جستجوی مقالات مرتبط با کلیدواژه « customer knowledge » در نشریات گروه « صنایع »

Now a days Customer knowledge is one of the most interesting topics for every organizations in order to gain competitive advantage. Competitive advantage can be achieved through creation of new knowledge. The point is that it is important to know that how information about customers is collected and lead to create new knowledge. In this paper, we consider the levels of support for customer knowledge creation processes by customer relationship management (CRM) in the case. All CRM systems that used in the organization were identified and categorized based on semi-structured interviews with experts in various fields. Then the process of knowledge creation that is created by each system were identified. The survey showed that analytical CRM systems support combination process, operational CRM systems support socialization and externalization processes, and collaborative CRM systems support socialization process. On the other hand, collaborative and analytical CRM systems support internalization process by creating learning opportunities.

The purpose of this paper is to investigate the effect of customer knowledge and customer knowledge investment on the financial and non-financial performance of IT companies. System Dynamics approach was used to analyze the interactions. Using Vensim-PLE software the Flow Diagram was plotted and the model was built and simulated for a ten-year period. Different policies were analyzed using the model. The results of the analysis indicated that customer knowledge investment affects positively the company's performance. The results also showed that more knowledge investment will not increase financial strength, and in some cases, it will reduce the company's financial strength. According to the results, information technology companies can improve their performance only through an appropriate amount of investment on customer knowledge management.

The ability of new product development process is considered as advantageous capabilities for organizations. Information- and knowledge-based businesses, and product development organizations need sufficient information and knowledge to be successful. The present study aimed to investigate the effect of knowledge management capability on the new product development process. The study population is Dadfar Shiraz food industry. In terms of target, this research is applied, and from the point of gathering data, it is correlation and single cross sectional-survey. According to the studies, the conceptual model was mapped and three hypotheses were compiled. To analyze the data and verify the hypotheses, structural equation modeling (SEM) and partial least squares (PLS) were used. The results obtained by analyzing the compiled hypotheses show that the knowledge management capability and new product development have a positive and significant relation. Also, the relationship between knowledge management capability and customer knowledge, and between the latter and new product development are significant.

Now a days Customer knowledge is one of the most interesting topics for every organizations in order to gain competitive advantage. Competitive advantage can be achieved through creation of new knowledge. The point is that it is important to know that how information about customers is collected and lead to create new knowledge. In this paper, we consider the levels of support for customer knowledge creation processes by customer relationship management (CRM) in the case. All CRM systems that used in the organization were identified and categorized based on semi-structured interviews with experts in various fields. Then the process of knowledge creation that is created by each system were identified. The survey showed that analytical CRM systems support combination process, operational CRM systems support socialization and externalization processes, and collaborative CRM systems support socialization process. On the other hand, collaborative and analytical CRM systems support internalization process by creating learning opportunities.