روش داده بنیاد

In response to global advancements in the banking sector and the increasing competition in Iran, with new banks and financial institutions entering the market, commercial banks must leverage digital marketing to differentiate their services and secure a significant market share in the industry. Therefore, it is necessary that marketing excellence models provide solutions to create a sustainable competitive advantage. This study aims to discover and explain the antecedent and consequent components of the digital marketing excellence model in commercial banking and to provide solutions to improve digital marketing excellence in commercial banking.

The current research is applied-developmental in terms of its purpose. In terms of the method of data collection, it is included in the category of non-experimental research. To address the research problem and develop the model, a qualitative research approach was employed, specifically utilizing data collection methods from grounded theory.

The findings indicate that implementing the marketing excellence model in commercial banking enhances the customer experience by anticipating and addressing future needs, increasing customer appeal, personalizing services, and expanding the range and diversity of offerings. Additionally, it improves employee well-being, establishes effective communication with audiences, and leverages digital technologies and strategies. This approach allows customers to interact with the bank through digital channels and choose their preferred method of engagement at any time.

Many organizations increasingly adopt new technologies to gain a larger market share. Embracing technological advancements is crucial for economic success in today's era, making digital marketing a key tool for achieving the latest methods of customer interaction and engagement. In a market-based economy, banks are forced to use new marketing tools and take advantage of digital marketing to be effective in monetary and financial markets, perform better and surpass competitors, and prepare their financial resources. Value creation is one of the consequences of digital banking. Banks that have accepted the marketing philosophy are constantly trying to create and increase the value of their customers. Customers compare the values they receive from different banks and choose a bank that offers more value to them. Processes that have transitioned from physical platforms to information technology platforms offer services more efficiently and rapidly than ever before. For instance, whereas previously individuals had to visit a bank in person for various transactions, the advent of banking software now allows them to complete these tasks at any time, day or night, from the convenience of their own devices.

The mental image of customers of a store plays very important consequences in the survival and competitive advantage of these businesses. The present study also aimed to design and validate the model of customers' mental image of the store with a mixed exploratory approach in the Hyperstar store in Tehran. This research is applied-developmental in terms of purpose, and in terms of its nature and form of implementation, it was done in a descriptive-survey manner. The statistical population of this research includes theoretical experts (professors of marketing management) and experimental experts (managers of Hyperstar stores in Tehran) and customers of Hyperstar stores in Tehran. Sampling was done using theoretical sampling method and finally theoretical saturation was achieved with 10 people. Then the researcher-made questionnaire was randomly distributed among 384 customers. The data collection tools are semi-structured interviews and questionnaires. In order to analyze the expert interviews, the grounded theory method and MaxQDA software were used. Validation of Nair model was done by partial least squares method and SMART PLS software. Based on the research paradigm model, customer experience management, co-creation of value with the customer and customer orientation are the underlying factors affecting the customers' mental image of the store. This mental image affects the branding strategy and internal branding of the store. Of course, it should be kept in mind that the store's social responsibility plays an intervening role in this regard, and the store's marketing mix also provides background conditions. Through branding strategy and internal branding, behavioral consequences such as customer satisfaction, loyalty and trust can be achieved.

The realization of the distinctive and sublime goals of the Islamic Revolution in the shadow of global arrogance and economic pressures, as well as in the direction of the growth and perfection of the members of the society and the expansion of justice, depends on the use of an economic model that is appropriate to it. The model introduced in the current situation of the country by the supreme leader is the resistance economy model. Undoubtedly, the implementation of the resistance economy model requires the formation of suitable human and social capitals, a suitable environment and having a behavioral model. Therefore, the current research seeks to present the ideal individual behavior model of the organization's employees in order to achieve the goals of the resistance economy by using the data theory of the foundation. In this research, the researcher has categorized and coded the collected data using the foundation data method and using maxqda2018 software. In the current research, 10 experts (interviewees) who were mostly "university professors, executive directors and experts of government agencies" formed the source of the research. The findings of the research indicate that the behavioral model of the employees of government organizations in order to realize the resistance economy model. It has the main dimensions of value, attitude and behavior at the level of the individual and culture, structure and process at the level of the organization, which are divided into subcategories and the consequences of the behavioral pattern in order to realize the resistance economy have been extracted by the foundation data theory method.

