دانش مالی

Abstract This article analyzes and illustrates the state of the scientific production of financial literacy, knowledge, and customer experience in the context of the capital market based on scientometric techniques, articles indexed in the Web of Science database between the period of 1977-2022 and the discovery of research gaps. The current research is of a descriptive and applied type, which was conducted using co-occurrence analysis of words. The statistical population of this study comprises scientific articles in the fields of financial literacy and customer experience. A total of 789 articles were selected from two areas close to business management and business finance, and the data were analyzed using VOSviewer software. The most and most frequent words "financial literacy" and "behavior" which are the results of co-occurrence of words and are related to the word "investment"; Seven thematic clusters were also identified: the experience of the financial crisis of COVID-19, financial literacy and investor behavior, asset management, customer satisfaction and experience of services, financial education and knowledge, retirement economy, strategic plan and development of financial education. Keywords: Financial literacy, financial knowledge, customer experience, capital market, scientometrics

The present study investigates the relationship between acquired factors and monetary disorders for the first time in Iran. The statistical population of the banks are members of the Tehran Stock Exchange. The sample size is based on new methods based on experiments and using sample power software and according to the type of research relationship hypothesis which is a combination of two scale variables but abnormal, Spearman test has been used. The first hypothesis of the research based on the relationship between the two variables of financial knowledge and monetary disorders showed that there is no significant relationship between these two variables and the first hypothesis of the research was not accepted. However, based on the results, the second hypothesis has a significant relationship between the variables of attitude to planning and monetary disorders, which shows a negative relationship between the variables. The second hypothesis was accepted as research. Therefore, based on the acquired origin of variables has monetary disorders.

The purpose of this study is to identify and prioritize the factors affecting the presence of emerging actors in the Iranian financial markets. In the financial crisis started in 1396, the general public, along with the three other actors (government, central bank, and dealers), as the fourth actor, entered the financial markets and had the most significant impact on causing inflammation and environmental expansion of the market. In this paper, using the opinions of 85 economic experts and implementing exploratory factor analysis, the effective parameters in the presence of emerging actors in the four criteria of "rules and regulations", "psychological factors", "market performance and response", and “financial awareness" category has been classified. In this study, using pairwise comparisons of 15 economic experts in monetary and financial policy institutions and implementing DANP and VIKOR processes, it was found that the criteria of "psychological factors", "market performance and reaction", "rules and regulations", and "financial awareness" are influential in the presence of emerging financial market players. In other words, the psychological factors resulting from unrealistic information for the growth of false demand and market contraction and expansion shocks have been more influential than any other parameter in the unbridled entry of fourth actors into the financial markets.

The main purpose of this study is to investigate the effect of self-control and financial knowledge on financial satisfaction mediated by financial behavior among investors in the Tehran Stock Exchange. This research is one of the types of quantitative and applied studies. In this study, sampling was done by Convenience method with Cochran's formula from the target population. Also, the data were collected through a questionnaire with Likert scale and from the opinions of investors of Tehran Stock Exchange. The face and content validity of the questionnaires were confirmed by experts and its reliability was confirmed by Cronbach's alpha coefficient. Finally, the collected data and the analysis of the relationships between the variables were analyzed by structural equation modeling and SPSS and SmartPLS software. Software output shows that self-control and financial knowledge directly affect the financial behavior of investors. Also, financial behavior has a positive effect on financial satisfaction. The important result of this study was that the role of financial behavioral mediator between independent and dependent variables was significant. The results of this study show that the existence of a desirable level of self-control and financial knowledge among investors can strengthen their rational financial behavior and ultimately, provide financial satisfaction to investors.

Personal financial management behavior mentions how a person reacts when encounters financial events. Decisions of a person in different conditions influence his present and future life as well as economy of society. This study is about personal financial management, and examining factors affecting personal financial management behaviors among Iranian youth is it's purpose. To do this, relationships among financial attitude, financial knowledge, external locus of control and financial management behaviors was examined. This study is a applied and descriptive research. Data gathering is based on questionnaire. The research model is structural equation modeling and examined by Partial Least Square (PLS) method. The findings suggest that, financial attitude and financial knowledge have statistically significant and positive effects on financial management behaviors. In addition, based on our third hypothesis, the moderated role of financial knowledge on the relationship between financial attitude and financial management behaviors is approved by results. The results do not support for the relationship between external locus of control and financial management behaviors and the indirect effect of external locus of control on the relationship between financial knowledge and financial management behaviors.

A successful and reasonable financial behavior and return in the capital market require self-esteem and financial knowledge in financial decisions. This research studies the influence of self-esteem and financial knowledge on financial behavior in a sample of 251 members of real investors with an online trading brokerage code in Eghtesade Novin who deal in Tehran Stock Exchange at least twice a weak. It is a descriptive correlation research, and questionnaire has been used to gather data. Data analysis has been done using structural equation modeling in LISREL software. The results show that self-esteem has a positive and significant impact on the financial behavior and mental financial knowledge. In addition, the objective financial knowledge has a positive and significant impact on the mental financial knowledge, but it does not have a positive and significant impact on the financial behavior. As a mediator variable, mental financial knowledge has a positive and significant impact on the financial behavior.