رضایتمندی

Since automobile industry in the country is growing in terms of quality and quantity, it is involved with the complexity of services. In this research, we tried to examine the impact explanation of multi-dexterity maker of after-sales services, especially after - sales services on perceptions of quality and its effect of customer satisfaction, maintenance and loyalty. This study is an applied one from the perspective of purpose and is descriptive - survey in terms of data type and collection method. Statistical population of the study was customers of after sale authorized dealers. The sample size using Cochran formula was 372. Data analysis and hypothesis testing are done using SPSS and AMOS. According to data analysis and hypothesis testing, there is a positive and significant relationship between construction of research model on the basis of the performance of the research samples, as well as the satisfaction and retention of customers with perception of product quality according to customer expectations. Due to the position of the product in terms of different parameters, after sale services in term of loyalty of customers was not significant. Performance - importance approach in two fields of supply and spare parts and manager’s behavior, has high performance. careful inspection and appropriate technical assistance, telephone /online services, presence of higher level supports, supply of equipment and spare parts, and the quality of repairs are key factors in the power and influence of the company for after - sales services appear proportionate to employee behavior.

Management of communication with tourists is considered a key component for successful tourism destinations and creates positive consequences on tourist satisfaction, brand management, competitive advantage and destination income. Based on this, the present study aims to investigate the impact of tourist relationship management on the satisfaction and loyalty of tourists. This research attempted to analyze and investigate the effect of tourist relationship management on the satisfaction and loyalty of tourists in Tehran and how the satisfaction variable mediates the relationship between tourist relationship management and tourist loyalty. The present study is applied in terms of purpose and descriptive-analytical in terms of method. The statistical population of this research was tourists entering Tehran. In order to determine the sample size, according to the number of observable variables, the sample size was estimated at 384 people. The validity of the research tool was calculated using the confirmatory factor analysis model, and its reliability was calculated using Cronbach's alpha. Data were analyzed using SPSS and SMART PLS software with descriptive statistics and structural equation modeling. The findings showed that communication management with tourists significantly affects the satisfaction and loyalty of tourists. Also, the research findings indicated that satisfaction mediates the relationship between tourist relationship management and tourist loyalty. Tourist communication management plays a vital role in the success of tourism businesses. As a result, using this tool, destinations can help create a positive experience, create tourist loyalty and satisfaction, and strengthen relationships between businesses and tourists.

Today, in any organization (for example, the police), it is very important to satisfy the clients. Therefore, the current research was carried out with the aim of explaining the effect of citizenship behavior of Coop employees on client satisfaction through the mediation of service quality.

This research is applied in terms of purpose and descriptive-analytical in terms of data collection method, which was implemented with survey technique. The statistical population of this research consists of all the clients of Fateb's fourth chief police station in the research period (1401-402) and 384 people were selected and evaluated using Cochran's formula by regular (systematic) random sampling. To collect data, customer satisfaction questionnaires (Malvas) with Cronbach's alpha of 0.72, service quality evaluation (Hajizadeh, 2014) with Cronbach's alpha of 0.79 and organizational citizenship behavior (Bell and Mangok, 2002) with Cronbach's alpha of 82% were used to collect data. . In the descriptive statistics section, tables and graphs of frequency, mean and standard deviation and inferential statistics of correlation, regression and structural equations tests were used.

The findings of this research show that citizenship behavior has a direct effect on service quality (T=5.95) and client satisfaction (T=6.12). It also has an indirect effect on client satisfaction with the mediating role of service quality (T=5.37). According to the results of the tests, the restoration and reconstruction of the citizenship behavior indicators of the employees can lead to the satisfaction of the clients and the improvement of the service quality in the coop. As a result, by improving and expanding citizenship behavior in the organization, it is possible to help improve services and increase the level of client satisfaction.

According to the results of the research, it should be said that in order to obtain the maximum satisfaction of the clients to the executive ranks of the police, in addition to strengthening the indicators of the citizenship behavior of the employees, more attention should be paid to the indicators of the quality of service provision.