 Explanation Jihad as one of the aspects of the Great Jihad in its special sense, is concerned with the operational confrontation with the enemy's intelligent war, especially its propaganda-media dimension. This research has presented the thought of the Supreme Leader regarding the explanation jihad in a model format. The current research is applied research in terms of benefit and purpose, in terms of qualitative approach based on interpretative paradigm, and in terms of nature and type of study, it is exploratory. The research method of this research is "foundation data" based on which and in line with the goals of the research in a purposeful and systematic manner in such a way that it is possible to extract, conceptualize, categorize, and then model the insights of the Supreme Commander of the General Forces in the field of Jihad. And the analysis is done.In this regard, in the first stage, 147 propositions were extracted in the form of 113 concepts. In the second stage, the 6 main categories of explanation jihad: (causal factors, central category, background conditions, intervening factors, strategies and consequences) were classified and counted, and in the third stage, based on the model of Strauss Corbin's theory, the systematic model of God's thought in The field of jihad explanation has been presented in order to formulate the country's political, economic, cultural, social and security-defense doctrine and strategies in order to face the complex and combined enemy war.

In today’s modern world, tourism has turned into an effective way to access the environment and culture through intercultural communication. However, despite its significance in long-term economic development, intercultural communication is neglected in the planning stages of tourism development projects. Therefore, this study sought to investigate the factors that influence intercultural communication in tourism using a grounded theory approach. To this end, the required data were collected through detailed semi-structured interviews with fifteen experts and professionals in the tourism industry of Hamedan City who were selected via snowball sampling.The collected data were then analyzed, and the results were organized under six main categories with twenty-six sub-categories. Finally, the theoretical model of the study was developed using the Atlas-Ti software. Accordingly, the main six categories of the model included personal characteristics, socio-cultural characteristics, education, producing materials and creating knowledge on intercultural issues in tourism, management and planning, the health and safety of the environment, and media and information technology in intercultural tourism communication. The results of this study propose an integrated approach for tourism managers and entrepreneurs so that they can develop a high level of intercultural communication and competence for tourists.

The current research is done based on empiricist philosophy, conducted with an inductive approach. Research aim is based on an exploratory research, research method. The statistical population is experts and managers of the petrochemical industry. Sampling is a non-probability, purposeful method. Data collection tools are interviews and questionnaires. In order to analyze the expert interviews, the foundation data method has been validated with the fuzzy Delphi method. The analysis of the research data was done in the qualitative phase with Max QDA software and in the quantitative phase with MATLAB. The results have shown the petrochemical industry can lead the Enterprise Resource Planning system through strategic planning and organizational leadership to achieve the goals of organizational transformation management. These fundamental changes in the industry will lead to synchronize with environmental changes, to customer orientation and to gain competitive advantage, and finally to achieve optimal sales pattern in the petrochemical industry.

The purpose of the present study is to analyze the category of unwellness of faculty members of Faculty of Human Sciences of Islamic Azad University of Fars province.

The research method is a qualitative type of database, in this regard, 18 faculty members of the Faculty of Humanities of Fars Islamic Azad University were selected and interviewed through purposeful sampling and analyzed using the coding method.

Organizational unhappiness is the central phenomenon of the research. Intervening variables include family factors and social factors. The attitude of the professors and the organizational structure of the university and the professor's job as causal conditions and background conditions are divided into three categories: organizational culture, leadership and financial-welfare services, which will have behavioral, emotional and cognitive consequences. Also, the appropriate strategy to remove the discomfort is management measures, each of which includes different subclasses.

According to the results of the research, it is suggested to pay attention to the role of various factors that directly and indirectly affect the quality of well-being in the programs to promote the well-being of university professors.

