مدل تخصیص چند هدفه

Knowing customer behavior patterns, clustering and providing proper services to the customers is one of the most important issues for the banks.In this research, 5 criteria of each customer, including Recency, Frequency, Monetary, Loan and Deferred, were extracted from a bank database during a fiscal year, and then customers were clustered using K-Means algorithm. Then, a multi-objective model of bank service allocation was designed for each of the clusters. The purpose of the designed model was to increase customer satisfaction, reduce costs, and reduce the risk of allocating services. Given the fact that the problem does not have an optimal solution, and each client feature has a probability distribution function, simulation was used to solve the models. To determine the optimal solution, Simulated Annealing algorithm was used to create neighboring solutions and consequently a simulation model was implemented. The results showed a significant improvement in the current situation. In this research, we used Weka and R-Studio software for data mining and Arena for simulation and optimization

Knowing customer behavior patterns, clustering and assigning them is one of the most important purpose for banks. In this research, the five criteria of each customer, including Recency, Frequency, Monetary, Loan and Deferred, were extracted from the bank database during one year, and then clustered using the customer's K-Means algorithm. Then, the multi-objective model of bank service allocation was designed for each of the clusters. The purpose of the designed model was to increase customer satisfaction, reduce costs, and reduce the risk of allocating services. Given the fact that the problem does not have an optimal solution, and each client feature has a probability distribution function, simulation was used to solve it. In order to determine the neighbor optimal solution of the Simulated Anneling algorithm, neighboring solutions were used and a simulation model was implemented. The results showed a significant improvement over the current situation. In this research, we used Weka and R-Studio software for data mining and Arena for simulation for optimization.