خلق ارزش

The purpose of this research is to examine the components of stakeholder participation to create value in the banking industry (the case study of East Azerbaijan Agricultural Bank). This research is developmental in terms of the goal, descriptive-exploratory in terms of the type of method, qualitative in terms of the method of collecting data, and meta-synthesis approach in terms of the method of conducting the research. The statistical population of the research includes 20 experts in the field of banking and stakeholder behavior analysis. The results showed that by using the scientific method of meta-synthesis and by reviewing published articles, the articles that dealt with the topic of business process integration were analyzed, and based on 27 selected articles, 37 indicators were extracted. In this study, 1009 articles and related researches in reputable journals were selected from citation profiles in the period before 2020. Finally, 11 cases were evaluated and identified, and the final framework was confirmed and identified by applying the total opinions of the experts, the components and indicators of the stakeholders' participation as 1- activity 2- resources 3- input/output 4- goal 5- time 6- technology 7- Laws 8- Beneficiaries (owner, executive, customer, and supplier).

Over the past decade, the literature on value creation has experienced significant growth in relation to the hospitality industry. This growth is attributed to the increasing importance of value creation issues for stakeholders involved in hospitality activities, which are crucial for securing benefits and advancing operations. The relationship between value creation and stakeholder theory has been examined in the literature; however, there is a lack of comprehensive and foundational studies on this topic. To address this research gap, this paper conducts a bibliometric analysis of the literature, simultaneously examining research and scholarly texts related to value creation and stakeholder theory within the hospitality sector. After formulating a search strategy and applying filters to organize and manage documents, a total of 6,690 documents published in the Web of Science database from 2005 to 2024 were analyzed using co-authorship, co-occurrence, keyword, direct citation, and co-citation analyses. Additionally, VOSviewer software was used for data visualization, cluster mapping, and demonstrating the diverse relationships within the literature. The results of this paper identified trends in the rise and fall of the literature, key articles, authors, journals, institutions, and countries focusing on value creation based on stakeholder theory. Co-occurrence of keywords revealed that "value creation,""innovation,""co-creation of value,""business model,""intellectual capital," "social entrepreneurship," "business model innovation,""sustainability," "entrepreneurship," "service logic," "value," "corporate social responsibility,""open innovation," "co-creation,""value capture,""knowledge management,""business models,""customer value," "strategy," "resource-based view," "performance," "dynamic capabilities," "social capital," "competitive advantage," "digital transformation,""firm performance,""digitization,""ecosystems,""value allocation," and "co-opetition" were common keywords related to the research topic.

The creation of value in the competitive era has become the creation of shared value between companies and customers. In such a situation, distributors are considered as an important and main factor as an intermediary between the producer and the customer in creating common value; However, the motivations of the distributors for value creation remain unclear and unknown to a large extent. Based on this, the aim of this research was to design a model of incentives for distributors' participation in creating value in the shoe industry of Tabriz. The research method was descriptive-causal. The statistical population of this research includes two sections of experts and all wholesale and retail shoe sellers in Tabriz. In this research, 12 experts participated in the first part and 384 major and retail shoe sellers in Tabriz city answered the questionnaires in the second part of the research. Two questionnaires were used to collect data. For data analysis, interpretive structural modeling and structural path modeling have been used. The findings of the structural-interpretive modeling section show that the motivations of distributors' participation in value creation in the shoe industry of Tabriz are placed in five levels, and each level has direct and indirect relationships with other levels. The most influential factor in the developed model was the product and the most influential of those were the expected benefits. Also, the test of the designed model has shown the appropriate validity and reliability of the model and the confirmation of the direct and indirect relationships of the motivations of distributors' participation in value creation and the verification of the designed model based on experimental data.

The aim of the current research is to explain the pattern of value creation from tax revenue and gross domestic product based on tax system reforms. According to its purpose, the research method is applied, and in terms of execution method, it is mixed (qualitative-quantitative) and in terms of nature and method, it is exploratory-explanatory. The statistical population of the research in the qualitative part includes 12 people from the managers and deputies of the tax system, experts and consultants and by non-probability sampling method with multiple strategies (intensity and snowball), and in the quantitative part it includes 265 people from the number of people working in the administration of affairs. tax of Tehran province and were selected by random cluster sampling method. Data collection was done in the qualitative part of semi-structured interviews and in the quantitative part of the questionnaire. Qualitative data analysis was done using the foundation data method with software and the quantitative part with Smart PLS. The findings of the research showed that the formation of the concept of tax revenue and gross domestic product value creation indicators based on tax system reforms includes 69 components in the form of 43 categories and 17 major categories. During the investigated relationships, the conceptual model of the research has been implemented. The results of the research show that the influence between the components in the quantitative study had a necessary and appropriate level. Conclusion Tax system reforms focusing on value creation of tax revenue and GDP are very important in the economic and social development of countries. By improving the tax system and related reforms, it is possible to create added value, sustainable development, reduce poverty and