The purpose of this research is to design a green marketing model with the foundational data theory method. With a comprehensive approach and a qualitative research method derived from the theory of Strauss and Corbin (1998), this article examines and presents the green marketing model in Snowa Company. The sample size for interviewing experts was finalized in the framework of theoretical saturation, and the foundation data theory strategy including open, central and selective coding and also the basic model of this theory was used to develop the model extracted from the article. The findings led to the identification of causal conditions, contextual conditions, intervening conditions and evaluation dimensions to present the green marketing model. The results of the research showed that the effective causal factors in green marketing include: ecological changes, the state of green economy, changes in technology and marketing, attention to the development of sustainable capital. Also, the effective strategic factors of the green marketing strategy and the formation of the green committee to preserve the environment and develop sustainable marketing and strategic planning and evaluation and paying attention to the customer's needs are appropriate to the situation. Also, the effective consequences include social and environmental sustainability and optimal performance and efficiency of green marketing and development of social sustainability and development and prosperity of green interactive economy and quality in innovation of green products.

The realization of the distinctive and sublime goals of the Islamic revolution is in the shadow of the enmities of global arrogance and the pressures dependent on the use of an economic model that is appropriate to it. The model introduced by the supreme leader is the resistance economy model. The implementation of the resistance economy model requires the formation of human and social capital and a suitable environment, and having a behavioral model. The current research seeks to identify the dimensions of the behavioral model of employees in order to realize the resistance economy by using the data theory of the foundation. In this scientific research article, the researcher has presented a model to facilitate and accelerate the achievement of the goals of the resistance economy program.The researcher has categorized and coded the data using the foundation data method and using maxqda2018 software. In the current research, it consists of 15 sources (interviewees) who have been active in various fields including economics, management and social sciences of the Ports and Maritime Organization, the Ministry of Economy and Finance and the Municipality of Tehran Province. The findings of the research indicate that the behavioral model of the employees of government organizations in order to realize the resistance economy model has the main dimensions of value, attitude and behavior at the level of the individual and culture, structure and process at the level of the organization, which are themselves divided into subcategories. According to the obtained results, the causal conditions, central category, background, strategy, intervening conditions and the consequences of the behavioral pattern have been extracted in order to realize the resistance economy.Designing the behavioral pattern of employees helps to implement resistance economy policies in organizations, and this causes special attention to domestic production and national production

Entrepreneurship is a powerful tool for recognizing opportunities that can solve problems such as employment, lack of creative and dynamic human resources, low productivity, reduction in the quality of products and services, economic stagnation and increased competition. In recent years, the share of women in private businesses as well as in government jobs has gone through a growing trend.The success of women entrepreneurs in societies not only causes economic benefits, but also creates social and cultural benefits.This research is a sequential mixed type (qualitative-quantitative) with the aim of investigating and analyzing women's entrepreneurship based on home jobs using the systematic design of the foundation's data theory. For this purpose, while conducting open interviews with 19 professors and women entrepreneurs, a set of primary themes (138 themes) were collected during the recoding process until reaching theoretical saturation, and categories were extracted from them. Then, in the central coding stage, the link between these categories under the title of causal conditions (personality factors including cognitive, motivational, behavioral and business-related factors including customers, market, goods, work), central phenomenon (structural, process, behavioral, development), strategic factors (defensive, offensive, revision/adaptation, contingency/diversity), contextual conditions (work environment, ecology and family environment), intervening conditions (cultural, political, economic) and the consequences of women's entrepreneurship in home businesses at the level of ( individual, group and social) was determined.