Tourism as a global activity today has doubled in importance due to the overlap of the three principles of job creation and income generation, tourist satisfaction, and environmental protection. Since different tourist destinations are competitive in attracting tourists, improving and promoting effective indicators in attracting tourists to tourist destinations is of great importance. This study aims to model the factors affecting the image of tourist destinations and their impact on tourist satisfaction in Tehran. The research method is descriptive-analytical, which has been done by the survey method.  The statistical population of this study is tourists visiting Tehran. In order to determine the number of research samples, due to the unknown number of the statistical population, the required number of samples was 354 questionnaires. In order to analyze the data, a factor analysis statistical test, one-sample T in SPSS software, and structural equations in Amos Graphics software environment were used. The results show that using a factor analysis test to measure the effects of image components of tourist destinations on tourist satisfaction, 6 factors whose specific values were greater than 1 were extracted. These six identified factors were able to 63% of the variance of component image effects. Explain tourism on the satisfaction of tourists. Also, the results of the one-sample t-test to calculate the final score of the level of satisfaction with the image of tourist destinations, with a value of (2.39), were in an undesirable and unacceptable situation. Also, the results of second-order structural equation analysis showed that the overall image of the destination factor has the highest factor load on tourists' satisfaction with 60%. The final results of the structural equation model show that the effect of cognitive image on the overall image is equal to (0.21), the effect of the emotional image on the overall image is equal to (0.18), the effect of the persuasive image on the overall image is equal to (0.30), and the effect of the overall image on the satisfaction of tourists according to the route analysis model is equal to (0.27).

The current research aimed to analysis the consumers’ behavior in the World Petanque Offline Cup 2020. Five measuring instruments of the research were filled by 200 men and women participants of the WPOC in order to modeling the causal relations between the variables. The findings of the path analysis by PLS showed that brand image of FIPJP on brand image of WPOC, brand image of WPOC on behavioral intentions, satisfaction on behavioral intentions and event quality on all brand image of WPOC, satisfaction and brand image of FIPJP had significant positive effects. Additionally, the mediating impact of satisfaction on the relationship between event quality and behavioral intentions, the mediating impact of brand image of WPOC on the relationship between event quality and behavioral intentions, the mediating impact of brand image of WPOC on the relationship between brand image of FIPJP and behavioral intentions were positive and significant. The proposed model of the research had good fit. It is suggested that administrators of the offline sport events should focus on various dimensions of services quality in sport events aiming to increase satisfaction followed by positive behavioral intentions development. Also, the image of the brand of the organizer of such events in the minds of consumers can predict behavioral intentions, and therefore it is suggested to improve the quality of organizational arrangements, how to interact with participants and related technical issues.

The aim of this research was to examine the obstacles and problems of financial support for sports in schools in Kohgiluyeh and Boyer Ahmad provinces. In terms of purpose, application, and in terms of data collection, the current research is descriptive of the survey type. The statistical population of the research includes all the high education managers of Kohgiluyeh and Boyar Ahmad provinces, university professors who are active in the field of sports management and famous sports sponsors in the level of Kohgiluyeh and Boyar Ahmad provinces with a number of 830 people, based on Morgan's table, 263 people They were chosen as the statistical sample of the research. The research tool was researcher-made questionnaires. SPSS25 software was used for data analysis. All hypotheses have been tested at the p≤0.5 level. The findings showed that the critical value of the test is 4.25 and more than 1.96, so there are marketing barriers, then legal barriers, then social-cultural barriers, then political barriers and then managerial barriers in financial support for sports in Kohgiluyeh and Boyer Ahmad provinces. It has a significant effect. Legal barriers and then political barriers have the greatest impact on financial support for sports in Kohgiluyeh and Boyer Ahmad provinces, and administrative barriers have the least impact on financial support for sports in Kohgiluyeh and Boyar Ahmad provinces.

