swot matrix

The purpose of the current research is to develop a strategy in one of the companies that produce auto parts. Considering today's complex environment, organizations need to develop a strategy to protect their position in competitive markets. The absence of such plans can increase unforeseen crises for companies. Usually, car manufacturing companies outsource the parts needed to assemble cars to parts manufacturing companies in order to reduce their production costs and increase the quality of their products. According to the environmental conditions and their current and future capabilities, component manufacturing companies should choose a suitable strategy to help the survival and growth of these companies in the highly competitive arena of the component manufacturing industry. This research is a descriptive research in terms of method. Information from library and field method has been used simultaneously. In the library method, the method of content analysis and the review of statistics and documents and the field method of questionnaires, interviews and surveys of the senior managers of this industrial plant were used, and the tools used in this research were the matrix of internal and external factors, the SWOT matrix and the QSPM matrix. Since the country's automobile industry is related to more than 60 other industries, the existence of a long-term strategy in this industry seems very necessary. One of these strategies is the existence of the manufacturing industry. To enter the auto parts manufacturing industry, there are challenges related to management, supply chain structure, technical and quality issues, and economic issues. Kosha Afarin Ideal Khodro Industries is an auto parts manufacturing company located at Iran Khodro crossroads in Danesh town. . Nowadays, changes and transformations are very fast and diverse in the automobile industry, and in order to keep pace and be present in this industry and meet the needs of customers, it is necessary to have a strategic planning management. Due to the fact that Ideal Khodro Koshaafrin Industries is one of the parts manufacturers of automobile companies in Iran, strategic planning can play an important role in the success of this company. According to the economic conditions and the factors of the external environment of organizations, especially component companies, the need for strategic planning and the use of new methods is unavoidable. Therefore, during this research, in addition to paying attention to the pathology of the supply of internal parts in the automobile industry, using the matrix of external and internal factors, SWOT has been compiled for this company, and at the end, the best strategy has been selected using the QSPM matrix. The management of the mentioned company should be carefully considered, which according to the obtained results is the best production strategy with the possibility of changing the type of production and product, paying attention to the flexible production system.

Energy is among the most influential components of economic, social, and political development of every country, and influences the political stability of countries alongside its significant role in supplying economic and financial resources. Compilation of energy market strategy considering critical conditions is thus of special significance. Therefore, the present study seeks to identify and prioritize energy market strategies under critical conditions (a case study of gas exportation from Iran to Turkey). For this purpose, a questionnaire was first handed to the statistical population including nine experts in the field of energy. A SWOT matrix was used in data analysis to discover the internal and external factors and the strategic position of energy in the country. BWM was then used to identify and prioritize the indices influencing the exportation of gas from Iran to Turkey considering critical conditions. The selected planning matrix was eventually formed, and the strategies were prioritized based on the total score of each strategy in the respective index. The present study compared 49 strategies derived from 10 indices, the results of which indicated the selection of 29 strategies as the priorities of gas exportation from Iran. Moreover, the five strategies of “investment in the field of energy and strategies to optimize its consumption through the private sector and formation of think tanks”, “prediction of the establishment of regional and international offices to develop gas exportation and enhance economic-political interaction with neighboring countries, especially those owning gas resources in the Caspian Sea based on energy interaction and development with these countries”, “integration of the supply chain and planning in gas extraction to exportation sectors in a complex operating under the National Gas Company to make decisions more agile", and “increasing the country’s gas production capacity and investment to develop oil and gas fields” which were the primary selected strategies can be used as a macro-level decision-making roadmap to establish Iran’s position in the energy market and provide the grounds for its improvement. Energy is among the most influential components of economic, social, and political development of every country, and influences the political stability of countries alongside its significant role in supplying economic and financial resources. Compilation of energy market strategy considering critical conditions is thus of special significance. Therefore, the present study seeks to identify and prioritize energy market strategies under critical conditions (a case study of gas exportation from Iran to Turkey). For this purpose, a questionnaire was first handed to the statistical population including nine experts in the field of energy. A SWOT matrix was used in data analysis to discover the internal and external factors and the strategic position of energy in the country. BWM was then used to identify and prioritize the indices influencing the exportation of gas from Iran to Turkey considering critical conditions. The selected planning matrix was eventually formed, and the strategies were prioritized based on the total score of each strategy in the respective index. The present study compared 49 strategies derived from 10 indices, the results of which indicated the selection of 29 strategies as the priorities of gas exportation from Iran. Moreover, the five strategies of “investment in the field of energy and strategies to optimize its consumption through the private sector and formation of think tanks”, “prediction of the establishment of regional and international offices to develop gas exportation and enhance economic-political interaction with neighboring countries, especially those owning gas resources in the Caspian Sea based on energy interaction and development with these countries”, “integration of the supply chain and planning in gas extraction to exportation sectors in a complex operating under the National Gas Company to make decisions more agile", and “increasing the country’s gas production capacity and investment to develop oil and gas fields” which were the primary selected strategies can be used as a macro-level decision-making roadmap to establish Iran’s position in the energy market and provide the grounds for its improvement.