Retirement occurs at a stage of the life cycle when the capacity of people to adapt to new life conditions is limited. When a person's retirement is planned for him, he will face it easily, in this regard, one of the measures that can be taken by organizations is to empower the employees who are about to retire. Therefore, the main goal of this research is to identify the mechanisms of empowering employees on the verge of retirement and the relationships between them, and finally provide a model of empowering employees on the verge of retirement in Iran's electricity industry. Considering the nature of the subject, the present research was conducted using qualitative method with Grounded theory. The data was analyzed after interviewing 14 experts of the electricity industry who were selected by snowball sampling method, and a total of 357 codes, 70 concepts and 18 categories were identified. After open coding, from the analysis of qualitative data, a axial coding paradigm was formulated, based on which, the line of communication between research categories including causal conditions (preparing the individual and the organization to face the retirement period), the core category (implementation of employee empowerment programs about to retire), context conditions (promoting factors of employee empowerment on the verge of retirement), intervening conditions (inhibiting factors of employee empowerment on the verge of retirement), strategies of empowering people on the verge of retirement and consequences were identified. In the following, based on selective coding, components of qualitative research model were described.

 Branding within the organization to achieve the special brand value of employees is a new strategy to ensure the behaviour of employees by brand commitments. In service organizations, sales staff can influence customers' perceptions and purchasing decisions.

The research method is a mixed (qualitative-quantitative) approach. Using the Foundation's data theorizing method, by conducting in-depth and semi-structured interviews with academic experts and business experts in chain stores, through a back-and-forth process, until reaching the theoretical saturation stage, coding the data extracted from the text of the interviews (open coding) And then he classified the resulting concepts (axial coding) and presented the theory extracted from the data of the previous stages, in the framework of the conceptual model of the research (selective coding). Then, in the second stage of this research (quantitative part), he used confirmatory factor analysis and structural equation modelling.

The brand-oriented category of organizational behaviour is formed from causal, contextual and intervening factors, and through strategies such as brand-oriented development of human resources, brand-oriented management of internal communications and brand-oriented management of performance in the organization, it leads to the creation of consequences such as increasing brand-oriented behaviours. Promote the brand and improve the performance of the organization.

According to the obtained results, it can be acknowledged that internal branding, through the coordination of human resources within the organization with its brand goals and perspectives, has a significant impact on the attitudinal and behavioural aspects of employees towards the company's brand and as a result, the emergence of brand-oriented behaviours in line with It strengthens the brand and the performance of the organization.

Tourism is considered a major power where it has a constructive effect on the environment, society, and the overall economy. The importance of the tourism industry is derived from its role as a strategic economic function for so many countries around the world. According to them, this study was conducted due to the great importance of the tourism sector and its influence on other economic sectors, and because of the growing implementation of the destination image concept in the field of tourism, where the mental image of a travel destination has an important role in convincing people to visit that place. The purpose of this study is to study tourism advertising strategies and analysis the components of each dimension of an effective advertising strategy in order to reconstruct the tourist image of the tourist destinations in crisis.

This study is a qualitative study based on the grounded theory and, in terms of purpose, is an exploratory study. A review of the theoretical basis and literature review in the field of reconstruction of tourists' mental images and the models used in these studies have been used to extract their elements. At this stage, and in order to get to the purpose of the study, a number of questions were designed that include the main question and some sub-questions. The main question is: what is the advertising strategy for reconstructing the mental image of tourists? The sub-questions of the research are: 1) who is the target audience of the considered advertising strategy? 2) What is the content of advertisements for the reconstruction of the mental image of tourists in crisis countries? 3) What media is suitable for reconstructing the mental image of tourists? 4) What should be the frequency of repetition of the ad needed to reconstruct the mental image? The exploratory section used semi-structured interviews with tourism industry experts in Syria and Iran to collect samples. The refined variables and the relationships between them have been identified using grounded theory to increase the understanding of the problem. Content analysis methods have been used. In this regard, to analyze the interviews and obtain the findings, (Atlas Ti) software was used, which has produced several graphs with the help of this software. The statistical population of this research, as we said before, was the tourism industry experts of Syria and Iran, where it consisted of 11 experts. In this study, the sample size was selected based on the theoretical saturation of academic and tourism industry experts. Purposeful sampling was performed according to the theoretical saturation approach.