The purpose of this research is to develop the strategies of small and medium businesses (SMEs) through redesigning the value creation network (business ecosystem model) with a dynamic business modeling approach. The current research community was formed by professors and experts in the field of small and medium businesses active in the food industry of Tehran. In this research, the opinions of 15 experts were used using a non-random judgment method. The process of data analysis was done in three stages. Identifying the components of the business model through interviews and using the analysis method; Determining the weight of the factors and the cause-and-effect relationships of the model components, through the questionnaire tool; Representation of the feedback process of the system behavior based on an interconnected network of feedback loops in the form of flow state diagram using system dynamics modeling. Based on this, in the phase of identifying the dimensions and components using theme analysis and during the familiarization phase with the data, the identified speech evidences (86 cases) from the text of the interviews were labeled in the form of 22 primary codes. Then, the initial codes were categorized into nine sub-themes and finally, one main theme. Finally, after modeling using the system dynamics (SD) method, the value creation network was drawn in the form of a flow diagram.

As one of the most important industries worldwide, the tourism industry has led to the rapid growth of economic development, preparing the grounds for the development of new businesses, which has proved very effective in expanding job opportunities for different walks of life. Therefore, this exploratory study sought to develop an innovative business model for the tourism industry with an emphasis on creating value in the destination using a grounded theory method. The required data were collected through library studies and semi-structured interviews. To this end, open and in-depth interviews were made with 16 experts until the theoretical saturation was reached. The participants comprised experts of the tourism industry, university professors, hotel managers, guides of travel agencies and tours, heads, and officials of tourism industry departments, and tourists, who were selected via purposive sampling. The collected data were thematically analyzed according to open, axial, and selective coding. Finally, the conceptual model of the study was developed based on the Strauss and Corbin model, indicating that the core principle underlying the development of diverse advantage-oriented businesses is derived from casual conditions and influenced by contextual factors. It was also found that the core principle could be identified based on some strategies. Moreover, the intervening factors were extracted from the textual data collected from the interviewees by identifying the categories that indicate environmental conditions.

Value creation is one of the oldest concepts in the field of management and economics. Despite the simplicity of the concept of value, the depth and exact meaning of this word has not been investigated by researchers as it deserves. This is when the importance of creating the value of human resources has grown and in recent years has become the existential philosophy of human resources management. Identifying its components in Iran's administrative system is the main topic of this research. In this research, which has been conducted in a number of cultural, religious and tourism institutions, the research method is thematic analysis, and managers and experts with more than 5 years of experience in human resources management units are the statistical population of this research. Data analysis shows 51 basic themes and 16 organizing themes. The obtained results show that the employees of the executive bodies are in the focus of human resources management in the country's public sector, and the creation of human resources value is done mostly for them and by focusing on the traditional approaches of human resources management. On the other hand, creating value for other stakeholders, especially people, is less important to managers and employees of human resources management units in government institutions.

The purpose of this research was to provide a model of customer participation motivations in creating value in the shoe industry of East Azarbaijan province. This research is considered to be of applied and developmental type and will be done using a mixed method (qualitative-quantitative). In terms of the purpose of this research, it is an applied research. In the current research, the researcher will first consider all the factors extracted from the studies as codes, and then by considering the concept of each of these codes, he will categorize them in a similar concept. slow In this way, the concepts (topics) of the research are formed. In the following, the foundation data method is used to summarize the components. Grounded data theory is a general research method for generating theory. The purpose of this method is to present a theory derived from data that has been systematically collected and analyzed during the research process. In this strategy, the collection and analysis of data and the theory that is ultimately deduced from the data are closely related to each other. The statistical population of this research in the qualitative part will include all the researches conducted in the field of internal and external motives of customer participation in value creation, which will be provided by universities, research institutes, conferences, conventions, publications, books, websites, etc. will be The extraction of preliminary concepts is the first step of the meta-combination method, in this way, the articles are first searched and the titles of the articles are selected as criteria, then the search is based on the abstract, and irrelevant articles are discarded. After that, the search is done based on the content and finally appropriate and appropriate articles are extracted. As can be seen, 32 final articles were extracted using metacombination method in this research, based on which preliminary concepts are obtained. The results showed that the presented model was validated using a quantitative approach. For this purpose, the structural equation model and factor loading analysis were used, which led to the validation of the model. The factors were divided into two parts: internal motivations and external motivations, all of which were considered significant at the 95% confidence level. 8 factors were identified as internal motivation and 14 factors as external motivation.