It is impossible to improve the economy and development of villages without considering the importance of employment and entrepreneurship of rural women. Therefore, the research aimed to explore the determining strategies of entrepreneurship development among rural women in Ardabil County. The present research is a descriptive-analytical study conducted by the field method using a combination of SWOT (weaknesses, strengths, opportunities, threats matrix) and QSPM (quantitative strategic planning matrix) in the form of the Delphi technique. The statistical sample, taken by the snowball technique, included 37 experts and specialists in the agricultural and rural sectors in Ardabil County, who were active in the field of rural women's employment. According to the exploratory results in the SWOT matrix, 28 strength and weakness indicators and 31 opportunity and threat indicators were identified for the development of rural women's entrepreneurship. According to the sum of the final scores of the internal and external factors (EFE: 2.158; IFE: 2.694), decisive and focal strategies for entrepreneurship development, including competitive strategies (ST), were obtained. In examining the importance of the strategies selected in the QSPM matrix, creating a unit in charge of entrepreneurship and specialized counseling for rural women in agricultural or rural centers, planning to assess the needs of rural women's entrepreneurship and designing codified training-promotional programs, and creating or developing microcredit funds for rural women were determined as the first to third priorities in the target areas. Therefore, the focus of entrepreneurship development planning among rural women must be based on determining a certain authority in rural executive institutions. In this context, paying attention to developing a comprehensive program for entrepreneurship needs assessment of rural women and attracting the cooperation of women entrepreneurs in educational-motivational programs will play an essential role.

Strategic planning is necessary for success and creating competitive advantage in a complex and dynamic environment of today's organizations. Balanced Scorecard is a relatively new tool for planning strategies and implementing strategy. One of the main stages related to the Balanced Scorecard deployment in organizations or companies, is prioritization of strategic objectives in the strategy map. In this paper, prioritized strengths, weaknesses, opportunities and threats of the organization are considered as criteria for evaluating strategic goals. There are different approaches for strategic objective prioritization. In this paper, strengths, weakness, opportunities, and threats were considered as criteria of a decision matrix. Then Fuzzy Technique for Ordering Preferences Similarity to Ideal Solution (TOPSIS) technique, one of the best techniques in Multi-Criteria Decision Making, was used for prioritization of strategic objectives. Using Fuzzy TOPSIS needs to weight of criteria. According to the internal relationships between strengths, weakness, opportunities, and threats, Analytical Network Process (ANP) was used to weight them. Finally, a case study is provided to illustrate the effectiveness of the proposed method.

The SWOT technique has been used to formulate strategies of a raw materials pharmaceutical producer in Iran.

One of the main weaknesses of the SWOT method is that it does not rank the strategies, especially if there is a dependency between the criteria. The study also provides flexibility in the model for contribution of data such as knowledge, experience and human judgment which results in operational strategies and precise responses in the model we applied fuzzy analytical network process (FANP).

 The priorities of the strategies in this case study are: 1- Adding high-profit margin products, 2- Increasing product efficiency and capacity, 3- Focusing on marketing and allocating a portion of sales percentage- 4- Focusing and investing on exports 5- Improving the R&D process 6- Reducing the cost of sales and ultimately selling price 7- Removing products that have no economic justification.