The experts of the tourism industry in Syria and Iran stated that regarding the specific situation in Syria, the target audience should be either neighboring or friendly countries, where they may have the ability to know the real situation that exists in the country in the light of its special conditions. In addition to that, overseas tourism agencies can also be considered a target audience. Speaking about advertising content, it can be designed in several ways, such as using the concept of religious tourism, health tourism, war tourism, documentary advertising, other travel details, focus on the desert, historical and archaeological places and destinations that were exposed to war, use of a combination of advertising types, including video, photos, and posters, use of domestic tours as advertising, focus on government actions and security, and cultural and entertainment aspects of the destination. The data collected from tourism sector experts showed that it is better to use social media such as Facebook, Instagram, Twitter, LinkedIn, Websites, Wikipedia, and others to spread this advertisement. Television is also still an influential tool. In addition, international tourism exhibitions may be one of the most important means to be used in order to promote the destination, and word-of-mouth advertisements may also have a great influence in this respect. On the other hand, inviting public figures, communicating with foreign tourism companies, and having an agent in foreign countries can be used to promote the destination's image abroad too. Also, the role of embassies and tourist ministries should not be ignored. Finally, in order to determine the number of repetitions of the advertisement, accurate research should be done to determine the average usage of the selected media by the people of the target countries. But in this regard, it must be mentioned that some experts think that broadcasting advertisements less than four times a day will not be effective enough. Others think that the advertising must be taken into consideration for at least six months to get the expected benefit from it. On the other hand, there is no specific number of contributions to the international tourism exhibitions, and the usage of word-of-mouth advertising cannot be connected to repetition.

Many concepts must be taken into consideration in order to develop the tourism sector in a country where it is considered one of the vital sectors that has the potential to increase national income and help strengthen and revive the country's economy. This sector has a significant effect on many other economic sectors, but despite that, it is very sensitive and capable of being affected by many factors. According to this, the importance of this study comes from the growing importance of the tourism industry and the destination image, which play a great role in affecting visitors' perception of a destination and forming their attitude toward it.

Employee personal branding plays an important role in achieving increasing success in the business environment. Therefore, the present study was conducted with the aim of designing employee personal branding model in Iran's Insurance Industry.The research paradigm is interpretive and its approach is inductive. In terms of purpose, it is applied-developmental studies and in terms of the nature of the method, it is exploratory research. In this research, the method of systematic Grounded was used. The statistical population of the study were expert university professors in the field of Branding and personal branding and supervisors, consultants, deputies and active managers in the insurance industry in Tehran who were familiar with the topics of personal branding. Snowball sampling method was used for sampling, which is an unlikely method. Adequacy of sampling was achieved by theoretical sampling method, which was performed after conducting semi-structured interviews with 7 university professors and 18 experts that with the theoretical saturation data collection was stopped. The research findings obtained based on the three stages of open coding, axial and selective. Totally, 110 concepts of the collected data was obtained and through coding was transformed into 35 sub-categories and finally 6 main categories related to the main research topic. The dimensions of employee personal branding as a central phenomenon can be classified into 6 dimensions of Employee personal brand positioning, perceptual ability, communication ability, behavioral ability, Professional-specialized ability and insight or value ability, which are taken from 35 concepts.

These days, due to the increasing acceleration of globalization process all around the world, the supply chain has taken on new dimensions and has become much more complex than before. This research is a qualitative study to propose an intelligent supply chain model for providing services in Omid entrepreneurship fund. This research has been conducted by grounded theory approach, Strauss and Corbin model and it has progressed to the theoretical saturation of the interviewees. Population of interest were selected through purposeful sampling from university experts and managers of Omid entrepreneurship fund. A total of 14 semi-structured in-depth interviews were conducted. From the text of the interviews, 1165 open codes were counted and finally 38 codes were selected as main components. To code, atlas TI software version 8 was resorted and the components were identified and a conceptual model of the research was drawn. The most important major factors include intelligent information flow, intelligent financial resources flow, information technology, intelligent communication, transparency, sharing and expert human resources. The components of other factors are categorized under the main categories and then the results and consequences of the implementation of the intelligent supply chain are divided into four levels: company, customers, community and government.