Control-based approaches in management are becoming empowerment-based approaches that self-empowerment is the newest type of this approach. The aim of this study was to investigate the consequences of human resource self-empowerment in Iranian government agencies. In this research, two documentary (library) and field methods were used to collect data, so that based on documentary method, the researcher obtained the information through vector jack by reviewing different texts. In order to use the field method, semi-structured interviews and questionnaires were used. The sample size was considered for the qualitative method of 40 individuals, among which 20 managers of governmental organizations who were familiar with the topics of self-empowerment and 20 experts and experts of the initial model were taken into account and in the quantitative method, using Cochran's formula, 72 people including employees of the Economic and Finance Affairs Department of Kurdistan province were selected by simple random sampling. The data collected in the field section, obtained from interviews, were analyzed using the research method of the foundation data and the data obtained from the questionnaire were analyzed using SPSS statistical software. Findings indicated that implications in two individual and organizational levels were identified as the consequences of self-capability phenomenon in Iranian government agencies; In this way, the 'job satisfaction' and 'human resource excellence' are among their individual consequences and 'transformation of the administrative system', 'reducing costs' and 'organizational excellence' are among organizational consequences. The results of measuring the implications of self-empowerment of resources in the formation of resources, with the confirmation of the findings, indicate that respondents have evaluated the status of the transformation of the administrative system (with an average of 3.18) and lower costs (with an average of 3.04) better than two other outcomes. Nevertheless, 31 percent of respondents have evaluated the status of the outcomes in the organization at a low level, 47% moderate and 23% high. Regarding the range of changes (5 1) and the mean obtained (2.91), respondents in general have evaluated the status of the implications in the middle-level organization.

The status of food intake and the level of satisfaction of operational staff with food programs and the quantity and quality of food periodically is one of the most effective cases in modifying food programs, improving the quality of nutrition services and increasing staff satisfaction level. This study has been done with the aim of measuring the satisfaction of beneficiaries with nutrition services in the headquarters of a military organization.

This study is descriptive-survey and is applied in terms of purpose and The statistical sample was randomly categorized selected and 338 people from the headquarters of a military-police organization were selected and examined using Morgan table.

Measuring the level of beneficiaries' satisfaction with nutrition services in the headquarters of a military-police organization showed that four factors: food quality, environment and location of dining halls, quality of services provided and beneficiaries' satisfaction are effective in staff satisfaction with nutrition services.

The results of the subjects' response to the components of the questionnaire using Friedman test show that there is relative satisfaction in the quality of services provided and the environment and location of dining halls and there is dissatisfaction in food quality and beneficiaries satisfaction.

Although ecolodge have good branding potential, less effort has been made to brand them and less research has been done in the field of research. Although in Iran, ecolodge have undergone a bit of rapid growth, but the situation is qualitatively different and fewer ecolodge have seriously pursued its qualitative development; One of the ecolodges that effectively follows the path of development and attracts domestic and foreign ecotourists in the form of a branded ecolodge, is Atshouni ecolodge, which is the oldest among ecotourism resorts in Iran. By accepting the assumption that the development of ecolodge brings with it the development of tourism, the sustainable development of the destination and the pursuit of the interests of the local community, the need to address it becomes clear. In this regard, knowing the need to strengthen the brand of well-known ecolodge and the significant impact that tourist satisfaction has on the development and stability of ecolodge, has led the researcher to lead the impact of Atshouni tourists' satisfaction on the brand equity of this ecolodge. The research hypotheses are:- functional needs has a significant effect on the brand loyalty of Atashoni ecolodge;
- functional needs has a significant effect on the brand awareness of Atashoni ecolodge;
- functional needs has a significant impact on the brand quality of Atashoni ecolodge;
- functional needs has a significant effect on the brand image of Atashoni ecolodge;
- basic needs has a significant effect on the brand loyalty of Atashoni ecolodge;
- basic needs has a significant effect on the brand awareness of Atashoni ecolodge
- basic needs has a significant impact on the brand quality of Atashoni ecolodge;
- basic needs has a significant effect on the brand image of Atashoni ecolodge;
- motivational needs has a significant effect on brand loyalty of Atashoni ecolodge;
- motivational needs has a significant effect on the brand awareness of Atashoni ecolodge;
- motivational needs has a significant effect on the brand quality of Atashoni ecolodge
- motivational needs has a significant effect on the brand image of Atashoni ecolodge;

The present research is applied in terms of purpose and descriptive-analytical in terms of nature; Data collection was library and field and the indicators used in the survey stage were taken from the Konknik brand equity model and Kano satisfaction model. The statistical population of the present study was the tourists of Atashouni ecolodge and a statistical sample of 250 items was selected. The reliability of the research instrument has been confirmed to the desired level by Cronbach's alpha coefficient and its validity has been confirmed by experts. Analysis of research data after coding was performed in SPSS25 and AMOS24 software.

