سرمایه گذاری ورزشی

The aim of this study was to develop a framework for attracting sports investors with an economic-social security approach. The research method was qualitative, utilizing the grounded theory approach. The statistical population of the study included two sections: human resources (specialists, economists, including university professors in the field of economics and economic experts working in ministries, as well as sports management faculty members familiar with the area of economic-social security) and informational resources (scientific, library, and credible media sources). Interviewees and informational resources were purposefully selected in sufficient numbers, based on reaching theoretical saturation (18 individuals and 31 documents). The research tools included semi-structured exploratory interviews along with a systematic library review. The validity of the tools was evaluated and confirmed based on practical competency, legal and scientific credibility of the sample, expert opinions, and inter-rater agreement. To analyze the findings, a multi-stage conceptual coding method (open, selective, and axial coding) with a thematic analysis approach was used. The final conceptual framework identified 44 components, 11 dimensions, and 5 overall perspectives. The general themes and perspectives were interconnected in a chain, encompassing causal conditions, contextual factors, intervening factors, central phenomena, strategies, and outcomes. Based on the study's findings, it can be concluded that attracting sports investors will improve and increase financial resources in sports, and if investments are made correctly and with awareness, they will yield good financial returns for the respective investors.

The aim of the present study is to design a model for attracting sports investors with a socio-economic security approach. The research method is applicable in accordance with its purpose and of descriptive-correlational type. The statistical population of the present study is faculty members sports management and economics who are experts in the field of socio-economic security, and experts and specialists in the field of sports economics; the sampling was carried out purposefully, and was 16 times the number of questions of the variable with the highest number of questions (9 questions in the contextual factors variable) estimated at 144 people. 160 questionnaires were distributed in order to ensure the receiving of the appropriate number of responses; and out of the 154 received questionnaires, 150 fully answered questionnaires were entered into the analysis process. The data collection method is a questionnaire. SPSS and PLS software were used in data analysis. The results of the factor analysis of the structures of each of the six main variables (causal factors, background factors, intervening factors, pivotal phenomenon, strategies, and consequences) showed that all components have a significant explanatory role. Path analysis also showed that the relationships between the six main variables in the sequence of five levels (causal conditions, background factors, intervening factors, pivotal phenomenon, strategies, and consequences) from independent variables to dependent variables are positive and significant, and the conceptual model has a good fit. Based on the research findings, it can be said that if investors are assured of the security of their investment, they will be more eager to invest in the field of sports; and in order to make investments, they should pay attention to strategies such as providing the necessary legal support for investment, and e-commerce investment security allowed for investors.