AbstractThe present study by identifying and determining the drivers of complexity affecting the performance of complex government organizations, the researcher designed a paradigm model of complexity drivers and defines complex government organizations. To achieve this, it conducts research using a combination of qualitative and quantitative methods. The researcher uses open source, axial and selective data method to analyze the interview data. To validate the initial model, the quantitative method "Content Validity Evaluation of CVR" has been used. After validation, 123 focal variables were identified in the form (causal conditions of 14 categories, phenomena 13, action / interaction 21, consequences 14, intervening conditions 39 and context 22 categories) with these drivers paradigm model of complexity drivers in evaluating the performance of organizations The Iranian government complex was designed. As can be seen in the research model, the focal categories of intervention conditions as drivers of legal complexity and the underlying categories of drivers as bedridden complexity drivers with the impact on the action / interaction and consequences of the model cause organizational performance complexity that should be evaluated. The performance of these organizations should be considered.

Covid-19 virus was reported in early January 2020 by the World Health Organization in China. The virus spread rapidly in the Wuhan region of China, and was initially largely ignored by political leaders around the world. Within a few weeks, the disease spread beyond China. Covid-19 has plunged the world into an unforeseen health crisis that has had a profound impact on communities. Tourism destinations are among the sectors that have received the most negative impact from this crisis. Given the severity of the outbreak of crises over the past decade, and with increasing access to information about these events, it has exacerbated crises that have a direct impact on the tourism industry. Tourism destinations are particularly prone to the consequences of changing circumstances, as they face an increasing number of uncontrollable events. Most local communities are affected on a large scale by the social effects of crises. And after the crisis, long-term sustainable reconstruction depends on economic, social, environmental and local considerations in the recovery strategy. In addition, communications and tourism leadership are essential in the improvement process. Given this, qualitative research is needed to interpret crises at a deeper level. Several key studies on the process of crisis management and tourism-related procedures have been conducted in the context of the resilience process. However, there is a need for further research on the relationship between resilience, tourism crisis management and sustainability, as well as destination development and management from a resilience perspective. In particular, more research is needed to investigate the catastrophic event because it is directly related to the stages of the coping process. The lack of relevant research in the field of tourism has led to the identification of the relationship between crisis management practices and local resilience responses to address the gaps mentioned in the literature. The purpose of interpreting these relationships is to identify how crisis management decisions are made that can affect how the local community (Hamedan city) responds to a natural disaster.

The present study is fundamental-applied in terms of purpose and is considered qualitative with an exploratory orientation. The technique used is grounded theory. In the present study, the statistical population of the study included professors and university experts, tourism business owners and tourism activists in the private and public sectors in the city of Hamadan. Sampling was theoretical for 13 people using non-probabilistic methods of purposive and snowball sampling. Thus, in the fall of 1399, first, according to the researchers' knowledge and considering the research objectives, a semi-structured interview was conducted with selected experts who were qualified to answer the questions, and then they introduced other experts to continue sampling. All interviews were recorded and the average interview time was 45 minutes. Thirteen interviews were conducted, but no new concept of data was obtained from the tenth interview. However, to ensure theoretical saturation, three more interviews were conducted, and given that no new concept and class of interview data failed, theoretical saturation achieved. In order to analyze the data, the qualitative content analysis method was used and at the same time with data collection, ATLAS-TI software was used. With this description, the way to get the initial codes is such that each of the interviews, after implementing their text, is carefully examined and the main message or key concepts of each phrase are extracted.