The new developments of the digital age have brought smart devices and equipment around us and a smart lifestyle in general, and the amount of this intelligence has been added to the level of intelligence with time. The intelligent growth of the devices and equipment around us in the Internet of Things and the increase in the communication and processing capabilities of its network infrastructures make there is an intelligent ecosystem of the Internet of Things in human life with two-way and mutual communication. In this sense, entrepreneurship and value creation and preservation are important in the fields related to the new Internet of Things technology and play an important role in its progress and development. This article systematically review entrepreneurship in the Internet of Things, using reliable website of the Internet of Things, in all years and the important issues related to entrepreneurship in the Internet, such as the applications and entrepreneurial opportunities in the Internet of Things. Technological business models in this field, new values and their preservation, Internet of Things challenges, legal and legal issues of entrepreneurship in the Internet of Things, are discussed and analyzed. Also, practical and successful examples of entrepreneurship in the Internet of Things and its ecosystems, along with the use of academic capacities for the further development of the Internet of Things, the role of the Internet of Things in organizational transformation and the strategic orientation required for entrepreneurship in the field. The Internet of Things is reviewed in this review article.

The increasing data resulting from the users' activity in the internet, social networks, cloud computing, sensors, and mobile phones has created a large mass of marketing big data. The continuous processing of this data aiming to understand the fundamental relationships, frameworks, and models has become a necessity. This paper investigates the functions of big data in marketing, and it tries to propose a model for this purpose by meta-synthesis. In this research, 47 resources were identified and prioritized by studying the applications of big data in marketing. The model extracted from the research findings can be classified into four areas: the strategic value of big data in marketing, the informational value, the generation and regeneration process, and the model nucleus. Accordingly, the strategic value of big data is studied at the first layer. Also, the increased awareness, intellectual decision making, improvement of competitive positions, etc, are raised at this layer. This layer can affect the second level i.e.the informational value, and finally, it will exert its effect on the process of generation and regeneration of big data in marketing decisions and policies in a synergetic process. The effects of this model can influence the process of customer retention and attraction that can be referred to as the model nucleus.

Attracting talented and skilled employees as well as retaining the current workforce has become one of the most important concerns of leading organizations and businesses in today's competitive and dynamic environment. Employee value proposition in the form of a set of suggestions and values ​​is a key stimulus to attract top talent in the labor market and while creating job satisfaction for current employees, has a significant impact on reducing the rate of turnovers of people from the organization. The aim of this study is to identify and prioritize the types of value proposition of employees in knowledge-based businesses with a mixed method (qualitative-quantitative). In the first phase, through semi-structured interviews with 10 experts from knowledge-based companies, the data were collected and analyzed by thematic analysis. In order to prioritize the types of value propositions identified, the questionnaire was distributed among 10 experts in the field. The Best-Worst Method (BWM) was used to analyze the obtained data. Finally, by prioritizing 14 core values, designing an attractive and purposeful career path as the most important value and designing a friendly organizational culture were identified as the least important type of value proposition

Considering the high growth potential of creative industry and the increasing trend of digitalization, the content-oriented digital business has been the main focus of this research. The "value creation" in this type of business has been less considered in literature. A comprehensive review of value creation processes in these firms can ultimately lead to more profitable growth. The research method for integrated analysis of value creation factors is the use of "case studies" with an explanatory approach based on semi-structured interviews. The results have been theoretical and practical achievements. Four new themes were extracted as follows: "software or hardware development" as an example of "complementarity", "suggestion based on user history and preference" and "providing exclusive content" as examples of "lock-in" and "technical novelty" as an example of "innovation". The practical achievement of the research is to provide a picture of how value is created in content-oriented digital business in the past, present and future. In addition, the most common themes in each category were identified: "search cost reduction" to create value of "efficiency", "product range" to create value of "complementarity", "providing exclusive content" to create value of "lock-in" and "distinctive brand personality" to create value of "innovation". "Innovation" has been identified as the most recurring theme of value creation in content-oriented digital enterprises.