Applying the Analysis Network Process (ANP) causes the assumption of dependency among factors, sub-factors, and options in the Analytical Hierarchy Process, and the application of fuzzy theory eliminates the inaccuracy of the decision makers' inaccurate views.

Accounting advantage is one of the nations’ development indexes. On the other hand, investors or creditors may lose due to auditors’ ignorance in their tasks and auditors’ liability insurance can play an important role in compensating losers’ loss. But this type of insurance has not been developed in Iran and insurance companies didn’t accept its related risks. Thus formulating and planning auditors’ liability insurance strategies in Iran have undeniable importance to develop this type of insurance which has been investigated in this research.

  For this purpose research questionnaires distributed between expert members of Iran’s official auditors society (N=30). Also, for data analyzing Delphi technique, SWOT matrix, Analytical Hierarchy Process (AHP), Dematel technique and Analytical Network Process (ANP) methods were used.

Results of applying Delphi technique and SWOT matrix indicated that developing auditors’ liability insurance in Iran is faced with 6 strengths, 6 weaknesses, 6 opportunities and 7 threats. Also, results of applying AHP showed between strengths, transferring auditors’ task risk criteria, between weaknesses, the ambiguousness of auditors’ liability laws and regulations criteria, between opportunities, the nations’ future need to new insurance criteria and between threats, the low insurance culture in Iran, are prior. On the other hand, results of Dematel technique stated that in order to develop the auditors liability insurance in Iran, the low insurance culture in Iran has the first priority.

  Finally, results of ordering the development strategies of auditors’ professional liability insurance using ANP showed that the progress strategy (developing auditors’ professional liability insurance notice to the nations’ feature need) is the best strategy.