Since the CR obtained for Hypotheses 2 and 6 is more than 1.96 and the P-value is acceptable, the effect of tourist satisfaction in terms of functional and basic needs on the brand awareness of this residence is not confirmed. Other research hypotheses on the effect of functional needs of Atashouni ecolodge tourists on brand loyalty, the effect of functional needs on the brand quality of ecolodge, the effect of functional needs on the brand image of ecolodge, the impact of basic needs on the Brand Loyalty of ecolodge, The Impact of Basic Needs on the Brand Awareness of ecolodge, The Impact of Basic Needs on the Brand Quality of ecolodge, The Impact of Basic Needs on the Brand Image of ecolodge, The Impact of Motivational Needs on the Brand Loyalty of ecolodge, Motivational needs of tourists on brand awareness of ecolodge, the effect of motivational needs on the brand quality of ecolodge and the effect of motivational needs of tourists on the brand image of ecolodge is confirmed.

In the present study, an attempt was made to investigate the effect of tourism satisfaction components in Atashouni ecolodge on the main dimensions of the brand equity of this ecolodge. The results showed that the strongest relationship known in the research model is related to the effect of functional, basic and emotional needs on the loyalty of tourists to Atashoni ecolodge; These figures show a very strong relationship and show that accommodation managers should prioritize meeting the functional, basic and emotional needs of tourists; Although the indicators of tourist destination preference and intention to visit again show an acceptable level, it is still important to meet the needs and satisfy the tourists of Atashoni ecolodge; Therefore, paying attention to the layout of the yard and coordinating it with the native environment and following the emotional needs, involving the ecologist in traditional and collective activities will be effective.

Control-based approaches in management are becoming empowerment-based approaches that self-empowerment is the newest type of this approach. The aim of this study was to investigate the consequences of human resource self-empowerment in Iranian government agencies. In this research, two documentary (library) and field methods were used to collect data, so that based on documentary method, the researcher obtained the information through vector jack by reviewing different texts. In order to use the field method, semi-structured interviews and questionnaires were used. The sample size was considered for the qualitative method of 40 individuals, among which 20 managers of governmental organizations who were familiar with the topics of self-empowerment and 20 experts and experts of the initial model were taken into account and in the quantitative method, using Cochran's formula, 72 people including employees of the Economic and Finance Affairs Department of Kurdistan province were selected by simple random sampling. The data collected in the field section, obtained from interviews, were analyzed using the research method of the foundation data and the data obtained from the questionnaire were analyzed using SPSS statistical software. Findings indicated that implications in two individual and organizational levels were identified as the consequences of self-capability phenomenon in Iranian government agencies; In this way, the 'job satisfaction' and 'human resource excellence' are among their individual consequences and 'transformation of the administrative system', 'reducing costs' and 'organizational excellence' are among organizational consequences. The results of measuring the implications of self-empowerment of resources in the formation of resources, outcomes.

Information and communication technology are one of the new technologies that has been introduced to the villages in recent years and is a tool for the sustainable development of these areas and achieving the quality of life of rural residents. The purpose of this study is to identify and rank the factors affecting the efficiency of rural information and communication technology offices in Lorestan province. The research method is descriptive-analytical and the data collection method is library and field. The statistical population is 267 agents of rural information and communication technology offices in Lorestan province. Using Cochran's formula, 158 agents were selected as a sample. The questionnaire includes four categories of human, technical, organizational and process factors in the form of 27 variables. The obtained Cronbach's alpha is equal to 0/757. The results showed that the average of all effective factors in increasing the efficiency of rural ICT offices is above average. According to Friedman test, technical factors are in the first place and the coefficient of determination showed that these 4 factors explain % 64 of the efficiency increase variable. Using beta coefficient, the share of technical factors is 0/430, the share of human factors is 0/391, the share of organizational factors is 0/278 and finally the share of process factors is 0/218. In other words, 4 categories of technical, human, organizational and process factors have the most role in predicting the variable of increasing the efficiency of ICT offices in Lorestan province, respectively.