Creating a value creation chain is essential for those bank customers who have a significant share of financial resources, opportunities and potentials in the financial markets to attract resources, allocate and invest and perform financial and economic activities. This segment of customers includes legal customers, or in other words, companies, public, private and semi-private companies. The purpose of this study is to design an appropriate tool to determine value creation factors and evaluate its validity and reliability. First, using the snowball method, experts, key specialists and customers of the company were identified in the Welfare Bank of Tehran and Isfahan provinces, which according to the theoretical saturation of the researchers, 18 people were interviewed. Then, using their opinions, 61 items of the questionnaire were extracted and by calculating the content validity ratio and content validity index, the number of acceptable items was reduced to 51 items and the reliability of the questionnaire was confirmed using Cronbach's alpha and ICC.

One of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence in medical centers . Five medical centers were selected by cluster sampling method and the sample were selected from among the patients referred to these centers. To collect the data, a standard questionnaire was extracted from the base articles and compiled in accordance with the statistical population. The validity of the questionnaire was assessed and confirmed by two methods of face and content validity. The reliability of the questionnaire was also measured with Cronbach's alpha and confirmed. Questionnaires were distributed among the sample and 384 healthy questionnaires were collected. The collected data were analyzed using structural equation modeling and Amos software. Findings of the study indicate that all the features of social media, including entertainment, customization, interaction, word-of-mouth electronic advertising and up-to-dateness, had a significant effect on the dimensions of value creation. These dimensions also have a significant and positive effect on the two dimensions of citizenship behavior and participatory behavior.

Competitive environment, diverse customer needs, different services and processes, change of approach and attention of banks to an important subset of comprehensive banking called corporate banking. It deals with corporate customers with a significant share of financial market resources. In view of this, identifying the effective factors in creating value for the corporate customers is essential and increases customer and market share. 

The population of this mixed-methods study is selected from among experts, key informants with experience in the banking industry, customers of Refah Bank of Tehran and Isfahan, as well as university professors. Initially, in the qualitative phase, with in-depth and semi-structured interviews from amongst 18 samples, information was collected and continued until the data saturation. Based on the results of the qualitative phase, the validity and reliability of the questionnaire were confirmed. To identify the factors, a questionnaire was distributed among 270 corporate customers and four factors were extracted through exploratory factor analysis. Then, to evaluate the structure of the extractive factors, confirmatory factor analysis with distribution among 265 samples, other than the previous sample, was employed. 

All fitness indicators revealed the adequacy of the model. The extracted factors of the study are as follows: ease of work, fostering positive experiences for customers, bank selection, and re-referral; duty services, equipping the bank with state-of-the-art banking knowledge and processes, exciting factors, meeting needs beyond expectations, modern services; up-to-date e-services with the approach of moving towards modern and digital banking. Banks’ focus on these factors includes a comprehensive supply of the needs of this group of customers from initial expectations and access to the highest specialized financial and credit services, and an executive framework for marketing measures to retain customers and increase customer share and the overall result. The bank's market share is achieved in the most favorable way by gaining maximum customer satisfaction.

Value-based organization relies on values to create value, values that translate the expectations of the organization''s stakeholders. The purpose of this study is to investigate the effect of value-based organization on the value creation in Knowledge-based companies with the mediating role of work ethics. The statistical population of the study included 530 managers of Knowledge-based companies of Science and Technology Parks in Tehran, of which 222 people were selected using Cochran''s formula as an example. The standard researcher-made questionnaire was used to measure the research variables and the reliability of the questionnaire was confirmed by Cronbach''s alpha. After analyzing the data by PLS software, it was found that the value-based organization, both directly and through ethic values as one of the values emphasized by the organization, causes the value creation and improves the relationship of the organization with the stakeholders related to the communication network. Compliance with ethical issues and organizational values improves the image of the organization in the eyes of direct and indirect stakeholders and strengthens the future of the organization. Also, upstream organizations are expected to provide a way to create more and more value for knowledge-based companies in order to resolve conflicts of interest and comply with ethical issues in the business network.

Today, the emergence of the concept of digital transformation means making fundamental changes in the approaches to production and offering products and services, which has affected the survival and sustainability of businesses; On the other hand, due to the important role of companies as being responsible to the society, corporate sustainability has been much appreciated by researchers. This research aims to study the relationship between digital transformation and the sustainability of information technology companies by explaining the role of strategic renewal and value creation. This research is applied in terms of purpose and descriptive correlation in terms of nature. The statistical population of the research is knowledge-based manufacturing companies of type two in the field of information technology, and the statistical sample includes 247 companies selected by available sampling. The data collection tool is a questionnaire whose reliability has been confirmed with Cronbach's alpha of 0.766. Furthermore, to analyze the data, a quantitative method, structural equation modeling in the form of Smart PLS software have been used. The results indicate the impact of digital transformation at the 95% confidence level on the sustainability of companies in the information technology field, and the mediating role of strategic renewal and value creation was also confirmed at the 95% confidence level in the relationship between digital transformation and corporate sustainability. Strategic renewal also has a positive and significant impact on value creation.