Mirjaveh Special Economic Zone is a growing region that has a natural and God given attraction inside, and unique natural and historical attractions around it, especially in the Temin and Ladiz areas. This special economic area with many strengths will be able to take advantage of its opportuni
ty. The purpose of the present study was to identify the strengths and weaknesses and opportunities and threats in front of tourism development and the Mirjaveh special economic zone and provide the appropriate and efficient strategies. Identifying and analyzing strengths, weaknesses, opportunities and threats using the SWOT model, and quantitative strategy planning matrix (QSPM) has been used to select the best tourism development strategy. To determine the weight of SWOT factors, a questionnaire based on the Likert scale was designed as 5 items and completed by 20 tourism specialists and experts in the level of Sistan and Baluchestan province. The results of the research show that aggressive strategies are the most suitable strategies for the development of tourism in the special economic zone of Mirjaveh. The SO1 strategy, with an average of 2.571, with emphasis on the development of ecotourism (natural tourism), has been proposed at the natural absorption centers as the best suggestion. Statement of the problem
Economists consider the tourism industry as the third most dynamic and growing economic phenomenon in the aftermath of the oil and automobile industry (Nazari, 2001:5). Tourism as an economic tool (Liu et al., 2006: 159; Chen, 2015:225) has a significant effect on strengthening the economic foundations of societies (Kazemi, 2008:81). According to a vision document on the horizon of 1404 (2025), tourist attraction should be 1.5 percent and its income should grow by 2 percent and the admission of 20 million tourists with revenue of about 25 billion dollar, but according to available statistics, not only this part of the Fourth program has not been achieved, but it seems that the goals are ambitious in the 20-year perspective of Iran considering the conditions of tourism in this country (Gholizadeh, 2010:6). Therefore, the planning, guidance and development of Tourism industry is one of the most important sources of income and employment creation (Dwyer et al., 2004: 307), which also has great social, cultural and environmental impacts (Azam Et al., 2018:332) indicate as a necessary requirement, but it is possible to guide this process by identifying the capabilities and constraints in each region of the country. Sistan and Baluchestan province has considerable potential for attracting tourists due to its privileged tourism destinations such as Chabahar Sea, Taftan Volcanic Mountain, Sistan Chah-nime and old history and the unique cultural heritage that in general, it can have a significant impact on the economy of the region. However, evidence suggests that the tourism industry is not booming in the province. Especially existing programs haven’t succeeded in attracting tourists interested in nature and environment.
In this regard, the city of Mirjaveh with the advantages of being borderline and having a 220km common border with Pakistan, the market border, having metal and non-metallic mines and good climate for breeding camel is considered as one of the strategic cities of Sistan and Baluchestan province. This issue especially with the advent of the special economic zone of Mirjaveh and its implementation in 1397 found significant importance (Sistan and Baluchestan Province governor general[1], 2018). According to this, the present research aims to answer this fundamental question:What are the strengths, weaknesses, threats and opportunities of tourism development in the special economic zone of Mirjaveh? What are the best strategies to develop the tourism industry in this region?
Case Study:Special Economic Zone of Mirjaveh The city of Mirjaveh is located east of Sistan and Baluchestan province and is bordered by Pakistan over 350 km. The city is connected to Pakistan from the northeast, east and south east, and from north and west with Zahedan city and south and southwest with Khash city. The city is located at 29 degrees 1 minute and 4.9 second’s latitude and 61 degrees 27 minutes and 2.2 seconds longitude and 858 meters high above sea level. The distance of ​​the center of Mirjaveh city to the country is about 1900 km. The city’s total area is more than 6000 square kilometers and consists of three parts: Ladiz, Rig Malek and Central part, the city consists of seven districts, three of its rural districts in the Ladiz area (Ladiz, Junabad, Temin), two districts in the central part Suburbs and Andeh) and two villages located in the Rig Malek district (Rig Malek and Tahlab). The Ladiz section with an area of ​​more than 3500 square kilometers is the widest part of this city (Sistan and Baluchestan province governor general, 2018).
This research is an applied development research in terms of its purpose. The method of analysis in this research consists of three main stages: First, to identify the strengths, weaknesses, opportunities and threats ahead of the tourism of the special economic zone of Mirjaveh interviewed with a number of experts in the tourism sector of the Cultural and Tourism Heritage Organization of Sistan and Baluchestan, tourists, owners of province travel agencies, university professors, and experts in this issue in the governorate general of Sistan and Baluchestan and the Zahedan Chamber of Commerce. Then, according to expert opinions and specialists opinions, each factor is weighted. Finally, by defining internal and external strategic factors that provide the basis for strategies compilation, extracted SWOT matrix and based on this, determined the quantitative strategic planning matrices, appropriate strategies and priorities for tourism development in the special area Economic Mirjaveh and the approaches derived from these analysis are presented as solving strategies. The statistical population of this study consists of 20 experts and specialists related to tourism in the province. It should be noted that the data of this research were collected during the period of Ordibehesht to Khodad month in 2018.
Discussion and The purpose of this study was to identify internal factors (strengths and weaknesses), external factors (opportunities and threats) and develop the tourism development strategy of the special economic zone of Mirjaveh. Using internal factor evaluation matrix and external factors assessment matrix, list strengths and weaknesses, opportunities and threats to the development of tourism in the special economic zone of Mirjaveh and weighted by each of these factors. Then, using the SWOT matrix of strengths points cross with opportunities and threats, as well as weaknesses with opportunities and threats, the development strategies of tourism in the special economic zone of Mirjaveh were categorized into four categories of SO, ST, WO, and WT strategies respectively. In the next step, using the internal and external factors assessment matrix (IE) determined the competitive position of the tourism area, the output of this matrix, SO strategies category (use of strengths and opportunities) suggested for the development of tourism in the special economic zone of Mirjaveh. In the final stage, the attractiveness of the SO group strategies was identified by summarizing the quantitative strategic planning matrix (external factors-internal factors) (Table 1).

