دانشگاه مازندران

The nature of marketing, customer acquisition, and commercialization of academic technology in society through the conversion of knowledge and research into innovation and the production of goods and the provision of services requires that this be done through close interaction and communication between academia and society. The purpose of this study is to provide a framework for explaining the factors affecting marketing, customer acquisition and commercialization of educational technology of University of Mazandaran and the sale of its educational services to the community. For this purpose, after reviewing the relevant thematic literature and extracting the main and sub-variables, using the opinions of 12 experts to evaluate, localize and determine and explain the variables extracted by the Fuzzy Saaty Delphi technique and determine the structural relationships between them using DEMATEL technique. Findings show that among the 21 selected localized variables related to marketing and customer acquisition of educational technology in the form of four main variables (Hardware, Software, Brainware and Organizationware), book variables and their contents, and teaching skills were as the most effective casual varriables, and the variables of start-ups in Incubators, Technology Transfer Office, and student education site in industry, have been the most effective dependend variables. Finally, in order to succeed in marketing and attracting the demand of educational technology customers in University of Mazandaran, while considering all varriables, it is requiring to attend the casual varriables on starting and supporting Entrepreneurship and Innovation Centers, Technology Transfer Office,... even at the International level suitable for different scientific disciplines.

The main mission of universities and higher education centers is education and research that have a major impact on the growth and development of the country. Universities and higher education institutions are increasingly interested in evaluating the performance of their educational units in terms of educational performance and research performance, because performance evaluation, in addition to complexity, plays a major role in improving the quality of the university. The purpose of this study was to evaluate the educational, research and entrepreneurship performance of educational departments of Faculty of Economics and Administrative Sciences in University of Mazandaran during 1394-1397. Best-Worst Method Used to determine the input and output weights. The results show that the most important dimension of academic performance is the educational dimension, and the research and entrepreneurship dimension are almost equally important for the performance of educational departments. Also, given the functional nature of the university in development, there is a need for focus departments to maximize output. The results of the Wilcoxon test show that the performance ratings of each of the training departments are not independent in performance dimensions and emphasize the relevance of these dimensions. Using the proposed method in this study can be effective for evaluating the performance of educational departments in universities to identify weaknesses and improvement points.

Knowledge Management discipline is still in its infancy in Iran, and thus, includes numerous unknown and unexplored issues. Although organizations, especially the University of Mazandaran which is the case study of this research, have gradually acknowledged the importance of Knowledge Management in their different units, it is still far from operationalization. Various units of Mazandaran University must consciously concern themselves with this issue and take preventive actions to take maximum advantage of this opportunity. The current study aimed to design and implement an optimal Knowledge Management plan. To this end, the researcher applied a mixed-method approach using meta-synthesis and Interpretive Structural Modeling techniques to assess the maturity of Knowledge Management and to design a model for optimizing its implementation at University of Mazandaran. Meta-synthesis results led to the identification of 98 sub-criteria (code), 14 criteria and three main dimensions in implementing Knowledge Management which were screened and localized by the researchers using Delphi technique and based on expert views and further employed to assess the maturity of knowledge management at Mazandaran University. The results of the analysis revealed that Knowledge Management was at an undesirable maturity level. The study offers a number of implications and suggestions to promote the maturity level of knowledge management at this university

Today, developing talent management is one of the major factors of business and a key component of sustainable competitive advantage inorganizations. The present study aimed at identifying the effect of talent management strategy on organizational commitment among employees of Mazandaran University.

The study was a descriptive survey in terms of research methodology and it was an applied research based on its goal.The population consisted of all employees (n= 540) of Mazandaran University with high school diploma or higher, out of whom 225 participants were randomly selected using Cochran's formula. Data were collected using Swim's Talent Management Questionnaire (2009) and Allen and Meyer's Organizational Commitment Inventory (1990)which their validities were calculated through face validity and their reliabilitywas measured through Cronbach's alpha.

The research findings indicated that the talent management strategy had positive effect on organizational commitment In this study, the components of “reward and granting” had the greatest impact on the organizational commitment.

By Finding this reseach, it is necessary for managers of any organization to optimally implement talent management strategy in their organization in order to attract, recruit, and develop skilled and talented people leading to increased productivity of their organization.

The present study aimed to investigate the effect of knowledge management on organizational innovation among the personnel of Babol University of Medical Sciences. This is a descriptive- correlational study clearly based on structural equation modeling (SEM). The population of this research was 400 personnel of Babol University of Medical Sciences. To measure research variables, Nonaka knowledge management questionnaire with 4 dimensions: externalization, combination, internalization, and socialization and Organizational innovation Questionnaire with 3 dimensions: productive, process and administrative were used and distributed among 189 personnel. The reliability of knowledge management and organizational innovation questionnaires was assessed through Cranach’s coefficient alpha as 0.945 and 0.944, respectively. Findings of this study showed that all dimensions of knowledge management and organizational innovation are mutually correlated with each other (p

In the dynamic and competitive world, organizational entrepreneurship is a vital prerequisite for the survival and success of organizations.Therefore, it is necessary to identify and improve its enabling infrastructure. The aim of this study is evaluating the effect of organizational culture on academic entrepreneurship in university of Mazandaran. The method of this study is descriptive and is a correlation one. The Statistical Society of the research is all instructors in university of Mazandaran. Questionnaires distributed among 100 instructor selected randomly in different fields of basic science, engineering, social and human science of university of Mazandaran, and finally data’s analyzed. The research data collection tool was standard questionnaires regarding organizational culture and academic entrepreneurship. Organizational culture has been investigated through Denison’s questionnaire and academic entrepreneurship has been examined by Bernan’s standard questionnaire. The questionnaire reliability was confirmed by Cronbach's alpha. For analyzing data Kolmogorov-Smirnov test, Spearman correlation, multiple regression and analysis of variance were used. The results of multiple regression analysis showed that among the four components of organizational culture only adaptability has a meaningful significance on the development of entrepreneurship at the university.Based on findings, some practical suggestions are provided.

The goal of this paper is to review the various indicators of organizational citizenship behavior (OCB) among Mazandaran university staffs. In this research, organizational citizenship behavior and the type of tasks University, work experience, education level, gender and type of employment, in terms of Organ theory have been analyzed. The method of survey is used for this study. Statistical population in this research consists of 300 persons of different department staffs of Mazandaran university. The research method is descriptive in which data are collected by a triangulation method using three questionnaires, interviews and document review. The findings show that Mazandaran University staff of organizational citizenship behavior enjoy. While enjoying the various indicators of organizational citizenship behavior, there is significant difference between them. Review documents also show that university education is not organized citizen action training courses.

This research examined the impact of internal marketing orientation and organizational citizenship behavior on organizational performance in University of Mazandaran. The colleges of University of Mazandaran and Personnel of them constitute are the population of this study the sample size of 131 was determined. Stratified sampling was applied to select the research sample. The data about the internal marketing orientation and organizational citizenship behavior was collected through questionnaires. Organizational performance data of the colleges were gathered from existing documents of the university. Alpha Cronbach was used to evaluate the reliability of the questionnaire. The alpha Coefficient was estimated to be 0.87. AVE was used to assess construct validity. It shows that the questionnaire has good validity. Data was analyzed using descriptive and parametric statistics through SPSS 16, Visual PLS and Smart PLS softwares. The path analysis test has been used to test the Hypotheses. The results indicate that internal market orientation and Organizational citizenship behavior have a positive and significant effect on organizational performance. Also the effect of Internal marketing orientation behavior had been proved on organizational citizenship.