wider negative consequences in the future; Therefore, the aim of the current research is to study the security-policing consequences of drought and climate changes in the provinces of Sistan and Baluchistan and South Khorasan in the framework of the future cycle model. The research is applied in terms of purpose and quantitative and descriptive-analytical in terms of nature. In the first step, to check the status of climate change indicators, the required data was collected and analyzed. In the second step, the findings obtained from the statistical analysis of climate data were based on a semi-structured interview with 20 experts and then the findings of this section were analyzed in the framework of the future cycle model. The analysis of climate data shows a lack of atmospheric precipitation and an increase in the average temperature and annual temperature in the studied area. Also, according to the opinions of the participants, the most important security-policy consequences of drought and climate change in the studied area are: regional tension, spread of insecurity, loss of job opportunities, increase in poverty, political tensions, increase in social divide, occurrence of ethnic differences and dissatisfaction. social  The result of the future cycle model shows that the security-policy consequences of drought and climate changes in the provinces of Sistan and Baluchistan and South Khorasan, from the point of view of sustainable territorial security, require effective strategies to manage its negative effects at the level of the country's governance system.

The potential migration of millions of people due to adverse impacts of climate change is one of the most important issues for governments and policy makers. In this regard, there are various divergent views in the theoretical approach to climate- induced migration: Some scholars believe that migration indicates a failure to adapt to climate change. On the other hand, other scholars believe that migration can be used as a preventive strategy to deal with climate change. By using descriptive-analytical research method, in this study, we attempt to investigate various divergent views in climate migration theories by focusing on the maximalist and minimalist approaches. In addition, we present different climate adaptation strategies taken by policy makers in order to combat adverse consequence of climate changes in other countries. Finally, we analyze various evidences of climate- related movements in Iran and the policies and strategies has been taken by the government regarding to climate adaptation. In general, considering migration as an adaptation or maladaptation strategies creates many challenges for planners and policy makers, which can be controlled through precise strategies. In this regard, policy makers should apply strategies that strengthen the ability of actors to adapt to adverse impacts of climate change.

Climate change is one of the most important challenges that has had an increasing impact on B2B businesses around the world. From this, B2B businesses are required to identify solutions to deal with climate change. One of the tools that can help these businesses in this direction is artificial intelligence. Therefore, the current research was conducted with the aim of identifying the discourse framework of solutions to deal with climate change based on artificial intelligence in B2B firms using the Q method. The philosophical framework of this research is the the interpretive-positivist paradigm (Q method), which is practical from the point of view of the goal. The research participants were 9 B2B business managers whose business is affected by climate change. Participants were selected purposefully. The views of the participants were analyzed by Q factor analysis and using SPSS 25 software. The results showed that the discourse framework of solutions to deal with climate change based on artificial intelligence is in three categories: education capacity-building, mitigation, and perception capacity-building.