Nowadays, the service industry has a fundamental and important role in the economic growth and development of countries. In this regard, the role and position of the insurance industry, as a supporting industry, is quite obvious. Insurance is one of the cornerstones of modern life. The insurance industry is rapidly turning into an essential element in the financial sector that contributes significantly to economic growth. The products of the insurance industry are intangible and have a high perceived risk. So, it requires a high level of mental engagement. In this case, recommendatory advertising helps to reduce uncertainty and risk perception. Due to the nature of the insurance industry, advertising more recommendations than other industries influences the decision of those who tend to be insured. The reputation of insurance companies is one of the important factors affecting people's recommendations. In this research, an attempt has been made to examine this issue. The research is conducted on the purpose of understanding the importance of satisfaction and loyalty of the insured for increasing the influence of the insurance industry and the factors affecting it, such as the trust of the insured and the reputation of insurance companies. The research method, based on the nature and objectives of the study, is a survey method through which the data were collected. The data were analyzed and then put to correlation tests. The statistical population of the study consisted of the clients of Iran Insurance Legal Agencies in Tehran selected by cluster sampling. There was, indeed, the sampling of multi-stage clusters in which several of the legal insurance agencies of Iran were selected as a cluster and then, in the second stage, a questionnaire was distributed among those who referred to the agencies. According to Morgan's table, since the population size was unlimited, the sample size was determined to be 384 people. As a result, according to the researchers' experience, more questionnaires were distributed in the statistical population of the research, and finally 400 questionnaires were used for the analysis. Their content validity was confirmed by experts and university professors. To evaluate the reliability of the instrument used, Cronbach's alpha coefficient was used, and the calculations were performed using version 22 of the SPSS software. For this purpose, a pretest was taken with 30 questionnaires, and then, using the data obtained from these questionnaires, the confidence coefficient was calculated by Cronbach's alpha method. The Trust Scale of the Insured was 83%, the Loyalty Scale was 90%, the Recommendation Promotion Scale was 78%, and the overall reliability of the questionnaire was 85%. These figures indicate that the questionnaire was reliable. A conceptual model and the research hypotheses were tested by structural equation modeling using the Smart PLS software. After data analysis, it was shown that the customer’s satisfaction and trust through the reputation of the insurance company leads to loyalty and advertising the company. This induces a positive and significant relationship. As a result, it can be said that one of the requirements of loyalty and word of mouth by the insured in Iran is the existence of trust in and satisfaction with the insurer. These two elements accompany the reputation of the insurance company in the competitive environment of the society. The present study is based on four main hypotheses that were all confirmed. The reputation of insurance companies is the most important issue that top managers and marketers of Iran Insurance Company should pay due attention to. By creating satisfaction in the insured, Iran Insurance Company can establish loyalty in them. Since the insurance industry is closely related to other industries, the existence of loyal customers is necessary for the sustainability of the companies. If Iran Insurance Company cannot provide proper services, the customer satisfaction will be lost. Customers are interested in long-term experiences with the company's products and services. Those who are very happy with the insurance company's reputation tend to share their feelings about the company with others. In Iran Insurance Company, the reputation of a company plays an important role in establishing the relationship between the customer’s trust and loyalty. Therefore, honesty and transparency are necessary to create such a trust. When people trust the services of Iran Insurance Company, their word of mouth advertises more purchase. Satisfaction through the reputation of the insurance company increases recommendations and advertisements. Word-of-mouth advertising takes place when customers  have confidence in the activities of Iran Insurance Company. In fact, one of the important sources of recommending the services of a company to other people is the customer trust. When a company has a good reputation but does not create the necessary trust in its customers, it will not be advertised. The requisite for creating a word of mouth among customers is the simultaneous existence of the insurance company's reputation and the customer’s trust.

