خبرگزاری ایرنا

Finding and recruiting competent personnel is a strategic issue in every organization, preferably in news organizations. This research is conducted to present the characteristics of a professional journalist and to design a competency model for human resources in news agencies. The research method in this project was grounded theory and 19 media experts and journalists comprised the statistical population, who were selected purposively for semi-structured interviews. Based on the findings, some of the most important characteristics of a qualified journalist are: interest in journalism, news intuition, high IQ, making oneself understood well, curiosity, creativity, sociability, good understanding, neatness, patience, politeness, courage, realistic view, zeal for continuous learning, writing skill, ability to work with modern communication technologies, command in one foreign language, and general knowledge. A model for human resource competency in news agencies is also presented.

Because of the multi-dimensional nature of technology and new phenomenon of communication technologies that based on technique, knowledge, action, tools and process which can affect news industrial the purpose of this paper is to investigate the relation ship between five dimensions of technology and competitive advantage of IRNA. The research is based on a survey of 40 indicators through the Questionnaires and use of Friedman test, one-sample sign test, couple comparison test and structural equation approach to validate the conceptual mode land testing hypostasis. The results demonstrate that the status of constituents of technology’s dimensions is not satisfactory. Results show that competitive advantage in the current situation relies on the technology as a system which depends on technique and equipment (Tools). Whereas, the research results indicate that the desirable competitive advantage should depend on technology as knowledge and technology as process. The research shows IRNA need to reforming in It strategy and developing function of five demotion of There technology. In the end paper recommended some suggestions for IRNA to satisfaction multi-dimensional nature of technology.