راهبرد کسب و کار

The alignment of knowledge and business strategies in the era of globalization, due to the ever-increasing amount of chaos, instability and increasing complexity of the global environment, is one of the most important challenges of the organization. Paying attention to the process of alignment is a very important step in successful implementation of strategies and achieving goals. This study aims to discover and build network and map of the themes of alignment of knowledge and business strategies based on the theory of activity domain in an Iranian organizational university. To this end, directed qualitative content analysis in 12 steps was used to answer the research questions. The results show that four capabilities (academic, physical, character and special) are needed to meet the strategic intellectual needs of the organizational university. By using 6 modalities of spatialization, temporalization, stabilization, mediation, contextualization and transition of a common understanding or communal meaning about the organization's knowledge resources and capabilities and strategic intellectual needs, operational alignment is created. It is concluded that the alignment of knowledge and business strategies in organizational universities can be operationalized on the basis of a common framework called activity domain. To achieve organizational goals, adopting a suitable approach for alignment is very important and can lead to success and achieving a sustainable competitive advantage for the organization

The main purpose of this study was to Achieving performance success in Imam Khomeini University of Marine Sciences based on the alignment of organizational strategy and project strategy. This research is an applied and descriptive survey in terms of purpose and nature. The data were collected using standard questionnairy Soltani (2020). The statistical population of this study consisted of professors and researchers of Imam Khomeini University of Marine Sciences (250 persons). Using Cochran formula, 148 individuals were selected and a questionnaire was administered among them. T onfirmatory factor analysis and structural equations were used to test the hypotheses and determine the normality of the research variables. Research findings indicate that project strategy and business strategy and the alignment of business strategy and project strategy have a positive and significant effect on project success. In the meantime, the impact of the project strategy on the success of the project is greater than the rest.

Alignment among all the strategies of different sectors in every organization is now being one of the challenges of today’s organizational management. This paper aims to develop an integrated model of manufacturing strategy in coordination with marketing and business strategies. According to the obtained results, the mentioned coordination has a meaningful impact on organizational performance. Our research strategy is survey, and the method used, in terms of results is developmental, descriptive-oriented in terms of goal, and quantitative in terms of data. Measurement tools are questionnaire and interview. Our statistical population consists of the manufacturing companies admitted in the Tehran Stock Exchange. For measuring the companies’ performances, we calculated the growth rate of sales acquired from financial statements of five years. Descriptive and inferential statistics were used for data analysis. The research results verified the integrated model of manufacturing strategy. Findings also indicate that the companies incorporating a coordinative combination of business, marketing, and manufacturing strategies have a higherperformance.