After conducting the interviews and using other sources, the researchers obtained more than 84 original codes, which were extracted by removing irrelevant codes and making comparisons, finding similarities and differences, and a total of 56 concepts were extracted that were extracted in the form of 12 main categories and 2 central categories and theoretical saturation was obtained. In the following, according to the research findings, as well as the space and modeling of Atlas-TI software, the research model is presented, which shows the general ratio of concepts, categories and dimensions in this research. The model (framework) of crisis management and community resilience in the tourism destination includes two central categories in the form of two time frameworks including creating resilience during crisis management and managing the continuous resilience process of the Hamedan tourism community, in which the relevant dimensions (main category) are defined. Dimensions of creating resilience in times of crisis include perceptions of emotions, perceptions of danger and confrontation with it, the ability to adapt to change and innovation, creating a sense of security, sympathy of tourism stakeholders and media support for tourism. Dimensions of continuous resilience management process related to resilience of Hamedan tourism community include tourism insurance coverage, national and local tourism crisis management, development of information and communication technology and communication channels in tourism, content creation and production of tourism knowledge and learning and virtual education of tourism. According to the related concepts provided, it can be defined and provided for other tourism purposes.

The results of this study argue that interpreting the host community's response to crisis management through resilience allows decision makers to fully understand the effects of the Covid-19 pandemic crisis on society and the tourism industry. This study proposes an integrated path for crisis management and community resilience to be used to manage crises and the sustainability of the tourism community.

The purpose of this study is to provide a model of immortality of managers. This research is a qualitative research using the data theory of the foundation and the paradigm model of Strauss and Corbin. Scope of study: Sina Bank and contributors were knowledgeable about management. In-depth interviews were conducted using purposive sampling using the snowball technique.In this study, the data reached a theoretical saturation stage after conducting fifteen interviews. However, five more interviews were conducted to ensure adequacy. The Lincoln and Guba criteria were used to determine validity and the process audit method and internal agreement were used to determine reliability. Data analysis was performed in three stages of open coding, axial coding and selective coding and then based on data-based theory, a paradigmatic model was explained. Accordingly, "individual factors and organizational factors" as causal conditions of immortality of managers, "individual and organizational capacity building" as the main category of research, "organizational factors and environmental factors" as intervening conditions and "politics" "Organizational setting" were identified as the underlying conditions from the perspective of the research participants. Strategies also include "individual and organizational resource management" and the consequences include "modeling and value creation".

Nowadays, inter-organizational relationships and market expansion through mutual cooperation is gaining ground as an important factor that can increase organizational capabilities and boost organizational expansion. The role of small and medium-sized companies in meeting the market needs of large companies is thus a promising topic. The current study set out to design a model for empowering small and medium-sized enterprises based on the capabilities of large companies. To this end, the network of inter-organizational communications was initially identified and analyzed based on Social Network Analysis approach.  The central network issues were initially identified and, a model was designed, informed by the strengths and weaknesses of small and medium-sized enterprises, for their empowerment by large companies based on Grounded theory. To serve the purpose of designing the final model, the research data were coded through open, pivotal and selective coding systems. The findings from current study can help the identification and analysis of current collaborative networks and provide a model to enhance these collaborations.

The aim of the present study was to develop a framework for workplace learning. The research paradigm was qualitative and the grounded theory research method was use. The research population consisted of all the employees and members of Chamber of Commerce. Then 18 informants were selected by targeted sampling method until reaching the data saturation. The research tool was an in-depth semi-structured interview. In order to analyze the data, coding and categorization were used by Atlas ti software and in three stages of noticing, collecting and thinking. In order to evaluate the data strength in the present study, three criteria of "acceptability", "reliability" and "verifiability" were used. Based on the findings, the framework of the workplace learning consisted of the environment (equality and justice, working environment, learning culture and supportive work environment), the employees (interest in work and learning, responsibility and intelligence and discipline), the management (leadership power, scientific literacy And ethical virtues), the curriculum (goal setting and purposefulness, educational content, teachers 'ability, supervision and implementation, feedback and correction) and the interaction and integration (management-staff interaction, colleagues' interaction with each other, combination of formal and experimental education, integration). Outcomes of workplace learning include organizational efficiency and effectiveness, financial benefit, cohesiveness and expertise, career advancement along with employee motivation.