To be successful today, tourism destinations should not focus solely on providing services, but must identify and provide experiences that differentiate them from other destinations and thus offer a competitive advantage. Today the focus of businesses has shifted from products to services and then to experiences. Provision of memorable experiences is an important factor for tourism destinations' success. Tourists expect satisfying memorable experiences and such experiences can benefit destinations by encouraging loyalty. Due to the changes in the consumer consumption patterns, the most valuable marketing tool for destinations and tourism businesses is the "experience" which they provide to tourists. Tourism service providers found provision of attractive memorable experiences necessary as a new marketing strategy to ensure customer satisfaction and loyalty. If tourists value the travel experience at a high level, tourism destinations can expect loyalty and word-of-mouth advertising to help sell their products. In this new point of view, tourists are allowed to actively construct their own travel experience through personalized interaction with the environment, thereby creating unique value for themselves. Memory impacts choice of destination. The memorability of a tourist’s total experience can be sufficiently powerful to motivate tourists to visit a specific destination and/or tourism service provider. Research papers show that tourists like to revisit destinations linked with positive memories of previous visits. Considering the limited studies discussing the impact of travel memories on tourists’ behaviour, the present study was conducted with the aim of investigating the effect of tourists' experience on their memories, satisfaction and behavioral intentions in Shiraz.

The present study is an applied research in terms of purpose and a descriptive-correlation according to data gathering method. Statistical population of the research included domestic tourists visiting shiraz. To achieve the goal, 384 questionnaires were distributed among domestic tourists in Shiraz, in places such as Saadieh and Hafezieh, of which 318 questionnaires could be used. The sampling method applied was simple random sampling. First, the study used SPSS to process the descriptive statistics and reliability analysis of the collected data, and assessed the demographic profile of the sample and the internal consistency of the constructs. In the data analysis phase, the normality of the data distribution was tested using Kolmogorov-Smirnov test. Partial least squares (PLS)-based SEM was used in this study to test the structural model and hypotheses.

According to demographic analysis of the population studied, the sample included 183 men (% 57.54) and %50.3 of the participants was 20 to 30 years old. Descriptive statistics showed that the tourism experience, memories and tourists' satisfaction are in a good position since their mean value were 3.18, 3.39 and 3.01 respectively which is higher than 3. However, the mean value for tourists' behavioral intentions was lower than 3(2.91). The standardized regression coefficients of the impact of tourism experience on memories and satisfaction were 0.739 and 0.512 respectively. The R2 coefficient of memories and satisfaction were 0.546 and 0.605 respectively which means %54.6 of the variance in memories and %60.5 of the variance in satisfaction is predictable from the tourism experience. Moreover, the standardized regression coefficients of the impact of memories and satisfaction on behavioural intentions were 0.199 and 0.322 respectively and %58.8 of the variance in behavioural intentions is predictable from research variables. Since all t-values were higher than the critical t-value (1.96), null hypotheses were rejected which means paths are meaningful. In other words, hypotheses of the study based on the research conceptual model are confirmed.

Tourists enjoy having new experiences during their travel. Tourist experience can be defined as an interaction between tourists and destinations in which destinations are the site of the experience and tourists are the actors of the experience. To be successful, tourism destinations should not only provide high quality services, but should also recognize and provide experiences that distinguish the destination and provides it competitive advantages. The experience provided to tourists is one of the most valuable marketing tools. If tourists evaluate the experience offered by the destination as highly acceptable, then positive word-of-mouth advertising helping tourism businesses sell their products can be expected. This study explored tourism experiences and their impact on the memories, satisfaction, and behavioural intentions of tourists in Shiraz. The results of the study show that: 1-tourism experience positively influenced tourists' memories, satisfaction and behavioral intentions and has a direct and significant effect on them, 2-tourism memories significantly affects satisfaction and behavioural intentions of tourists, and 3- satisfaction of tourists has a significant effect on their behavioural intentions. These results indicate the widespread effects of the tourism experience on creating positive tourism consequences for the city of Shiraz.

Customer persuasion is one of the most important issues in selling the products of commercial companies. Social psychology techniques are designed to persuade customers to be able to easily select and purchase products and services when making a purchase decision. The principle of reciprocity has two techniques of door in the face and that's not all of them, which have been the subject of limited studies. The purpose of this study was to investigate and analyze the effects of retaliatory retaliation techniques on consumer behavior after purchase on the four structures of customer trust, commitment, satisfaction and loyalty. Morgan table was used to determine the sample size. To collect the required data, 386 questionnaires were distributed among the customers of selected travel and tourism services offices. SPSS software was used to analyze the research data in descriptive statistics, and Smart PLS software was used to analyze the model through structural equations and partial least squares method. The results of this study showed that the principle of reciprocity directly affected the trust, commitment and satisfaction of the customers of tourism offices and also indirectly affected customer loyalty. The final fit of the proposed research model was equal to 0.619, which showed that the research model was strong and the research hypotheses were confirmed.