The emergence and widespread growth of digital technologies, such as artificial intelligence, blockchain, and data mining is the driving force in changing the infrastructure of traditional media to digital media. It brings cultural, fundamental, and technological changes in business models. In this process, previously successful retailers need to develop web-based stores, mobile apps, and digital marketing in social networks to defend their market share to increase their communication and relationship with customer by integrating the physical and online worlds. Digital technologies allow retailers to develop new products or services as well as innovative forms of relationships with their stakeholders to create business dynamics. Dynamics are enhanced through social media analysis and competitive intelligence processes (including planning, collecting, analyzing and disseminating information at the level of digital media) and leading to ease of use, accelerated responsiveness and a realizing customer experience. Thus, extensive access to social media to enhance interaction with stakeholders and potential customers and share content is defined as a new value in business models. Strategic foresight makes it possible to identify and analyze these technologies and digital media and their changes. Strategic foresight as a systematic, forward-looking, analytical and interactive process contributes to shared insights about long-term developments in science, technology, industry and society. Hence, the present aims to evaluate the relationship between strategic foresight and the expansion of business models and the use of media technologies. This study can be an important step in identifying the future developments of media technologies on business models. Therefore, the present study present an abstract model by considering its target population of experts, specialists, policymakers and media business owners in Iran and reviews the background of valid domestic and foreign studies and activities.

The present study is applied in terms of aim and descriptive-survey in terms of collecting data in 2021. The statistical population of the study includes faculty members and PhD students in the fields of future studies, entrepreneurship and media management, studying in the academic year of 2020 and 2021 as well as managers and experts active in the areas of information and communication technology from the Islamic Republic of Iran Broadcasting Organization and the owners of startups active in the area of media, located in the science and technology park of Qazvin province, operating in the areas of new technology, media and media-oriented businesses. Owing to the novelty of business models based on new media technologies; experts were used who had more specialized knowledge regarding the use of new media technologies. The research sample size was determined to be 240 people according to the initial screening based on the identification of adaptable people based on the target criteria, 638 people were selected, based on Cochran's formula with an error level of 0.05. Based on the Morgan table and using a convenience random sampling method, a researcher-made electronic questionnaire was sent to 270 experts, and finally 247 completed questionnaires were received. The questionnaire was developed in a five-point Likert scale and included 4 main components, 17 items and 3 questions for each item, and a total of 51 questions. Structural equation modeling method with partial least squares approach and PLS Smart 3 Software were used to test the hypotheses and research model.

Average variance extracted for all structures is higher than 5, confirming the validity of the constructs. Cronbach's alpha for constructs is higher than 0.7 and the composite reliability is also higher than 0.7. Also, the reliability of the constructs is also confirmed. In the evaluation of the quantitative model fit, all cases indicate a strong fit for the research model and its numerical value is greater than 1.96.

New technologies have become important in the formation of new media businesses. The rapid growth of technological forms in society and industry has provided many opportunities. The survival of media businesses requires gaining accurate knowledge of appropriate and effective developments and strategies in the future. While reviewing the literature of previous studies, the results presented here indicate a key gap that results from the lack of theory-based predictions about the future uses of digital media technology in the development of business models. This gap is important since companies make significant investments annually in media and digital technology development to increase social interactions. Executive decisions are critical to desired uses of digital technology. Some technology-basedcompanies have succeeded in building value based on media development in their business model, while others have failed to use digital technology effectively.Thus, the management structure to achieve the media development of the business model needs to use strategic foresight to examine the theories in predicting how to use digital media technology. Strategic foresight is a structured and systematic method to use future ideas to predict and better preparation for change and examine different acceptable futures that may arise, as well as paying attention to the opportunities and challenges that they can present. Business owners can use these ideas for better decision making and taking efficient measures. First, strategic foresight helps business owners develop a success strategy by examining the uncertainties in the future environment of businesses, and second, it can result in value creation in businesses by considering market development trends. The created value will be affected by digital technologies and will cause effective changes in business models. First, the present study helps to develop and apply strategic foresight in businesses. It indicates that the business model theory can be adopted in the foresight framework and thus can provide a powerful planning tool for the company's future use of digital technology. Second, given the importance of value creation in increasing the performance and survival of businesses, this study reveals that the realization of this value requires a well-developed foresight. This study aims to predict the creation and increase of the economic value of businesses to provide media development technology.