Due to the close proximity of the special economic zone of Mirjaveh to the water-rich rivers of Sianjan (the bitter water), the Ladiz and Gazu rivers, it is possible to develop mankind natural landscapes, which will have a great impact on attracting domestic and foreign tourists interested in nature. Also in the vicinity of the city of Mirjaveh and the special economic zone; there are natural and God given attractions of Temin and Ladiz that have a cool and temperate climate in the warm seasons. The emphasis is on the attraction of sports tourists and the possibility of holding sports events such as tennis, motor riding, swimming, basketball, biking, etc. in the cold seasons that cannot be held in other provinces and regions of the country, can be held in the special economic zone. The holding of these events will require the provision of infrastructure such as organizing and identifying natural attractions adjacent to the special area, hotel and restaurant construction, Special health areas and large stores for households shopping’s. Therefore, it is suggested that the managers and policymakers of the special economic zone of Mirjaveh during the establishment of the special uses of the region will consider the important issue of nature and surrounding structures.

In the current variable world, logistic planning and management is a way as to helping organizations for facing rapid changes, and identifying strengths and weaknesses and dominating weaknesses and threats that dangers the existence of organization. Future is not predictable but the organizations could prepare themselves for overcoming it, and this preparation causes competitive advantage for them. In this paper a model is proposed to developing and prioritizing the strategies in practical and scientific educational centers that fuzzy SWOT analysis is used in it. In this study, firstly, inter strengths and weaknesses and environmental opportunities and threats are identified, and they are initialized in IFE and EFE matrices in order for strategic place of the organization to be determined, and then the superior strategies are specified using SWOT and IEM matrices and finally they are prioritized using fuzzy QSPM.

The central role of human resources in organizations introduce them as a strategic factor in the management of the organization. So the formulation, implementation and evaluation of human resource strategies, as a model of strategic decisions related to human resources is considered in order to link them to the strategic goals of organization. In this study, in order to develop human resources strategies in Shiraz University of Medical Sciences, data collected through questionnaires, interviews and documents. We used natural pattern, SWOT matrix, IE matrix, QSPM matrix and Delphi method for Formulating human resource strategies. Based on the results, the strategic position of the human resources was the conservative and aggressive houses. The findings, revealed the fact that the implementation of the proposed strategies could be more synergy and coordination of the activities of human resource policies and strategies will be achieved.

The present study aimed to analyze and formulate strategy of Cement Sistan based on SWOT analysis. The study method is descriptive-analytic and applied in terms of aim. The study population is beneficiaries of All sale and Export area are divided into Three groups including sale experts and managers 15 People, local customers 10 People and internal customers 20 people .Data collection included interviews and questionnaires developed by the researchers is based on findings from the interviews. the most important Strengths of Cement Sistan are the quality of products and Financial Ability Company . The most Important weaknesses are costly products transportation in competitive market and the lack Regulation Sale. The most important opportunities are Despite Selling Export Markets and No Replacement Products; and the most Important Threats are Boundary limitations and the Problems of Points in Export and the lack of Diversity in Iran. Using a Matrix of IE, it was Found that the Company's Position in the Offensive Zone is the area with the strategies were Prioritization Matrix QSPM. The most important strategies are Including the diversity of homogenous products, development of Nimrooz Cement of Afghanistan, Increasing export to GCC and east African countries, and penetration in new markets and making target Market specialized.

Introduction and purpose:

In recent decades, organizing analysis of Damaged Area rural zones due to utilization of internal capacities in development planning has been the subject of scientific and practical studies and the key stage of restoration of this old rural Damaged Area is formulation the procedure and taking appropriate approach in renovation and restoration. This research purpose is examined and study about necessity of formulate of appropriate model for renovation and restoration of worn and old rural areas to achieve sustainable development.

In this research for making intervention pattern and approach at rural Damaged Area and old zones border, after analyzing and recognizing present situation of case study limited area by using of Cochran formula 324  questionnaire was filled and The analysis was performed through the SWOT matrix, position of the limited area at Internal  and external matrix is determined.

Data analysis showed that the case study limited area was in competitive situations at nine box matrix. Then a set of criteria and indicators Evaluated with Delphi technique and participatory mass building achieved the highest score.