Today, paying attention to employees and aligning their features and capabilities with the brand is extremely important for organizations operating in competitive environments. The statistical population of the study included 270 employees of different branches of social security insurance in Alborz province and the sample size was determined based on Morgan table. The validity of the questionnaire was confirmed by interviewing industry experts and its reliability was confirmed by Cronbach's alpha coefficient at the level of 0.854. In order to analyze the data, confirmatory factor analysis, structural equation modeling (SEM) and AMOS and SPSS software were used. After examining 9 direct research hypotheses and 3 hypotheses with mediating variables, it was concluded that the main research hypothesis Based on the relationship between human resource management with the brand of the organization and the other 6 hypotheses have been positive and meaningful. And the brand is not approved, but the two dimensions of commitment and satisfaction can play a mediating role in the relationship between human resource management and the brand. Therefore, organizations can measure, plan and continuously improve human resource management indicators and adopt strategies to increase commitment and satisfaction Employees strengthen the brand of the organization and increase the sales and profits, to obtain balanced satisfaction of stakeholders.

An important approach in new urban management, especially in metropolises, concerns the organization and management of suburban areas, or informal settlements. They are complex residential areas that bring about major challenge for metropolises in terms of low quality of life. They contain high potentials for all types of harms and social problems, and if neglected, they can threaten the entire identity of a city. This is a descriptive-analytical research following survey method and uses questionnaires for data collection. The statistical population of this study covers residents over 20 in Gulshan neighborhood in district 4, ​​Tehran. The sample size was calculated by stratified random sampling through Cochran’s statistical method including 220 people. Questionnaires were filled out by the experts and the data were analyzed by SPSS software. The results revealed that, except for a few items that are analyzed, urban management affected the increase of indicators of citizens’ relationship to urban managers, the quality of urban services and infrastructures, the quality of transportation, and economic and social satisfaction. The highest percentage of satisfaction related to the quality of drinking water, and the lowest level of satisfaction related to the parking space for private cars.

Investigating the effect of quality of work life on increasing the productivity of employees is an new strategy to ensure that employees perform their activities to increase the productivity of the organization. Statistically, this study to investigate the factors affecting the quality of work life and its impact on organizational productivity with the Walton model consists of all employees of the Islamic Azad University, Karaj Branch, which includes 700 people. Georgia Morgan, a sample of 248 people, was distributed for the distribution of the questionnaire, of which 203 questionnaires were returned. Data were collected through a questionnaire depending on the five-point Likert scale and by direct reference to employees and in a self-report method. For data analysis and model validation, structural equation modeling (SEM) and confirmatory factor analysis. (CFA) and AMOS and SPSS software are used. The results of the path analysis were based on the fact that after confirming the model, the relationship between variables in the model was examined and the results showed that the model of quality of work life from Walton's perspective has a positive effect on variables of commitment (loyalty) and satisfaction. The factor as a whole has a positive effect on the productivity variable.

Customer persuasion is one of the most important issues in product sales. The principle of commitment and consistency in behavior is one of the important principles in the psychology of influence. Today, the principles of commitment and consistency have come to the attention of nonprofits and businesses. Limited studies have been performed on FITD and LOWBALL techniques, which are the principles of commitment and stability. The purpose of this study is to evaluate the impact of these techniques, which are the constituent elements of customer persuasion on consumer behavior after purchase on the four structures of trust, commitment, satisfaction and customer loyalty. To determine the sample size of the Morgan table and to collect the required data, a questionnaire was distributed among 2,81 customers of selected travel and tourism companies in Kermanshah. SPSS software was used to analyze the data in the descriptive statistics section and to analyze the model through structural equations and Smart Pls software. The results of this study showed that the principles of commitment and stability directly affect the trust, commitment and satisfaction of customers of tourism offices and indirectly have a significant relationship with customer loyalty.