Nowadays big changes can be observed through developing competition in various fields especially in markets. Every organization is confronting fast changes and should schedule and manage its action truly، otherwise، it is not able to be successful and continue to live in this turbulent competitive environment of marketing. Power plant according to their essential role changes in environ mental situation and market power must choose the best strategy to surpass their competitors. In this study we used comprehensive framework for marketing approach of Esfahan power plant comprehensive strategy. First، statement mission and vision of the organization is appointed. Then in the entrance level of company situation analysis in accordance with External Evaluation Matrix، Internal Factor Evaluation Matrix and emphasis on financial and human dimensional is presented. In the level of comparison، Internal-External Matrix and SWOT Matrix was produced and we used Competitive Profile Matrix and comparison this matrix to five main power plants of country include (Esfahan Montazeri، Azarbayejan Sharghi (Tabriz)، Bisoton (Kermanshah)، Hormozgan (Bandarabbas)، Tehran Besat) to appointed the situation of the company in marketing and the decision level، we used quantitative Strategic Planning Matrix to identity different strategic selection، then to select the best strategy، some questionnaires distributed among determiner directors، then the questionnaires evaluated and the comparison judged and the best strategy for Esfahan power plant selected. It is include the improvement of liquidity through adjustment to power market criterions to optimize and increase the level of technology.

Today, one of the important issues of urban economy, is the intense competition between cities in the global scale and a lot of of cities are competing with one another to attract foreign investment and become more powerful. with that point of view, this article is discussing and analysing the competitiveness strategies of Tehran city. In this study there are two stages for our approach. In the first stage, we compared the situation of Tehran city from point of view of nine variables of competitiveness. This variables are: economic growth, GDP, cost of living, quality of living, information infrastructure and urban economic, economic risks and urban security, efficiency of business environment, efficiency of financial services environment and business communications which have an influence on the tehran competitiveness index. In the second stage by using the results of analysis of the above mentioned variables in previous stage, the appropriate competitive strategy with SPACE and SWOT matrix is choosen for Tehran city. The population of the study includes seventy under development cities. Findings of the research show that the best competitive strategy for the Tehran city is the defensive situation.

Development of information and technology and its entry into the working environment, closely control the use of information technology in organizations and achieving organizational goals has been to better and faster. Organizational survival and achieving the goal depends on information technology policies and implementation of policies in a comprehensive and smart planning. Therefore, information and communication technology (ICT) strategic planning is a vital issue. In the extent and distribution branches of Islamic Azad University, This matter is important more and more in order to proper utilization of technology. Therefore, ICT strategic planning in the Islamic Azad University (Region Four), has been developed using the balanced scorecard card model. This program will identify goals and strategies for applying information technology in academic university. The results of this study were not unique to the region's fourth university, but other areas can also benefit from it.

By attention to organization’s growth for competing to achieve more market share, strategic planning necessity has been more and more important for organization the has paid a lot of researchers attention. In this research, firt with refering to accomplished studies, strengths, weaknesses, oppurtunities, treatments and some strategies were distinguished in base of SWOT matrix. Then by defining critical success factors, the strategies were categorized by fuzzy topsis anf QSPM techniques. By the first technique, “producing new goods like water and juice to complete production basket” was chosen as the most important strategy and after that “apply Branding” and “using new production lines in Shirvan and Arak companies to increase productions” were placed in 2nd and 3rd places. Although “apply Branding”, “producing new goods like water and juice to complete production basket” and “allocating a little percentage for healthy drinks marketing” were selected as the top strategies by QSPM technique. Finally fuzzy topsis and QSPM techniques were comprised together by SAW technique. In this stage, 2 mentioned techniques and organization’s long term objectives were considered as althernatives and criterias in direct order that fuzzy topsis was selected as better one for categorizing Behnoosh company strategies.

The objective of this study is evaluating and suggesting optimal strategies to develop employment in religious tourism sector in Mashhad. Analytical tools like QSPM Matrix, SWOT and IE were used for the year of 1390. Results of the IE matrix showed that the strategic position of employment in the religious tourism sector in Mashhad, is the defensive strategy. In the SWOT matrix, the defensive strategies which are the most effective for planning and improving in employment in the religious tourism sector were selected and eventually these defensive strategies were prioritized using the matrix QSPM based on their attractive scores. Based on the priority result, "promoting technical and professional knowledge for labor force in religious tourism sector", "preparing appropriate outlines for employment in religious tourism" and "creating new and sustainable employment opportunities based on labor market demand" were selected respectively. Considering the results of the study, some suggestions have been proposed to achieve the better implementation of these strategies.

Isfahan Technical & Specalty Support Center, as one of the three great training centers of National Iranian Oil Company, along its mission has been trying to offer the best educational services by organizational tangible and intangible assets. Strategy formulation for this center was started by the organization mission statement, then Internal Factor Evaluation Matrix and External Factor Evaluation Matrix were formed in the starting step by recognition of internal and environmental strengths and weaknesses, threats, and opportunities. It was found that the organizational weaknesses were more than its strengths. On the other hand, there are many opportunities than threats outside of organization. In the comparison step, suitable strategies were formulated in order to encounter future opportunities, threats, weaknesses, and strengths in future by SWOT matrix. On the other hand, business situation was determined by formation of Internal-External Matrix. Finally, in the decision-making step, three of the previous strategies were evaluated by Quantitative Strategic Planning Matrix (QSPM), and the strategy of “concentrating on available possibilities and penetrating market by establishing a marketing department” was indicated as the best option to achieve competetive advantages in Isfahan Technical and Specialty Support Center.

The matrix of SWOT is one of well known tools for analyzing strategic cases in the process of strategic management. If used correctly, it can provide a good basis for successful strategy formulation. But using it is involved screening and identifying strategic factors consisting of it from one hand, and strategic team consensus on those factors from other hand. In this article, a fuzzy multi-attribute group decision-making model is presented for screening the strategic factors of SWOT matrix. This model can support strategic management team by managing a minimal amount of information related to decision alternatives, capturing vague and uncertainty inherent in human mental data for identifying the most important of strategic factor for doing strategic factors of SWOT matrix

In today's world that wonderful changes and developments perpetually occur in various areas, especially in information technology, the environment has undergone extreme instability and competitions have become very intensive. Therefore, to be successful in competitions, organizations should be futuristic and use environment-oriented planning in a way that they would be able to identify environmental changes and factors, and analyze their impacts on the organization as well as how the organization should interact with them in a long-term horizon. This type of planning is in fact strategic planning in which the environment's opportunities and threats as well as intra-organizational strengths and weaknesses are identified through examining the environments within and outside the organization while keeping in mind the missions of the organization, long-run goals are defined for the organization; in order to hit these goals, it chooses a strategy from among strategic options that emphasizing the strengths and undermining weaknesses, seizes the opportunities optimally and avoids threats in a way to lead to organizational success in competition (Aghazadeh, 2004). As information technology (IT) is now considered as an opportunity and threat in organizations, the corporations that work in the filed of information technology especially producing software, can take advantage of the strategic planning. Hence, considering the need for strategic planning vis-à-vis the new environment, this paper tries to implement the strategy with the SWOT method for this company. To achieve this goal, information was collected about the opportunities and threats as well as the strengths and weaknesses of company through questionnaires and interviews with company founders and the following results were reached: The primary advisable strategy for the company is that it should invest on “products and services innovation strategy”. Beside the company may put “market expansion strategy”, i.e. in Iran and later in the world, on the agenda.

Today، entrepreneurship is one of the remarkable socio-economic indicators in achieving excellence and sustainable development goals. Hence، it is necessary to make use of all opportunities and untapped financial and human and capacities، especially the potentials among university-graduated women (as one of the effective and efficient factors of entrepreneurship development) with the aim of devising strategies of growing entrepreneurship and empowering entrepreneur women in this area. This paper uses a comprehensive strategy-devising framework in order to strategize university-graduated women entrepreneurs'' empowerment. At the starting stage، the mission statement is defined and then the Internal Factors Evaluation (IFE) matrix and the External Factors Evaluation (EFE) matrix are prepared. Later، considering the data gathered during the comparison and contrast stage، the Strengths-Weakness-Opportunities-Threats (SWOT) matrix and the Internal–External (IE) matrix are worked out. Finally، at the decision making stage، Quantitative Strategic Planning Matrix (QSPM) is used to evaluate the usefulness of the determined strategies. Therefore the best strategy، ''socio-cultural backgrounds creation and development''، is selected.